Stay in the Blue

Developer: The University of

Category: Food & Drink

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700 installs

14 ratings

66 monthly active users

Revenue not available

ASO Keyword Dashboard

Tracking 64 keywords for Stay in the Blue in Apple App Store

Developer: The University of Michigan Category: food_and_drink Rating: 4

Stay in the Blue tracks 64 keywords (6 keywords rank; 58 need traction). Key metrics: 0% top-10 coverage, opportunity 70.0, difficulty 41.5, best rank 19.

Tracked keywords

6 ranked • 58 not ranking yet

Top 10 coverage

Best rank 19 • Latest leader —

Avg opportunity

70.0

Top keyword: university

Avg difficulty

41.5

Lower scores indicate easier wins

Opportunity leaders

university

Opportunity: 73.0 • Difficulty: 39.7 • Rank —

Competitors: 28
64.1
individuals

Opportunity: 73.0 • Difficulty: 39.5 • Rank —

Competitors: 61
65.1
sessions

Opportunity: 73.0 • Difficulty: 40.8 • Rank —

Competitors: 80
66.9
showing

Opportunity: 73.0 • Difficulty: 42.6 • Rank —

Competitors: 68
63.8
lower

Opportunity: 73.0 • Difficulty: 38.6 • Rank —

Competitors: 64
62.1

Unranked opportunities

university

Opportunity: 73.0 • Difficulty: 39.7 • Competitors: 28
individuals

Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 61
sessions

Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 80
showing

Opportunity: 73.0 • Difficulty: 42.6 • Competitors: 68
lower

Opportunity: 73.0 • Difficulty: 38.6 • Competitors: 64

High competition keywords

time

Total apps: 189,872 • Major competitors: 2,979

Latest rank: — • Difficulty: 55.0
help

Total apps: 162,244 • Major competitors: 2,472

Latest rank: — • Difficulty: 54.9
track

Total apps: 125,707 • Major competitors: 1,580

Latest rank: — • Difficulty: 52.7
real

Total apps: 105,270 • Major competitors: 1,803

Latest rank: — • Difficulty: 53.8
stay

Total apps: 103,072 • Major competitors: 1,356

Latest rank: 68 • Difficulty: 53.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
stay ahead	72	100	35	57 2,818 competing apps Median installs: 350 Avg rating: 4.2	20	19	36 major competitor apps
stay	67	100	53	83 103,072 competing apps Median installs: 350 Avg rating: 4.2	68	67	1,356 major competitor apps
drinking	71	100	33	53 1,640 competing apps Median installs: 400 Avg rating: 4.1	114	99	27 major competitor apps
always stay	70	100	32	49 889 competing apps Median installs: 591 Avg rating: 4.2	200	109	14 major competitor apps
blue	72	100	41	62 5,296 competing apps Median installs: 500 Avg rating: 4.0	198	119	88 major competitor apps
stays	72	100	39	62 5,115 competing apps Median installs: 350 Avg rating: 4.4	173	173	75 major competitor apps
users	68	100	50	80 60,519 competing apps Median installs: 350 Avg rating: 4.0	—	—	675 major competitor apps
save	67	100	53	83 93,523 competing apps Median installs: 650 Avg rating: 4.1	—	—	1,629 major competitor apps
time	65	100	55	88 189,872 competing apps Median installs: 450 Avg rating: 4.1	—	—	2,979 major competitor apps
available	67	100	54	83 95,747 competing apps Median installs: 550 Avg rating: 4.1	—	—	1,852 major competitor apps
help	65	100	55	87 162,244 competing apps Median installs: 450 Avg rating: 4.1	—	—	2,472 major competitor apps
michigan	69	100	28	45 541 competing apps Median installs: 350 Avg rating: 4.2	—	—	7 major competitor apps
university	73	100	40	64 7,171 competing apps Median installs: 350 Avg rating: 4.0	—	—	28 major competitor apps
individuals	73	100	39	65 8,264 competing apps Median installs: 300 Avg rating: 4.2	—	—	61 major competitor apps
students	72	100	43	71 18,936 competing apps Median installs: 300 Avg rating: 4.0	—	—	76 major competitor apps
track	66	100	53	85 125,707 competing apps Median installs: 431 Avg rating: 4.1	—	—	1,580 major competitor apps
community	69	100	50	78 48,465 competing apps Median installs: 350 Avg rating: 4.3	—	—	599 major competitor apps
provides	68	100	49	81 72,525 competing apps Median installs: 300 Avg rating: 4.0	—	—	568 major competitor apps
plan	69	100	49	77 42,295 competing apps Median installs: 494 Avg rating: 4.1	—	—	757 major competitor apps
visual	70	100	45	74 27,881 competing apps Median installs: 450 Avg rating: 4.1	—	—	304 major competitor apps
real	67	100	54	84 105,270 competing apps Median installs: 550 Avg rating: 4.0	—	—	1,803 major competitor apps
always	69	100	50	78 52,524 competing apps Median installs: 500 Avg rating: 4.1	—	—	1,020 major competitor apps
allows	67	100	50	82 80,154 competing apps Median installs: 350 Avg rating: 4.0	—	—	662 major competitor apps
includes	70	100	47	75 33,641 competing apps Median installs: 450 Avg rating: 4.1	—	—	402 major competitor apps
keep	67	100	53	83 93,091 competing apps Median installs: 500 Avg rating: 4.2	—	—	1,626 major competitor apps

App Description

The Stay in the Blue app aims to help students (and other community members) keep their drinking at lower risk levels. The Stay in the Blue campaign encourages those who drink to stay at a .06 BAC (blood alcohol content) or below, and non-drinkers are always in the blue. It includes standard size drink options available at establishments or private events. This also encourages mindful measurement of standard drinks. It allows individuals to track their BAC in real time or get a snapshot by planning ahead, provides prevention strategies, alerts them at .08 BAC (legally drunk level) or above, has University of Michigan policy information, lower risk drinking tips, and transportation options. At the end of a drinking session, it gives a total number of standard drinks, showing app users if they are in the blue (preferred), maize, orange, or red. It will also allow them to save these sessions so they can have a visual representation of how they are doing over time. The same data can be saved from the "plan ahead" feature.