McDonald's

Developer: McDonald's USA

Category: Food & Drink

~343.4M - 686.7M

6.9M ratings

ASO Keyword Dashboard

Tracking 78 keywords for McDonald's in Apple App Store

Developer: McDonald's USA Category: food_and_drink Rating: 4.84

McDonald's tracks 78 keywords (10 keywords rank; 68 need traction). Key metrics: 10% top-10 coverage, opportunity 43.3, difficulty 56.5, best rank 5.

Tracked keywords

10 ranked • 68 not ranking yet

Top 10 coverage

10%

Best rank 5 • Latest leader —

Avg opportunity

43.3

Top keyword: free

Avg difficulty

56.5

Lower scores indicate easier wins

Opportunity leaders

free

Opportunity: 59.0 • Difficulty: 63.5 • Rank —

Competitors: 2,147
89.9
enjoy

Opportunity: 59.0 • Difficulty: 60.4 • Rank —

Competitors: 1,198
84.3
find

Opportunity: 59.0 • Difficulty: 63.8 • Rank —

Competitors: 1,481
86.3
time

Opportunity: 59.0 • Difficulty: 62.9 • Rank —

Competitors: 1,805
88.7
access

Opportunity: 59.0 • Difficulty: 63.2 • Rank —

Competitors: 1,388
85.7

Unranked opportunities

free

Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147
enjoy

Opportunity: 59.0 • Difficulty: 60.4 • Competitors: 1,198
find

Opportunity: 59.0 • Difficulty: 63.8 • Competitors: 1,481
time

Opportunity: 59.0 • Difficulty: 62.9 • Competitors: 1,805
access

Opportunity: 59.0 • Difficulty: 63.2 • Competitors: 1,388

High competition keywords

free

Total apps: 9,480 • Major competitors: 2,147

Latest rank: — • Difficulty: 63.5
time

Total apps: 8,391 • Major competitors: 1,805

Latest rank: — • Difficulty: 62.9
every

Total apps: 6,989 • Major competitors: 1,637

Latest rank: — • Difficulty: 62.5
find

Total apps: 6,521 • Major competitors: 1,481

Latest rank: — • Difficulty: 63.8
access

Total apps: 6,181 • Major competitors: 1,388

Latest rank: — • Difficulty: 63.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
ordering	20	100	57	53 226 competing apps Median installs: 269,700 Avg rating: 4.8	5	5	60 major competitor apps
food	58	100	52	68 985 competing apps Median installs: 270,500 Avg rating: 4.7	11	11	226 major competitor apps
order	20	100	61	73 1,756 competing apps Median installs: 288,212 Avg rating: 4.7	12	12	456 major competitor apps
rewards	20	100	59	74 1,842 competing apps Median installs: 334,388 Avg rating: 4.7	16	16	534 major competitor apps
restaurant	20	100	61	57 335 competing apps Median installs: 327,775 Avg rating: 4.7	18	18	88 major competitor apps
orders	20	100	72	59 426 competing apps Median installs: 410,962 Avg rating: 4.7	19	19	149 major competitor apps
apps	58	100	52	72 1,476 competing apps Median installs: 239,550 Avg rating: 4.6	46	40	292 major competitor apps
seamless	58	100	52	66 840 competing apps Median installs: 253,700 Avg rating: 4.6	46	46	174 major competitor apps
recent	58	100	59	60 456 competing apps Median installs: 244,988 Avg rating: 4.7	61	61	98 major competitor apps
cool	58	100	47	68 1,040 competing apps Median installs: 275,238 Avg rating: 4.6	71	71	231 major competitor apps
free	59	100	63	90 9,480 competing apps Median installs: 264,750 Avg rating: 4.6	—	—	2,147 major competitor apps
download	58	100	60	83 4,537 competing apps Median installs: 266,225 Avg rating: 4.6	—	—	1,040 major competitor apps
enjoy	59	100	60	84 5,338 competing apps Median installs: 274,600 Avg rating: 4.6	—	—	1,198 major competitor apps
exclusive	20	100	66	76 2,277 competing apps Median installs: 373,450 Avg rating: 4.7	—	—	705 major competitor apps
exclusive deals	20	100	58	41 61 competing apps Median installs: 948,300 Avg rating: 4.7	—	—	30 major competitor apps
pickup	20	100	73	55 274 competing apps Median installs: 558,812 Avg rating: 4.7	—	—	107 major competitor apps
place	58	100	54	73 1,689 competing apps Median installs: 247,300 Avg rating: 4.6	—	—	371 major competitor apps
save	58	100	61	81 3,777 competing apps Median installs: 254,125 Avg rating: 4.6	—	—	858 major competitor apps
find	59	100	64	86 6,521 competing apps Median installs: 264,850 Avg rating: 4.6	—	—	1,481 major competitor apps
convenient	58	100	58	67 950 competing apps Median installs: 267,562 Avg rating: 4.7	—	—	223 major competitor apps
time	59	100	63	89 8,391 competing apps Median installs: 259,600 Avg rating: 4.6	—	—	1,805 major competitor apps
mobile	58	100	60	81 3,947 competing apps Median installs: 251,675 Avg rating: 4.7	—	—	846 major competitor apps
pay	58	100	60	74 1,869 competing apps Median installs: 245,900 Avg rating: 4.7	—	—	408 major competitor apps
store	58	100	59	75 2,016 competing apps Median installs: 285,588 Avg rating: 4.6	—	—	477 major competitor apps
access	59	100	63	86 6,181 competing apps Median installs: 268,700 Avg rating: 4.6	—	—	1,388 major competitor apps

App Description

Orders, deals & rewards
Get the app now to join MyMcDonald’s Rewards and start earning points on your favorites for free food. Plus, get exclusive deals and save time by ordering ahead in the app.*

Mobile Order & Pay
Get your favorites fast with Mobile Order & Pay. Place your order and select your pickup option.*

MyMcDonald’s Rewards
Join MyMcDonald’s Rewards in the app to start earning points on every purchase and redeem for free food and more rewards.*

Exclusive deals and offers
Get exclusive deals on your McDonald’s go-tos in the app with Mobile Order & Pay* and convenient Drive Thru or Curbside pickup.

McDelivery
Now get your favorites delivered, earn points and track your order all with McDelivery in the app.

Save your favorites
No pickles? No problem. Customize and save your favorites to quickly reorder for your next visit.

Restaurant locator
Open the map and find the nearest McDonald’s, along with store hours and restaurant information.

Download the McDonald’s app today and enjoy access to exclusive deals, MyMcDonald’s Rewards and much more.

*McDelivery prices may be higher than at restaurants. Download and registration required. Data rates may apply. The McDonald’s app is not currently compatible with smartwatches. Check https://www.mcdonalds.com/us/en-us/terms-and-conditions.html for Terms and Conditions and more information. © 2025 McDonald’s