Blue Apron: Meal Kit Delivery

Developer: Blue Apron, Inc.

Category: Food & Drink

~2.1M - 4.2M

41.6K ratings

~250 (installs week)

Trend Steady

~600 (installs month)

Trend Steady

ASO Keyword Dashboard

Tracking 117 keywords for Blue Apron: Meal Kit Delivery in Apple App Store

Developer: Blue Apron, Inc. Category: food_and_drink Rating: 4.72

Blue Apron: Meal Kit Delivery tracks 117 keywords (8 keywords rank; 109 need traction). Key metrics: 0% top-10 coverage, opportunity 45.4, difficulty 45.2, best rank 14.

Tracked keywords

117

8 ranked • 109 not ranking yet

Top 10 coverage

Best rank 14 • Latest leader 187

Avg opportunity

45.4

Top keyword: easy

Avg difficulty

45.2

Lower scores indicate easier wins

Opportunity leaders

easy

Opportunity: 59.0 • Difficulty: 59.0 • Rank 187

Competitors: 1,246
85.2
free

Opportunity: 59.0 • Difficulty: 63.5 • Rank —

Competitors: 2,147
89.9
fun

Opportunity: 59.0 • Difficulty: 58.2 • Rank —

Competitors: 1,147
83.8
new

Opportunity: 59.0 • Difficulty: 63.9 • Rank —

Competitors: 2,341
91.1
make

Opportunity: 59.0 • Difficulty: 62.7 • Rank —

Competitors: 1,773
88.4

Unranked opportunities

free

Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147
fun

Opportunity: 59.0 • Difficulty: 58.2 • Competitors: 1,147
new

Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341
make

Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773
choose

Opportunity: 59.0 • Difficulty: 60.7 • Competitors: 1,081

High competition keywords

new

Total apps: 10,701 • Major competitors: 2,341

Latest rank: — • Difficulty: 63.9
free

Total apps: 9,480 • Major competitors: 2,147

Latest rank: — • Difficulty: 63.5
time

Total apps: 8,391 • Major competitors: 1,805

Latest rank: — • Difficulty: 62.9
make

Total apps: 8,094 • Major competitors: 1,773

Latest rank: — • Difficulty: 62.7
every

Total apps: 6,989 • Major competitors: 1,637

Latest rank: — • Difficulty: 62.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
meal	20	100	49	56 298 competing apps Median installs: 331,862 Avg rating: 4.7	14	14	79 major competitor apps
fresh	58	100	54	68 997 competing apps Median installs: 301,825 Avg rating: 4.7	18	18	245 major competitor apps
made	58	100	55	73 1,627 competing apps Median installs: 257,550 Avg rating: 4.6	170	46	361 major competitor apps
menu	57	100	51	58 367 competing apps Median installs: 246,525 Avg rating: 4.6	86	86	88 major competitor apps
pre	56	100	25	34 32 competing apps Median installs: 153,462 Avg rating: 4.7	162	162	5 major competitor apps
easy	59	100	59	85 5,849 competing apps Median installs: 250,625 Avg rating: 4.6	187	187	1,246 major competitor apps
simply	58	100	52	73 1,724 competing apps Median installs: 235,888 Avg rating: 4.6	210	204	356 major competitor apps
delivery	20	100	68	63 608 competing apps Median installs: 415,725 Avg rating: 4.7	216	216	201 major competitor apps
free	59	100	63	90 9,480 competing apps Median installs: 264,750 Avg rating: 4.6	—	—	2,147 major competitor apps
fun	59	100	58	84 5,061 competing apps Median installs: 275,775 Avg rating: 4.6	—	—	1,147 major competitor apps
new	59	100	64	91 10,701 competing apps Median installs: 270,475 Avg rating: 4.6	—	—	2,341 major competitor apps
level	58	100	54	78 2,734 competing apps Median installs: 274,625 Avg rating: 4.6	—	—	638 major competitor apps
follow	58	100	53	71 1,419 competing apps Median installs: 278,225 Avg rating: 4.6	—	—	347 major competitor apps
subscription	58	100	56	81 3,884 competing apps Median installs: 258,562 Avg rating: 4.6	—	—	792 major competitor apps
ready	58	100	55	78 2,817 competing apps Median installs: 303,300 Avg rating: 4.6	—	—	704 major competitor apps
customer	58	100	51	68 1,021 competing apps Median installs: 257,100 Avg rating: 4.6	—	—	221 major competitor apps
order	20	100	61	73 1,756 competing apps Median installs: 288,212 Avg rating: 4.7	—	—	456 major competitor apps
make	59	100	63	88 8,094 competing apps Median installs: 266,850 Avg rating: 4.6	—	—	1,773 major competitor apps
exclusive	20	100	66	76 2,277 competing apps Median installs: 373,450 Avg rating: 4.7	—	—	705 major competitor apps
learn	58	100	57	77 2,669 competing apps Median installs: 250,600 Avg rating: 4.6	—	—	552 major competitor apps
active	58	100	48	70 1,226 competing apps Median installs: 266,075 Avg rating: 4.6	—	—	268 major competitor apps
designed	58	100	54	80 3,407 competing apps Median installs: 230,000 Avg rating: 4.6	—	—	624 major competitor apps
save	58	100	61	81 3,777 competing apps Median installs: 254,125 Avg rating: 4.6	—	—	858 major competitor apps
choose	59	100	61	83 4,918 competing apps Median installs: 263,588 Avg rating: 4.6	—	—	1,081 major competitor apps
convenient	58	100	58	67 950 competing apps Median installs: 267,562 Avg rating: 4.7	—	—	223 major competitor apps

App Description

Meet the new Blue Apron.

Over the years, we’ve shipped more than 530 million meal kits. Now, we’re making Blue Apron more convenient than ever.

Key features:
- No subscription needed: Order what you want without committing to weekly deliveries.
- Faster, easier meals: Save more time with new pre-made and minimal-prep meals.
- Same dedication to quality: From chef-designed recipes to the freshest ingredients.

100+ meals to choose from

NEW: Dish by Blue Apron
Pre-made meals with plenty of protein. Delicious, nutritious, and ready fast.
- At least 20 grams of protein
- No artificial colors or flavors
- Ready in as little as 5 minutes

NEW: Assemble & Bake
One-pan meals with minimal prep and cleanup. Just assemble, bake, and enjoy.
- Pre-prepped ingredients
- 5 minutes or less active time
- Perfect for cooking with kids

Meal Kits
Easy-to-follow recipes that help you get creative without spending hours in the kitchen.
- Ready in as little as 15 minutes
- Recipes for any cooking level
- Options for every occasion

Download the app and make mealtime magic with the new Blue Apron – no subscription needed.

Thousands of 5-Star Reviews
"I got home from work, changed, cooked this meal, we ate it and cleaned up all in under 45 minutes!" – James W.
"This was absolutely delicious and simple to make. Love it! 10/10!" – Lexi M.
"Tasted amazing and was quick and simple!" – Andrea T.
"We loved this recipe! It was really fun to learn how to make such a pretty and delicious dish – and it was easier than expected." – Taegan S.
Join the thousands who are loving the new Blue Apron.

Bestsellers & Customer Favorites
Browse 100+ rotating meals including:
- Roasted Red Pepper Pasta
- Guajillo Chicken & Veggie Bake
- Four-Cheese Enchiladas
- Chimichurri Salmon Grain Bowls
...and many more!

Unlock savings with Blue Apron+ Membership
- Free shipping on every order
- Exclusive members-only perks
- Unlimited access to Tastemade+
Start your 30-day free trial today.

Download the app and shop now.