Affirm: Buy now, pay over time

Affirm: Buy now, pay over time
Developer: Affirm, Inc.
Category: Shopping
~83.6M - 167.1M
1.7M ratings
~181.8K (installs week)
~1M (installs month)
Trend Steady
Affirm: Buy now, pay over time icon

ASO Keyword Dashboard

Tracking 123 keywords for Affirm: Buy now, pay over time in Apple App Store

Developer: Affirm, Inc. Category: shopping Rating: 4.87

Affirm: Buy now, pay over time tracks 123 keywords (26 keywords rank; 97 need traction). Key metrics: 12% top-10 coverage, opportunity 45.6, difficulty 50.5, best rank 6.

Tracked keywords

123

26  ranked •  97  not ranking yet

Top 10 coverage

12%

Best rank 6 • Latest leader 117

Avg opportunity

45.6

Top keyword: time

Avg difficulty

50.5

Lower scores indicate easier wins

Opportunity leaders

  • time

    Opportunity: 59.0 • Difficulty: 62.9 • Rank 117

    Competitors: 1,805

    88.7
  • like

    Opportunity: 59.0 • Difficulty: 63.2 • Rank 133

    Competitors: 1,767

    87.6
  • best

    Opportunity: 59.0 • Difficulty: 59.6 • Rank 171

    Competitors: 1,398

    85.9
  • free

    Opportunity: 59.0 • Difficulty: 63.5 • Rank —

    Competitors: 2,147

    89.9
  • make

    Opportunity: 59.0 • Difficulty: 62.7 • Rank —

    Competitors: 1,773

    88.4

Unranked opportunities

  • free

    Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147

  • make

    Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773

  • account

    Opportunity: 59.0 • Difficulty: 60.5 • Competitors: 1,073

  • see

    Opportunity: 59.0 • Difficulty: 64.7 • Competitors: 1,122

  • every

    Opportunity: 59.0 • Difficulty: 62.5 • Competitors: 1,637

High competition keywords

  • free

    Total apps: 9,480 • Major competitors: 2,147

    Latest rank: — • Difficulty: 63.5

  • time

    Total apps: 8,391 • Major competitors: 1,805

    Latest rank: 117 • Difficulty: 62.9

  • make

    Total apps: 8,094 • Major competitors: 1,773

    Latest rank: — • Difficulty: 62.7

  • like

    Total apps: 7,508 • Major competitors: 1,767

    Latest rank: 133 • Difficulty: 63.2

  • every

    Total apps: 6,989 • Major competitors: 1,637

    Latest rank: — • Difficulty: 62.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
payment581005878

2,787 competing apps

Median installs: 287,450

Avg rating: 4.6

66

640

major competitor apps

payments581005065

741 competing apps

Median installs: 305,425

Avg rating: 4.7

77

174

major competitor apps

four581004261

475 competing apps

Median installs: 280,500

Avg rating: 4.6

77

113

major competitor apps

pay581006074

1,869 competing apps

Median installs: 245,900

Avg rating: 4.7

1111

408

major competitor apps

credit581006171

1,336 competing apps

Median installs: 268,725

Avg rating: 4.7

1212

306

major competitor apps

later571005958

361 competing apps

Median installs: 281,275

Avg rating: 4.6

1414

89

major competitor apps

purchase581005476

2,190 competing apps

Median installs: 258,238

Avg rating: 4.6

1919

470

major competitor apps

purchases581005473

1,693 competing apps

Median installs: 269,100

Avg rating: 4.6

2323

386

major competitor apps

require581004761

505 competing apps

Median installs: 272,550

Avg rating: 4.6

3838

126

major competitor apps

flexible571004659

405 competing apps

Median installs: 254,425

Avg rating: 4.7

4747

85

major competitor apps

apply581005566

829 competing apps

Median installs: 286,275

Avg rating: 4.7

5252

183

major competitor apps

buy581005368

1,033 competing apps

Median installs: 294,400

Avg rating: 4.6

5353

236

major competitor apps

times581005067

945 competing apps

Median installs: 227,225

Avg rating: 4.7

6464

165

major competitor apps

touch581005473

1,612 competing apps

Median installs: 220,412

Avg rating: 4.6

6565

299

major competitor apps

highest581004564

655 competing apps

Median installs: 243,650

Avg rating: 4.7

8080

132

major competitor apps

left581004764

696 competing apps

Median installs: 264,000

Avg rating: 4.6

8585

153

major competitor apps

upon581004162

570 competing apps

Median installs: 215,925

Avg rating: 4.6

9090

98

major competitor apps

big201005472

1,504 competing apps

Median installs: 303,312

Avg rating: 4.6

9393

378

major competitor apps

id581005167

892 competing apps

Median installs: 269,325

Avg rating: 4.6

9494

205

major competitor apps

per581004870

1,201 competing apps

Median installs: 242,550

Avg rating: 4.6

103103

246

major competitor apps

time591006389

8,391 competing apps

Median installs: 259,600

Avg rating: 4.6

117117

1,805

major competitor apps

like591006388

7,508 competing apps

Median installs: 276,638

Avg rating: 4.6

133133

1,767

major competitor apps

keeps581004563

598 competing apps

Median installs: 286,138

Avg rating: 4.7

156156

140

major competitor apps

best591006086

6,283 competing apps

Median installs: 272,625

Avg rating: 4.6

171171

1,398

major competitor apps

apple581005877

2,602 competing apps

Median installs: 282,762

Avg rating: 4.6

215215

607

major competitor apps

123 keywords
1 of 5

App Description

Pay over time with Affirm online, in-store, and in the app. Plus, eligible customers can get the Affirm Card™ to use anywhere Visa is accepted in the U.S., or pay with Affirm on Apple Pay.

Why you’ll love the Affirm app:
• See your purchasing power front and center
• Shop brands with clear, flexible payment options
• Discover deals, 0% APR options, and plans over 12 months
• Set up AutoPay or easily make early or one-time payments
• Request to pay over time with the Affirm Card online or in-store

Take your Affirm Card everywhere:
• Get a physical card and use it anywhere Visa is accepted in the U.S.
• No credit impact to apply, and no card or annual fees
• Discover 0% APR options or flexible plans at top brands, in-store and online
• Request a payment plan in the app before or after checkout. Minimum purchase may be required for payment plans. See footer for details.

Purchasing power is an estimate and may include a down payment at checkout. Approval and terms aren’t guaranteed.

The Affirm Card is a Visa® debit card issued by Evolve Bank & Trust (Evolve) or Stride Bank, N.A. (Stride), Members FDIC, pursuant to licenses from Visa U.S.A. Inc. Affirm is not a bank. FDIC insurance will only cover the failure of Evolve and/or Stride. Learn more at https://www.fdic.gov/resources/deposit-insurance/. Pay-over-time plans must be applied for each purchase in the mobile app, are subject to eligibility checks and are provided by affirm.com/lenders. Minimum purchases are required for pay over time plans; the amount is located in the Card tab of the app. For purchases that are not approved for and matched to a payment plan, you authorize Affirm to initiate an ACH debit from your linked bank account within 1-3 days of the purchase. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license 60DBO-111681. For licenses and disclosures, see affirm.com/licenses.

Rates from 0 - 36% APR. For example, an $800 purchase could be split into 12 monthly payments of $77.99 at 30% APR, or 4 interest-free payments of $200 every 2 weeks. Loan options vary, are subject to eligibility, and may depend on whether your loan is applied for before or after your card purchase. There are minimum purchase amounts for loans, a down payment may be required, and may not be available in all states.