HelloFresh: Meal Kit Delivery

Developer: HelloFresh

Category: Food & Drink

~10.9M - 21.8M

218.4K ratings

~1.6K (installs week)

Trend Steady

~7.8K (installs month)

Trend Steady

ASO Keyword Dashboard

Tracking 68 keywords for HelloFresh: Meal Kit Delivery in Apple App Store

Developer: HelloFresh Category: food_and_drink Rating: 4.72

HelloFresh: Meal Kit Delivery tracks 68 keywords (11 keywords rank; 57 need traction). Key metrics: 18% top-10 coverage, opportunity 47.7, difficulty 47.0, best rank 3.

Tracked keywords

11 ranked • 57 not ranking yet

Top 10 coverage

18%

Best rank 3 • Latest leader —

Avg opportunity

47.7

Top keyword: enjoy

Avg difficulty

47.0

Lower scores indicate easier wins

Opportunity leaders

enjoy

Opportunity: 59.0 • Difficulty: 60.4 • Rank —

Competitors: 1,198
84.3
way

Opportunity: 59.0 • Difficulty: 60.3 • Rank —

Competitors: 1,067
83.0
like

Opportunity: 59.0 • Difficulty: 63.2 • Rank —

Competitors: 1,767
87.6
every

Opportunity: 59.0 • Difficulty: 62.5 • Rank —

Competitors: 1,637
86.9
fresh

Opportunity: 58.0 • Difficulty: 53.8 • Rank 4

Competitors: 245
67.8

Unranked opportunities

enjoy

Opportunity: 59.0 • Difficulty: 60.4 • Competitors: 1,198
way

Opportunity: 59.0 • Difficulty: 60.3 • Competitors: 1,067
like

Opportunity: 59.0 • Difficulty: 63.2 • Competitors: 1,767
every

Opportunity: 59.0 • Difficulty: 62.5 • Competitors: 1,637
download

Opportunity: 58.0 • Difficulty: 60.5 • Competitors: 1,040

High competition keywords

like

Total apps: 7,508 • Major competitors: 1,767

Latest rank: — • Difficulty: 63.2
every

Total apps: 6,989 • Major competitors: 1,637

Latest rank: — • Difficulty: 62.5
enjoy

Total apps: 5,338 • Major competitors: 1,198

Latest rank: — • Difficulty: 60.4
way

Total apps: 4,665 • Major competitors: 1,067

Latest rank: — • Difficulty: 60.3
download

Total apps: 4,537 • Major competitors: 1,040

Latest rank: — • Difficulty: 60.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
meal	20	100	49	56 298 competing apps Median installs: 331,862 Avg rating: 4.7	3	3	79 major competitor apps
fresh	58	100	54	68 997 competing apps Median installs: 301,825 Avg rating: 4.7	4	4	245 major competitor apps
quick	58	100	55	75 2,043 competing apps Median installs: 261,450 Avg rating: 4.7	62	62	459 major competitor apps
good	58	100	52	71 1,413 competing apps Median installs: 276,475 Avg rating: 4.6	71	71	294 major competitor apps
delivery	20	100	68	63 608 competing apps Median installs: 415,725 Avg rating: 4.7	76	76	201 major competitor apps
food	58	100	52	68 985 competing apps Median installs: 270,500 Avg rating: 4.7	76	76	226 major competitor apps
menu	57	100	51	58 367 competing apps Median installs: 246,525 Avg rating: 4.6	79	79	88 major competitor apps
apply	58	100	55	66 829 competing apps Median installs: 286,275 Avg rating: 4.7	143	143	183 major competitor apps
apple	58	100	58	77 2,602 competing apps Median installs: 282,762 Avg rating: 4.6	172	172	607 major competitor apps
ideas	58	100	45	64 651 competing apps Median installs: 254,100 Avg rating: 4.6	182	182	132 major competitor apps
fast	58	100	55	75 1,997 competing apps Median installs: 276,025 Avg rating: 4.6	—	226	471 major competitor apps
download	58	100	60	83 4,537 competing apps Median installs: 266,225 Avg rating: 4.6	—	—	1,040 major competitor apps
health	58	100	51	71 1,361 competing apps Median installs: 248,675 Avg rating: 4.7	—	—	307 major competitor apps
email	58	100	52	71 1,408 competing apps Median installs: 263,500 Avg rating: 4.6	—	—	303 major competitor apps
facebook	58	100	51	66 852 competing apps Median installs: 240,100 Avg rating: 4.6	—	—	173 major competitor apps
instagram	58	100	48	60 450 competing apps Median installs: 278,238 Avg rating: 4.6	—	—	96 major competitor apps
tiktok	20	100	50	46 107 competing apps Median installs: 390,950 Avg rating: 4.6	—	—	33 major competitor apps
share	58	100	63	82 4,336 competing apps Median installs: 258,138 Avg rating: 4.6	—	—	916 major competitor apps
enjoy	59	100	60	84 5,338 competing apps Median installs: 274,600 Avg rating: 4.6	—	—	1,198 major competitor apps
conveniently	20	100	47	55 259 competing apps Median installs: 297,325 Avg rating: 4.7	—	—	67 major competitor apps
people	58	100	60	75 2,083 competing apps Median installs: 271,275 Avg rating: 4.6	—	—	492 major competitor apps
way	59	100	60	83 4,665 competing apps Median installs: 271,100 Avg rating: 4.6	—	—	1,067 major competitor apps
welcome	58	100	51	73 1,721 competing apps Median installs: 240,400 Avg rating: 4.6	—	—	342 major competitor apps
service	58	100	54	75 2,023 competing apps Median installs: 255,675 Avg rating: 4.6	—	—	419 major competitor apps
delivered	20	100	62	58 382 competing apps Median installs: 407,162 Avg rating: 4.7	—	—	121 major competitor apps

App Description

Welcome to the weekly meal kit service that's changing the way people eat, forever. With HelloFresh, you can enjoy chef-crafted, easy-to-cook recipes with delicious ingredients—all conveniently delivered to your door. No matter your dietary preference, we’ve got you covered. Browse categories like Meat & Veggies, Family Friendly, Under 20 Minutes, Fit & Wholesome, Pescatarian, and more. Easy. Delicious. Homemade. That’s HelloFresh.

Here’s what to expect when you download HelloFresh:

Choose from 100+ weekly recipesFeel good about every bite with more wholesome meals & ingredientsRefine your search by cooking time, energy, ingredients, and cuisinesEnjoy voice-activated cooking instructions and timersKeep track of your goals by syncing meal nutrition info to the iPhone Health AppEasily modify servings and delivery preferencesRate, save, and share your favorite meals
If you need help, email us at iosappfeedback@hellofresh.com.

For more info about HelloFresh subscriptions and meal kits, visit https://www.hellofresh.com/.

Follow us on Facebook (fb.com/hellofreshUS), Instagram (HelloFresh Group Announcements), X (@hellofreshUS), and TikTok (HelloFresh Group Announcements).