Mum & Baby
ASO Keyword Dashboard
Tracking 95 keywords for Mum & Baby in Apple App Store
Mum & Baby tracks 95 keywords (no keywords rank yet; 95 need traction). Key metrics: opportunity 70.4, difficulty 39.0.
Tracked keywords
95
0 ranked • 95 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
70.4
Top keyword: contacts
Avg difficulty
39.0
Lower scores indicate easier wins
Opportunity leaders
- 65.7
contacts
Opportunity: 73.0 • Difficulty: 43.7 • Rank —
Competitors: 87
- 65.3
trust
Opportunity: 73.0 • Difficulty: 44.7 • Rank —
Competitors: 186
- 68.0
project
Opportunity: 73.0 • Difficulty: 42.2 • Rank —
Competitors: 95
- 65.5
baby
Opportunity: 73.0 • Difficulty: 42.3 • Rank —
Competitors: 205
- 64.8
successful
Opportunity: 73.0 • Difficulty: 39.6 • Rank —
Competitors: 89
Unranked opportunities
contacts
Opportunity: 73.0 • Difficulty: 43.7 • Competitors: 87
trust
Opportunity: 73.0 • Difficulty: 44.7 • Competitors: 186
project
Opportunity: 73.0 • Difficulty: 42.2 • Competitors: 95
baby
Opportunity: 73.0 • Difficulty: 42.3 • Competitors: 205
successful
Opportunity: 73.0 • Difficulty: 39.6 • Competitors: 89
High competition keywords
make
Total apps: 158,974 • Major competitors: 2,939
Latest rank: — • Difficulty: 54.6
track
Total apps: 125,691 • Major competitors: 1,579
Latest rank: — • Difficulty: 52.6
information
Total apps: 121,633 • Major competitors: 1,141
Latest rank: — • Difficulty: 52.4
start
Total apps: 104,379 • Major competitors: 1,794
Latest rank: — • Difficulty: 53.2
different
Total apps: 100,115 • Major competitors: 1,708
Latest rank: — • Difficulty: 52.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| health | 69 | 100 | 48 | 77 43,578 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 541 major competitor apps |
| version | 70 | 100 | 46 | 75 30,986 competing apps Median installs: 500 Avg rating: 4.0 | — | — | 384 major competitor apps |
| contacts | 73 | 100 | 44 | 66 8,956 competing apps Median installs: 250 Avg rating: 4.0 | — | — | 87 major competitor apps |
| make | 65 | 100 | 55 | 86 158,974 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 2,939 major competitor apps |
| care | 70 | 100 | 47 | 75 32,581 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 527 major competitor apps |
| support | 67 | 100 | 51 | 82 83,345 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 1,121 major competitor apps |
| users | 68 | 100 | 50 | 80 60,535 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 676 major competitor apps |
| date | 69 | 100 | 49 | 77 44,167 competing apps Median installs: 300 Avg rating: 4.2 | — | — | 497 major competitor apps |
| information | 66 | 100 | 52 | 85 121,633 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 1,141 major competitor apps |
| team | 69 | 100 | 49 | 77 44,997 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 870 major competitor apps |
| content | 68 | 100 | 52 | 79 60,397 competing apps Median installs: 503 Avg rating: 4.2 | — | — | 952 major competitor apps |
| built | 71 | 100 | 45 | 74 26,992 competing apps Median installs: 400 Avg rating: 4.3 | — | — | 258 major competitor apps |
| service | 68 | 100 | 50 | 80 61,173 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 846 major competitor apps |
| london | 71 | 100 | 34 | 53 1,495 competing apps Median installs: 450 Avg rating: 4.0 | — | — | 21 major competitor apps |
| services | 69 | 100 | 49 | 77 42,284 competing apps Median installs: 300 Avg rating: 4.0 | — | — | 529 major competitor apps |
| appointments | 72 | 100 | 39 | 62 5,302 competing apps Median installs: 250 Avg rating: 4.2 | — | — | 59 major competitor apps |
| trust | 73 | 100 | 45 | 65 8,503 competing apps Median installs: 642 Avg rating: 4.2 | — | — | 186 major competitor apps |
| start | 67 | 100 | 53 | 83 104,379 competing apps Median installs: 523 Avg rating: 4.1 | — | — | 1,794 major competitor apps |
| track | 66 | 100 | 53 | 85 125,691 competing apps Median installs: 433 Avg rating: 4.1 | — | — | 1,579 major competitor apps |
| navigate | 70 | 100 | 46 | 74 27,437 competing apps Median installs: 300 Avg rating: 4.1 | — | — | 288 major competitor apps |
| without | 67 | 100 | 52 | 82 79,967 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 1,431 major competitor apps |
| initiative | 70 | 100 | 32 | 52 1,268 competing apps Median installs: 250 Avg rating: 4.1 | — | — | 8 major competitor apps |
| units | 72 | 100 | 38 | 61 4,844 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 59 major competitor apps |
| project | 73 | 100 | 42 | 68 12,351 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 95 major competitor apps |
| baby | 73 | 100 | 42 | 66 8,705 competing apps Median installs: 700 Avg rating: 4.0 | — | — | 205 major competitor apps |
App Description
You can:
• set your due date
• explore maternity units near you
• self-refer for care at your chosen maternity unit
• access information for all stages of your maternity journey
• make personalised plans for your care during pregnancy, birth and beyond
• keep track of your appointments and make notes
• access local contacts and information in specific NHS areas
• use the content without specifying an NHS area.
Mum & Baby has been developed in partnership between women, their partners, families and maternity staff from NHS trusts in North West London.
Independent rating
ORCHA, the Organisation for the Review of Care & Health Applications, has awarded its prestigious kitemark to the Mum & Baby app. When reviewed against 180 different criteria the app achieved 86%, the highest rating of any pregnancy and birth app tested by ORCHA.
Reviews and updates
The contents of the Mum & Baby app will be reviewed quarterly and updated accordingly by the North West London Local Maternity System - an approved panel of clinicians and service users to ensure that information given remains accurate, up-to-date and relevant for user.
Credit
The first version of Mum & Baby was launched in 2014 and was built through the initiative of Dr Sunita Sharma, Lead Consultant of Postnatal Services at Chelsea and Westminster Hospital NHS Foundation Trust, supported CW+, the charity of Chelsea and Westminster Hospital NHS Foundation Trust (CWPLUS Registered Charity No.1169897). The app was subsequently expanded and updated, led by midwife project managers in the North West London ‘early adopters’ team in 2018 and 2019. This project would not have been successful without the ongoing support of CW+ and Imagineear and the North West London Local Maternity System.