Starling - Mobile Banking

~127.8K - 255.7K
2.6K ratings
~150 (installs week)
~900 (installs month)
Trend Steady
Starling - Mobile Banking icon

ASO Keyword Dashboard

Tracking 129 keywords for Starling - Mobile Banking in Apple App Store

Developer: STARLING BANK LIMITED Category: finance Rating: 4.87

Starling - Mobile Banking tracks 129 keywords (2 keywords rank; 127 need traction). Key metrics: 50% top-10 coverage, opportunity 48.7, difficulty 46.2, best rank 2.

Tracked keywords

129

2  ranked •  127  not ranking yet

Top 10 coverage

50%

Best rank 2 • Latest leader —

Avg opportunity

48.7

Top keyword: free

Avg difficulty

46.2

Lower scores indicate easier wins

Opportunity leaders

  • free

    Opportunity: 59.0 • Difficulty: 63.5 • Rank —

    Competitors: 2,147

    89.9
  • enjoy

    Opportunity: 59.0 • Difficulty: 60.4 • Rank —

    Competitors: 1,198

    84.3
  • easy

    Opportunity: 59.0 • Difficulty: 59.0 • Rank —

    Competitors: 1,246

    85.2
  • make

    Opportunity: 59.0 • Difficulty: 62.7 • Rank —

    Competitors: 1,773

    88.4
  • way

    Opportunity: 59.0 • Difficulty: 60.3 • Rank —

    Competitors: 1,067

    83.0

Unranked opportunities

  • free

    Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147

  • enjoy

    Opportunity: 59.0 • Difficulty: 60.4 • Competitors: 1,198

  • easy

    Opportunity: 59.0 • Difficulty: 59.0 • Competitors: 1,246

  • make

    Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773

  • way

    Opportunity: 59.0 • Difficulty: 60.3 • Competitors: 1,067

High competition keywords

  • free

    Total apps: 9,480 • Major competitors: 2,147

    Latest rank: — • Difficulty: 63.5

  • make

    Total apps: 8,094 • Major competitors: 1,773

    Latest rank: — • Difficulty: 62.7

  • access

    Total apps: 6,181 • Major competitors: 1,388

    Latest rank: — • Difficulty: 63.2

  • easy

    Total apps: 5,849 • Major competitors: 1,246

    Latest rank: — • Difficulty: 59.0

  • enjoy

    Total apps: 5,338 • Major competitors: 1,198

    Latest rank: — • Difficulty: 60.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
starting581004563

589 competing apps

Median installs: 269,600

Avg rating: 4.6

22

130

major competitor apps

current581005681

3,863 competing apps

Median installs: 255,000

Avg rating: 4.6

4545

756

major competitor apps

free591006390

9,480 competing apps

Median installs: 264,750

Avg rating: 4.6

2,147

major competitor apps

online581005979

2,997 competing apps

Median installs: 268,100

Avg rating: 4.6

689

major competitor apps

card581005875

2,087 competing apps

Median installs: 269,825

Avg rating: 4.7

509

major competitor apps

notifications581005571

1,357 competing apps

Median installs: 296,625

Avg rating: 4.7

332

major competitor apps

change581005474

1,855 competing apps

Median installs: 267,450

Avg rating: 4.6

400

major competitor apps

enjoy591006084

5,338 competing apps

Median installs: 274,600

Avg rating: 4.6

1,198

major competitor apps

easy591005985

5,849 competing apps

Median installs: 250,625

Avg rating: 4.6

1,246

major competitor apps

make591006388

8,094 competing apps

Median installs: 266,850

Avg rating: 4.6

1,773

major competitor apps

phone581005975

2,007 competing apps

Median installs: 269,575

Avg rating: 4.6

450

major competitor apps

better581005375

2,000 competing apps

Median installs: 250,162

Avg rating: 4.6

450

major competitor apps

learn581005777

2,669 competing apps

Median installs: 250,600

Avg rating: 4.6

552

major competitor apps

interest201005556

291 competing apps

Median installs: 263,100

Avg rating: 4.6

73

major competitor apps

save581006181

3,777 competing apps

Median installs: 254,125

Avg rating: 4.6

858

major competitor apps

everything581005975

1,989 competing apps

Median installs: 280,025

Avg rating: 4.6

479

major competitor apps

payment581005878

2,787 competing apps

Median installs: 287,450

Avg rating: 4.6

640

major competitor apps

people581006075

2,083 competing apps

Median installs: 271,275

Avg rating: 4.6

492

major competitor apps

way591006083

4,665 competing apps

Median installs: 271,100

Avg rating: 4.6

1,067

major competitor apps

using581006183

4,473 competing apps

Median installs: 247,200

Avg rating: 4.6

924

major competitor apps

money581005675

2,017 competing apps

Median installs: 270,575

Avg rating: 4.7

443

major competitor apps

available581006482

4,074 competing apps

Median installs: 282,412

Avg rating: 4.6

979

major competitor apps

international581005362

549 competing apps

Median installs: 271,775

Avg rating: 4.6

113

major competitor apps

rate581004765

724 competing apps

Median installs: 244,638

Avg rating: 4.6

144

major competitor apps

pay581006074

1,869 competing apps

Median installs: 245,900

Avg rating: 4.7

408

major competitor apps

129 keywords
1 of 6

App Description

Our personal, business and joint accounts make managing your money as seamless, simple and satisfying as it should be in 2025. It's why we're the Which? Recommended Provider for a sixth year in a row.

Apply for a bank account online in minutes - for free - from your phone, and join the millions who have already discovered the better way to bank.

What's in it for you?

Earn interest on your money with the Easy Saver

• Earn 3.00% AER / 2.95% gross (variable) interest with our easy-access savings account, managed in your app.
• Add money as often as you like, in just a few taps. Withdraw whenever you need to, with no notice period and no penalties. There’s no minimum deposit, and you’ll earn interest on everything up to £1 million.

18+, UK residents. Interest paid monthly. Starling personal current account required. Subject to eligibility. Gross is the contractual rate of interest payable before the deduction of income tax at the rate specified by law. AER stands for Annual Equivalent Rate and illustrates what the interest rate would be if interest was paid and compounded once each year.

No overseas fees

• We won't charge you a penny for using your card abroad, or for withdrawing cash at an ATM.
• We'll give you the Mastercard exchange rate, and won't add anything on top.
• Get notifications in the local currency, and in GBP.

Better budgeting

• Use Spaces to set money aside in a virtual change jar. Personalise with pictures, set a target, and track your progress.
• Get instant payment notifications and track your balance in real-time
• Learn where your money goes, and how to make savings, with Spending Insights
• Use Bills Manager to set aside money for your bills. It means your main balance will only show you what's actually available for day-to-day spending.
• Save on autopilot - automatically round up payments to the nearest pound and put away the spare change.

Pay and get paid seamlessly

• Owed money? Send a simple link to get paid back.
• Enjoy easy international transfers to 34 countries from your app – no hidden fees or exchange rate markups
• Pay people instantly in-app – no fiddly card reader needed
• Deposit cheques digitally from your phone and pay in cash at the Post Office.

Keep your money safe

• Your money is covered up to £85,000 by the Financial Services Compensation Scheme
• With 24/7 in-app