Caribu by Mattel
ASO Keyword Dashboard
Tracking 127 keywords for Caribu by Mattel in Apple App Store
Caribu by Mattel tracks 127 keywords (1 keyword ranks; 126 need traction). Key metrics: 0% top-10 coverage, opportunity 70.0, difficulty 43.4, best rank 198.
Tracked keywords
127
1 ranked • 126 not ranking yet
Top 10 coverage
0%
Best rank 198 • Latest leader 198
Avg opportunity
70.0
Top keyword: trying
Avg difficulty
43.4
Lower scores indicate easier wins
Opportunity leaders
- 64.7
trying
Opportunity: 73.0 • Difficulty: 40.1 • Rank 198
Competitors: 120
- 66.7
stickers
Opportunity: 73.0 • Difficulty: 51.2 • Rank —
Competitors: 160
- 64.2
calls
Opportunity: 73.0 • Difficulty: 44.6 • Rank —
Competitors: 128
- 66.4
age
Opportunity: 73.0 • Difficulty: 42.9 • Rank —
Competitors: 191
- 65.5
books
Opportunity: 73.0 • Difficulty: 40.6 • Rank —
Competitors: 104
Unranked opportunities
stickers
Opportunity: 73.0 • Difficulty: 51.2 • Competitors: 160
calls
Opportunity: 73.0 • Difficulty: 44.6 • Competitors: 128
age
Opportunity: 73.0 • Difficulty: 42.9 • Competitors: 191
books
Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 104
grade
Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 120
High competition keywords
time
Total apps: 189,727 • Major competitors: 2,958
Latest rank: — • Difficulty: 55.0
new
Total apps: 182,233 • Major competitors: 3,779
Latest rank: — • Difficulty: 55.7
access
Total apps: 181,204 • Major competitors: 2,661
Latest rank: — • Difficulty: 55.0
make
Total apps: 158,818 • Major competitors: 2,922
Latest rank: — • Difficulty: 54.6
like
Total apps: 153,376 • Major competitors: 3,281
Latest rank: — • Difficulty: 55.4
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| trying | 73 | 100 | 40 | 65 7,809 competing apps Median installs: 550 Avg rating: 4.2 | 198 | 198 | 120 major competitor apps |
| play | 67 | 100 | 52 | 83 95,995 competing apps Median installs: 750 Avg rating: 4.1 | — | — | 2,460 major competitor apps |
| fun | 67 | 100 | 53 | 82 91,337 competing apps Median installs: 600 Avg rating: 4.1 | — | — | 2,115 major competitor apps |
| new | 65 | 100 | 56 | 87 182,233 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 3,779 major competitor apps |
| word | 71 | 100 | 46 | 73 25,258 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 371 major competitor apps |
| video calls | 70 | 100 | 38 | 51 1,092 competing apps Median installs: 250 Avg rating: 4.3 | — | — | 20 major competitor apps |
| stories | 72 | 100 | 46 | 69 14,633 competing apps Median installs: 750 Avg rating: 4.3 | — | — | 312 major competitor apps |
| share | 66 | 100 | 55 | 85 123,191 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 1,807 major competitor apps |
| stickers | 73 | 100 | 51 | 67 10,211 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 160 major competitor apps |
| library | 71 | 100 | 48 | 72 22,685 competing apps Median installs: 600 Avg rating: 4.1 | — | — | 364 major competitor apps |
| enjoy | 66 | 100 | 54 | 84 111,210 competing apps Median installs: 650 Avg rating: 4.1 | — | — | 2,363 major competitor apps |
| order | 68 | 100 | 51 | 80 66,458 competing apps Median installs: 441 Avg rating: 4.1 | — | — | 801 major competitor apps |
| make | 65 | 100 | 55 | 86 158,818 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,922 major competitor apps |
| learn | 67 | 100 | 52 | 81 78,855 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 1,090 major competitor apps |
| section | 72 | 100 | 42 | 69 14,184 competing apps Median installs: 300 Avg rating: 4.0 | — | — | 121 major competitor apps |
| digital | 69 | 100 | 49 | 78 52,257 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 718 major competitor apps |
| everything | 69 | 100 | 49 | 76 38,890 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 758 major competitor apps |
| educational | 71 | 100 | 45 | 73 24,488 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 209 major competitor apps |
| created | 71 | 100 | 45 | 73 26,277 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 298 major competitor apps |
| calls | 73 | 100 | 45 | 64 7,287 competing apps Median installs: 450 Avg rating: 4.0 | — | — | 128 major competitor apps |
| age | 73 | 100 | 43 | 66 9,915 competing apps Median installs: 476 Avg rating: 4.1 | — | — | 191 major competitor apps |
| time | 65 | 100 | 55 | 88 189,727 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,958 major competitor apps |
| available | 67 | 100 | 54 | 83 95,747 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,852 major competitor apps |
| variety | 69 | 100 | 49 | 77 42,206 competing apps Median installs: 650 Avg rating: 4.1 | — | — | 846 major competitor apps |
| connect | 68 | 100 | 51 | 80 67,324 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 953 major competitor apps |
App Description
Caribu has created video calling for families with a library of thousands of books, activities, games, and coloring books that will keep children engaged for hours. On Caribu video calls, families can draw, read bedtime stories, solve puzzles, play memory and learning games, make recipes, use digital sticker packs to create new stories, and even view famous artwork together in a real-time video call, no matter how far apart you are.
Families across 200+ countries and territories connect on Caribu for immersive and activity-rich kids & family video calls, encouraging fun and educational screen-time.
Each Caribu Unlimited plan is a Family Plan - when you subscribe to Caribu Unlimited, access to all of our features (video calls, stickers, coloring books, learning games, storybooks, etc…) will be shared with your contacts.
KEY FEATURES
• Video calling for kids & family
• Read books and draw in coloring books with your kids or grandkids in an engaging video call
• Thousands of great and award-winning children’s books and many more added weekly
• Paint, color, and draw together without the mess
• Use digital stickers to create new stories or dress up Barbie
• Play learning games such as tic-tac-toe, word search, and learning puzzles
• Cook together and enjoy child-friendly recipes
• A wide variety of coloring sheets including everything from wild animals to learn the alphabet
• Books available in multiple languages (in order of quantity): English, Spanish, French, Portuguese, Creole, Chinese, Hebrew, and Hindi.
• Search by Categories like Age Group, Grade Level, Fairy Tales, Animals, Art, Cooking, and many more
THOUSANDS OF STORIES TO READ TOGETHER
Hear giggles and share smiles when your little one sees their favorite characters, like:
• Thomas & Friends
• Daniel Tiger
• Barbie
• Wheels on the Bus
• Goldilocks and the Three Bears
• Highlights
• Slumberkins
• Twinkle, Twinkle, Little Star
• Peter Rabbit
• Snow White & the Seven Dwarfs
• The Wizard of Oz
• AND MANY MORE
TURN VIDEO CALLS INTO FAMILY ACTIVITY TIME
Enjoy Caribu’s constantly updated interactive activities section where you and the kids can color unicorns, dinosaurs, puppies, and draw on blank canvases to