Keyword Understanding
ASO Keyword Dashboard
Tracking 100 keywords for Keyword Understanding in Apple App Store
Keyword Understanding tracks 100 keywords (3 keywords rank; 97 need traction). Key metrics: 33% top-10 coverage, opportunity 70.5, difficulty 38.3, best rank 7.
Tracked keywords
100
3 ranked • 97 not ranking yet
Top 10 coverage
33%
Best rank 7 • Latest leader —
Avg opportunity
70.5
Top keyword: listening
Avg difficulty
38.3
Lower scores indicate easier wins
Opportunity leaders
- 67.2
listening
Opportunity: 73.0 • Difficulty: 41.2 • Rank —
Competitors: 76
- 64.0
green
Opportunity: 73.0 • Difficulty: 38.8 • Rank —
Competitors: 61
- 65.2
due
Opportunity: 73.0 • Difficulty: 39.5 • Rank —
Competitors: 49
- 67.3
memory
Opportunity: 73.0 • Difficulty: 40.6 • Rank —
Competitors: 64
- 66.3
vocabulary
Opportunity: 73.0 • Difficulty: 40.1 • Rank —
Competitors: 56
Unranked opportunities
listening
Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 76
green
Opportunity: 73.0 • Difficulty: 38.8 • Competitors: 61
due
Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 49
memory
Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 64
vocabulary
Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 56
High competition keywords
every
Total apps: 123,091 • Major competitors: 1,407
Latest rank: — • Difficulty: 51.7
information
Total apps: 110,444 • Major competitors: 537
Latest rank: — • Difficulty: 51.0
order
Total apps: 59,074 • Major competitors: 434
Latest rank: — • Difficulty: 48.5
helps
Total apps: 58,091 • Major competitors: 331
Latest rank: — • Difficulty: 48.2
used
Total apps: 51,140 • Major competitors: 236
Latest rank: — • Difficulty: 47.6
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| understanding | 72 | 100 | 42 | 69 13,861 competing apps Median installs: 25 Avg rating: 4.3 | 7 | 7 | 40 major competitor apps |
| understand | 70 | 100 | 45 | 74 26,949 competing apps Median installs: 50 Avg rating: 4.2 | 11 | 11 | 121 major competitor apps |
| following | 70 | 100 | 45 | 75 28,527 competing apps Median installs: 50 Avg rating: 4.0 | — | 96 | 252 major competitor apps |
| follow | 70 | 100 | 46 | 76 32,975 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 374 major competitor apps |
| communication | 71 | 100 | 43 | 72 19,115 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 65 major competitor apps |
| order | 68 | 100 | 49 | 80 59,074 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 434 major competitor apps |
| step | 69 | 100 | 46 | 76 35,878 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 311 major competitor apps |
| language | 70 | 100 | 45 | 74 26,154 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 108 major competitor apps |
| individual | 72 | 100 | 43 | 71 17,837 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 98 major competitor apps |
| information | 66 | 100 | 51 | 85 110,444 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 537 major competitor apps |
| used | 68 | 100 | 48 | 79 51,140 competing apps Median installs: 50 Avg rating: 4.0 | — | — | 236 major competitor apps |
| working | 71 | 100 | 44 | 72 19,474 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 116 major competitor apps |
| include | 71 | 100 | 43 | 72 19,755 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 123 major competitor apps |
| speaking | 72 | 100 | 37 | 62 5,058 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 23 major competitor apps |
| variety | 69 | 100 | 47 | 77 39,090 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 483 major competitor apps |
| basic | 72 | 100 | 43 | 71 17,205 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 84 major competitor apps |
| process | 70 | 100 | 44 | 74 25,309 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 108 major competitor apps |
| touch | 69 | 100 | 47 | 77 37,938 competing apps Median installs: 75 Avg rating: 4.0 | — | — | 274 major competitor apps |
| listening | 73 | 100 | 41 | 67 10,189 competing apps Median installs: 75 Avg rating: 4.3 | — | — | 76 major competitor apps |
| small | 71 | 100 | 44 | 73 22,656 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 156 major competitor apps |
| smart | 69 | 100 | 47 | 78 46,012 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 399 major competitor apps |
| delay | 71 | 100 | 34 | 57 2,401 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 14 major competitor apps |
| activity | 72 | 100 | 43 | 71 16,229 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 149 major competitor apps |
| improve | 69 | 100 | 47 | 78 45,920 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 335 major competitor apps |
| colored | 72 | 100 | 36 | 60 3,993 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 35 major competitor apps |
App Description
“Every child I have used it with has been very engaged by the lovely, brightly-colored pictures, and has quite happily kept on listening and following the instructions.” ~ Speech Blog UK
“It can be used for informal assessments, language therapy and home practice. It can also be used to target auditory attention and working memory for cognitive-communication goals.” ~ Speaking of Apps blog
Keyword Understanding is a professional speech and language therapy app that targets the ability to understand sentences and follow spoken and written directions of increasing difficulty.
Children and adults are asked to follow directions in their everyday lives. In order to follow directions, the child or adult requires a strong knowledge of vocabulary, basic concepts and the ability to process and retain the information they have listened to or read.
WHO IS KEYWORD UNDERSTANDING FOR?
- Parents
- Teachers
- Speech language pathologists / Speech and language therapists
- Children with reduced attention and listening comprehension or auditory processing difficulties
- Children with receptive language delay, developmental language delay or autism
- Adults with mild to moderate aphasia due to stroke or traumatic brain injury
- Adults with cognitive-communication difficulties due to stroke or traumatic brain injury
WHAT COMPREHENSION ACTIVITIES ARE INCLUDED IN KEYWORD UNDERSTANDING?
Comprehension Check: This activity helps you identify where comprehension breaks down. It checks the understanding of individual vocabulary items, and the basic concepts of size and color.
Object, Size & Color: This activity works on the understanding of the basic concepts of size and color as well as the ability to follow one and two-step directions of increasing difficulty.
2 keyword level: Touch the green car
3 keyword level: Touch the big red mug
4 keyword level: Touch the green vase and the yellow cushion
6 keyword level: Touch the small pink gloves and the big blue comb
Before & After: This activity works on the ability to understand and follow temporal directions (directions which include the concepts before/after in a variety of positions in the sentence).
“Before you to