Stay in the Blue

Developer: The University of

Category: Food & Drink

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~700 - 1.4K

14 ratings

ASO Keyword Dashboard

Tracking 61 keywords for Stay in the Blue in Apple App Store

Developer: The University of Michigan Category: food_and_drink Rating: 4

Stay in the Blue tracks 61 keywords (1 keyword ranks; 60 need traction). Key metrics: 0% top-10 coverage, opportunity 69.8, difficulty 40.1, best rank 52.

Tracked keywords

1 ranked • 60 not ranking yet

Top 10 coverage

Best rank 52 • Latest leader —

Avg opportunity

69.8

Top keyword: university

Avg difficulty

40.1

Lower scores indicate easier wins

Opportunity leaders

university

Opportunity: 73.0 • Difficulty: 38.5 • Rank —

Competitors: 11
64.0
individuals

Opportunity: 73.0 • Difficulty: 39.5 • Rank —

Competitors: 27
65.7
sessions

Opportunity: 73.0 • Difficulty: 40.6 • Rank —

Competitors: 37
67.5
showing

Opportunity: 73.0 • Difficulty: 39.1 • Rank —

Competitors: 27
64.3
risk

Opportunity: 73.0 • Difficulty: 39.3 • Rank —

Competitors: 45
64.8

Unranked opportunities

university

Opportunity: 73.0 • Difficulty: 38.5 • Competitors: 11
individuals

Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 27
sessions

Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 37
showing

Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 27
risk

Opportunity: 73.0 • Difficulty: 39.3 • Competitors: 45

High competition keywords

time

Total apps: 192,044 • Major competitors: 1,611

Latest rank: — • Difficulty: 53.4
help

Total apps: 149,169 • Major competitors: 1,295

Latest rank: — • Difficulty: 52.4
track

Total apps: 108,082 • Major competitors: 858

Latest rank: — • Difficulty: 51.0
keep

Total apps: 94,057 • Major competitors: 916

Latest rank: — • Difficulty: 50.5
available

Total apps: 88,792 • Major competitors: 1,008

Latest rank: — • Difficulty: 50.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
stay	67	100	50	83 87,968 competing apps Median installs: 25 Avg rating: 4.4	52	52	739 major competitor apps
users	68	100	48	80 61,105 competing apps Median installs: 25 Avg rating: 4.1	—	—	371 major competitor apps
save	67	100	50	82 84,239 competing apps Median installs: 75 Avg rating: 4.2	—	—	899 major competitor apps
time	65	100	53	88 192,044 competing apps Median installs: 50 Avg rating: 4.1	—	—	1,611 major competitor apps
available	67	100	50	83 88,792 competing apps Median installs: 50 Avg rating: 4.1	—	—	1,008 major competitor apps
help	65	100	52	87 149,169 competing apps Median installs: 50 Avg rating: 4.2	—	—	1,295 major competitor apps
michigan	69	100	27	45 520 competing apps Median installs: 75 Avg rating: 4.2	—	—	5 major competitor apps
university	73	100	39	64 6,650 competing apps Median installs: 25 Avg rating: 4.1	—	—	11 major competitor apps
individuals	73	100	39	66 8,369 competing apps Median installs: 25 Avg rating: 4.2	—	—	27 major competitor apps
students	71	100	43	72 19,118 competing apps Median installs: 25 Avg rating: 4.0	—	—	33 major competitor apps
track	66	100	51	84 108,082 competing apps Median installs: 50 Avg rating: 4.3	—	—	858 major competitor apps
community	69	100	47	78 43,220 competing apps Median installs: 50 Avg rating: 4.4	—	—	344 major competitor apps
provides	67	100	49	81 73,091 competing apps Median installs: 25 Avg rating: 4.1	—	—	272 major competitor apps
plan	69	100	46	77 37,514 competing apps Median installs: 50 Avg rating: 4.2	—	—	401 major competitor apps
visual	71	100	44	73 23,955 competing apps Median installs: 50 Avg rating: 4.2	—	—	159 major competitor apps
real	67	100	50	82 84,634 competing apps Median installs: 50 Avg rating: 4.1	—	—	964 major competitor apps
always	68	100	48	79 53,132 competing apps Median installs: 50 Avg rating: 4.2	—	—	572 major competitor apps
allows	67	100	49	82 80,664 competing apps Median installs: 50 Avg rating: 4.0	—	—	304 major competitor apps
includes	70	100	46	76 33,954 competing apps Median installs: 50 Avg rating: 4.1	—	—	222 major competitor apps
keep	67	100	50	83 94,057 competing apps Median installs: 50 Avg rating: 4.2	—	—	916 major competitor apps
real time	71	100	44	72 19,556 competing apps Median installs: 25 Avg rating: 4.1	—	—	176 major competitor apps
saved	72	100	42	69 13,978 competing apps Median installs: 50 Avg rating: 4.1	—	—	105 major competitor apps
data	67	100	50	83 85,874 competing apps Median installs: 50 Avg rating: 4.1	—	—	496 major competitor apps
transportation	72	100	37	62 4,828 competing apps Median installs: 25 Avg rating: 4.0	—	—	15 major competitor apps
allow	71	100	44	73 24,103 competing apps Median installs: 50 Avg rating: 4.0	—	—	144 major competitor apps

App Description

The Stay in the Blue app aims to help students (and other community members) keep their drinking at lower risk levels. The Stay in the Blue campaign encourages those who drink to stay at a .06 BAC (blood alcohol content) or below, and non-drinkers are always in the blue. It includes standard size drink options available at establishments or private events. This also encourages mindful measurement of standard drinks. It allows individuals to track their BAC in real time or get a snapshot by planning ahead, provides prevention strategies, alerts them at .08 BAC (legally drunk level) or above, has University of Michigan policy information, lower risk drinking tips, and transportation options. At the end of a drinking session, it gives a total number of standard drinks, showing app users if they are in the blue (preferred), maize, orange, or red. It will also allow them to save these sessions so they can have a visual representation of how they are doing over time. The same data can be saved from the "plan ahead" feature.