Amazon Alexa

Developer: AMZN Mobile LLC

Category: Lifestyle

~276.3M - 552.6M

5.5M ratings

ASO Keyword Dashboard

Tracking 94 keywords for Amazon Alexa in Apple App Store

Developer: AMZN Mobile LLC Category: lifestyle Rating: 4.56

Amazon Alexa tracks 94 keywords (8 keywords rank; 86 need traction). Key metrics: 13% top-10 coverage, opportunity 48.9, difficulty 53.1, best rank 8.

Tracked keywords

8 ranked • 86 not ranking yet

Top 10 coverage

13%

Best rank 8 • Latest leader —

Avg opportunity

48.9

Top keyword: free

Avg difficulty

53.1

Lower scores indicate easier wins

Opportunity leaders

free

Opportunity: 59.0 • Difficulty: 63.5 • Rank —

Competitors: 2,147
89.9
play

Opportunity: 59.0 • Difficulty: 57.2 • Rank —

Competitors: 1,269
85.4
way

Opportunity: 59.0 • Difficulty: 60.3 • Rank —

Competitors: 1,067
83.0
choose

Opportunity: 59.0 • Difficulty: 60.7 • Rank —

Competitors: 1,081
83.5
create

Opportunity: 59.0 • Difficulty: 60.6 • Rank —

Competitors: 1,155
84.7

Unranked opportunities

free

Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147
play

Opportunity: 59.0 • Difficulty: 57.2 • Competitors: 1,269
way

Opportunity: 59.0 • Difficulty: 60.3 • Competitors: 1,067
choose

Opportunity: 59.0 • Difficulty: 60.7 • Competitors: 1,081
create

Opportunity: 59.0 • Difficulty: 60.6 • Competitors: 1,155

High competition keywords

free

Total apps: 9,480 • Major competitors: 2,147

Latest rank: — • Difficulty: 63.5
like

Total apps: 7,508 • Major competitors: 1,767

Latest rank: — • Difficulty: 63.2
play

Total apps: 5,992 • Major competitors: 1,269

Latest rank: — • Difficulty: 57.2
create

Total apps: 5,537 • Major competitors: 1,155

Latest rank: — • Difficulty: 60.6
choose

Total apps: 4,918 • Major competitors: 1,081

Latest rank: — • Difficulty: 60.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
matter	58	100	51	68 1,003 competing apps Median installs: 297,800 Avg rating: 4.6	8	8	228 major competitor apps
update	58	100	47	65 767 competing apps Median installs: 272,550 Avg rating: 4.6	63	63	168 major competitor apps
updates	58	100	55	72 1,493 competing apps Median installs: 302,850 Avg rating: 4.6	79	70	362 major competitor apps
apps	58	100	52	72 1,476 competing apps Median installs: 239,550 Avg rating: 4.6	74	74	292 major competitor apps
recent	58	100	59	60 456 competing apps Median installs: 244,988 Avg rating: 4.7	97	97	98 major competitor apps
cool	58	100	47	68 1,040 competing apps Median installs: 275,238 Avg rating: 4.6	147	147	231 major competitor apps
smart	58	100	55	73 1,742 competing apps Median installs: 267,375 Avg rating: 4.6	151	151	384 major competitor apps
require	58	100	47	61 505 competing apps Median installs: 272,550 Avg rating: 4.6	188	188	126 major competitor apps
free	59	100	63	90 9,480 competing apps Median installs: 264,750 Avg rating: 4.6	—	—	2,147 major competitor apps
play	59	100	57	85 5,992 competing apps Median installs: 263,338 Avg rating: 4.6	—	—	1,269 major competitor apps
weather	58	100	47	65 755 competing apps Median installs: 229,100 Avg rating: 4.6	—	—	127 major competitor apps
music	58	100	59	72 1,487 competing apps Median installs: 245,825 Avg rating: 4.6	—	—	298 major competitor apps
shopping	20	100	62	66 792 competing apps Median installs: 328,762 Avg rating: 4.7	—	—	246 major competitor apps
feed	58	100	53	60 472 competing apps Median installs: 266,362 Avg rating: 4.6	—	—	104 major competitor apps
device	58	100	55	75 1,985 competing apps Median installs: 265,675 Avg rating: 4.6	—	—	425 major competitor apps
active	58	100	48	70 1,226 competing apps Median installs: 266,075 Avg rating: 4.6	—	—	268 major competitor apps
simply	58	100	52	73 1,724 competing apps Median installs: 235,888 Avg rating: 4.6	—	—	356 major competitor apps
control	58	100	54	76 2,353 competing apps Median installs: 243,700 Avg rating: 4.6	—	—	466 major competitor apps
manage	58	100	59	81 3,807 competing apps Median installs: 248,925 Avg rating: 4.6	—	—	774 major competitor apps
way	59	100	60	83 4,665 competing apps Median installs: 271,100 Avg rating: 4.6	—	—	1,067 major competitor apps
choose	59	100	61	83 4,918 competing apps Median installs: 263,588 Avg rating: 4.6	—	—	1,081 major competitor apps
using	58	100	61	83 4,473 competing apps Median installs: 247,200 Avg rating: 4.6	—	—	924 major competitor apps
call	58	100	52	66 855 competing apps Median installs: 291,050 Avg rating: 4.6	—	—	208 major competitor apps
connect	20	100	58	75 2,048 competing apps Median installs: 297,762 Avg rating: 4.6	—	—	515 major competitor apps
listen	58	100	61	66 793 competing apps Median installs: 260,975 Avg rating: 4.6	—	—	193 major competitor apps

App Description

Use the Amazon Alexa app to manage Alexa-enabled devices, control music playback, view shopping lists on the go, keep track of upcoming reminders, check on active timers and much more. When you enable hands-free with Alexa, you can talk to Alexa by simply saying “Alexa” when the app is on your screen. The more you use Alexa, the more she adapts to your voice, vocabulary and personal preferences.

DISCOVER MORE
• Get more out of your Echo device through personalized feature recommendations from Alexa
• Discover and enable recommended Alexa skills
• Pick up where you left off directly from the home feed with lists, shopping, or recently played Music and Books

MANAGE YOUR DEVICES
• Set up your Alexa-enabled devices, control or check status of your compatible smart lights, locks and thermostats at home or on the go
• Create routines to automate your smart home devices

MUSIC & BOOKS
• Connect to music services like Amazon Music, Pandora, Spotify, TuneIn, and iHeartRadio. Choose a song or playlist and listen on your Alexa-enabled devices
• Create speaker groups to play music across your compatible Echo devices for multi-room music

ORGANIZE YOUR DAY
• View and edit shopping and to-do lists on the go, get weather and news updates, manage timers and alarms, and more

STAY CONNECTED
• Use Drop In from your app to connect instantly with your compatible Echo devices, like a two-way intercom
• Call or message supported Alexa-enabled devices, at no additional cost.

By using this app, you agree to Amazon’s Conditions of Use (www.amazon.com/conditionsofuse), Privacy Notice (www.amazon.com/privacy), and all of the terms found here (www.amazon.com/alexaterms).