Merlin Bird ID by Cornell Lab
ASO Keyword Dashboard
Tracking 106 keywords for Merlin Bird ID by Cornell Lab in Apple App Store
Merlin Bird ID by Cornell Lab tracks 106 keywords (5 keywords rank; 101 need traction). Key metrics: 0% top-10 coverage, opportunity 70.1, difficulty 40.9, best rank 32.
Tracked keywords
106
5 ranked • 101 not ranking yet
Top 10 coverage
0%
Best rank 32 • Latest leader —
Avg opportunity
70.1
Top keyword: delivers
Avg difficulty
40.9
Lower scores indicate easier wins
Opportunity leaders
- 66.9
delivers
Opportunity: 73.0 • Difficulty: 40.6 • Rank —
Competitors: 90
- 63.7
largest
Opportunity: 73.0 • Difficulty: 38.8 • Rank —
Competitors: 103
- 66.8
spot
Opportunity: 73.0 • Difficulty: 40.5 • Rank —
Competitors: 106
- 66.1
database
Opportunity: 73.0 • Difficulty: 39.9 • Rank —
Competitors: 42
- 66.4
thanks
Opportunity: 73.0 • Difficulty: 40.2 • Rank —
Competitors: 90
Unranked opportunities
delivers
Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 90
largest
Opportunity: 73.0 • Difficulty: 38.8 • Competitors: 103
spot
Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 106
database
Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 42
thanks
Opportunity: 73.0 • Difficulty: 40.2 • Competitors: 90
High competition keywords
new
Total apps: 184,080 • Major competitors: 2,115
Latest rank: — • Difficulty: 53.4
free
Total apps: 163,538 • Major competitors: 2,215
Latest rank: — • Difficulty: 52.9
help
Total apps: 149,169 • Major competitors: 1,295
Latest rank: — • Difficulty: 52.4
like
Total apps: 142,313 • Major competitors: 1,822
Latest rank: — • Difficulty: 52.3
find
Total apps: 138,227 • Major competitors: 1,545
Latest rank: — • Difficulty: 52.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| id | 72 | 100 | 43 | 70 14,768 competing apps Median installs: 75 Avg rating: 4.1 | 32 | 32 | 208 major competitor apps |
| identify | 71 | 100 | 44 | 72 20,562 competing apps Median installs: 75 Avg rating: 4.1 | 40 | 40 | 184 major competitor apps |
| hear | 72 | 100 | 42 | 69 13,079 competing apps Median installs: 100 Avg rating: 4.1 | 87 | 87 | 102 major competitor apps |
| see | 67 | 100 | 51 | 83 93,953 competing apps Median installs: 75 Avg rating: 4.1 | — | 151 | 988 major competitor apps |
| guide | 70 | 100 | 45 | 75 30,795 competing apps Median installs: 50 Avg rating: 4.2 | 184 | 184 | 169 major competitor apps |
| free | 65 | 100 | 53 | 87 163,538 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 2,215 major competitor apps |
| fun | 67 | 100 | 50 | 83 86,307 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 1,197 major competitor apps |
| new | 65 | 100 | 53 | 88 184,080 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 2,115 major competitor apps |
| travel | 71 | 100 | 44 | 73 22,149 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 238 major competitor apps |
| library | 71 | 100 | 44 | 72 20,588 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 197 major competitor apps |
| range | 69 | 100 | 46 | 77 37,696 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 282 major competitor apps |
| learn | 67 | 100 | 49 | 81 72,877 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 581 major competitor apps |
| live | 68 | 100 | 49 | 80 61,156 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 640 major competitor apps |
| list | 69 | 100 | 47 | 77 40,415 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 259 major competitor apps |
| find | 66 | 100 | 52 | 86 138,227 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 1,545 major competitor apps |
| offer | 70 | 100 | 46 | 75 31,735 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 370 major competitor apps |
| help | 65 | 100 | 52 | 87 149,169 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 1,295 major competitor apps |
| including | 68 | 100 | 49 | 81 68,614 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 786 major competitor apps |
| collected | 72 | 100 | 37 | 61 4,448 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 26 major competitor apps |
| photos | 69 | 100 | 46 | 77 38,396 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 346 major competitor apps |
| discover | 68 | 100 | 49 | 80 60,488 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 752 major competitor apps |
| explore | 68 | 100 | 49 | 80 59,844 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 769 major competitor apps |
| mission | 72 | 100 | 42 | 70 15,503 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 104 major competitor apps |
| accurate | 71 | 100 | 44 | 73 24,075 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 145 major competitor apps |
| track | 66 | 100 | 51 | 84 108,082 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 858 major competitor apps |
App Description
Merlin Bird ID helps you identify birds you see and hear. Merlin is unlike any other bird app—it's powered by eBird, the world’s largest database of bird sightings, sounds, and photos.
Merlin offers four fun ways to identify birds. Answer a few simple questions, upload a photo, record a singing bird, or explore birds in a region.
Whether you’re curious about a bird you’ve seen once or you’re hoping to identify every bird you can find, the answers are waiting for you with this free app from the renowned Cornell Lab of Ornithology.
WHY YOU’LL LOVE MERLIN
• Expert ID tips, range maps, photos, and sounds help you learn about the birds you spot and build birding skills.
• Discover a new bird species each day with your own personalized Bird of the Day
• Get customized lists of birds you can find where you live or travel - anywhere in the world!
• Keep track of your sightings—build your personal list of the birds you find
MACHINE LEARNING MAGIC
• Powered by Visipedia, Merlin Sound ID and Photo ID uses machine learning to identify birds in photos and sounds. Merlin learns to recognize bird species based on training sets of millions of photos and sounds collected by birders at eBird.org, archived in the Macaulay Library at the Cornell Lab of Ornithology.
• Merlin delivers the most accurate results thanks to experienced birders, who curate and annotate sightings, photos, and sounds, who are the true magic behind Merlin.
AMAZING CONTENT
• Merlin has bird photos, songs, and calls, and identification help for anywhere in the world, including Mexico, Costa Rica, South America, Europe, Africa, the Middle East, India, Australia, Korea, Japan, China, and more.
The Cornell Lab of Ornithology’s mission is to interpret and conserve the Earth’s biological diversity through research, education, and citizen science focused on birds and nature. We are able to offer Merlin for free thanks to the generosity of Cornell Lab members, supporters, and citizen-science contributors.