HelloFresh: Meal Kit Delivery

Developer: HelloFresh

Category: Food & Drink

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~10.9M - 21.9M

218.7K ratings

~4M (installs week)

Trend Steady

~10.9M (installs month)

Trend Steady

ASO Keyword Dashboard

Tracking 68 keywords for HelloFresh: Meal Kit Delivery in Apple App Store

Developer: HelloFresh Category: food_and_drink Rating: 4.72

HelloFresh: Meal Kit Delivery tracks 68 keywords (11 keywords rank; 57 need traction). Key metrics: 18% top-10 coverage, opportunity 70.1, difficulty 41.1, best rank 3.

Tracked keywords

11 ranked • 57 not ranking yet

Top 10 coverage

18%

Best rank 3 • Latest leader —

Avg opportunity

70.1

Top keyword: facebook

Avg difficulty

41.1

Lower scores indicate easier wins

Opportunity leaders

facebook

Opportunity: 73.0 • Difficulty: 42.1 • Rank —

Competitors: 178
68.6
conveniently

Opportunity: 73.0 • Difficulty: 39.6 • Rank —

Competitors: 48
65.5
delivered

Opportunity: 73.0 • Difficulty: 41.0 • Rank —

Competitors: 104
66.3
delicious

Opportunity: 73.0 • Difficulty: 40.8 • Rank —

Competitors: 120
67.4
meals

Opportunity: 73.0 • Difficulty: 39.1 • Rank —

Competitors: 60
64.7

Unranked opportunities

facebook

Opportunity: 73.0 • Difficulty: 42.1 • Competitors: 178
conveniently

Opportunity: 73.0 • Difficulty: 39.6 • Competitors: 48
delivered

Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 104
delicious

Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 120
meals

Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 60

High competition keywords

like

Total apps: 139,579 • Major competitors: 1,949

Latest rank: — • Difficulty: 52.4
every

Total apps: 124,083 • Major competitors: 1,544

Latest rank: — • Difficulty: 51.8
download

Total apps: 115,897 • Major competitors: 1,165

Latest rank: — • Difficulty: 51.5
share

Total apps: 110,324 • Major competitors: 1,022

Latest rank: — • Difficulty: 51.4
way

Total apps: 104,096 • Major competitors: 1,147

Latest rank: — • Difficulty: 51.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
meal	72	100	42	70 14,673 competing apps Avg rating: 4.5	3	3	89 major competitor apps
fresh	72	100	43	71 16,780 competing apps Median installs: 50 Avg rating: 4.3	4	4	278 major competitor apps
quick	68	100	48	80 59,655 competing apps Median installs: 25 Avg rating: 4.2	62	62	505 major competitor apps
good	70	100	46	75 31,645 competing apps Median installs: 25 Avg rating: 4.1	71	71	316 major competitor apps
delivery	71	100	45	73 21,200 competing apps Avg rating: 4.3	76	76	211 major competitor apps
food	70	100	46	76 34,196 competing apps Avg rating: 4.3	76	76	234 major competitor apps
menu	72	100	42	70 14,379 competing apps Median installs: 25 Avg rating: 4.3	79	79	94 major competitor apps
apply	72	100	43	70 14,441 competing apps Median installs: 25 Avg rating: 4.1	143	143	194 major competitor apps
apple	69	100	47	77 39,639 competing apps Median installs: 50 Avg rating: 4.2	172	172	661 major competitor apps
ideas	72	100	42	69 12,691 competing apps Median installs: 50 Avg rating: 4.2	182	182	133 major competitor apps
fast	69	100	47	78 45,125 competing apps Median installs: 25 Avg rating: 4.2	—	226	540 major competitor apps
download	66	100	51	85 115,897 competing apps Median installs: 25 Avg rating: 4.2	—	—	1,165 major competitor apps
health	69	100	46	77 37,928 competing apps Median installs: 25 Avg rating: 4.2	—	—	321 major competitor apps
email	70	100	46	76 35,341 competing apps Median installs: 25 Avg rating: 4.1	—	—	298 major competitor apps
facebook	73	100	42	69 12,372 competing apps Median installs: 100 Avg rating: 4.1	—	—	178 major competitor apps
instagram	72	100	39	63 5,971 competing apps Median installs: 125 Avg rating: 4.2	—	—	107 major competitor apps
tiktok	70	100	34	52 1,304 competing apps Median installs: 175 Avg rating: 4.3	—	—	39 major competitor apps
share	66	100	51	85 110,324 competing apps Median installs: 25 Avg rating: 4.2	—	—	1,022 major competitor apps
enjoy	66	100	51	84 99,208 competing apps Median installs: 25 Avg rating: 4.2	—	—	1,356 major competitor apps
conveniently	73	100	40	66 8,098 competing apps Avg rating: 4.1	—	—	48 major competitor apps
people	68	100	48	79 50,122 competing apps Median installs: 25 Avg rating: 4.2	—	—	532 major competitor apps
way	66	100	51	84 104,096 competing apps Median installs: 25 Avg rating: 4.2	—	—	1,147 major competitor apps
welcome	69	100	47	78 44,177 competing apps Median installs: 25 Avg rating: 4.3	—	—	385 major competitor apps
service	68	100	48	79 53,957 competing apps Avg rating: 4.1	—	—	418 major competitor apps
delivered	73	100	41	66 9,053 competing apps Avg rating: 4.2	—	—	104 major competitor apps

App Description

Welcome to the weekly meal kit service that's changing the way people eat, forever. With HelloFresh, you can enjoy chef-crafted, easy-to-cook recipes with delicious ingredients—all conveniently delivered to your door. No matter your dietary preference, we’ve got you covered. Browse categories like Meat & Veggies, Family Friendly, Under 20 Minutes, Fit & Wholesome, Pescatarian, and more. Easy. Delicious. Homemade. That’s HelloFresh.

Here’s what to expect when you download HelloFresh:

Choose from 100+ weekly recipesFeel good about every bite with more wholesome meals & ingredientsRefine your search by cooking time, energy, ingredients, and cuisinesEnjoy voice-activated cooking instructions and timersKeep track of your goals by syncing meal nutrition info to the iPhone Health AppEasily modify servings and delivery preferencesRate, save, and share your favorite meals
If you need help, email us at iosappfeedback@hellofresh.com.

For more info about HelloFresh subscriptions and meal kits, visit https://www.hellofresh.com/.

Follow us on Facebook (fb.com/hellofreshUS), Instagram (HelloFresh Group Announcements), X (@hellofreshUS), and TikTok (HelloFresh Group Announcements).