McDonald's
ASO Keyword Dashboard
Tracking 44 keywords for McDonald's in Apple App Store
McDonald's tracks 44 keywords (10 keywords rank; 34 need traction). Key metrics: 10% top-10 coverage, opportunity 69.5, difficulty 45.1, best rank 5.
Tracked keywords
44
10 ranked • 34 not ranking yet
Top 10 coverage
10%
Best rank 5 • Latest leader 18
Avg opportunity
69.5
Top keyword: restaurant
Avg difficulty
45.1
Lower scores indicate easier wins
Opportunity leaders
- 67.8
restaurant
Opportunity: 73.0 • Difficulty: 41.5 • Rank 18
Competitors: 91
- 68.6
recent
Opportunity: 73.0 • Difficulty: 42.0 • Rank 61
Competitors: 96
- 65.3
redeem
Opportunity: 73.0 • Difficulty: 40.6 • Rank —
Competitors: 158
- 68.7
compatible
Opportunity: 73.0 • Difficulty: 41.8 • Rank —
Competitors: 156
- 66.4
registration
Opportunity: 73.0 • Difficulty: 40.0 • Rank —
Competitors: 37
Unranked opportunities
redeem
Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 158
compatible
Opportunity: 73.0 • Difficulty: 41.8 • Competitors: 156
registration
Opportunity: 73.0 • Difficulty: 40.0 • Competitors: 37
pickup
Opportunity: 72.0 • Difficulty: 40.4 • Competitors: 111
drive
Opportunity: 72.0 • Difficulty: 42.1 • Competitors: 121
High competition keywords
free
Total apps: 163,538 • Major competitors: 2,215
Latest rank: — • Difficulty: 52.9
access
Total apps: 162,326 • Major competitors: 1,438
Latest rank: — • Difficulty: 52.8
find
Total apps: 138,227 • Major competitors: 1,545
Latest rank: — • Difficulty: 52.2
download
Total apps: 121,383 • Major competitors: 1,132
Latest rank: — • Difficulty: 51.5
mobile
Total apps: 119,471 • Major competitors: 862
Latest rank: — • Difficulty: 51.4
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| ordering | 72 | 100 | 43 | 71 17,862 competing apps Median installs: 25 Avg rating: 4.6 | 5 | 5 | 62 major competitor apps |
| food | 70 | 100 | 46 | 76 35,260 competing apps Median installs: 25 Avg rating: 4.3 | 11 | 11 | 235 major competitor apps |
| order | 68 | 100 | 49 | 80 59,870 competing apps Median installs: 25 Avg rating: 4.2 | 12 | 12 | 472 major competitor apps |
| rewards | 71 | 100 | 44 | 72 21,063 competing apps Median installs: 100 Avg rating: 4.3 | 16 | 16 | 463 major competitor apps |
| restaurant | 73 | 100 | 41 | 68 11,181 competing apps Median installs: 50 Avg rating: 4.4 | 18 | 18 | 91 major competitor apps |
| orders | 72 | 100 | 43 | 70 15,157 competing apps Median installs: 25 Avg rating: 4.4 | 19 | 19 | 131 major competitor apps |
| apps | 70 | 100 | 45 | 75 29,746 competing apps Median installs: 75 Avg rating: 4.1 | 46 | 40 | 307 major competitor apps |
| seamless | 70 | 100 | 45 | 75 31,492 competing apps Median installs: 25 Avg rating: 4.3 | 46 | 46 | 190 major competitor apps |
| recent | 73 | 100 | 42 | 69 12,483 competing apps Median installs: 75 Avg rating: 4.3 | 61 | 61 | 96 major competitor apps |
| cool | 72 | 100 | 42 | 69 13,932 competing apps Median installs: 150 Avg rating: 4.1 | 71 | 71 | 234 major competitor apps |
| free | 65 | 100 | 53 | 87 163,538 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 2,215 major competitor apps |
| download | 66 | 100 | 52 | 85 121,383 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 1,132 major competitor apps |
| enjoy | 66 | 100 | 51 | 84 101,152 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 1,270 major competitor apps |
| exclusive | 70 | 100 | 47 | 76 35,033 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 715 major competitor apps |
| pickup | 72 | 100 | 40 | 62 5,137 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 111 major competitor apps |
| place | 69 | 100 | 47 | 78 46,733 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 387 major competitor apps |
| save | 67 | 100 | 50 | 82 84,239 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 899 major competitor apps |
| find | 66 | 100 | 52 | 86 138,227 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 1,545 major competitor apps |
| convenient | 70 | 100 | 45 | 74 27,649 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 232 major competitor apps |
| mobile | 66 | 100 | 51 | 85 119,471 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 862 major competitor apps |
| store | 69 | 100 | 47 | 77 40,852 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 491 major competitor apps |
| access | 65 | 100 | 53 | 87 162,326 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 1,438 major competitor apps |
| start | 67 | 100 | 50 | 83 92,720 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 1,004 major competitor apps |
| track | 66 | 100 | 51 | 84 108,082 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 858 major competitor apps |
| purchase | 69 | 100 | 47 | 77 41,976 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 486 major competitor apps |
App Description
Get the app now to join MyMcDonald’s Rewards and start earning points on your favorites for free food. Plus, get exclusive deals and save time by ordering ahead in the app.*
Mobile Order & Pay
Get your favorites fast with Mobile Order & Pay. Place your order and select your pickup option.*
MyMcDonald’s Rewards
Join MyMcDonald’s Rewards in the app to start earning points on every purchase and redeem for free food and more rewards.*
Exclusive deals and offers
Get exclusive deals on your McDonald’s go-tos in the app with Mobile Order & Pay* and convenient Drive Thru or Curbside pickup.
McDelivery
Now get your favorites delivered, earn points and track your order all with McDelivery in the app.
Save your favorites
No pickles? No problem. Customize and save your favorites to quickly reorder for your next visit.
Restaurant locator
Open the map and find the nearest McDonald’s, along with store hours and restaurant information.
Download the McDonald’s app today and enjoy access to exclusive deals, MyMcDonald’s Rewards and much more.
*McDelivery prices may be higher than at restaurants. Download and registration required. Data rates may apply. The McDonald’s app is not currently compatible with smartwatches. Check https://www.mcdonalds.com/us/en-us/terms-and-conditions.html for Terms and Conditions and more information. © 2026 McDonald’s