Blue Apron: Meal Kit Delivery

~2.1M - 4.2M
41.6K ratings
~150 (installs week)
Trend Steady
~400 (installs month)
Trend Steady
Blue Apron: Meal Kit Delivery icon

ASO Keyword Dashboard

Tracking 117 keywords for Blue Apron: Meal Kit Delivery in Apple App Store

Developer: Blue Apron, Inc. Category: food_and_drink Rating: 4.72

Blue Apron: Meal Kit Delivery tracks 117 keywords (8 keywords rank; 109 need traction). Key metrics: 0% top-10 coverage, opportunity 69.7, difficulty 39.9, best rank 14.

Tracked keywords

117

8  ranked •  109  not ranking yet

Top 10 coverage

0%

Best rank 14 • Latest leader —

Avg opportunity

69.7

Top keyword: delicious

Avg difficulty

39.9

Lower scores indicate easier wins

Opportunity leaders

  • delicious

    Opportunity: 73.0 • Difficulty: 40.8 • Rank —

    Competitors: 120

    67.4
  • spending

    Opportunity: 73.0 • Difficulty: 38.9 • Rank —

    Competitors: 73

    63.6
  • meals

    Opportunity: 73.0 • Difficulty: 39.1 • Rank —

    Competitors: 60

    64.7
  • membership

    Opportunity: 73.0 • Difficulty: 41.3 • Rank —

    Competitors: 174

    67.1
  • red

    Opportunity: 73.0 • Difficulty: 40.1 • Rank —

    Competitors: 84

    65.6

Unranked opportunities

  • delicious

    Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 120

  • spending

    Opportunity: 73.0 • Difficulty: 38.9 • Competitors: 73

  • meals

    Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 60

  • membership

    Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 174

  • red

    Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 84

High competition keywords

  • time

    Total apps: 195,045 • Major competitors: 1,721

    Latest rank: — • Difficulty: 53.6

  • new

    Total apps: 186,421 • Major competitors: 2,231

    Latest rank: — • Difficulty: 53.6

  • make

    Total apps: 162,855 • Major competitors: 1,694

    Latest rank: — • Difficulty: 52.9

  • free

    Total apps: 160,110 • Major competitors: 2,339

    Latest rank: — • Difficulty: 53.0

  • access

    Total apps: 158,635 • Major competitors: 1,487

    Latest rank: — • Difficulty: 52.9

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
meal721004270

14,673 competing apps

Avg rating: 4.5

1414

89

major competitor apps

fresh721004371

16,780 competing apps

Median installs: 50

Avg rating: 4.3

1818

278

major competitor apps

made691004677

37,161 competing apps

Median installs: 25

Avg rating: 4.2

17046

336

major competitor apps

menu721004270

14,379 competing apps

Median installs: 25

Avg rating: 4.3

8686

94

major competitor apps

pre711003354

1,654 competing apps

Median installs: 25

Avg rating: 4.2

162162

19

major competitor apps

easy651005287

144,715 competing apps

Median installs: 25

Avg rating: 4.1

187187

1,190

major competitor apps

simply691004778

45,577 competing apps

Median installs: 25

Avg rating: 4.1

210204

332

major competitor apps

delivery711004573

21,200 competing apps

Avg rating: 4.3

216216

211

major competitor apps

free651005387

160,110 competing apps

Median installs: 50

Avg rating: 4.2

2,339

major competitor apps

fun671005083

85,176 competing apps

Median installs: 50

Avg rating: 4.1

1,251

major competitor apps

new651005488

186,421 competing apps

Median installs: 25

Avg rating: 4.2

2,231

major competitor apps

level681004879

50,238 competing apps

Median installs: 50

Avg rating: 4.2

709

major competitor apps

follow701004676

32,682 competing apps

Median installs: 25

Avg rating: 4.2

409

major competitor apps

subscription691004879

49,438 competing apps

Median installs: 125

Avg rating: 4.2

891

major competitor apps

ready681004879

50,502 competing apps

Median installs: 50

Avg rating: 4.2

784

major competitor apps

customer701004574

27,633 competing apps

Avg rating: 4.1

228

major competitor apps

order681004980

58,849 competing apps

Avg rating: 4.2

469

major competitor apps

make651005387

162,855 competing apps

Median installs: 25

Avg rating: 4.1

1,694

major competitor apps

exclusive701004776

34,460 competing apps

Median installs: 25

Avg rating: 4.3

732

major competitor apps

learn671004981

71,327 competing apps

Median installs: 25

Avg rating: 4.2

620

major competitor apps

active711004473

22,033 competing apps

Median installs: 50

Avg rating: 4.2

289

major competitor apps

designed661005185

117,522 competing apps

Median installs: 25

Avg rating: 4.2

600

major competitor apps

save671005082

81,786 competing apps

Median installs: 50

Avg rating: 4.2

922

major competitor apps

choose671005183

92,399 competing apps

Median installs: 50

Avg rating: 4.2

1,060

major competitor apps

convenient701004574

27,246 competing apps

Median installs: 25

Avg rating: 4.1

222

major competitor apps

117 keywords
1 of 5

App Description

Meet the new Blue Apron.

Over the years, we’ve shipped more than 530 million meal kits. Now, we’re making Blue Apron more convenient than ever.

Key features:
- No subscription needed: Order what you want without committing to weekly deliveries.
- Faster, easier meals: Save more time with new pre-made and minimal-prep meals.
- Same dedication to quality: From chef-designed recipes to the freshest ingredients.

100+ meals to choose from

NEW: Dish by Blue Apron
Pre-made meals with plenty of protein. Delicious, nutritious, and ready fast.
- At least 20 grams of protein
- No artificial colors or flavors
- Ready in as little as 5 minutes

NEW: Assemble & Bake
One-pan meals with minimal prep and cleanup. Just assemble, bake, and enjoy.
- Pre-prepped ingredients
- 5 minutes or less active time
- Perfect for cooking with kids

Meal Kits
Easy-to-follow recipes that help you get creative without spending hours in the kitchen.
- Ready in as little as 15 minutes
- Recipes for any cooking level
- Options for every occasion

Download the app and make mealtime magic with the new Blue Apron – no subscription needed.

Thousands of 5-Star Reviews
"I got home from work, changed, cooked this meal, we ate it and cleaned up all in under 45 minutes!" – James W.
"This was absolutely delicious and simple to make. Love it! 10/10!" – Lexi M.
"Tasted amazing and was quick and simple!" – Andrea T.
"We loved this recipe! It was really fun to learn how to make such a pretty and delicious dish – and it was easier than expected." – Taegan S.
Join the thousands who are loving the new Blue Apron.

Bestsellers & Customer Favorites
Browse 100+ rotating meals including:
- Roasted Red Pepper Pasta
- Guajillo Chicken & Veggie Bake
- Four-Cheese Enchiladas
- Chimichurri Salmon Grain Bowls
...and many more!

Unlock savings with Blue Apron+ Membership
- Free shipping on every order
- Exclusive members-only perks
- Unlimited access to Tastemade+
Start your 30-day free trial today.

Download the app and shop now.