Microsoft Authenticator
ASO Keyword Dashboard
Tracking 100 keywords for Microsoft Authenticator in Apple App Store
Microsoft Authenticator tracks 100 keywords (12 keywords rank; 88 need traction). Key metrics: 8% top-10 coverage, opportunity 70.3, difficulty 40.6, best rank 2.
Tracked keywords
100
12 ranked • 88 not ranking yet
Top 10 coverage
8%
Best rank 2 • Latest leader 90
Avg opportunity
70.3
Top keyword: recent
Avg difficulty
40.6
Lower scores indicate easier wins
Opportunity leaders
- 68.6
recent
Opportunity: 73.0 • Difficulty: 42.2 • Rank 90
Competitors: 104
- 66.9
organization
Opportunity: 73.0 • Difficulty: 40.3 • Rank —
Competitors: 36
- 66.7
install
Opportunity: 73.0 • Difficulty: 40.6 • Rank —
Competitors: 106
- 65.0
provider
Opportunity: 73.0 • Difficulty: 39.9 • Rank —
Competitors: 66
- 67.8
second
Opportunity: 73.0 • Difficulty: 41.0 • Rank —
Competitors: 96
Unranked opportunities
organization
Opportunity: 73.0 • Difficulty: 40.3 • Competitors: 36
install
Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 106
provider
Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 66
second
Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 96
google
Opportunity: 73.0 • Difficulty: 41.4 • Competitors: 182
High competition keywords
time
Total apps: 191,460 • Major competitors: 1,852
Latest rank: — • Difficulty: 53.5
free
Total apps: 164,090 • Major competitors: 2,531
Latest rank: 177 • Difficulty: 53.1
access
Total apps: 162,817 • Major competitors: 1,664
Latest rank: — • Difficulty: 52.9
make
Total apps: 160,093 • Major competitors: 1,860
Latest rank: — • Difficulty: 52.8
like
Total apps: 142,680 • Major competitors: 2,089
Latest rank: — • Difficulty: 52.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| login | 72 | 100 | 42 | 70 14,581 competing apps Median installs: 75 Avg rating: 4.0 | 2 | 2 | 130 major competitor apps |
| company | 72 | 100 | 43 | 71 18,067 competing apps Median installs: 50 Avg rating: 4.2 | 30 | 30 | 86 major competitor apps |
| id | 72 | 100 | 43 | 70 14,863 competing apps Median installs: 200 Avg rating: 4.1 | 31 | 31 | 243 major competitor apps |
| edge | 72 | 100 | 42 | 70 15,918 competing apps Median installs: 100 Avg rating: 4.2 | 57 | 57 | 119 major competitor apps |
| recent | 73 | 100 | 42 | 69 12,501 competing apps Median installs: 175 Avg rating: 4.3 | 90 | 90 | 104 major competitor apps |
| apps | 70 | 100 | 46 | 75 29,982 competing apps Median installs: 175 Avg rating: 4.2 | 95 | 95 | 381 major competitor apps |
| cool | 72 | 100 | 42 | 69 13,939 competing apps Median installs: 250 Avg rating: 4.1 | 133 | 133 | 271 major competitor apps |
| multiple | 68 | 100 | 49 | 81 68,139 competing apps Median installs: 125 Avg rating: 4.2 | 135 | 135 | 682 major competitor apps |
| unique | 67 | 100 | 50 | 82 81,820 competing apps Median installs: 150 Avg rating: 4.2 | 164 | 164 | 1,210 major competitor apps |
| using | 66 | 100 | 51 | 85 115,531 competing apps Median installs: 100 Avg rating: 4.1 | 177 | 177 | 949 major competitor apps |
| free | 65 | 100 | 53 | 87 164,090 competing apps Median installs: 175 Avg rating: 4.2 | 177 | 177 | 2,531 major competitor apps |
| update | 71 | 100 | 44 | 72 20,486 competing apps Median installs: 100 Avg rating: 4.1 | 209 | 209 | 213 major competitor apps |
| online | 68 | 100 | 49 | 81 67,510 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 815 major competitor apps |
| security | 71 | 100 | 44 | 72 20,623 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 247 major competitor apps |
| make | 65 | 100 | 53 | 87 160,093 competing apps Median installs: 125 Avg rating: 4.2 | — | — | 1,860 major competitor apps |
| connected | 70 | 100 | 46 | 76 33,948 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 288 major competitor apps |
| step | 69 | 100 | 46 | 76 37,061 competing apps Median installs: 100 Avg rating: 4.3 | — | — | 385 major competitor apps |
| organization | 73 | 100 | 40 | 67 9,885 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 36 major competitor apps |
| management | 69 | 100 | 47 | 77 42,226 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 177 major competitor apps |
| secure | 69 | 100 | 47 | 78 43,970 competing apps Median installs: 125 Avg rating: 4.3 | — | — | 434 major competitor apps |
| way | 66 | 100 | 51 | 84 106,715 competing apps Median installs: 125 Avg rating: 4.2 | — | — | 1,250 major competitor apps |
| time | 65 | 100 | 53 | 88 191,460 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 1,852 major competitor apps |
| provide | 68 | 100 | 48 | 79 56,148 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 311 major competitor apps |
| account | 67 | 100 | 50 | 82 81,040 competing apps Median installs: 225 Avg rating: 4.2 | — | — | 1,306 major competitor apps |
| including | 68 | 100 | 49 | 81 68,338 competing apps Median installs: 150 Avg rating: 4.1 | — | — | 903 major competitor apps |
App Description
Getting started with multi-factor authentication
Multi factor authentication (MFA)provides a second layer of security. When enabled, during login after entering your password, you’ll be asked for an additional way to prove it’s really you. Either approve the notification sent to the Microsoft Authenticator, or enter the one-time password (OTP) generated by the app. The OTP codes have a 30 second timer counting down. This timer is so you never have to use the same time-based one-time password (TOTP) twice and you don’t have to remember the number. The OTP doesn’t require you to be connected to a network, and it won’t drain your battery. You can add multiple accounts to your app, including non-Microsoft accounts like Facebook, Amazon, Dropbox, Google, LinkedIn, GitHub, and more.
Getting started with passwordless
Use your phone, not your password, to log into your Microsoft account. Just enter your username, then approve the notification sent to your phone. Your fingerprint, face ID, or PIN will provide a second layer of security in this two-step verification process. After you’ve signed in with two factor authentication (2FA), you’ll have access to all your Microsoft products and services, such as Outlook, OneDrive, Office, and more.
Getting started with autofill
Microsoft Authenticator app can also autofill passwords for you. Sign-in on the Passwords tab inside the Authenticator app with your personal Microsoft account to start syncing passwords, including the passwords saved in Microsoft Edge. Make Microsoft Authenticator the default autofill provider and start autofilling passwords on apps and sites you visit on your mobile. Your passwords are protected with multi-factor authentication in the app. You will need to prove yourself with your fingerprint, face ID, or PIN to access and autofill passwords on your mobile. You can also import passwords from Google Chrome and other password managers.
Microsoft personal, work or school accounts
Sometimes your work or school might ask you to install the Microsoft Authenticator when accessing certain organization resources. You will need to