Mulm

Developer: Hanh Nguyen Thi

Category: Social Networking

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100 installs

2.00 ratings

43 monthly active users

$<10K monthly revenue est.

IAP 77% · Ad 23%

Install Trends

Weekly +33

Steady

Monthly +66

Steady

ASO Keyword Dashboard

Tracking 31 keywords for Mulm in Apple App Store

Developer: Hanh Nguyen Thi Category: social networking Rating: 5

Mulm tracks 31 keywords (3 keywords rank; 28 need traction). Key metrics: 0% top-10 coverage, opportunity 70.4, difficulty 43.5, best rank 14.

Tracked keywords

3 ranked • 28 not ranking yet

Top 10 coverage

Best rank 14 • Latest leader —

Avg opportunity

70.4

Top keyword: craft

Avg difficulty

43.5

Lower scores indicate easier wins

Opportunity leaders

craft

Opportunity: 73.0 • Difficulty: 42.1 • Rank —

Competitors: 188
65.1
intuitive interface

Opportunity: 73.0 • Difficulty: 39.8 • Rank —

Competitors: 65
65.4
writing

Opportunity: 73.0 • Difficulty: 42.6 • Rank —

Competitors: 101
66.4
self

Opportunity: 73.0 • Difficulty: 41.1 • Rank —

Competitors: 106
66.0
meaningful

Opportunity: 73.0 • Difficulty: 41.9 • Rank —

Competitors: 103
67.4

Unranked opportunities

craft

Opportunity: 73.0 • Difficulty: 42.1 • Competitors: 188
intuitive interface

Opportunity: 73.0 • Difficulty: 39.8 • Competitors: 65
writing

Opportunity: 73.0 • Difficulty: 42.6 • Competitors: 101
self

Opportunity: 73.0 • Difficulty: 41.1 • Competitors: 106
meaningful

Opportunity: 73.0 • Difficulty: 41.9 • Competitors: 103

High competition keywords

create

Total apps: 130,860 • Major competitors: 2,323

Latest rank: — • Difficulty: 54.5
manage

Total apps: 108,393 • Major competitors: 1,631

Latest rank: — • Difficulty: 52.5
save

Total apps: 93,521 • Major competitors: 1,629

Latest rank: — • Difficulty: 53.0
add

Total apps: 90,160 • Major competitors: 1,554

Latest rank: — • Difficulty: 52.8
connect

Total apps: 67,324 • Major competitors: 953

Latest rank: — • Difficulty: 51.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
heartfelt	71	100	34	53 1,577 competing apps Median installs: 450 Avg rating: 4.2	14	14	19 major competitor apps
heartwarming	70	100	35	52 1,333 competing apps Median installs: 850 Avg rating: 4.1	21	21	33 major competitor apps
affection	68	100	25	41 276 competing apps Median installs: 525 Avg rating: 4.0	76	76	5 major competitor apps
enhance	70	100	47	76 37,891 competing apps Median installs: 400 Avg rating: 4.1	—	—	448 major competitor apps
save	67	100	53	83 93,521 competing apps Median installs: 650 Avg rating: 4.1	—	—	1,629 major competitor apps
manage	67	100	52	84 108,393 competing apps Median installs: 550 Avg rating: 4.1	—	—	1,631 major competitor apps
connect	68	100	51	80 67,324 competing apps Median installs: 350 Avg rating: 4.1	—	—	953 major competitor apps
intuitive	68	100	49	79 58,942 competing apps Median installs: 400 Avg rating: 4.1	—	—	604 major competitor apps
coin	72	100	38	59 3,423 competing apps Median installs: 650 Avg rating: 4.1	—	—	86 major competitor apps
interface	69	100	47	77 45,351 competing apps Median installs: 400 Avg rating: 4.0	—	—	340 major competitor apps
craft	73	100	42	65 8,234 competing apps Median installs: 950 Avg rating: 4.2	—	—	188 major competitor apps
create	66	100	55	85 130,860 competing apps Median installs: 550 Avg rating: 4.1	—	—	2,323 major competitor apps
intuitive interface	73	100	40	65 8,576 competing apps Median installs: 350 Avg rating: 4.1	—	—	65 major competitor apps
ai	69	100	50	79 53,005 competing apps Median installs: 500 Avg rating: 4.1	—	—	615 major competitor apps
love	68	100	52	79 58,267 competing apps Median installs: 700 Avg rating: 4.2	—	—	1,460 major competitor apps
personalized	69	100	52	78 51,350 competing apps Median installs: 450 Avg rating: 4.2	—	—	891 major competitor apps
notes	71	100	47	73 24,280 competing apps Median installs: 550 Avg rating: 4.1	—	—	276 major competitor apps
polish	71	100	35	54 1,719 competing apps Median installs: 550 Avg rating: 4.0	—	—	34 major competitor apps
writing	73	100	43	66 9,894 competing apps Median installs: 450 Avg rating: 4.1	—	—	101 major competitor apps
add	67	100	53	82 90,160 competing apps Median installs: 500 Avg rating: 4.1	—	—	1,554 major competitor apps
self	73	100	41	66 9,282 competing apps Median installs: 450 Avg rating: 4.1	—	—	106 major competitor apps
meaningful	73	100	42	67 11,281 competing apps Median installs: 400 Avg rating: 4.2	—	—	103 major competitor apps
secret	73	100	41	65 7,858 competing apps Median installs: 1,000 Avg rating: 4.1	—	—	167 major competitor apps
organized	72	100	44	71 17,593 competing apps Median installs: 500 Avg rating: 4.2	—	—	137 major competitor apps
touching	71	100	35	57 2,710 competing apps Median installs: 400 Avg rating: 4.0	—	—	30 major competitor apps

App Description

Mulm is an AI-powered letter writing app that helps you express your deepest feelings. Create personalized love letters for various occasions including secret crushes, deep love confessions, apologies, and anniversaries. The Heartfelt Messages feature lets you craft meaningful notes for family, friends, colleagues, or self-reflection.

Polish your existing letters with AI to enhance emotional depth, improve structure, add literary flair, or make them more direct. Save and manage all your creations in the History section, organized by category.

With a beautiful, intuitive interface and coin-based system, Mulm transforms your emotions into touching words that truly connect hearts.