Think Dirty – Shop Clean

Developer: Think Dirty Inc.

Category: Health & Fitness

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3M installs

60K ratings

246.6K monthly active users

$>200K monthly revenue est.

IAP 100% · Ad 0%

Install Trends

Weekly +11.9K

Trending

Monthly +27.1K

Trending

ASO Keyword Dashboard

Tracking 83 keywords for Think Dirty – Shop Clean in Apple App Store

Developer: Think Dirty Inc. Category: health_and_fitness Rating: 4.8

Think Dirty – Shop Clean tracks 83 keywords (20 keywords rank; 63 need traction). Key metrics: 25% top-10 coverage, opportunity 70.3, difficulty 42.3, best rank 1.

Tracked keywords

20 ranked • 63 not ranking yet

Top 10 coverage

25%

Best rank 1 • Latest leader 50

Avg opportunity

70.3

Top keyword: beauty

Avg difficulty

42.3

Lower scores indicate easier wins

Opportunity leaders

beauty

Opportunity: 73.0 • Difficulty: 45.2 • Rank 50

Competitors: 192
66.7
thinking

Opportunity: 73.0 • Difficulty: 41.5 • Rank 88

Competitors: 203
65.8
scanning

Opportunity: 73.0 • Difficulty: 43.8 • Rank —

Competitors: 123
66.5
pet

Opportunity: 73.0 • Difficulty: 44.0 • Rank —

Competitors: 188
64.3
immediate

Opportunity: 73.0 • Difficulty: 39.7 • Rank —

Competitors: 82
64.7

Unranked opportunities

scanning

Opportunity: 73.0 • Difficulty: 43.8 • Competitors: 123
pet

Opportunity: 73.0 • Difficulty: 44.0 • Competitors: 188
immediate

Opportunity: 73.0 • Difficulty: 39.7 • Competitors: 82
usage

Opportunity: 73.0 • Difficulty: 41.4 • Competitors: 140
database

Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 87

High competition keywords

free

Total apps: 164,931 • Major competitors: 3,886

Latest rank: — • Difficulty: 55.9
help

Total apps: 150,250 • Major competitors: 2,451

Latest rank: — • Difficulty: 55.1
track

Total apps: 109,353 • Major competitors: 1,552

Latest rank: — • Difficulty: 52.6
real

Total apps: 87,189 • Major competitors: 1,770

Latest rank: — • Difficulty: 53.9
learn

Total apps: 73,360 • Major competitors: 1,078

Latest rank: — • Difficulty: 52.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
dirty	70	100	32	51 1,115 competing apps Median installs: 750 Avg rating: 4.0	1	1	31 major competitor apps
ingredients	72	100	39	62 4,906 competing apps Median installs: 550 Avg rating: 4.2	4	4	93 major competitor apps
ingredient	71	100	33	54 1,655 competing apps Median installs: 425 Avg rating: 4.3	5	5	16 major competitor apps
products	71	100	49	74 24,737 competing apps Median installs: 400 Avg rating: 4.1	7	5	398 major competitor apps
think	72	100	45	70 14,644 competing apps Median installs: 650 Avg rating: 4.2	5	5	326 major competitor apps
product	71	100	46	73 22,970 competing apps Median installs: 350 Avg rating: 4.1	14	10	300 major competitor apps
dozen	70	100	33	50 948 competing apps Median installs: 900 Avg rating: 4.3	26	26	14 major competitor apps
skincare	70	100	33	50 998 competing apps Median installs: 600 Avg rating: 4.4	30	30	17 major competitor apps
cosmetic	69	100	31	47 654 competing apps Median installs: 450 Avg rating: 4.2	34	34	18 major competitor apps
processed	71	100	36	57 2,419 competing apps Median installs: 550 Avg rating: 4.1	34	34	33 major competitor apps
dozens	72	100	42	62 5,320 competing apps Median installs: 1,300 Avg rating: 4.2	36	35	223 major competitor apps
beauty	73	100	45	67 9,690 competing apps Median installs: 500 Avg rating: 4.2	50	38	192 major competitor apps
thrive	71	100	34	54 1,676 competing apps Median installs: 350 Avg rating: 4.3	57	57	30 major competitor apps
thinking	73	100	42	66 8,571 competing apps Median installs: 500 Avg rating: 4.2	88	58	203 major competitor apps
