Amazon Alexa

Developer: AMZN Mobile LLC

Category: Lifestyle

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526M installs

10.5M ratings

35M monthly active users

$>1M monthly revenue est.

IAP 100% · Ad 0%

Install Trends

Weekly +968.6K

Steady

Monthly +7.4M

Steady

ASO Keyword Dashboard

Tracking 101 keywords for Amazon Alexa in Apple App Store

Developer: AMZN Mobile LLC Category: lifestyle Rating: 4.55

Amazon Alexa tracks 101 keywords (17 keywords rank; 84 need traction). Key metrics: 24% top-10 coverage, opportunity 69.6, difficulty 45.8, best rank 1.

Tracked keywords

101

17 ranked • 84 not ranking yet

Top 10 coverage

24%

Best rank 1 • Latest leader 6

Avg opportunity

69.6

Top keyword: setup

Avg difficulty

45.8

Lower scores indicate easier wins

Opportunity leaders

setup

Opportunity: 73.0 • Difficulty: 40.8 • Rank 6

Competitors: 109
65.4
recent

Opportunity: 73.0 • Difficulty: 46.5 • Rank 111

Competitors: 173
68.5
weather

Opportunity: 73.0 • Difficulty: 44.0 • Rank —

Competitors: 239
68.2
feed

Opportunity: 73.0 • Difficulty: 45.7 • Rank —

Competitors: 187
68.4
song

Opportunity: 73.0 • Difficulty: 41.9 • Rank —

Competitors: 128
63.5

Unranked opportunities

weather

Opportunity: 73.0 • Difficulty: 44.0 • Competitors: 239
feed

Opportunity: 73.0 • Difficulty: 45.7 • Competitors: 187
song

Opportunity: 73.0 • Difficulty: 41.9 • Competitors: 128
recommended

Opportunity: 73.0 • Difficulty: 43.0 • Competitors: 101
vocabulary

Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 125

High competition keywords

free

Total apps: 175,988 • Major competitors: 3,927

Latest rank: — • Difficulty: 55.7
like

Total apps: 153,372 • Major competitors: 3,285

Latest rank: — • Difficulty: 55.4
create

Total apps: 130,836 • Major competitors: 2,320

Latest rank: — • Difficulty: 54.5
track

Total apps: 125,691 • Major competitors: 1,579

Latest rank: — • Difficulty: 52.6
way

Total apps: 115,752 • Major competitors: 1,945

Latest rank: — • Difficulty: 53.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
echo	70	100	34	49 915 competing apps Median installs: 450 Avg rating: 4.1	1	1	17 major competitor apps
amazon	71	100	50	55 1,902 competing apps Median installs: 1,275 Avg rating: 4.0	4	4	115 major competitor apps
eco	70	100	47	50 977 competing apps Median installs: 400 Avg rating: 4.0	6	6	4 major competitor apps
setup	73	100	41	65 8,538 competing apps Median installs: 500 Avg rating: 4.0	6	6	109 major competitor apps
matter	72	100	46	71 19,056 competing apps Median installs: 550 Avg rating: 4.2	11	9	394 major competitor apps
siri	71	100	38	53 1,547 competing apps Median installs: 1,450 Avg rating: 4.3	11	11	56 major competitor apps
always ready	71	100	34	52 1,434 competing apps Median installs: 400 Avg rating: 4.2	25	25	25 major competitor apps
smart	68	100	50	79 58,315 competing apps Median installs: 484 Avg rating: 4.0	33	26	802 major competitor apps
ring	71	100	36	56 2,213 competing apps Median installs: 550 Avg rating: 4.0	27	27	47 major competitor apps
update	71	100	46	72 22,778 competing apps Median installs: 400 Avg rating: 4.0	90	56	362 major competitor apps
updates	70	100	48	75 33,721 competing apps Median installs: 350 Avg rating: 4.1	74	67	548 major competitor apps
apps	70	100	48	75 32,760 competing apps Median installs: 650 Avg rating: 4.1	90	85	603 major competitor apps
new look	70	100	31	49 859 competing apps Median installs: 400 Avg rating: 3.8	93	93	24 major competitor apps
cool	72	100	45	69 14,347 competing apps Median installs: 800 Avg rating: 4.0	114	94	435 major competitor apps
recent	73	100	47	69 13,260 competing apps Median installs: 745 Avg rating: 4.3	111	94	173 major competitor apps
update new	67	100	22	35 130 competing apps Median installs: 1,000 Avg rating: 3.9	165	165	2 major competitor apps
brought	72	100	38	61 4,656 competing apps Median installs: 750 Avg rating: 4.2	167	166	128 major competitor apps
free	65	100	56	87 175,988 competing apps Median installs: 750 Avg rating: 4.1	—	—	3,927 major competitor apps
play	67	100	52	83 95,976 competing apps Median installs: 750 Avg rating: 4.1	—	—	2,460 major competitor apps
weather	73	100	44	68 12,673 competing apps Median installs: 750 Avg rating: 4.1	—	—	239 major competitor apps
music	70	100	51	75 34,182 competing apps Median installs: 550 Avg rating: 4.1	—	—	585 major competitor apps
shopping	71	100	48	71 19,926 competing apps Median installs: 450 Avg rating: 4.1	—	—	411 major competitor apps
feed	73	100	46	68 13,004 competing apps Median installs: 400 Avg rating: 4.1	—	—	187 major competitor apps
device	68	100	50	79 54,518 competing apps Median installs: 500 Avg rating: 3.9	—	—	851 major competitor apps
active	71	100	46	73 24,670 competing apps Median installs: 550 Avg rating: 4.1	—	—	499 major competitor apps

App Description

Use the Amazon Alexa app to manage Alexa-enabled devices, control music playback, view shopping lists on the go, keep track of upcoming reminders, check on active timers and much more. When you enable hands-free with Alexa, you can talk to Alexa by simply saying “Alexa” when the app is on your screen. The more you use Alexa, the more she adapts to your voice, vocabulary and personal preferences.

DISCOVER MORE
• Get more out of your Echo device through personalized feature recommendations from Alexa
• Discover and enable recommended Alexa skills
• Pick up where you left off directly from the home feed with lists, shopping, or recently played Music and Books

MANAGE YOUR DEVICES
• Set up your Alexa-enabled devices, control or check status of your compatible smart lights, locks and thermostats at home or on the go
• Create routines to automate your smart home devices

MUSIC & BOOKS
• Connect to music services like Amazon Music, Pandora, Spotify, TuneIn, and iHeartRadio. Choose a song or playlist and listen on your Alexa-enabled devices
• Create speaker groups to play music across your compatible Echo devices for multi-room music

ORGANIZE YOUR DAY
• View and edit shopping and to-do lists on the go, get weather and news updates, manage timers and alarms, and more

STAY CONNECTED
• Use Drop In from your app to connect instantly with your compatible Echo devices, like a two-way intercom
• Call or message supported Alexa-enabled devices, at no additional cost.

By using this app, you agree to Amazon’s Conditions of Use (www.amazon.com/conditionsofuse), Privacy Notice (www.amazon.com/privacy), and all of the terms found here (www.amazon.com/alexaterms).