Keyword Understanding
ASO Keyword Dashboard
Tracking 100 keywords for Keyword Understanding in Apple App Store
Keyword Understanding tracks 100 keywords (3 keywords rank; 97 need traction). Key metrics: 33% top-10 coverage, opportunity 70.6, difficulty 38.6, best rank 7.
Tracked keywords
100
3 ranked • 97 not ranking yet
Top 10 coverage
33%
Best rank 7 • Latest leader —
Avg opportunity
70.6
Top keyword: listening
Avg difficulty
38.6
Lower scores indicate easier wins
Opportunity leaders
- 67.2
listening
Opportunity: 73.0 • Difficulty: 42.6 • Rank —
Competitors: 130
- 64.0
green
Opportunity: 73.0 • Difficulty: 39.3 • Rank —
Competitors: 109
- 65.0
due
Opportunity: 73.0 • Difficulty: 40.0 • Rank —
Competitors: 92
- 67.5
memory
Opportunity: 73.0 • Difficulty: 40.9 • Rank —
Competitors: 125
- 66.4
vocabulary
Opportunity: 73.0 • Difficulty: 40.6 • Rank —
Competitors: 117
Unranked opportunities
listening
Opportunity: 73.0 • Difficulty: 42.6 • Competitors: 130
green
Opportunity: 73.0 • Difficulty: 39.3 • Competitors: 109
due
Opportunity: 73.0 • Difficulty: 40.0 • Competitors: 92
memory
Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 125
vocabulary
Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 117
High competition keywords
every
Total apps: 120,762 • Major competitors: 2,427
Latest rank: — • Difficulty: 52.2
information
Total apps: 112,136 • Major competitors: 1,052
Latest rank: — • Difficulty: 51.3
order
Total apps: 60,300 • Major competitors: 760
Latest rank: — • Difficulty: 49.2
helps
Total apps: 56,611 • Major competitors: 578
Latest rank: — • Difficulty: 48.5
home
Total apps: 52,463 • Major competitors: 1,085
Latest rank: — • Difficulty: 48.7
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| understanding | 72 | 100 | 42 | 69 14,218 competing apps Median installs: 100 Avg rating: 4.3 | 7 | 7 | 84 major competitor apps |
| understand | 70 | 100 | 45 | 74 26,386 competing apps Median installs: 150 Avg rating: 4.2 | 11 | 11 | 220 major competitor apps |
| following | 70 | 100 | 45 | 75 28,821 competing apps Median installs: 150 Avg rating: 4.0 | — | 96 | 462 major competitor apps |
| follow | 70 | 100 | 47 | 76 34,271 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 645 major competitor apps |
| communication | 71 | 100 | 43 | 72 19,526 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 129 major competitor apps |
| order | 68 | 100 | 49 | 80 60,300 competing apps Median installs: 100 Avg rating: 4.3 | — | — | 760 major competitor apps |
| step | 69 | 100 | 47 | 77 37,296 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 611 major competitor apps |
| language | 70 | 100 | 45 | 74 26,851 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 213 major competitor apps |
| individual | 71 | 100 | 43 | 71 18,192 competing apps Median installs: 150 Avg rating: 4.1 | — | — | 185 major competitor apps |
| information | 66 | 100 | 51 | 84 112,136 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 1,052 major competitor apps |
| used | 69 | 100 | 48 | 79 50,703 competing apps Median installs: 150 Avg rating: 4.0 | — | — | 467 major competitor apps |
| working | 71 | 100 | 45 | 72 19,946 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 237 major competitor apps |
| include | 71 | 100 | 44 | 72 19,501 competing apps Median installs: 150 Avg rating: 4.1 | — | — | 226 major competitor apps |
| speaking | 72 | 100 | 38 | 62 5,230 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 51 major competitor apps |
| variety | 69 | 100 | 47 | 77 39,534 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 828 major competitor apps |
| basic | 72 | 100 | 43 | 71 17,630 competing apps Median installs: 150 Avg rating: 4.1 | — | — | 178 major competitor apps |
| process | 70 | 100 | 45 | 74 25,739 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 213 major competitor apps |
| touch | 69 | 100 | 47 | 77 38,402 competing apps Median installs: 200 Avg rating: 4.1 | — | — | 568 major competitor apps |
| listening | 73 | 100 | 43 | 67 10,361 competing apps Median installs: 250 Avg rating: 4.3 | — | — | 130 major competitor apps |
| small | 71 | 100 | 45 | 73 23,414 competing apps Median installs: 150 Avg rating: 4.3 | — | — | 327 major competitor apps |
| smart | 69 | 100 | 48 | 79 49,269 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 741 major competitor apps |
| delay | 71 | 100 | 34 | 57 2,455 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 35 major competitor apps |
| activity | 72 | 100 | 44 | 71 16,780 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 274 major competitor apps |
| improve | 69 | 100 | 47 | 78 45,277 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 597 major competitor apps |
| colored | 72 | 100 | 37 | 60 4,040 competing apps Median installs: 200 Avg rating: 4.1 | — | — | 74 major competitor apps |
App Description
“Every child I have used it with has been very engaged by the lovely, brightly-colored pictures, and has quite happily kept on listening and following the instructions.” ~ Speech Blog UK
“It can be used for informal assessments, language therapy and home practice. It can also be used to target auditory attention and working memory for cognitive-communication goals.” ~ Speaking of Apps blog
Keyword Understanding is a professional speech and language therapy app that targets the ability to understand sentences and follow spoken and written directions of increasing difficulty.
Children and adults are asked to follow directions in their everyday lives. In order to follow directions, the child or adult requires a strong knowledge of vocabulary, basic concepts and the ability to process and retain the information they have listened to or read.
WHO IS KEYWORD UNDERSTANDING FOR?
- Parents
- Teachers
- Speech language pathologists / Speech and language therapists
- Children with reduced attention and listening comprehension or auditory processing difficulties
- Children with receptive language delay, developmental language delay or autism
- Adults with mild to moderate aphasia due to stroke or traumatic brain injury
- Adults with cognitive-communication difficulties due to stroke or traumatic brain injury
WHAT COMPREHENSION ACTIVITIES ARE INCLUDED IN KEYWORD UNDERSTANDING?
Comprehension Check: This activity helps you identify where comprehension breaks down. It checks the understanding of individual vocabulary items, and the basic concepts of size and color.
Object, Size & Color: This activity works on the understanding of the basic concepts of size and color as well as the ability to follow one and two-step directions of increasing difficulty.
2 keyword level: Touch the green car
3 keyword level: Touch the big red mug
4 keyword level: Touch the green vase and the yellow cushion
6 keyword level: Touch the small pink gloves and the big blue comb
Before & After: This activity works on the ability to understand and follow temporal directions (directions which include the concepts before/after in a variety of positions in the sentence).
“Before you to