stickK: Goals & Accountability

stickK: the poster child of Behavioral Economics (featured in over 60 books and 20 textbooks) turns 15 this year!

As seen on The Wall Street Journal, Harvard Business Review, Psychology Today, Bloomberg, The Economist, NPR, LA Times … and lots more!
Created by a Behavioral Economists from Yale University, stickK is a goal-setting platform, habit tracker and online community of goal-setters. Our platform is designed to motivate and help you achieve your goals by leveraging the power of incentives, financial accountability and social accountability to your advantage.
No matter what your goal is - meditate, learn a language, lose weight, quit smoking or drinking, exercise more often… stickK can motivate and help you achieve it! End procrastination once and for all. Hold yourself accountable. Turn your goals into habits.

HOW IT WORKS
Trick yourself into a virtuous cycle, turn your goal into a habit and stop procrastinating once and for all: create a Commitment Contract between present you and future you.

1. Set your goal - ANY goal (lose weight, self-care, meditation, finish thesis…) and a timeline to achieve it
2. Invite someone - a friend, coworker or family member - to hold you accountable and verify your progress
3. Put your money where your mouth is! Set a price on inaction - add Stakes to your commitment (optional)
4. Track your progress by reporting your successes or failures daily, weekly OR at the end of your Commitment Contract

INCENTIVES x ACCOUNTABILITY = TO SUCCESS
ACCOUNTABILITY PARTNER

- Invite a Referee that can verify your progress reports. They’ll have the final word on your Report and will be an essential part of your journey.
- We’ll take their word over yours, so pick wisely!

FINANCIAL ACCOUNTABILITY

- Add Stakes to your commitment and increase the chances of success
- If you’re unsuccessful, stickK will hold you accountable and send the amount at stake you pledged to:
- A friend
- Charity (from a list of 20+ 501(c)(3) organizations)
- Or our most popular option:
- An Anti Charity (an organization or foundation you fervently oppose)

Get an extra kick of motivation and select an Anti-Charity. Research shows that people work harder to ensure that their money never falls into the wrong hands ;)
SOCIAL ACCOUNTABILITY

- Upload pictures of your progress and share with friends & family
- Invite Supporters to bec