Merlin Bird ID by Cornell Lab
ASO Keyword Dashboard
Tracking 117 keywords for Merlin Bird ID by Cornell Lab in Apple App Store
Merlin Bird ID by Cornell Lab tracks 117 keywords (21 keywords rank; 96 need traction). Key metrics: 14% top-10 coverage, opportunity 70.4, difficulty 42.8, best rank 1.
Tracked keywords
117
21 ranked • 96 not ranking yet
Top 10 coverage
14%
Best rank 1 • Latest leader 20
Avg opportunity
70.4
Top keyword: reference
Avg difficulty
42.8
Lower scores indicate easier wins
Opportunity leaders
- 66.7
reference
Opportunity: 73.0 • Difficulty: 40.5 • Rank 20
Competitors: 62
- 63.9
nature
Opportunity: 73.0 • Difficulty: 39.9 • Rank 8
Competitors: 84
- 63.8
outside
Opportunity: 73.0 • Difficulty: 40.3 • Rank 32
Competitors: 134
- 62.9
regarding
Opportunity: 73.0 • Difficulty: 39.1 • Rank 83
Competitors: 71
- 65.1
para
Opportunity: 73.0 • Difficulty: 41.8 • Rank 137
Competitors: 58
Unranked opportunities
ask
Opportunity: 73.0 • Difficulty: 48.3 • Competitors: 195
delivers
Opportunity: 73.0 • Difficulty: 42.8 • Competitors: 151
largest
Opportunity: 73.0 • Difficulty: 41.5 • Competitors: 183
spot
Opportunity: 73.0 • Difficulty: 42.2 • Competitors: 192
database
Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 88
High competition keywords
new
Total apps: 182,233 • Major competitors: 3,779
Latest rank: — • Difficulty: 55.7
free
Total apps: 176,038 • Major competitors: 3,927
Latest rank: — • Difficulty: 55.7
help
Total apps: 162,255 • Major competitors: 2,471
Latest rank: — • Difficulty: 54.9
like
Total apps: 153,376 • Major competitors: 3,281
Latest rank: — • Difficulty: 55.4
find
Total apps: 149,918 • Major competitors: 2,800
Latest rank: — • Difficulty: 55.1
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| birds | 71 | 100 | 35 | 54 1,742 competing apps Median installs: 500 Avg rating: 4.0 | 1 | 1 | 28 major competitor apps |
| bird | 71 | 100 | 35 | 55 2,110 competing apps Median installs: 400 Avg rating: 4.0 | 2 | 2 | 29 major competitor apps |
| reference | 73 | 100 | 40 | 67 10,304 competing apps Median installs: 400 Avg rating: 4.0 | 20 | 2 | 62 major competitor apps |
| nature | 73 | 100 | 40 | 64 6,925 competing apps Median installs: 576 Avg rating: 4.1 | 8 | 6 | 84 major competitor apps |
| species | 72 | 100 | 36 | 58 3,146 competing apps Median installs: 450 Avg rating: 4.0 | 16 | 16 | 35 major competitor apps |
| conservation | 70 | 100 | 29 | 48 764 competing apps Median installs: 300 Avg rating: 4.1 | 19 | 19 | 3 major competitor apps |
| identification | 72 | 100 | 38 | 61 4,422 competing apps Median installs: 350 Avg rating: 3.9 | 34 | 21 | 30 major competitor apps |
| id | 72 | 100 | 45 | 70 16,515 competing apps Median installs: 850 Avg rating: 4.0 | 43 | 23 | 412 major competitor apps |
| outside | 73 | 100 | 40 | 64 6,835 competing apps Median installs: 500 Avg rating: 4.0 | 32 | 30 | 134 major competitor apps |
| par | 71 | 100 | 33 | 53 1,616 competing apps Median installs: 350 Avg rating: 4.1 | 32 | 32 | 5 major competitor apps |
| identify | 71 | 100 | 45 | 72 20,239 competing apps Median installs: 550 Avg rating: 4.1 | 69 | 69 | 342 major competitor apps |
| lab | 72 | 100 | 36 | 59 3,485 competing apps Median installs: 400 Avg rating: 4.0 | 75 | 75 | 50 major competitor apps |
| outdoor | 72 | 100 | 38 | 62 5,193 competing apps Median installs: 400 Avg rating: 4.0 | 77 | 77 | 89 major competitor apps |
