Starling - Mobile Banking
ASO Keyword Dashboard
Tracking 90 keywords for Starling - Mobile Banking in Apple App Store
Starling - Mobile Banking tracks 90 keywords (2 keywords rank; 88 need traction). Key metrics: 50% top-10 coverage, opportunity 69.9, difficulty 41.6, best rank 2.
Tracked keywords
90
2 ranked • 88 not ranking yet
Top 10 coverage
50%
Best rank 2 • Latest leader —
Avg opportunity
69.9
Top keyword: lock
Avg difficulty
41.6
Lower scores indicate easier wins
Opportunity leaders
- 67.2
lock
Opportunity: 73.0 • Difficulty: 41.3 • Rank —
Competitors: 150
- 65.0
provider
Opportunity: 73.0 • Difficulty: 39.7 • Rank —
Competitors: 60
- 68.6
post
Opportunity: 73.0 • Difficulty: 41.9 • Rank —
Competitors: 107
- 66.1
charge
Opportunity: 73.0 • Difficulty: 40.0 • Rank —
Competitors: 102
- 63.8
spending
Opportunity: 73.0 • Difficulty: 39.0 • Rank —
Competitors: 81
Unranked opportunities
lock
Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 150
provider
Opportunity: 73.0 • Difficulty: 39.7 • Competitors: 60
post
Opportunity: 73.0 • Difficulty: 41.9 • Competitors: 107
charge
Opportunity: 73.0 • Difficulty: 40.0 • Competitors: 102
spending
Opportunity: 73.0 • Difficulty: 39.0 • Competitors: 81
High competition keywords
free
Total apps: 163,538 • Major competitors: 2,215
Latest rank: — • Difficulty: 52.9
mobile
Total apps: 119,471 • Major competitors: 862
Latest rank: — • Difficulty: 51.4
best
Total apps: 116,616 • Major competitors: 1,425
Latest rank: — • Difficulty: 51.4
track
Total apps: 108,082 • Major competitors: 858
Latest rank: — • Difficulty: 51.0
way
Total apps: 106,444 • Major competitors: 1,095
Latest rank: — • Difficulty: 51.0
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| starting | 72 | 100 | 42 | 69 13,157 competing apps Median installs: 50 Avg rating: 4.3 | 2 | 2 | 140 major competitor apps |
| current | 68 | 100 | 49 | 81 68,045 competing apps Median installs: 75 Avg rating: 4.2 | 45 | 45 | 765 major competitor apps |
| free | 65 | 100 | 53 | 87 163,538 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 2,215 major competitor apps |
| best | 66 | 100 | 51 | 85 116,616 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 1,425 major competitor apps |
| online | 68 | 100 | 49 | 81 67,380 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 719 major competitor apps |
| card | 70 | 100 | 46 | 76 33,192 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 515 major competitor apps |
| notifications | 69 | 100 | 47 | 78 42,969 competing apps Median installs: 25 Avg rating: 4.3 | — | — | 346 major competitor apps |
| change | 69 | 100 | 46 | 77 38,426 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 413 major competitor apps |
| enjoy | 66 | 100 | 51 | 84 101,152 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 1,270 major competitor apps |
| phone | 69 | 100 | 47 | 78 45,343 competing apps Median installs: 50 Avg rating: 4.0 | — | — | 465 major competitor apps |
| support | 67 | 100 | 49 | 82 73,987 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 550 major competitor apps |
| learn | 67 | 100 | 49 | 81 72,877 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 581 major competitor apps |
| ring | 71 | 100 | 34 | 55 2,048 competing apps Median installs: 100 Avg rating: 4.0 | — | — | 29 major competitor apps |
| save | 67 | 100 | 50 | 82 84,239 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 899 major competitor apps |
| manage | 67 | 100 | 50 | 83 94,352 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 815 major competitor apps |
| payment | 69 | 100 | 47 | 78 45,199 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 659 major competitor apps |
| people | 68 | 100 | 48 | 79 51,531 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 502 major competitor apps |
| way | 66 | 100 | 51 | 84 106,444 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 1,095 major competitor apps |
| money | 70 | 100 | 45 | 74 27,663 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 463 major competitor apps |
| available | 67 | 100 | 50 | 83 88,792 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 1,008 major competitor apps |
| international | 72 | 100 | 43 | 70 15,145 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 119 major competitor apps |
| mobile | 66 | 100 | 51 | 85 119,471 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 862 major competitor apps |
| rate | 71 | 100 | 44 | 72 19,974 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 151 major competitor apps |
| swipe | 72 | 100 | 42 | 69 13,322 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 148 major competitor apps |
| pay | 70 | 100 | 46 | 76 34,045 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 425 major competitor apps |
App Description
Apply for a bank account online in minutes - for free - from your phone, and join the millions who have already discovered the better way to bank.
What's in it for you?
No overseas fees
• We won't charge you a penny for using your card abroad, or for withdrawing cash at an ATM.
• We'll give you the Mastercard exchange rate, and won't add anything on top.
• Get notifications in the local currency, and in GBP.
Better budgeting
• Use Spaces to set money aside in a virtual change jar. Personalise with pictures, set a target, and track your progress.
• Get instant payment notifications and track your balance in real-time
• Learn where your money goes, and how to make savings, with Spending Insights
• Use Bills Manager to set aside money for your bills. It means your main balance will only show you what's actually available for day-to-day spending.
• Save on autopilot - automatically round up payments to the nearest pound and put away the spare change.
Pay and get paid seamlessly
• Owed money? Send a simple link to get paid back.
• Enjoy easy international transfers to 34 countries from your app – no hidden fees or exchange rate markups
• Pay people instantly in-app – no fiddly card reader needed
• Deposit cheques digitally from your phone and pay in cash at the Post Office.
Keep your money safe
• Your money is covered up to £120,000 by the Financial Services Compensation Scheme
• With 24/7 in-app support from real humans in the UK, we're always here to help
• Lock your card in-app and turn settings on and off, such as contactless, online, gambling and swipe payments
Business banking
No monthly fees. Get mobile and web banking access, 24/7 support and simplified accounting. Deposit cash at the Post Office from as little as £3, and deposit cheques in-app by taking a photo. Automate your expenses, ring-fence money for bills, keep track of invoices with instant payment notifications and spot where your business is spending with smart analytics. Voted Best Business Banking Provider 2023.
The joint bank account
Manage collective household expenses or set aside money together; our joint account simplifies shared spending. G