Keyword Understanding
ASO Keyword Dashboard
Tracking 98 keywords for Keyword Understanding in Apple App Store
Keyword Understanding tracks 98 keywords (3 keywords rank; 95 need traction). Key metrics: 33% top-10 coverage, opportunity 51.3, difficulty 39.4, best rank 7.
Tracked keywords
98
3 ranked • 95 not ranking yet
Top 10 coverage
33%
Best rank 7 • Latest leader —
Avg opportunity
51.3
Top keyword: every
Avg difficulty
39.4
Lower scores indicate easier wins
Opportunity leaders
- 86.9
every
Opportunity: 59.0 • Difficulty: 62.5 • Rank —
Competitors: 1,637
- 65.4
understand
Opportunity: 58.0 • Difficulty: 44.4 • Rank 11
Competitors: 142
- 69.7
following
Opportunity: 58.0 • Difficulty: 47.4 • Rank 96
Competitors: 263
- 71.3
follow
Opportunity: 58.0 • Difficulty: 53.0 • Rank —
Competitors: 347
- 71.5
step
Opportunity: 58.0 • Difficulty: 48.9 • Rank —
Competitors: 298
Unranked opportunities
every
Opportunity: 59.0 • Difficulty: 62.5 • Competitors: 1,637
follow
Opportunity: 58.0 • Difficulty: 53.0 • Competitors: 347
step
Opportunity: 58.0 • Difficulty: 48.9 • Competitors: 298
language
Opportunity: 58.0 • Difficulty: 49.1 • Competitors: 109
individual
Opportunity: 58.0 • Difficulty: 45.5 • Competitors: 101
High competition keywords
every
Total apps: 6,989 • Major competitors: 1,637
Latest rank: — • Difficulty: 62.5
information
Total apps: 2,704 • Major competitors: 572
Latest rank: — • Difficulty: 56.9
great
Total apps: 2,520 • Major competitors: 522
Latest rank: — • Difficulty: 54.2
home
Total apps: 2,496 • Major competitors: 622
Latest rank: — • Difficulty: 57.8
variety
Total apps: 2,160 • Major competitors: 480
Latest rank: — • Difficulty: 52.1
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| understanding | 57 | 100 | 37 | 55 266 competing apps Median installs: 199,150 Avg rating: 4.6 | 7 | 7 | 39 major competitor apps |
| understand | 58 | 100 | 44 | 65 776 competing apps Median installs: 244,462 Avg rating: 4.6 | 11 | 11 | 142 major competitor apps |
| following | 58 | 100 | 47 | 70 1,211 competing apps Median installs: 266,925 Avg rating: 4.6 | — | 96 | 263 major competitor apps |
| follow | 58 | 100 | 53 | 71 1,419 competing apps Median installs: 278,225 Avg rating: 4.6 | — | — | 347 major competitor apps |
| communication | 57 | 100 | 39 | 56 301 competing apps Median installs: 250,525 Avg rating: 4.6 | — | — | 65 major competitor apps |
| order | 20 | 100 | 61 | 73 1,756 competing apps Median installs: 288,212 Avg rating: 4.7 | — | — | 456 major competitor apps |
| step | 58 | 100 | 49 | 72 1,454 competing apps Median installs: 257,975 Avg rating: 4.6 | — | — | 298 major competitor apps |
| language | 58 | 100 | 49 | 63 606 competing apps Median installs: 224,038 Avg rating: 4.6 | — | — | 109 major competitor apps |
| individual | 58 | 100 | 45 | 61 489 competing apps Median installs: 247,475 Avg rating: 4.6 | — | — | 101 major competitor apps |
| information | 58 | 100 | 57 | 78 2,704 competing apps Median installs: 252,888 Avg rating: 4.6 | — | — | 572 major competitor apps |
| used | 58 | 100 | 53 | 72 1,494 competing apps Median installs: 237,800 Avg rating: 4.6 | — | — | 279 major competitor apps |
| working | 58 | 100 | 52 | 63 629 competing apps Median installs: 245,825 Avg rating: 4.6 | — | — | 119 major competitor apps |
| include | 58 | 100 | 45 | 64 693 competing apps Median installs: 243,825 Avg rating: 4.6 | — | — | 152 major competitor apps |
| speaking | 57 | 100 | 33 | 48 127 competing apps Median installs: 283,825 Avg rating: 4.7 | — | — | 22 major competitor apps |
