Think Dirty – Shop Clean

Developer: Think Dirty Inc.

Category: Health & Fitness

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~2.7M - 5.4M

53.8K ratings

~1.1K (installs week)

~2.4M (installs month)

ASO Keyword Dashboard

Tracking 72 keywords for Think Dirty – Shop Clean in Apple App Store

Developer: Think Dirty Inc. Category: health_and_fitness Rating: 4.81

Think Dirty – Shop Clean tracks 72 keywords (4 keywords rank; 68 need traction). Key metrics: 50% top-10 coverage, opportunity 70.2, difficulty 40.5, best rank 5.

Tracked keywords

4 ranked • 68 not ranking yet

Top 10 coverage

50%

Best rank 5 • Latest leader —

Avg opportunity

70.2

Top keyword: scanning

Avg difficulty

40.5

Lower scores indicate easier wins

Opportunity leaders

scanning

Opportunity: 73.0 • Difficulty: 40.4 • Rank —

Competitors: 71
66.4
beauty

Opportunity: 73.0 • Difficulty: 40.8 • Rank —

Competitors: 104
66.7
pet

Opportunity: 73.0 • Difficulty: 39.5 • Rank —

Competitors: 109
64.2
immediate

Opportunity: 73.0 • Difficulty: 39.1 • Rank —

Competitors: 38
64.7
usage

Opportunity: 73.0 • Difficulty: 39.9 • Rank —

Competitors: 69
66.0

Unranked opportunities

scanning

Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 71
beauty

Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 104
pet

Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 109
immediate

Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 38
usage

Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 69

High competition keywords

free

Total apps: 163,196 • Major competitors: 2,211

Latest rank: — • Difficulty: 52.9
help

Total apps: 148,927 • Major competitors: 1,294

Latest rank: — • Difficulty: 52.4
track

Total apps: 107,758 • Major competitors: 854

Latest rank: — • Difficulty: 50.9
real

Total apps: 83,931 • Major competitors: 963

Latest rank: — • Difficulty: 50.1
learn

Total apps: 72,738 • Major competitors: 581

Latest rank: — • Difficulty: 49.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
products	71	100	45	74 24,841 competing apps Median installs: 25 Avg rating: 4.1	6	5	237 major competitor apps
think	72	100	42	70 14,751 competing apps Median installs: 100 Avg rating: 4.2	6	6	182 major competitor apps
product	71	100	44	73 22,813 competing apps Median installs: 25 Avg rating: 4.1	14	14	180 major competitor apps
clean	72	100	43	71 16,699 competing apps Median installs: 50 Avg rating: 4.2	214	214	126 major competitor apps
free	65	100	53	87 163,196 competing apps Median installs: 100 Avg rating: 4.2	—	—	2,211 major competitor apps
health	69	100	46	77 38,830 competing apps Median installs: 50 Avg rating: 4.2	—	—	311 major competitor apps
shopping	72	100	44	71 17,495 competing apps Median installs: 25 Avg rating: 4.2	—	—	254 major competitor apps
focus	70	100	45	75 30,455 competing apps Median installs: 50 Avg rating: 4.3	—	—	197 major competitor apps
care	70	100	45	75 29,270 competing apps Median installs: 50 Avg rating: 4.2	—	—	274 major competitor apps
learn	67	100	49	81 72,738 competing apps Median installs: 50 Avg rating: 4.2	—	—	581 major competitor apps
live	68	100	49	80 61,017 competing apps Median installs: 50 Avg rating: 4.2	—	—	638 major competitor apps
scan	71	100	44	72 21,246 competing apps Median installs: 50 Avg rating: 4.1	—	—	242 major competitor apps
help	65	100	52	87 148,927 competing apps Median installs: 50 Avg rating: 4.2	—	—	1,294 major competitor apps
scanning	73	100	40	66 9,277 competing apps Median installs: 25 Avg rating: 4.1	—	—	71 major competitor apps
search	68	100	48	80 56,455 competing apps Median installs: 50 Avg rating: 4.1	—	—	548 major competitor apps
beauty	73	100	41	67 9,600 competing apps Median installs: 50 Avg rating: 4.2	—	—	104 major competitor apps
pet	73	100	40	64 6,821 competing apps Median installs: 75 Avg rating: 4.2	—	—	109 major competitor apps
track	66	100	51	84 107,758 competing apps Median installs: 25 Avg rating: 4.3	—	—	854 major competitor apps
immediate	73	100	39	65 7,322 competing apps Median installs: 50 Avg rating: 4.2	—	—	38 major competitor apps
related	71	100	44	72 20,168 competing apps Median installs: 25 Avg rating: 4.1	—	—	119 major competitor apps
tool	69	100	47	78 48,134 competing apps Median installs: 50 Avg rating: 4.1	—	—	168 major competitor apps
social	68	100	48	79 54,640 competing apps Median installs: 50 Avg rating: 4.2	—	—	487 major competitor apps
visual	71	100	44	73 23,795 competing apps Median installs: 50 Avg rating: 4.2	—	—	159 major competitor apps
current	68	100	49	81 67,888 competing apps Median installs: 75 Avg rating: 4.2	—	—	761 major competitor apps
personal	68	100	49	81 70,145 competing apps Median installs: 50 Avg rating: 4.3	—	—	660 major competitor apps

App Description

Since 2012, Think Dirty has been your ultimate skincare, beauty scanner, and cosmetic ingredients checker, helping you decode labels and make safer choices. Loved by over 8 million users, our app makes it easy to learn about potentially toxic ingredients in your skin care and cosmetic products. Scan the barcode, and the Think Dirty app instantly delivers easy-to-understand, trustworthy ratings and ingredient analysis. Whether comparing products or scanning items in-store, Think Dirty empowers you to shop smarter and live cleaner.

WHY THINK DIRTY?

• Ingredient-Focused Ratings: Think Dirty® uniquely evaluates products based solely on their chemical content, not brand reputation or marketing claims.

• No Greenwashing: We don’t consider environmental or social factors that can artificially lower a product’s toxicity rating – our focus is strictly on health-related impact.

• Truly Independent: Think Dirty® remains unaffiliated with third parties, ensuring unbiased, consumer-first product assessments.

TOP FEATURES:

• Scan or Search Products Instantly: Compare over 2.6 million products – skincare, personal care, cosmetics, household, baby, and pet items – and get detailed health impact breakdowns.

• Real-Time Rating (Premium & All Access): Instantly scan beauty, skincare, cosmetic, and household products for immediate ratings – no waiting required!

• Personalized Ingredient Preferences (Premium & All Access): Pre-select allergens and ingredient preferences for a personalized shopping experience. You'll also receive alerts if carcinogens or harmful ingredients are detected in the products you view.

• Ingredient Checker & Alerts (Premium & All Access): Flag allergens or harmful ingredients ahead of time and get alerts if they're found in products you scan or view.

• Curated Safe Product Lists (Premium): Browse categories such as Mineral Sunscreens, Vegan Makeup, SLES-free skincare, and more.

• Ingredient Lookup Tool (Premium): Search any skin care ingredient to understand its safety, origin, and usage across products.

• Dirty Meter®: Our signature visual rating system shows ingredient concerns, health impacts, and certifications at a glance.

• My Bathroom Rating: Check how clean your current products are. Track your clean beauty progress over time.

• Upvote Unrated Products: Help us grow the database by upvoting