EWG's Healthy Living

Developer: Environmental Working Group

Category: Health & Fitness

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~90K - 180K

1.8K ratings

~50 (installs week)

ASO Keyword Dashboard

Tracking 27 keywords for EWG's Healthy Living in Apple App Store

Developer: Environmental Working Group Category: health_and_fitness Rating: 3.42

EWG's Healthy Living tracks 27 keywords (7 keywords rank; 20 need traction). Key metrics: 0% top-10 coverage, opportunity 70.7, difficulty 43.6, best rank 13.

Tracked keywords

7 ranked • 20 not ranking yet

Top 10 coverage

Best rank 13 • Latest leader 30

Avg opportunity

70.7

Top keyword: healthy

Avg difficulty

43.6

Lower scores indicate easier wins

Opportunity leaders

healthy

Opportunity: 73.0 • Difficulty: 41.4 • Rank 30

Competitors: 122
68.5
research

Opportunity: 73.0 • Difficulty: 40.4 • Rank —

Competitors: 55
66.9
living

Opportunity: 73.0 • Difficulty: 40.8 • Rank —

Competitors: 82
67.5
science

Opportunity: 73.0 • Difficulty: 38.8 • Rank —

Competitors: 58
64.1
environment

Opportunity: 72.0 • Difficulty: 41.6 • Rank 13

Competitors: 74
69.2

Unranked opportunities

research

Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 55
living

Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 82
science

Opportunity: 73.0 • Difficulty: 38.8 • Competitors: 58
barcode

Opportunity: 72.0 • Difficulty: 38.0 • Competitors: 53
skin

Opportunity: 72.0 • Difficulty: 37.3 • Competitors: 49

High competition keywords

download

Total apps: 120,817 • Major competitors: 1,129

Latest rank: — • Difficulty: 51.5
simple

Total apps: 97,678 • Major competitors: 751

Latest rank: — • Difficulty: 50.3
live

Total apps: 61,017 • Major competitors: 638

Latest rank: — • Difficulty: 48.7
search

Total apps: 56,455 • Major competitors: 548

Latest rank: — • Difficulty: 48.4
work

Total apps: 55,494 • Major competitors: 456

Latest rank: 184 • Difficulty: 48.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
environment	72	100	42	69 13,543 competing apps Median installs: 50 Avg rating: 4.1	13	13	74 major competitor apps
healthy	73	100	41	69 12,367 competing apps Median installs: 50 Avg rating: 4.3	30	30	122 major competitor apps
safe	71	100	45	74 24,873 competing apps Median installs: 50 Avg rating: 4.2	—	74	251 major competitor apps
clean	72	100	43	71 16,699 competing apps Median installs: 50 Avg rating: 4.2	91	91	126 major competitor apps
works	70	100	45	75 29,378 competing apps Median installs: 50 Avg rating: 4.0	112	99	210 major competitor apps
work	68	100	48	79 55,494 competing apps Median installs: 50 Avg rating: 4.1	184	184	456 major competitor apps
working	71	100	44	72 19,758 competing apps Median installs: 50 Avg rating: 4.2	194	194	119 major competitor apps
download	66	100	52	85 120,817 competing apps Median installs: 50 Avg rating: 4.2	—	—	1,129 major competitor apps
live	68	100	49	80 61,017 competing apps Median installs: 50 Avg rating: 4.2	—	—	638 major competitor apps
scan	71	100	44	72 21,246 competing apps Median installs: 50 Avg rating: 4.1	—	—	242 major competitor apps
food	70	100	46	76 35,042 competing apps Median installs: 25 Avg rating: 4.3	—	—	233 major competitor apps
score	71	100	44	73 21,845 competing apps Median installs: 50 Avg rating: 4.2	—	—	272 major competitor apps
update	71	100	44	72 20,407 competing apps Median installs: 25 Avg rating: 4.1	—	—	173 major competitor apps
search	68	100	48	80 56,455 competing apps Median installs: 50 Avg rating: 4.1	—	—	548 major competitor apps
accurate	71	100	44	73 23,950 competing apps Median installs: 50 Avg rating: 4.2	—	—	144 major competitor apps
simple	67	100	50	84 97,678 competing apps Median installs: 50 Avg rating: 4.1	—	—	751 major competitor apps
informed	71	100	44	73 22,887 competing apps Median installs: 25 Avg rating: 4.3	—	—	133 major competitor apps
barcode	72	100	38	62 5,309 competing apps Median installs: 25 Avg rating: 4.1	—	—	53 major competitor apps
skin	72	100	37	61 4,706 competing apps Median installs: 100 Avg rating: 4.1	—	—	49 major competitor apps
research	73	100	40	67 9,892 competing apps Median installs: 50 Avg rating: 4.2	—	—	55 major competitor apps
cleaning	72	100	37	61 4,416 competing apps Median installs: 50 Avg rating: 4.1	—	—	48 major competitor apps
shop	71	100	44	72 18,996 competing apps Median installs: 50 Avg rating: 4.3	—	—	328 major competitor apps
family	69	100	47	77 40,303 competing apps Median installs: 50 Avg rating: 4.2	—	—	474 major competitor apps
trusted	72	100	43	70 14,909 competing apps Median installs: 50 Avg rating: 4.4	—	—	257 major competitor apps
living	73	100	41	68 10,802 competing apps Median installs: 50 Avg rating: 4.2	—	—	82 major competitor apps

App Description

EWG’s Healthy Living App helps you live healthier. Get instant, science-backed ratings for cosmetics, food and cleaning products. Scan a barcode or search to get a simple 1-10 score (1 being best!) and make informed choices with confidence.

Why get the Healthy Living App?
-Science-Backed: Our ratings are built on research from EWG scientists.
-All-in-One: Combines our most trusted resources in one app: Skin Deep®, our Guides to Sunscreens and Healthy Cleaning and our Food Scores database.
-Shop Smarter: Make healthier choices for your family and pets in seconds.

Download the app. Get the science. Live healthier.

For the most accurate data, please update to the latest version.

Terms of Use: https://www.ewg.org/eula