Xbox

~94.5M - 189.1M
1.9M ratings
~72.2M (installs week)
Trend Steady
~72.2M (installs month)
Trend Steady
Xbox icon

ASO Keyword Dashboard

Tracking 98 keywords for Xbox in Apple App Store

Developer: Microsoft Corporation Category: entertainment Rating: 4.67

Xbox tracks 98 keywords (6 keywords rank; 92 need traction). Key metrics: 0% top-10 coverage, opportunity 52.3, difficulty 50.1, best rank 35.

Tracked keywords

98

6  ranked •  92  not ranking yet

Top 10 coverage

0%

Best rank 35 • Latest leader —

Avg opportunity

52.3

Top keyword: free

Avg difficulty

50.1

Lower scores indicate easier wins

Opportunity leaders

  • free

    Opportunity: 59.0 • Difficulty: 63.5 • Rank —

    Competitors: 2,147

    89.9
  • play

    Opportunity: 59.0 • Difficulty: 57.2 • Rank —

    Competitors: 1,269

    85.4
  • fun

    Opportunity: 59.0 • Difficulty: 58.2 • Rank —

    Competitors: 1,147

    83.8
  • best

    Opportunity: 59.0 • Difficulty: 59.6 • Rank —

    Competitors: 1,398

    85.9
  • new

    Opportunity: 59.0 • Difficulty: 63.9 • Rank —

    Competitors: 2,341

    91.1

Unranked opportunities

  • free

    Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147

  • play

    Opportunity: 59.0 • Difficulty: 57.2 • Competitors: 1,269

  • fun

    Opportunity: 59.0 • Difficulty: 58.2 • Competitors: 1,147

  • best

    Opportunity: 59.0 • Difficulty: 59.6 • Competitors: 1,398

  • new

    Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341

High competition keywords

  • new

    Total apps: 10,701 • Major competitors: 2,341

    Latest rank: — • Difficulty: 63.9

  • free

    Total apps: 9,480 • Major competitors: 2,147

    Latest rank: — • Difficulty: 63.5

  • like

    Total apps: 7,508 • Major competitors: 1,767

    Latest rank: — • Difficulty: 63.2

  • best

    Total apps: 6,283 • Major competitors: 1,398

    Latest rank: — • Difficulty: 59.6

  • play

    Total apps: 5,992 • Major competitors: 1,269

    Latest rank: — • Difficulty: 57.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
settings581005478

2,908 competing apps

Median installs: 256,188

Avg rating: 4.6

3535

578

major competitor apps

games581005481

3,651 competing apps

Median installs: 267,775

Avg rating: 4.6

6463

798

major competitor apps

setting581004661

486 competing apps

Median installs: 241,450

Avg rating: 4.6

8888

103

major competitor apps

apps581005272

1,476 competing apps

Median installs: 239,550

Avg rating: 4.6

170163

292

major competitor apps

packed201004664

647 competing apps

Median installs: 302,275

Avg rating: 4.6

196196

163

major competitor apps

cool581004768

1,040 competing apps

Median installs: 275,238

Avg rating: 4.6

207207

231

major competitor apps

free591006390

9,480 competing apps

Median installs: 264,750

Avg rating: 4.6

2,147

major competitor apps

download581006083

4,537 competing apps

Median installs: 266,225

Avg rating: 4.6

1,040

major competitor apps

play591005785

5,992 competing apps

Median installs: 263,338

Avg rating: 4.6

1,269

major competitor apps

fun591005884

5,061 competing apps

Median installs: 275,775

Avg rating: 4.6

1,147

major competitor apps

best591006086

6,283 competing apps

Median installs: 272,625

Avg rating: 4.6

1,398

major competitor apps

new591006491

10,701 competing apps

Median installs: 270,475

Avg rating: 4.6

2,341

major competitor apps

level581005478

2,734 competing apps

Median installs: 274,625

Avg rating: 4.6

638

major competitor apps

chat201006170

1,223 competing apps

Median installs: 323,400

Avg rating: 4.6

325

major competitor apps

follow581005371

1,419 competing apps

Median installs: 278,225

Avg rating: 4.6

347

major competitor apps

notifications581005571

1,357 competing apps

Median installs: 296,625

Avg rating: 4.7

332

major competitor apps

share581006382

4,336 competing apps

Median installs: 258,138

Avg rating: 4.6

916

major competitor apps

friends581006281

3,682 competing apps

Median installs: 281,575

Avg rating: 4.6

846

major competitor apps

ready581005578

2,817 competing apps

Median installs: 303,300

Avg rating: 4.6

704

major competitor apps

right581006381

3,793 competing apps

Median installs: 282,075

Avg rating: 4.6

912

major competitor apps

software571004358

349 competing apps

Median installs: 286,075

Avg rating: 4.6

86

major competitor apps

connected581005269

1,069 competing apps

Median installs: 269,250

Avg rating: 4.6

232

major competitor apps

party581004666

842 competing apps

Median installs: 274,412

Avg rating: 4.6

203

major competitor apps

eula201003235

36 competing apps

Median installs: 305,788

Avg rating: 4.6

10

major competitor apps

simply581005273

1,724 competing apps

Median installs: 235,888

Avg rating: 4.6

356

major competitor apps

98 keywords
1 of 4

App Description

Friends and parties follow you with voice and text chat, even if they're on console or PC. See notifications, achievements from you and your friends, messages, and more. Buy games and add-on content you want without leaving the app. Explore the Game Pass catalog, view and redeem Perks, and more. Easily share game clips and screenshots from your console to favorite gaming & social networks. The free Xbox app is the best way to stay in the game—wherever you like to play.

-Download the Xbox app and stay connected to friends & games
-Buy games and add-on content you want without leaving the app
-Download games to your console so they're ready to play when you are.
-Get notifications for new game launches, party invites, messages and more
-Use integrated voice and text chat with friends on console or PC
-Explore the Game Pass catalog, view and redeem Perks, and more
-Easily share game clips & screenshots to your favorite social networks
-Gaming Copilot (Beta) - Your personal gaming sidekick for recommendations, help, insights, and more

Get past roadblocks, level up your gameplay, or simply get unstuck with in-game assistance. Get to the fun faster and tap the Copilot button to get started.

XBOX APP AGREEMENT

The following terms supplement any software license terms that accompany the Xbox App.

Please refer to Microsoft's EULA for Terms of Service for Microsoft's gaming applications on iOS. By installing the app, you agree to these terms and conditions: https://support.xbox.com/help/subscriptions-billing/manage-subscriptions/microsoft-software-license-terms-mobile-gaming

FEEDBACK

If you give feedback about the Xbox App to Microsoft, you give to Microsoft, without charge, the right to use, share and commercialize your feedback in any way and for any purpose. You also give to third parties, without charge, any patent rights needed for their products, technologies and services to use or interface with any specific parts of a Microsoft software or service that includes the feedback. You will not give feedback that is subject to a license that requires Microsoft to license its software or documentation to third parties because we include your feedback in them. These rights survive this agreement.