hygiene	69	100	28	47 660 competing apps Median installs: 350 Avg rating: 4.1	59	59	2 major competitor apps
reserve	72	100	41	62 5,315 competing apps Median installs: 300 Avg rating: 4.2	96	88	65 major competitor apps
clean	72	100	44	71 17,170 competing apps Median installs: 550 Avg rating: 4.2	92	91	230 major competitor apps
approved	72	100	39	61 4,292 competing apps Median installs: 450 Avg rating: 4.1	142	142	60 major competitor apps
organic	70	100	33	52 1,299 competing apps Median installs: 450 Avg rating: 4.3	179	179	23 major competitor apps
skin	72	100	40	62 4,786 competing apps Median installs: 850 Avg rating: 4.2	204	204	101 major competitor apps
free	65	100	56	87 164,931 competing apps Median installs: 800 Avg rating: 4.2	—	—	3,886 major competitor apps
health	69	100	48	77 39,249 competing apps Median installs: 400 Avg rating: 4.2	—	—	533 major competitor apps
shopping	72	100	48	71 17,657 competing apps Median installs: 450 Avg rating: 4.2	—	—	403 major competitor apps
focus	70	100	47	75 31,005 competing apps Median installs: 450 Avg rating: 4.3	—	—	369 major competitor apps
care	70	100	47	75 29,576 competing apps Median installs: 450 Avg rating: 4.1	—	—	523 major competitor apps

App Description

Since 2012, Think Dirty has been your ultimate skincare, beauty scanner, and cosmetic ingredients checker, helping you decode labels and make safer choices. Loved by over 8 million users, our app makes it easy to learn about potentially toxic ingredients in your skin care and cosmetic products. Scan the barcode, and the Think Dirty app instantly delivers easy-to-understand, trustworthy ratings and ingredient analysis. Whether comparing products or scanning items in-store, Think Dirty empowers you to shop smarter and live cleaner.

WHY THINK DIRTY?

• Ingredient-Focused Ratings: Think Dirty® uniquely evaluates products based solely on their chemical content, not brand reputation or marketing claims.

• No Greenwashing: We don’t consider environmental or social factors that can artificially lower a product’s toxicity rating – our focus is strictly on health-related impact.

• Truly Independent: Think Dirty® remains unaffiliated with third parties, ensuring unbiased, consumer-first product assessments.

TOP FEATURES:

• Scan or Search Products Instantly: Compare over 2.6 million products – skincare, personal care, cosmetics, household, baby, and pet items – and get detailed health impact breakdowns.

• Real-Time Rating (Premium & All Access): Instantly scan beauty, skincare, cosmetic, and household products for immediate ratings – no waiting required!

• Personalized Ingredient Preferences (Premium & All Access): Pre-select allergens and ingredient preferences for a personalized shopping experience. You'll also receive alerts if carcinogens or harmful ingredients are detected in the products you view.

• Ingredient Checker & Alerts (Premium & All Access): Flag allergens or harmful ingredients ahead of time and get alerts if they're found in products you scan or view.

• Curated Safe Product Lists (Premium): Browse categories such as Mineral Sunscreens, Vegan Makeup, SLES-free skincare, and more.

• Ingredient Lookup Tool (Premium): Search any skin care ingredient to understand its safety, origin, and usage across products.

• Dirty Meter®: Our signature visual rating system shows ingredient concerns, health impacts, and certifications at a glance.

• My Bathroom Rating: Check how clean your current products are. Track your clean beauty progress over time.

• Upvote Unrated Products: Help us grow the database by upvoting