kiiwii - know what's inside

Know what's really inside the products you use.

kiiwii analyzes any food, beverage, skincare, or personal care product and gives you a science-backed ingredient health rating from 0 to 100.
No marketing spin. No brand influence. Just an honest breakdown of what's good, what's concerning, and what you should avoid.

How it works

Scan a barcode, snap a photo, or search from over 4.7 million products. kiiwii instantly analyzes every ingredient — from seed oils and synthetic additives to microplastics and undisclosed chemicals — and delivers a clear health score with a full ingredient breakdown.

Every ingredient is categorized as Good, Concerning, or Bad with a plain-English explanation of why.
No confusing scientific jargon. No vague letter grades. Just a number and the facts behind it.

What kiiwii covers

Food and beverages: snacks, drinks, supplements, protein bars, cereals, sauces, and more.

Wellness and personal care: skincare, body wash, shampoo, toothpaste, deodorant, sunscreen, serums, and more.

Find better alternatives

When a product scores low, kiiwii recommends cleaner options you can buy right from the app. Stop guessing. Start knowing.

Why kiiwii is different

Rates ingredients, not just nutrition labels
No ads. No conflicts of interest.
Built for people who care about the quality of what they consume.

Using kiiwii requires a subscription to gain full access to all features including barcode scanning, photo analysis, product search, ingredient ratings, and personalized recommendations.

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