Stay in the Blue

Developer: The University of

Category: Food & Drink

~700 - 1.4K

14 ratings

ASO Keyword Dashboard

Tracking 61 keywords for Stay in the Blue in Apple App Store

Developer: The University of Michigan Category: food_and_drink Rating: 4

Stay in the Blue tracks 61 keywords (1 keyword ranks; 60 need traction). Key metrics: 0% top-10 coverage, opportunity 50.4, difficulty 42.5, best rank 52.

Tracked keywords

1 ranked • 60 not ranking yet

Top 10 coverage

Best rank 52 • Latest leader —

Avg opportunity

50.4

Top keyword: time

Avg difficulty

42.5

Lower scores indicate easier wins

Opportunity leaders

time

Opportunity: 59.0 • Difficulty: 62.9 • Rank —

Competitors: 1,805
88.7
help

Opportunity: 59.0 • Difficulty: 61.1 • Rank —

Competitors: 1,236
85.2
stay

Opportunity: 58.0 • Difficulty: 61.6 • Rank 52

Competitors: 682
78.3
users

Opportunity: 58.0 • Difficulty: 52.5 • Rank —

Competitors: 430
74.6
save

Opportunity: 58.0 • Difficulty: 60.9 • Rank —

Competitors: 858
80.9

Unranked opportunities

time

Opportunity: 59.0 • Difficulty: 62.9 • Competitors: 1,805
help

Opportunity: 59.0 • Difficulty: 61.1 • Competitors: 1,236
users

Opportunity: 58.0 • Difficulty: 52.5 • Competitors: 430
save

Opportunity: 58.0 • Difficulty: 60.9 • Competitors: 858
available

Opportunity: 58.0 • Difficulty: 64.5 • Competitors: 979

High competition keywords

time

Total apps: 8,391 • Major competitors: 1,805

Latest rank: — • Difficulty: 62.9
help

Total apps: 5,873 • Major competitors: 1,236

Latest rank: — • Difficulty: 61.1
keep

Total apps: 4,577 • Major competitors: 1,017

Latest rank: — • Difficulty: 61.0
available

Total apps: 4,074 • Major competitors: 979

Latest rank: — • Difficulty: 64.5
save

Total apps: 3,777 • Major competitors: 858

Latest rank: — • Difficulty: 60.9

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
stay	58	100	62	78 2,890 competing apps Median installs: 288,838 Avg rating: 4.7	52	52	682 major competitor apps
users	58	100	52	75 1,979 competing apps Median installs: 259,400 Avg rating: 4.6	—	—	430 major competitor apps
save	58	100	61	81 3,777 competing apps Median installs: 254,125 Avg rating: 4.6	—	—	858 major competitor apps
time	59	100	63	89 8,391 competing apps Median installs: 259,600 Avg rating: 4.6	—	—	1,805 major competitor apps
available	58	100	64	82 4,074 competing apps Median installs: 282,412 Avg rating: 4.6	—	—	979 major competitor apps
help	59	100	61	85 5,873 competing apps Median installs: 257,100 Avg rating: 4.6	—	—	1,236 major competitor apps
michigan	56	100	24	33 29 competing apps Median installs: 177,475 Avg rating: 4.7	—	—	6 major competitor apps
university	57	100	31	41 67 competing apps Median installs: 211,800 Avg rating: 4.7	—	—	11 major competitor apps
individuals	57	100	34	52 196 competing apps Median installs: 221,938 Avg rating: 4.6	—	—	31 major competitor apps
students	57	100	38	54 253 competing apps Median installs: 213,650 Avg rating: 4.6	—	—	38 major competitor apps
track	58	100	60	80 3,456 competing apps Median installs: 263,688 Avg rating: 4.7	—	—	822 major competitor apps
community	58	100	57	71 1,438 competing apps Median installs: 263,362 Avg rating: 4.6	—	—	336 major competitor apps
provides	58	100	49	74 1,846 competing apps Median installs: 221,075 Avg rating: 4.6	—	—	308 major competitor apps
plan	58	100	55	73 1,690 competing apps Median installs: 264,238 Avg rating: 4.7	—	—	380 major competitor apps
visual	58	100	44	65 769 competing apps Median installs: 223,725 Avg rating: 4.6	—	—	133 major competitor apps
real	58	100	59	81 3,692 competing apps Median installs: 264,862 Avg rating: 4.6	—	—	828 major competitor apps
always	58	100	56	78 2,705 competing apps Median installs: 275,550 Avg rating: 4.6	—	—	630 major competitor apps
allows	58	100	50	75 2,119 competing apps Median installs: 225,625 Avg rating: 4.6	—	—	351 major competitor apps
includes	58	100	49	70 1,252 competing apps Median installs: 237,900 Avg rating: 4.6	—	—	246 major competitor apps
keep	58	100	61	83 4,577 competing apps Median installs: 271,475 Avg rating: 4.6	—	—	1,017 major competitor apps
real time	57	100	59	59 392 competing apps Median installs: 231,900 Avg rating: 4.6	—	—	79 major competitor apps
saved	58	100	56	62 531 competing apps Median installs: 239,225 Avg rating: 4.6	—	—	114 major competitor apps
data	58	100	55	77 2,494 competing apps Median installs: 237,338 Avg rating: 4.6	—	—	472 major competitor apps
transportation	57	100	44	44 89 competing apps Median installs: 184,700 Avg rating: 4.6	—	—	13 major competitor apps
allow	58	100	50	65 749 competing apps Median installs: 265,875 Avg rating: 4.6	—	—	160 major competitor apps

App Description

The Stay in the Blue app aims to help students (and other community members) keep their drinking at lower risk levels. The Stay in the Blue campaign encourages those who drink to stay at a .06 BAC (blood alcohol content) or below, and non-drinkers are always in the blue. It includes standard size drink options available at establishments or private events. This also encourages mindful measurement of standard drinks. It allows individuals to track their BAC in real time or get a snapshot by planning ahead, provides prevention strategies, alerts them at .08 BAC (legally drunk level) or above, has University of Michigan policy information, lower risk drinking tips, and transportation options. At the end of a drinking session, it gives a total number of standard drinks, showing app users if they are in the blue (preferred), maize, orange, or red. It will also allow them to save these sessions so they can have a visual representation of how they are doing over time. The same data can be saved from the "plan ahead" feature.