Blue Apron: Meal Kit Delivery

2.1M installs
41.6K ratings
Blue Apron: Meal Kit Delivery icon

ASO Keyword Dashboard

Tracking 117 keywords for Blue Apron: Meal Kit Delivery in Apple App Store

Developer: Blue Apron, Inc. Category: food_and_drink Rating: 4.72

Blue Apron: Meal Kit Delivery tracks 117 keywords (8 keywords rank; 109 need traction). Key metrics: 0% top-10 coverage, opportunity 69.7, difficulty 39.9, best rank 14.

Tracked keywords

117

8  ranked •  109  not ranking yet

Top 10 coverage

0%

Best rank 14 • Latest leader —

Avg opportunity

69.7

Top keyword: delicious

Avg difficulty

39.9

Lower scores indicate easier wins

Opportunity leaders

  • delicious

    Opportunity: 73.0 • Difficulty: 40.8 • Rank —

    Competitors: 138

    67.2
  • spending

    Opportunity: 73.0 • Difficulty: 39.1 • Rank —

    Competitors: 97

    63.9
  • meals

    Opportunity: 73.0 • Difficulty: 38.8 • Rank —

    Competitors: 65

    64.2
  • membership

    Opportunity: 73.0 • Difficulty: 41.3 • Rank —

    Competitors: 200

    67.3
  • red

    Opportunity: 73.0 • Difficulty: 40.1 • Rank —

    Competitors: 94

    65.7

Unranked opportunities

  • delicious

    Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 138

  • spending

    Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 97

  • meals

    Opportunity: 73.0 • Difficulty: 38.8 • Competitors: 65

  • membership

    Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 200

  • red

    Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 94

High competition keywords

  • time

    Total apps: 191,040 • Major competitors: 1,892

    Latest rank: — • Difficulty: 53.5

  • new

    Total apps: 183,287 • Major competitors: 2,465

    Latest rank: — • Difficulty: 53.5

  • free

    Total apps: 164,411 • Major competitors: 2,608

    Latest rank: — • Difficulty: 53.1

  • access

    Total apps: 163,047 • Major competitors: 1,709

    Latest rank: — • Difficulty: 52.9

  • make

    Total apps: 159,740 • Major competitors: 1,892

    Latest rank: — • Difficulty: 52.8

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
meal721004270

15,207 competing apps

Median installs: 100

Avg rating: 4.4

1414

97

major competitor apps

fresh721004471

17,459 competing apps

Median installs: 150

Avg rating: 4.3

1818

316

major competitor apps

made691004676

36,402 competing apps

Median installs: 125

Avg rating: 4.2

17046

380

major competitor apps

menu721004270

14,503 competing apps

Median installs: 125

Avg rating: 4.3

8686

107

major competitor apps

pre711003456

2,278 competing apps

Median installs: 100

Avg rating: 4.3

162162

29

major competitor apps

easy661005286

142,277 competing apps

Median installs: 100

Avg rating: 4.1

187187

1,334

major competitor apps

simply691004778

44,721 competing apps

Median installs: 125

Avg rating: 4.1

210204

380

major competitor apps

delivery711004573

22,153 competing apps

Median installs: 50

Avg rating: 4.3

216216

248

major competitor apps

free651005387

164,411 competing apps

Median installs: 175

Avg rating: 4.2

2,608

major competitor apps

fun671005083

86,531 competing apps

Median installs: 150

Avg rating: 4.1

1,370

major competitor apps

new651005388

183,287 competing apps

Median installs: 150

Avg rating: 4.2

2,465

major competitor apps

level681004879

51,819 competing apps

Median installs: 125

Avg rating: 4.2

781

major competitor apps

follow701004676

34,121 competing apps

Median installs: 125

Avg rating: 4.3

457

major competitor apps

subscription681004879

51,342 competing apps

Median installs: 350

Avg rating: 4.3

986

major competitor apps

ready681004879

52,221 competing apps

Median installs: 125

Avg rating: 4.2

877

major competitor apps

customer701004574

28,218 competing apps

Median installs: 50

Avg rating: 4.1

282

major competitor apps

order681004980

60,175 competing apps

Median installs: 75

Avg rating: 4.3

541

major competitor apps

make651005387

159,740 competing apps

Median installs: 125

Avg rating: 4.2

1,892

major competitor apps

exclusive701004776

35,203 competing apps

Median installs: 125

Avg rating: 4.3

814

major competitor apps

learn671004981

73,148 competing apps

Median installs: 100

Avg rating: 4.2

679

major competitor apps

active711004473

22,720 competing apps

Median installs: 150

Avg rating: 4.2

329

major competitor apps

designed661005185

114,717 competing apps

Median installs: 75

Avg rating: 4.2

666

major competitor apps

save671005082

84,645 competing apps

Median installs: 150

Avg rating: 4.2

1,059

major competitor apps

choose671005083

90,315 competing apps

Median installs: 150

Avg rating: 4.2

1,158

major competitor apps

convenient701004574

27,722 competing apps

Median installs: 75

Avg rating: 4.1

272

major competitor apps

117 keywords
1 of 5

App Description

Meet the new Blue Apron.

Over the years, we’ve shipped more than 530 million meal kits. Now, we’re making Blue Apron more convenient than ever.

Key features:
- No subscription needed: Order what you want without committing to weekly deliveries.
- Faster, easier meals: Save more time with new pre-made and minimal-prep meals.
- Same dedication to quality: From chef-designed recipes to the freshest ingredients.

100+ meals to choose from

NEW: Dish by Blue Apron
Pre-made meals with plenty of protein. Delicious, nutritious, and ready fast.
- At least 20 grams of protein
- No artificial colors or flavors
- Ready in as little as 5 minutes

NEW: Assemble & Bake
One-pan meals with minimal prep and cleanup. Just assemble, bake, and enjoy.
- Pre-prepped ingredients
- 5 minutes or less active time
- Perfect for cooking with kids

Meal Kits
Easy-to-follow recipes that help you get creative without spending hours in the kitchen.
- Ready in as little as 15 minutes
- Recipes for any cooking level
- Options for every occasion

Download the app and make mealtime magic with the new Blue Apron – no subscription needed.

Thousands of 5-Star Reviews
"I got home from work, changed, cooked this meal, we ate it and cleaned up all in under 45 minutes!" – James W.
"This was absolutely delicious and simple to make. Love it! 10/10!" – Lexi M.
"Tasted amazing and was quick and simple!" – Andrea T.
"We loved this recipe! It was really fun to learn how to make such a pretty and delicious dish – and it was easier than expected." – Taegan S.
Join the thousands who are loving the new Blue Apron.

Bestsellers & Customer Favorites
Browse 100+ rotating meals including:
- Roasted Red Pepper Pasta
- Guajillo Chicken & Veggie Bake
- Four-Cheese Enchiladas
- Chimichurri Salmon Grain Bowls
...and many more!

Unlock savings with Blue Apron+ Membership
- Free shipping on every order
- Exclusive members-only perks
- Unlimited access to Tastemade+
Start your 30-day free trial today.

Download the app and shop now.