| see | 67 | 100 | 54 | 83 92,622 competing apps Median installs: 500 Avg rating: 4.1 | 82 | 82 | 1,751 major competitor apps |
| regarding | 73 | 100 | 39 | 63 6,047 competing apps Median installs: 300 Avg rating: 4.1 | 83 | 83 | 71 major competitor apps |
| por | 72 | 100 | 40 | 60 4,006 competing apps Median installs: 400 Avg rating: 4.1 | 119 | 119 | 46 major competitor apps |
| identifier | 71 | 100 | 34 | 54 1,710 competing apps Median installs: 400 Avg rating: 3.9 | 130 | 130 | 24 major competitor apps |
| para | 73 | 100 | 42 | 65 8,275 competing apps Median installs: 350 Avg rating: 4.1 | 137 | 137 | 58 major competitor apps |
| seek | 73 | 100 | 38 | 63 5,999 competing apps Median installs: 400 Avg rating: 4.3 | 143 | 143 | 76 major competitor apps |
| instant | 69 | 100 | 49 | 78 48,044 competing apps Median installs: 450 Avg rating: 4.1 | 148 | 147 | 591 major competitor apps |
| hear | 73 | 100 | 43 | 68 12,950 competing apps Median installs: 500 Avg rating: 4.1 | 159 | 158 | 199 major competitor apps |
| free | 65 | 100 | 56 | 87 176,038 competing apps Median installs: 750 Avg rating: 4.1 | — | — | 3,927 major competitor apps |
| fun | 67 | 100 | 53 | 82 91,337 competing apps Median installs: 600 Avg rating: 4.1 | — | — | 2,115 major competitor apps |
| new | 65 | 100 | 56 | 87 182,233 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 3,779 major competitor apps |
| travel | 71 | 100 | 48 | 73 24,779 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 486 major competitor apps |
App Description
Merlin Bird ID helps you identify birds you see and hear. Merlin is unlike any other bird app—it's powered by eBird, the world’s largest database of bird sightings, sounds, and photos.
Merlin offers four fun ways to identify birds. Answer a few simple questions, upload a photo, record a singing bird, or explore birds in a region.
Whether you’re curious about a bird you’ve seen once or you’re hoping to identify every bird you can find, the answers are waiting for you with this free app from the renowned Cornell Lab of Ornithology.
WHY YOU’LL LOVE MERLIN
• Expert ID tips, range maps, photos, and sounds help you learn about the birds you spot and build birding skills.
• Discover a new bird species each day with your own personalized Bird of the Day
• Get customized lists of birds you can find where you live or travel - anywhere in the world!
• Keep track of your sightings—build your personal list of the birds you find
MACHINE LEARNING MAGIC
• Powered by Visipedia, Merlin Sound ID and Photo ID uses machine learning to identify birds in photos and sounds. Merlin learns to recognize bird species based on training sets of millions of photos and sounds collected by birders at eBird.org, archived in the Macaulay Library at the Cornell Lab of Ornithology.
• Merlin delivers the most accurate results thanks to experienced birders, who curate and annotate sightings, photos, and sounds, who are the true magic behind Merlin.
AMAZING CONTENT
• Merlin has bird photos, songs, and calls, and identification help for anywhere in the world, including Mexico, Costa Rica, South America, Europe, Africa, the Middle East, India, Australia, Korea, Japan, China, and more.
The Cornell Lab of Ornithology’s mission is to interpret and conserve the Earth’s biological diversity through research, education, and citizen science focused on birds and nature. We are able to offer Merlin for free thanks to the generosity of Cornell Lab members, supporters, and citizen-science contributors.