| variety | 58 | 100 | 52 | 75 2,160 competing apps Median installs: 261,825 Avg rating: 4.6 | — | — | 480 major competitor apps |
| basic | 58 | 100 | 42 | 62 541 competing apps Median installs: 219,850 Avg rating: 4.6 | — | — | 84 major competitor apps |
| process | 58 | 100 | 45 | 63 624 competing apps Median installs: 224,238 Avg rating: 4.6 | — | — | 122 major competitor apps |
| touch | 58 | 100 | 54 | 73 1,612 competing apps Median installs: 220,412 Avg rating: 4.6 | — | — | 299 major competitor apps |
| listening | 57 | 100 | 60 | 57 326 competing apps Median installs: 227,600 Avg rating: 4.6 | — | — | 69 major competitor apps |
| small | 58 | 100 | 51 | 66 862 competing apps Median installs: 228,538 Avg rating: 4.7 | — | — | 155 major competitor apps |
| smart | 58 | 100 | 55 | 73 1,742 competing apps Median installs: 267,375 Avg rating: 4.6 | — | — | 384 major competitor apps |
| delay | 57 | 100 | 30 | 42 72 competing apps Median installs: 241,450 Avg rating: 4.5 | — | — | 13 major competitor apps |
| activity | 58 | 100 | 56 | 64 649 competing apps Median installs: 305,825 Avg rating: 4.6 | — | — | 158 major competitor apps |
| improve | 58 | 100 | 50 | 74 1,897 competing apps Median installs: 240,375 Avg rating: 4.6 | — | — | 379 major competitor apps |
| colored | 57 | 100 | 35 | 53 209 competing apps Median installs: 278,225 Avg rating: 4.6 | — | — | 37 major competitor apps |
App Description
“Every child I have used it with has been very engaged by the lovely, brightly-colored pictures, and has quite happily kept on listening and following the instructions.” ~ Speech Blog UK
“It can be used for informal assessments, language therapy and home practice. It can also be used to target auditory attention and working memory for cognitive-communication goals.” ~ Speaking of Apps blog
Keyword Understanding is a professional speech and language therapy app that targets the ability to understand sentences and follow spoken and written directions of increasing difficulty.
Children and adults are asked to follow directions in their everyday lives. In order to follow directions, the child or adult requires a strong knowledge of vocabulary, basic concepts and the ability to process and retain the information they have listened to or read.
WHO IS KEYWORD UNDERSTANDING FOR?
- Parents
- Teachers
- Speech language pathologists / Speech and language therapists
- Children with reduced attention and listening comprehension or auditory processing difficulties
- Children with receptive language delay, developmental language delay or autism
- Adults with mild to moderate aphasia due to stroke or traumatic brain injury
- Adults with cognitive-communication difficulties due to stroke or traumatic brain injury
WHAT COMPREHENSION ACTIVITIES ARE INCLUDED IN KEYWORD UNDERSTANDING?
Comprehension Check: This activity helps you identify where comprehension breaks down. It checks the understanding of individual vocabulary items, and the basic concepts of size and color.
Object, Size & Color: This activity works on the understanding of the basic concepts of size and color as well as the ability to follow one and two-step directions of increasing difficulty.
2 keyword level: Touch the green car
3 keyword level: Touch the big red mug
4 keyword level: Touch the green vase and the yellow cushion
6 keyword level: Touch the small pink gloves and the big blue comb
Before & After: This activity works on the ability to understand and follow temporal directions (directions which include the concepts before/after in a variety of positions in the sentence).
“Before you to