Brown Thomas
ASO Keyword Dashboard
Tracking 71 keywords for Brown Thomas in Apple App Store
Brown Thomas tracks 71 keywords (2 keywords rank; 69 need traction). Key metrics: 0% top-10 coverage, opportunity 69.9, difficulty 44.8, best rank 19.
Tracked keywords
71
2 ranked • 69 not ranking yet
Top 10 coverage
0%
Best rank 19 • Latest leader —
Avg opportunity
69.9
Top keyword: beauty
Avg difficulty
44.8
Lower scores indicate easier wins
Opportunity leaders
- 66.7
beauty
Opportunity: 73.0 • Difficulty: 45.2 • Rank —
Competitors: 192
- 64.7
immediate
Opportunity: 73.0 • Difficulty: 39.7 • Rank —
Competitors: 82
- 67.9
trip
Opportunity: 73.0 • Difficulty: 44.2 • Rank —
Competitors: 226
- 65.2
redeem
Opportunity: 73.0 • Difficulty: 44.7 • Rank —
Competitors: 244
- 65.2
loyalty
Opportunity: 73.0 • Difficulty: 46.7 • Rank —
Competitors: 112
Unranked opportunities
beauty
Opportunity: 73.0 • Difficulty: 45.2 • Competitors: 192
immediate
Opportunity: 73.0 • Difficulty: 39.7 • Competitors: 82
trip
Opportunity: 73.0 • Difficulty: 44.2 • Competitors: 226
redeem
Opportunity: 73.0 • Difficulty: 44.7 • Competitors: 244
loyalty
Opportunity: 73.0 • Difficulty: 46.7 • Competitors: 112
High competition keywords
access
Total apps: 163,515 • Major competitors: 2,635
Latest rank: — • Difficulty: 55.1
find
Total apps: 139,104 • Major competitors: 2,765
Latest rank: — • Difficulty: 55.2
experience
Total apps: 122,490 • Major competitors: 2,155
Latest rank: — • Difficulty: 54.1
mobile
Total apps: 120,211 • Major competitors: 1,593
Latest rank: — • Difficulty: 53.3
view
Total apps: 97,553 • Major competitors: 1,290
Latest rank: — • Difficulty: 52.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| brown | 70 | 100 | 32 | 49 799 competing apps Median installs: 550 Avg rating: 4.2 | 19 | 19 | 12 major competitor apps |
| beautifully designed | 71 | 100 | 37 | 57 2,466 competing apps Median installs: 650 Avg rating: 4.3 | 97 | 97 | 55 major competitor apps |
| online | 68 | 100 | 52 | 81 67,632 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,285 major competitor apps |
| card | 70 | 100 | 49 | 76 33,407 competing apps Median installs: 850 Avg rating: 4.1 | — | — | 920 major competitor apps |
| shopping | 72 | 100 | 48 | 71 17,657 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 403 major competitor apps |
| online shopping | 71 | 100 | 42 | 54 1,655 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 54 major competitor apps |
| notifications | 69 | 100 | 49 | 78 43,182 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 608 major competitor apps |
| right | 67 | 100 | 54 | 82 83,347 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 1,631 major competitor apps |
| order | 68 | 100 | 51 | 80 60,309 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 792 major competitor apps |
| collect | 70 | 100 | 50 | 76 33,298 competing apps Median installs: 750 Avg rating: 4.2 | — | — | 977 major competitor apps |
| exclusive | 70 | 100 | 54 | 76 35,311 competing apps Median installs: 800 Avg rating: 4.3 | — | — | 1,111 major competitor apps |
| experience | 66 | 100 | 54 | 85 122,490 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 2,155 major competitor apps |
| date | 69 | 100 | 49 | 77 40,413 competing apps Median installs: 300 Avg rating: 4.2 | — | — | 488 major competitor apps |
| product | 71 | 100 | 46 | 73 22,970 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 300 major competitor apps |
| save | 67 | 100 | 53 | 82 85,036 competing apps Median installs: 700 Avg rating: 4.2 | — | — | 1,597 major competitor apps |
| manage | 67 | 100 | 52 | 83 95,352 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,601 major competitor apps |
| find | 66 | 100 | 55 | 86 139,104 competing apps Median installs: 550 Avg rating: 4.2 | — | — | 2,765 major competitor apps |
| favourite | 72 | 100 | 44 | 69 13,079 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 193 major competitor apps |
| available | 67 | 100 | 55 | 83 89,249 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,834 major competitor apps |
| mobile | 66 | 100 | 53 | 85 120,211 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 1,593 major competitor apps |
| special | 69 | 100 | 50 | 78 44,285 competing apps Median installs: 550 Avg rating: 4.2 | — | — | 1,043 major competitor apps |
| store | 69 | 100 | 51 | 77 41,137 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 898 major competitor apps |
| sale | 72 | 100 | 42 | 61 4,680 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 86 major competitor apps |
| push | 70 | 100 | 47 | 76 33,018 competing apps Median installs: 350 Avg rating: 4.3 | — | — | 414 major competitor apps |
| update | 71 | 100 | 46 | 72 20,586 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 358 major competitor apps |
App Description
The Brown Thomas shopping app brings you closer than ever to Ireland’s most-loved luxury department store. Our online shopping app allows you to browse and shop the latest fashion, bags, shoes, beauty, home and more.
CHECK STOCK: Quickly check if the product you love is available online or in any of our stores nationwide with one tap.
ENCORE LOYALTY: Encore loyalty rewards you for every online and in-store purchase you make. Collect, view and redeem your loyalty points all in our app. Making the trip to store? Access your loyalty card to collect points at the till – even without mobile network or Wi-Fi.
ORDER UPDATES: With the Brown Thomas Shopping App, you can get immediate updates on the status of your orders in your account. Enable push notifications to get an update whenever your order ships.
PUSH NOTIFICATIONS: Hear it here first! Stay up to date with the latest arrivals, exclusive launches and sale events when you turn on push notifications.
DELIVERY METHODS: Shop your favourite products online and take advantage of all our delivery methods right here in the app. In a hurry? Choose from Same Day, Nominated Day or Premium Express, or you can Click and Collect you order from any Brown Thomas or Arnotts store.
SAVED GIFT CARDS: Store your gift cards in your app to use in-store or online.
GIFTING DESTINATION: Make your order that bit more special with options for gift wrap on eligible items. Can’t decide what to buy? Purchase a Brown Thomas Gift Card in the app for redemption anywhere in-app, online or in-store.
STORE RECEIPTS: Never lose a receipt again; you can find all your store receipts and online orders easily in your account. Each one has a barcode that can be scanned at any of our tills.
WISHLIST: Save all of your favourite fashion, beauty and home products to your Wishlist and manage them from the Brown Thomas App or online.