FunnelHound: App Sales & ASO

One app in your portfolio is quietly paying for the rest of them.
Do you know which one? And do you know which one is closest to joining it?

Most of us judge an app by downloads. Downloads are not money. An app with 40,000 impressions and almost no purchases is not a failed app, it is a fixable one, and the fix is usually a single screen. App Store Connect has all of it and shows you none of it.

FunnelHound does. It takes your App Store Connect data and turns each app into one clear funnel: Impressions, Product Page Views, Installs, Purchases. Every step shows its conversion rate, so the step that leaks stops hiding.

Built for indie developers who ship a portfolio, do their own ASO and marketing, and have about ten minutes a day left over for analytics.

SEE WHICH APP DESERVES YOUR NEXT MONTH
Compare every app you own side by side, on traffic and on sales. Heavy traffic and no purchases is your fastest money, the audience is already there. Purchases but no traffic is an ASO problem, not a feature problem. Stop spreading your effort evenly across apps that have not earned it.

FIX THE ONE STEP THAT IS ACTUALLY BROKEN
Low tap through means your icon and title. Healthy page views but flat installs means your screenshots. Installs fine but nobody pays means your paywall. One diagnosis, one afternoon, instead of another rewrite you hoped would help.

KNOW WHETHER THE CHANGE MADE YOU MONEY
Mark a milestone (new screenshots, a price change, a launch post) and FunnelHound measures what happened after it: "since this milestone: +18% purchases". A change you can prove is a change you can repeat on every other app you own.

KNOW IF YOUR NUMBERS ARE EVEN NORMAL
Benchmarks put every step of your funnel against category targets. A 1% tap through feels fine until you see what apps like yours actually convert at. Then you know which number is the real problem.

WATCH THE MONEY, NOT THE VANITY
Revenue and MRR up front. Purchases cover in app purchases and subscriptions, so the whole revenue picture is in one place. Every number carries its delta against the previous period, because a delta tells you to go do something and an absolute number just sits there.

SEE IT INSTEAD OF DECODING IT
- Source flow: which channel carries your growth (Search, Browse, referrers) and where each one leaks
- Download heatmap: launch spikes and slow decay, visible at a glance
- Retention hea