Frame: Photo Metadata Studio

Frame is a single-purpose tool for one job: making your photos' metadata exactly what you want it to be before you share them.

See what's there. Open any photo and Frame shows you everything: the GPS coordinate pinned on a map, the exact capture time, the camera and lens, the IPTC rights fields, every keyword and description tag.

Strip what shouldn't leave with the photo. One-tap removal of GPS, device fingerprints, timestamps. A precision slider lets you keep "Manhattan" without exposing your home coordinates.

Generate what's missing. Apple Intelligence runs on your device — not on a server — to produce accessibility-grade ALT text, three caption options in your voice, and hierarchical keywords. The whole flow finishes in seconds and never sees the cloud.

Built for people who actually post photos online. Parents protecting their kids. Daters protecting their address. Real estate agents publishing listings. Bloggers and content creators meeting accessibility standards. Photographers stamping copyright without subscribing to anything.

One-time purchase. $1.99. Yours forever. No subscriptions. No accounts. No ads. No analytics. No upsells.

Frame is a tool, not a service.

Requirements: iOS 26 or later. AI generation requires an Apple Intelligence-capable device (iPhone 15 Pro and newer).