Mum & Baby
ASO Keyword Dashboard
Tracking 94 keywords for Mum & Baby in Apple App Store
Mum & Baby tracks 94 keywords (no keywords rank yet; 94 need traction). Key metrics: opportunity 46.9, difficulty 38.2.
Tracked keywords
94
0 ranked • 94 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
46.9
Top keyword: make
Avg difficulty
38.2
Lower scores indicate easier wins
Opportunity leaders
- 88.4
make
Opportunity: 59.0 • Difficulty: 62.7 • Rank —
Competitors: 1,773
- 70.9
health
Opportunity: 58.0 • Difficulty: 51.3 • Rank —
Competitors: 307
- 67.9
version
Opportunity: 58.0 • Difficulty: 45.6 • Rank —
Competitors: 182
- 69.9
care
Opportunity: 58.0 • Difficulty: 49.2 • Rank —
Competitors: 262
- 77.7
support
Opportunity: 58.0 • Difficulty: 55.8 • Rank —
Competitors: 515
Unranked opportunities
make
Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773
health
Opportunity: 58.0 • Difficulty: 51.3 • Competitors: 307
version
Opportunity: 58.0 • Difficulty: 45.6 • Competitors: 182
care
Opportunity: 58.0 • Difficulty: 49.2 • Competitors: 262
support
Opportunity: 58.0 • Difficulty: 55.8 • Competitors: 515
High competition keywords
make
Total apps: 8,094 • Major competitors: 1,773
Latest rank: — • Difficulty: 62.7
different
Total apps: 4,440 • Major competitors: 823
Latest rank: — • Difficulty: 55.7
start
Total apps: 4,261 • Major competitors: 950
Latest rank: — • Difficulty: 59.2
without
Total apps: 3,672 • Major competitors: 811
Latest rank: — • Difficulty: 58.3
track
Total apps: 3,456 • Major competitors: 822
Latest rank: — • Difficulty: 59.9
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| health | 58 | 100 | 51 | 71 1,361 competing apps Median installs: 248,675 Avg rating: 4.7 | — | — | 307 major competitor apps |
| version | 58 | 100 | 46 | 68 1,006 competing apps Median installs: 238,775 Avg rating: 4.6 | — | — | 182 major competitor apps |
| contacts | 57 | 100 | 48 | 55 263 competing apps Median installs: 248,400 Avg rating: 4.6 | — | — | 52 major competitor apps |
| make | 59 | 100 | 63 | 88 8,094 competing apps Median installs: 266,850 Avg rating: 4.6 | — | — | 1,773 major competitor apps |
| care | 58 | 100 | 49 | 70 1,236 competing apps Median installs: 259,912 Avg rating: 4.6 | — | — | 262 major competitor apps |
| support | 58 | 100 | 56 | 78 2,741 competing apps Median installs: 233,950 Avg rating: 4.6 | — | — | 515 major competitor apps |
| users | 58 | 100 | 52 | 75 1,979 competing apps Median installs: 259,400 Avg rating: 4.6 | — | — | 430 major competitor apps |
| date | 58 | 100 | 55 | 70 1,250 competing apps Median installs: 269,412 Avg rating: 4.7 | — | — | 274 major competitor apps |
| information | 58 | 100 | 57 | 78 2,704 competing apps Median installs: 252,888 Avg rating: 4.6 | — | — | 572 major competitor apps |
| team | 58 | 100 | 52 | 75 1,972 competing apps Median installs: 284,662 Avg rating: 4.6 | — | — | 445 major competitor apps |
| content | 58 | 100 | 57 | 76 2,368 competing apps Median installs: 245,025 Avg rating: 4.6 | — | — | 481 major competitor apps |
| built | 58 | 100 | 46 | 66 855 competing apps Median installs: 239,450 Avg rating: 4.6 | — | — | 175 major competitor apps |
| service | 58 | 100 | 54 | 75 2,023 competing apps Median installs: 255,675 Avg rating: 4.6 | — | — | 419 major competitor apps |
| london | 57 | 100 | 30 | 39 54 competing apps Median installs: 232,225 Avg rating: 4.7 | — | — | 10 major competitor apps |
| services | 58 | 100 | 54 | 69 1,093 competing apps Median installs: 293,700 Avg rating: 4.6 | — | — | 272 major competitor apps |
| appointments | 20 | 100 | 42 | 48 135 competing apps Median installs: 304,050 Avg rating: 4.7 | — | — | 38 major competitor apps |
| trust | 57 | 100 | 50 | 58 384 competing apps Median installs: 263,175 Avg rating: 4.6 | — | — | 87 major competitor apps |
| start | 58 | 100 | 59 | 82 4,261 competing apps Median installs: 258,025 Avg rating: 4.6 | — | — | 950 major competitor apps |
| track | 58 | 100 | 60 | 80 3,456 competing apps Median installs: 263,688 Avg rating: 4.7 | — | — | 822 major competitor apps |
| navigate | 58 | 100 | 47 | 65 750 competing apps Median installs: 248,912 Avg rating: 4.6 | — | — | 162 major competitor apps |
| without | 58 | 100 | 58 | 81 3,672 competing apps Median installs: 274,050 Avg rating: 4.6 | — | — | 811 major competitor apps |
| initiative | 20 | 100 | 20 | 27 14 competing apps Median installs: 429,125 Avg rating: 4.7 | — | — | 5 major competitor apps |
| units | 57 | 100 | 34 | 51 188 competing apps Median installs: 220,475 Avg rating: 4.6 | — | — | 26 major competitor apps |
| project | 57 | 100 | 39 | 53 222 competing apps Median installs: 256,912 Avg rating: 4.6 | — | — | 41 major competitor apps |
| baby | 58 | 100 | 43 | 60 459 competing apps Median installs: 254,350 Avg rating: 4.5 | — | — | 96 major competitor apps |
App Description
You can:
• set your due date
• explore maternity units near you
• self-refer for care at your chosen maternity unit
• access information for all stages of your maternity journey
• make personalised plans for your care during pregnancy, birth and beyond
• keep track of your appointments and make notes
• access local contacts and information in specific NHS areas
• use the content without specifying an NHS area.
Mum & Baby has been developed in partnership between women, their partners, families and maternity staff from NHS trusts in North West London.
Independent rating
ORCHA, the Organisation for the Review of Care & Health Applications, has awarded its prestigious kitemark to the Mum & Baby app. When reviewed against 180 different criteria the app achieved 86%, the highest rating of any pregnancy and birth app tested by ORCHA.
Reviews and updates
The contents of the Mum & Baby app will be reviewed quarterly and updated accordingly by the North West London Local Maternity System - an approved panel of clinicians and service users to ensure that information given remains accurate, up-to-date and relevant for user.
Credit
The first version of Mum & Baby was launched in 2014 and was built through the initiative of Dr Sunita Sharma, Lead Consultant of Postnatal Services at Chelsea and Westminster Hospital NHS Foundation Trust, supported CW+, the charity of Chelsea and Westminster Hospital NHS Foundation Trust (CWPLUS Registered Charity No.1169897). The app was subsequently expanded and updated, led by midwife project managers in the North West London ‘early adopters’ team in 2018 and 2019. This project would not have been successful without the ongoing support of CW+ and Imagineear and the North West London Local Maternity System.