McAfee Security: Privacy & VPN

~14.1M - 28.2M
282.4K ratings
~3.4M (installs week)
Trend Steady
~10.7M (installs month)
Trend Steady
McAfee Security: Privacy & VPN icon

ASO Keyword Dashboard

Tracking 140 keywords for McAfee Security: Privacy & VPN in Apple App Store

Developer: McAfee, LLC. Category: tools Rating: 4.7

McAfee Security: Privacy & VPN tracks 140 keywords (20 keywords rank; 120 need traction). Key metrics: 10% top-10 coverage, opportunity 70.3, difficulty 40.4, best rank 2.

Tracked keywords

140

20  ranked •  120  not ranking yet

Top 10 coverage

10%

Best rank 2 • Latest leader 29

Avg opportunity

70.3

Top keyword: vast

Avg difficulty

40.4

Lower scores indicate easier wins

Opportunity leaders

  • vast

    Opportunity: 73.0 • Difficulty: 40.3 • Rank 29

    Competitors: 102

    66.7
  • require

    Opportunity: 73.0 • Difficulty: 41.5 • Rank 37

    Competitors: 135

    68.3
  • setting

    Opportunity: 73.0 • Difficulty: 41.4 • Rank 50

    Competitors: 117

    68.3
  • privacy policy

    Opportunity: 73.0 • Difficulty: 40.6 • Rank 72

    Competitors: 169

    66.7
  • scanning

    Opportunity: 73.0 • Difficulty: 40.4 • Rank —

    Competitors: 72

    66.3

Unranked opportunities

  • scanning

    Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 72

  • ahead

    Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 162

  • block

    Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 144

  • grade

    Opportunity: 73.0 • Difficulty: 39.0 • Competitors: 70

  • winning

    Opportunity: 73.0 • Difficulty: 41.5 • Competitors: 288

High competition keywords

  • help

    Total apps: 144,177 • Major competitors: 1,357

    Latest rank: — • Difficulty: 52.4

  • like

    Total apps: 138,087 • Major competitors: 1,938

    Latest rank: — • Difficulty: 52.4

  • find

    Total apps: 133,504 • Major competitors: 1,582

    Latest rank: — • Difficulty: 52.3

  • mobile

    Total apps: 115,065 • Major competitors: 862

    Latest rank: — • Difficulty: 51.4

  • information

    Total apps: 109,056 • Major competitors: 612

    Latest rank: — • Difficulty: 51.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
security711004472

19,827 competing apps

Median installs: 25

Avg rating: 4.1

22

213

major competitor apps

secure691004777

41,007 competing apps

Median installs: 25

Avg rating: 4.3

119

362

major competitor apps

protect721004270

14,451 competing apps

Median installs: 50

Avg rating: 4.1

99

188

major competitor apps

privacy691004776

35,816 competing apps

Median installs: 75

Avg rating: 4.2

1514

597

major competitor apps

securely711004471

18,020 competing apps

Median installs: 50

Avg rating: 4.4

2727

147

major competitor apps

vast731004067

9,416 competing apps

Median installs: 25

Avg rating: 4.2

2929

102

major competitor apps

require731004268

11,733 competing apps

Median installs: 25

Avg rating: 4.1

3737

135

major competitor apps

safe711004573

23,624 competing apps

Median installs: 25

Avg rating: 4.2

9038

274

major competitor apps

setting731004168

11,821 competing apps

Median installs: 25

Avg rating: 4.1

5050

117

major competitor apps

settings691004777

39,955 competing apps

Median installs: 100

Avg rating: 4.1

5050

645

major competitor apps

privacy policy731004167

9,393 competing apps

Median installs: 150

Avg rating: 4.1

7251

169

major competitor apps

leave721004371

17,394 competing apps

Median installs: 25

Avg rating: 4.1

110110

175

major competitor apps

quick681004880

57,895 competing apps

Median installs: 25

Avg rating: 4.2

145112

494

major competitor apps

ios701004675

30,670 competing apps

Median installs: 25

Avg rating: 3.9

130130

246

major competitor apps

message711004472

18,585 competing apps

Median installs: 25

Avg rating: 4.2

163163

149

major competitor apps

like661005286

138,087 competing apps

Median installs: 50

Avg rating: 4.2

163

1,938

major competitor apps

products701004574

25,620 competing apps

Avg rating: 4.1

179

271

major competitor apps

look691004676

35,972 competing apps

Median installs: 50

Avg rating: 4.1

198195

421

major competitor apps

product711004473

22,092 competing apps

Avg rating: 4.1

198

175

major competitor apps

clean721004270

14,690 competing apps

Median installs: 50

Avg rating: 4.2

232232

127

major competitor apps

top691004879

49,366 competing apps

Median installs: 50

Avg rating: 4.2

766

major competitor apps

online681004981

66,001 competing apps

Median installs: 25

Avg rating: 4.1

731

major competitor apps

email701004676

34,994 competing apps

Median installs: 25

Avg rating: 4.1

302

major competitor apps

vpn711003456

2,217 competing apps

Median installs: 300

Avg rating: 4.1

56

major competitor apps

change691004777

37,702 competing apps

Median installs: 50

Avg rating: 4.1

454

major competitor apps

140 keywords
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App Description

Introducing McAfee Scam Detector — Know which texts and emails are real or fake.
All-in-one protection to help you stay a step ahead of scammers and online threats. Includes scam detection, personal info removal from risky sites, identity monitoring, VPN, award-winning protection for all your devices, and more.

McAfee Security protects smartphones, tablets, Macs, and PCs with robust privacy features, bank-grade VPN encryption, and breach monitoring for safe browsing.

Stay protected and private with McAfee, the most trusted name in online and mobile security.

MCAFEE SECURITY FEATURES:

SCAM DETECTOR
▪ Text scam protection filters risky messages and lets you block harmful sites if clicked
▪ Identify risky emails before opening them with explanations to help you avoid future scams with email scam protection

SECURE VPN*
▪ Keep personal data and locations private with bank-grade Wi-Fi VPN encryption
▪ Defend your mobile devices against unsecured public Wi-Fi hotspots
▪ Connect to different countries and change your location & IP address

IDENTITY MONITORING*
▪ Scan and monitor online personal data for security breaches
▪ Receive alerts and secure your info quickly with our protection tips
▪ Monitor up to 10 email addresses, ID numbers, passport numbers, bank cards

TRANSACTION & CREDIT MONITORING
▪ Protect yourself from financial fraud and stay on top of all your financial transactions
▪ Monitor your credit to keep track of changes to your credit score and catch unauthorized activity

SMART SCAN
▪ Scan your device and your personal information for issues. Get guidance to fix issues quickly and easily.

SAFE BROWSING
▪ Block malicious websites automatically so you can browse safely
▪ Safe browsing alerts protect you from phishing and leaking personal info

SOCIAL PRIVACY MANAGER
▪ Protects your personal information and reduces the amount of data collected on all your social accounts

WI-FI & SYSTEM SCAN
▪ Receive alerts when connecting to an unsecured Wi-Fi network or hotspot
▪ Wi-Fi scan analyzes networks for security and ensures a safer online connection

PERSONAL DATA CLEANUP
▪ Find out if your personal data has been collected by data brokers and remove it from sites

ONLINE ACCOUNT CLEANUP
▪ Enhances online security by scanning your email, evaluating account risks, and facilitating data deletion, reducing data exposure