McDonald's
ASO Keyword Dashboard
Tracking 62 keywords for McDonald's in Apple App Store
McDonald's tracks 62 keywords (29 keywords rank; 33 need traction). Key metrics: 28% top-10 coverage, opportunity 70.0, difficulty 45.7, best rank 1.
Tracked keywords
62
29 ranked • 33 not ranking yet
Top 10 coverage
28%
Best rank 1 • Latest leader 13
Avg opportunity
70.0
Top keyword: restaurant
Avg difficulty
45.7
Lower scores indicate easier wins
Opportunity leaders
- 68.0
restaurant
Opportunity: 73.0 • Difficulty: 45.3 • Rank 13
Competitors: 155
- 66.6
target
Opportunity: 73.0 • Difficulty: 41.2 • Rank 49
Competitors: 133
- 63.2
stores
Opportunity: 73.0 • Difficulty: 44.8 • Rank 41
Competitors: 126
- 68.5
recent
Opportunity: 73.0 • Difficulty: 46.6 • Rank 52
Competitors: 172
- 62.1
nothing
Opportunity: 73.0 • Difficulty: 38.9 • Rank 64
Competitors: 116
Unranked opportunities
pickup
Opportunity: 73.0 • Difficulty: 48.8 • Competitors: 156
redeem
Opportunity: 73.0 • Difficulty: 44.5 • Competitors: 245
compatible
Opportunity: 73.0 • Difficulty: 44.2 • Competitors: 274
earning
Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 178
registration
Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 80
High competition keywords
access
Total apps: 181,178 • Major competitors: 2,662
Latest rank: — • Difficulty: 55.0
free
Total apps: 176,023 • Major competitors: 3,926
Latest rank: — • Difficulty: 55.7
find
Total apps: 149,906 • Major competitors: 2,796
Latest rank: — • Difficulty: 55.0
download
Total apps: 141,981 • Major competitors: 2,059
Latest rank: — • Difficulty: 53.9
mobile
Total apps: 130,039 • Major competitors: 1,613
Latest rank: — • Difficulty: 53.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| mac | 72 | 100 | 38 | 59 3,540 competing apps Median installs: 850 Avg rating: 4.0 | 1 | 1 | 59 major competitor apps |
| ordering | 71 | 100 | 45 | 72 20,336 competing apps Median installs: 448 Avg rating: 4.3 | 4 | 3 | 98 major competitor apps |
| foods | 72 | 100 | 39 | 58 3,036 competing apps Median installs: 500 Avg rating: 4.2 | 5 | 5 | 54 major competitor apps |
| fast food | 70 | 100 | 35 | 50 950 competing apps Median installs: 450 Avg rating: 3.9 | 6 | 6 | 13 major competitor apps |
| restaurants | 72 | 100 | 47 | 62 5,371 competing apps Median installs: 300 Avg rating: 4.1 | 9 | 9 | 102 major competitor apps |
| food ordering | 71 | 100 | 35 | 56 2,274 competing apps Median installs: 200 Avg rating: 4.0 | 9 | 9 | 3 major competitor apps |
| food | 69 | 100 | 48 | 77 40,230 competing apps Median installs: 450 Avg rating: 4.2 | 13 | 9 | 431 major competitor apps |
| order | 68 | 100 | 51 | 80 66,457 competing apps Median installs: 440 Avg rating: 4.1 | 10 | 10 | 801 major competitor apps |
| free food | 71 | 100 | 36 | 52 1,371 competing apps Median installs: 700 Avg rating: 4.6 | 10 | 10 | 17 major competitor apps |
| restaurant | 73 | 100 | 45 | 68 12,293 competing apps Median installs: 550 Avg rating: 4.2 | 13 | 13 | 155 major competitor apps |
| order food | 72 | 100 | 48 | 59 3,509 competing apps Median installs: 350 Avg rating: 4.0 | 20 | 14 | 32 major competitor apps |
| burger | 70 | 100 | 58 | 50 1,026 competing apps Median installs: 700 Avg rating: 4.0 | 14 | 14 | 29 major competitor apps |
| rewards | 71 | 100 | 47 | 72 20,657 competing apps Median installs: 850 Avg rating: 4.3 | 19 | 14 | 695 major competitor apps |
| orders | 72 | 100 | 45 | 69 15,102 competing apps Median installs: 400 Avg rating: 4.2 | 27 | 19 | 203 major competitor apps |
| subway | 70 | 100 | 34 | 49 943 competing apps Median installs: 550 Avg rating: 4.0 | 19 | 19 | 25 major competitor apps |
| food delivery | 71 | 100 | 50 | 55 1,976 competing apps Median installs: 300 Avg rating: 4.0 | 31 | 31 | 27 major competitor apps |
| target | 73 | 100 | 41 | 67 10,194 competing apps Median installs: 450 Avg rating: 4.1 | 49 | 32 | 133 major competitor apps |
| food delivered | 69 | 100 | 33 | 46 561 competing apps Median installs: 500 Avg rating: 4.1 | 32 | 32 | 5 major competitor apps |
| stores | 73 | 100 | 45 | 63 6,341 competing apps Median installs: 400 Avg rating: 4.1 | 41 | 41 | 126 major competitor apps |
| apps | 70 | 100 | 48 | 75 32,772 competing apps Median installs: 650 Avg rating: 4.1 | 42 | 42 | 603 major competitor apps |
| recent | 73 | 100 | 47 | 69 13,264 competing apps Median installs: 750 Avg rating: 4.3 | 52 | 52 | 172 major competitor apps |
| nothing | 73 | 100 | 39 | 62 5,438 competing apps Median installs: 700 Avg rating: 4.2 | 64 | 64 | 116 major competitor apps |
| chicken | 71 | 100 | 37 | 55 2,078 competing apps Median installs: 600 Avg rating: 4.1 | 76 | 76 | 38 major competitor apps |
| cool | 72 | 100 | 45 | 69 14,348 competing apps Median installs: 800 Avg rating: 4.0 | 80 | 80 | 435 major competitor apps |
| shake | 71 | 100 | 38 | 56 2,359 competing apps Median installs: 550 Avg rating: 4.0 | 118 | 118 | 42 major competitor apps |
App Description
Get the app now to join MyMcDonald’s Rewards and start earning points on your favorites for free food. Plus, get exclusive deals and save time by ordering ahead in the app.*
Mobile Order & Pay
Get your favorites fast with Mobile Order & Pay. Place your order and select your pickup option.*
MyMcDonald’s Rewards
Join MyMcDonald’s Rewards in the app to start earning points on every purchase and redeem for free food and more rewards.*
Exclusive deals and offers
Get exclusive deals on your McDonald’s go-tos in the app with Mobile Order & Pay* and convenient Drive Thru or Curbside pickup.
McDelivery
Now get your favorites delivered, earn points and track your order all with McDelivery in the app.
Save your favorites
No pickles? No problem. Customize and save your favorites to quickly reorder for your next visit.
Restaurant locator
Open the map and find the nearest McDonald’s, along with store hours and restaurant information.
Download the McDonald’s app today and enjoy access to exclusive deals, MyMcDonald’s Rewards and much more.
*McDelivery prices may be higher than at restaurants. Download and registration required. Data rates may apply. The McDonald’s app is not currently compatible with smartwatches. Check https://www.mcdonalds.com/us/en-us/terms-and-conditions.html for Terms and Conditions and more information. © 2026 McDonald’s