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ASO Keyword Dashboard

Tracking 88 keywords for ScratchJr in Apple App Store

Developer: Scratch Foundation, Inc. Category: education

ScratchJr tracks 88 keywords (6 keywords rank; 82 need traction). Key metrics: 33% top-10 coverage, opportunity 70.3, difficulty 40.6, best rank 1.

Tracked keywords

88

6  ranked •  82  not ranking yet

Top 10 coverage

33%

Best rank 1 • Latest leader —

Avg opportunity

70.3

Top keyword: organization

Avg difficulty

40.6

Lower scores indicate easier wins

Opportunity leaders

  • organization

    Opportunity: 73.0 • Difficulty: 41.1 • Rank —

    Competitors: 59

    66.9
  • project

    Opportunity: 73.0 • Difficulty: 42.1 • Rank —

    Competitors: 94

    67.7
  • development

    Opportunity: 73.0 • Difficulty: 41.8 • Rank —

    Competitors: 125

    68.6
  • research

    Opportunity: 73.0 • Difficulty: 41.8 • Rank —

    Competitors: 110

    66.9
  • supporting

    Opportunity: 73.0 • Difficulty: 38.6 • Rank —

    Competitors: 42

    63.8

Unranked opportunities

  • organization

    Opportunity: 73.0 • Difficulty: 41.1 • Competitors: 59

  • project

    Opportunity: 73.0 • Difficulty: 42.1 • Competitors: 94

  • development

    Opportunity: 73.0 • Difficulty: 41.8 • Competitors: 125

  • research

    Opportunity: 73.0 • Difficulty: 41.8 • Competitors: 110

  • supporting

    Opportunity: 73.0 • Difficulty: 38.6 • Competitors: 42

High competition keywords

  • new

    Total apps: 182,994 • Major competitors: 3,792

    Latest rank: — • Difficulty: 56.1

  • free

    Total apps: 164,931 • Major competitors: 3,886

    Latest rank: — • Difficulty: 55.9

  • make

    Total apps: 159,506 • Major competitors: 2,928

    Latest rank: — • Difficulty: 54.9

  • using

    Total apps: 115,141 • Major competitors: 1,548

    Latest rank: — • Difficulty: 53.5

  • enjoy

    Total apps: 101,805 • Major competitors: 2,324

    Latest rank: — • Difficulty: 53.8

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
scratch711003655

2,067 competing apps

Median installs: 1,250

Avg rating: 4.1

11

64

major competitor apps

junior701003049

845 competing apps

Median installs: 350

Avg rating: 4.1

55

9

major competitor apps

coding711003454

1,773 competing apps

Median installs: 450

Avg rating: 4.1

16063

21

major competitor apps

foundational701002948

767 competing apps

Median installs: 500

Avg rating: 4.4

121121

11

major competitor apps

programming721003860

3,918 competing apps

Median installs: 300

Avg rating: 4.1

145145

34

major competitor apps

think721004570

14,644 competing apps

Median installs: 650

Avg rating: 4.2

158158

326

major competitor apps

free651005687

164,931 competing apps

Median installs: 800

Avg rating: 4.2

3,886

major competitor apps

new651005688

182,994 competing apps

Median installs: 600

Avg rating: 4.1

3,792

major competitor apps

stories721004770

14,712 competing apps

Median installs: 850

Avg rating: 4.3

312

major competitor apps

collaboration721004463

5,590 competing apps

Median installs: 300

Avg rating: 4.1

60

major competitor apps

enjoy661005484

101,805 competing apps

Median installs: 700

Avg rating: 4.1

2,324

major competitor apps

make651005587

159,506 competing apps

Median installs: 500

Avg rating: 4.1

2,928

major competitor apps

support671005282

75,083 competing apps

Median installs: 512

Avg rating: 4.2

1,105

major competitor apps

graphical711003456

2,138 competing apps

Median installs: 350

Avg rating: 3.9

11

major competitor apps

language701004674

26,856 competing apps

Median installs: 400

Avg rating: 4.1

234

major competitor apps

learn671005281

73,360 competing apps

Median installs: 450

Avg rating: 4.2

1,078

major competitor apps

organization731004167

9,919 competing apps

Median installs: 250

Avg rating: 4.1

59

major competitor apps

design691004876

36,638 competing apps

Median installs: 550

Avg rating: 4.2

671

major competitor apps

used691004979

50,682 competing apps

Median installs: 400

Avg rating: 4.0

502

major competitor apps

people681005279

52,098 competing apps

Median installs: 500

Avg rating: 4.2

907

major competitor apps

using661005385

115,141 competing apps

Median installs: 500

Avg rating: 4.0

1,548

major competitor apps

program721004471

17,297 competing apps

Median installs: 400

Avg rating: 4.1

228

major competitor apps

group711005173

23,469 competing apps

Median installs: 400

Avg rating: 4.2

304

major competitor apps

code711004572

20,814 competing apps

Median installs: 400

Avg rating: 4.0

239

major competitor apps

interface691004777

39,818 competing apps

Median installs: 400

Avg rating: 4.1

327

major competitor apps

88 keywords
1 of 4

App Description

With ScratchJr, young children (ages 5-7) learn important new skills as they program their own interactive stories and games.

By snapping together graphical programming blocks, children can make characters move, jump, dance, and sing. In the process, children learn to solve problems, design projects, and express themselves creatively on the computer. They also use math and language in a meaningful and motivating context, supporting the development of early-childhood numeracy and literacy. With ScratchJr, children don’t just learn to code, they code to learn.

ScratchJr was inspired by the popular Scratch programming language (http://scratch.mit.edu), used by millions of people (ages 8 and up) around the world. The ScratchJr interface and programming language were redesigned to make them appropriate for younger children’s cognitive, personal, social, and emotional development.

ScratchJr is a collaboration between the Lifelong Kindergarten research group at the MIT Media Lab, the Developmental Technologies research group at Tufts University, and the Playful Invention Company. The ScratchJr project has received generous financial support from the National Science Foundation (NSF DRL-1118664), Scratch Foundation, LEGO Foundation, and British Telecommunications.

If you enjoy using this free app, please consider making a donation to the Scratch Foundation (www.scratchfoundation.org), a nonprofit organization that provides ongoing support for ScratchJr. We appreciate donations of all sizes, large and small.