Amazon Alexa

Developer: AMZN Mobile LLC

Category: Lifestyle

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~281.4M - 562.8M

5.6M ratings

~475.1K (installs week)

~227.4M (installs month)

ASO Keyword Dashboard

Tracking 94 keywords for Amazon Alexa in Apple App Store

Developer: AMZN Mobile LLC Category: lifestyle Rating: 4.56

Amazon Alexa tracks 94 keywords (8 keywords rank; 86 need traction). Key metrics: 13% top-10 coverage, opportunity 70.0, difficulty 41.8, best rank 8.

Tracked keywords

8 ranked • 86 not ranking yet

Top 10 coverage

13%

Best rank 8 • Latest leader 97

Avg opportunity

70.0

Top keyword: recent

Avg difficulty

41.8

Lower scores indicate easier wins

Opportunity leaders

recent

Opportunity: 73.0 • Difficulty: 42.0 • Rank 97

Competitors: 96
68.6
require

Opportunity: 73.0 • Difficulty: 41.0 • Rank 188

Competitors: 111
67.7
weather

Opportunity: 73.0 • Difficulty: 41.5 • Rank —

Competitors: 125
68.2
feed

Opportunity: 73.0 • Difficulty: 41.7 • Rank —

Competitors: 108
68.4
song

Opportunity: 73.0 • Difficulty: 38.7 • Rank —

Competitors: 65
63.7

Unranked opportunities

weather

Opportunity: 73.0 • Difficulty: 41.5 • Competitors: 125
feed

Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 108
song

Opportunity: 73.0 • Difficulty: 38.7 • Competitors: 65
recommended

Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 50
vocabulary

Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 58

High competition keywords

free

Total apps: 163,538 • Major competitors: 2,215

Latest rank: — • Difficulty: 52.9
like

Total apps: 142,313 • Major competitors: 1,822

Latest rank: — • Difficulty: 52.3
create

Total apps: 118,223 • Major competitors: 1,230

Latest rank: — • Difficulty: 51.5
using

Total apps: 115,865 • Major competitors: 808

Latest rank: — • Difficulty: 51.2
track

Total apps: 108,082 • Major competitors: 858

Latest rank: — • Difficulty: 51.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
matter	72	100	43	71 17,521 competing apps Median installs: 75 Avg rating: 4.2	8	8	225 major competitor apps
update	71	100	44	72 20,445 competing apps Median installs: 50 Avg rating: 4.1	63	63	175 major competitor apps
updates	70	100	46	76 34,057 competing apps Median installs: 25 Avg rating: 4.2	79	70	312 major competitor apps
apps	70	100	45	75 29,746 competing apps Median installs: 75 Avg rating: 4.1	74	74	307 major competitor apps
recent	73	100	42	69 12,483 competing apps Median installs: 75 Avg rating: 4.3	97	97	96 major competitor apps
cool	72	100	42	69 13,932 competing apps Median installs: 150 Avg rating: 4.1	147	147	234 major competitor apps
smart	69	100	47	78 48,276 competing apps Median installs: 50 Avg rating: 4.1	151	151	413 major competitor apps
require	73	100	41	68 11,045 competing apps Median installs: 75 Avg rating: 4.1	188	188	111 major competitor apps
free	65	100	53	87 163,538 competing apps Median installs: 100 Avg rating: 4.2	—	—	2,215 major competitor apps
play	67	100	50	83 91,775 competing apps Median installs: 125 Avg rating: 4.1	—	—	1,335 major competitor apps
weather	73	100	41	68 11,889 competing apps Median installs: 75 Avg rating: 4.1	—	—	125 major competitor apps
music	70	100	46	76 32,571 competing apps Median installs: 100 Avg rating: 4.1	—	—	309 major competitor apps
shopping	72	100	44	71 17,525 competing apps Median installs: 25 Avg rating: 4.2	—	—	256 major competitor apps
feed	73	100	42	68 12,132 competing apps Median installs: 50 Avg rating: 4.2	—	—	108 major competitor apps
device	69	100	48	79 49,870 competing apps Median installs: 75 Avg rating: 3.9	—	—	445 major competitor apps
active	71	100	44	73 22,595 competing apps Median installs: 75 Avg rating: 4.1	—	—	276 major competitor apps
simply	69	100	47	78 44,904 competing apps Median installs: 50 Avg rating: 4.1	—	—	313 major competitor apps
control	68	100	49	81 65,010 competing apps Median installs: 50 Avg rating: 4.0	—	—	491 major competitor apps
manage	67	100	50	83 94,352 competing apps Median installs: 50 Avg rating: 4.2	—	—	815 major competitor apps
way	66	100	51	84 106,444 competing apps Median installs: 50 Avg rating: 4.2	—	—	1,095 major competitor apps
choose	67	100	50	83 90,785 competing apps Median installs: 75 Avg rating: 4.2	—	—	976 major competitor apps
using	66	100	51	85 115,865 competing apps Median installs: 50 Avg rating: 4.1	—	—	808 major competitor apps
call	71	100	44	72 20,527 competing apps Median installs: 50 Avg rating: 4.1	—	—	179 major competitor apps
connect	68	100	48	80 60,156 competing apps Median installs: 50 Avg rating: 4.2	—	—	542 major competitor apps
listen	70	100	45	74 25,897 competing apps Median installs: 50 Avg rating: 4.3	—	—	192 major competitor apps

App Description

Use the Amazon Alexa app to manage Alexa-enabled devices, control music playback, view shopping lists on the go, keep track of upcoming reminders, check on active timers and much more. When you enable hands-free with Alexa, you can talk to Alexa by simply saying “Alexa” when the app is on your screen. The more you use Alexa, the more she adapts to your voice, vocabulary and personal preferences.

DISCOVER MORE
• Get more out of your Echo device through personalized feature recommendations from Alexa
• Discover and enable recommended Alexa skills
• Pick up where you left off directly from the home feed with lists, shopping, or recently played Music and Books

MANAGE YOUR DEVICES
• Set up your Alexa-enabled devices, control or check status of your compatible smart lights, locks and thermostats at home or on the go
• Create routines to automate your smart home devices

MUSIC & BOOKS
• Connect to music services like Amazon Music, Pandora, Spotify, TuneIn, and iHeartRadio. Choose a song or playlist and listen on your Alexa-enabled devices
• Create speaker groups to play music across your compatible Echo devices for multi-room music

ORGANIZE YOUR DAY
• View and edit shopping and to-do lists on the go, get weather and news updates, manage timers and alarms, and more

STAY CONNECTED
• Use Drop In from your app to connect instantly with your compatible Echo devices, like a two-way intercom
• Call or message supported Alexa-enabled devices, at no additional cost.

By using this app, you agree to Amazon’s Conditions of Use (www.amazon.com/conditionsofuse), Privacy Notice (www.amazon.com/privacy), and all of the terms found here (www.amazon.com/alexaterms).