Microsoft Authenticator
ASO Keyword Dashboard
Tracking 110 keywords for Microsoft Authenticator in Apple App Store
Microsoft Authenticator tracks 110 keywords (27 keywords rank; 83 need traction). Key metrics: 52% top-10 coverage, opportunity 69.8, difficulty 41.5, best rank 1.
Tracked keywords
110
27 ranked • 83 not ranking yet
Top 10 coverage
52%
Best rank 1 • Latest leader 1
Avg opportunity
69.8
Top keyword: authentic
Avg difficulty
41.5
Lower scores indicate easier wins
Opportunity leaders
- 67.2
authentic
Opportunity: 73.0 • Difficulty: 43.8 • Rank 1
Competitors: 289
- 64.7
portal
Opportunity: 73.0 • Difficulty: 39.5 • Rank 19
Competitors: 57
- 68.5
recent
Opportunity: 73.0 • Difficulty: 45.8 • Rank 129
Competitors: 210
- 67.4
google
Opportunity: 73.0 • Difficulty: 46.1 • Rank 103
Competitors: 390
- 67.1
organization
Opportunity: 73.0 • Difficulty: 41.2 • Rank —
Competitors: 79
Unranked opportunities
organization
Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 79
install
Opportunity: 73.0 • Difficulty: 42.4 • Competitors: 260
provider
Opportunity: 73.0 • Difficulty: 43.5 • Competitors: 139
ask
Opportunity: 73.0 • Difficulty: 46.6 • Competitors: 254
second
Opportunity: 73.0 • Difficulty: 42.1 • Competitors: 234
High competition keywords
time
Total apps: 189,320 • Major competitors: 4,121
Latest rank: — • Difficulty: 54.6
access
Total apps: 181,337 • Major competitors: 3,505
Latest rank: — • Difficulty: 54.8
make
Total apps: 158,400 • Major competitors: 4,110
Latest rank: — • Difficulty: 54.1
like
Total apps: 153,427 • Major competitors: 4,507
Latest rank: — • Difficulty: 54.9
way
Total apps: 115,848 • Major competitors: 2,693
Latest rank: — • Difficulty: 52.9
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| corporation | 70 | 100 | 32 | 50 1,078 competing apps Median installs: 400 Avg rating: 4.0 | 1 | 1 | 30 major competitor apps |
| verification | 72 | 100 | 38 | 59 3,563 competing apps Median installs: 300 Avg rating: 4.1 | 2 | 1 | 97 major competitor apps |
| authentic | 73 | 100 | 44 | 67 10,984 competing apps Median installs: 400 Avg rating: 4.3 | 1 | 1 | 289 major competitor apps |
| authorization | 70 | 100 | 30 | 49 850 competing apps Median installs: 350 Avg rating: 3.8 | 1 | 1 | 9 major competitor apps |
| authenticity | 71 | 100 | 40 | 53 1,490 competing apps Median installs: 250 Avg rating: 4.2 | 2 | 2 | 20 major competitor apps |
| login | 72 | 100 | 43 | 70 15,995 competing apps Median installs: 350 Avg rating: 4.0 | 2 | 2 | 266 major competitor apps |
| authentication | 72 | 100 | 38 | 60 4,096 competing apps Median installs: 400 Avg rating: 4.0 | 2 | 2 | 69 major competitor apps |
| verify | 72 | 100 | 37 | 59 3,724 competing apps Median installs: 300 Avg rating: 4.0 | 3 | 3 | 65 major competitor apps |
| methods securely | 71 | 100 | 34 | 57 2,591 competing apps Median installs: 850 Avg rating: 4.8 | 3 | 3 | 0 major competitor apps |
| factor authentication | 70 | 100 | 33 | 51 1,127 competing apps Median installs: 650 Avg rating: 4.1 | 3 | 3 | 37 major competitor apps |
| otp | 70 | 100 | 32 | 49 882 competing apps Median installs: 300 Avg rating: 3.8 | 5 | 5 | 11 major competitor apps |
| micro | 71 | 100 | 32 | 52 1,383 competing apps Median installs: 300 Avg rating: 4.2 | 6 | 6 | 13 major competitor apps |
| microsoft | 71 | 100 | 50 | 54 1,767 competing apps Median installs: 550 Avg rating: 4.0 | 8 | 8 | 77 major competitor apps |
| windows | 71 | 100 | 39 | 56 2,377 competing apps Median installs: 550 Avg rating: 3.9 | 9 | 9 | 72 major competitor apps |
| token | 71 | 100 | 34 | 54 1,769 competing apps Median installs: 350 Avg rating: 4.0 | 17 | 17 | 33 major competitor apps |
| portal | 73 | 100 | 39 | 65 7,768 competing apps Median installs: 200 Avg rating: 4.1 | 19 | 18 | 57 major competitor apps |
| ms | 70 | 100 | 31 | 47 717 competing apps Median installs: 500 Avg rating: 4.0 | 19 | 19 | 15 major competitor apps |
| protects | 71 | 100 | 34 | 54 1,829 competing apps Median installs: 1,000 Avg rating: 4.2 | 21 | 21 | 48 major competitor apps |
| secure login | 69 | 100 | 28 | 45 541 competing apps Median installs: 350 Avg rating: 4.2 | 41 | 41 | 10 major competitor apps |
| edge | 72 | 100 | 43 | 71 17,719 competing apps Median installs: 350 Avg rating: 4.2 | 54 | 54 | 299 major competitor apps |
| play account | 0 | 35 | 8 | 12 4 competing apps Median installs: 20,900 Avg rating: 4.0 | 63 | 60 | 0 major competitor apps |
| recent | 73 | 100 | 46 | 69 13,274 competing apps Median installs: 550 Avg rating: 4.3 | 129 | 77 | 210 major competitor apps |
| 73 | 100 | 46 | 67 11,297 competing apps Median installs: 500 Avg rating: 4.1 | 103 | 103 | 390 major competitor apps | |
| apps | 70 | 100 | 48 | 75 32,820 competing apps Median installs: 550 Avg rating: 4.2 | 104 | 104 | 882 major competitor apps |
| author | 71 | 100 | 33 | 55 2,031 competing apps Median installs: 550 Avg rating: 4.2 | 118 | 113 | 19 major competitor apps |
App Description
Getting started with multi-factor authentication
Multi factor authentication (MFA)provides a second layer of security. When enabled, during login after entering your password, you’ll be asked for an additional way to prove it’s really you. Either approve the notification sent to the Microsoft Authenticator, or enter the one-time password (OTP) generated by the app. The OTP codes have a 30 second timer counting down. This timer is so you never have to use the same time-based one-time password (TOTP) twice and you don’t have to remember the number. The OTP doesn’t require you to be connected to a network, and it won’t drain your battery. You can add multiple accounts to your app, including non-Microsoft accounts like Facebook, Amazon, Dropbox, Google, LinkedIn, GitHub, and more.
Getting started with passwordless
Use your phone, not your password, to log into your Microsoft account. Just enter your username, then approve the notification sent to your phone. Your fingerprint, face ID, or PIN will provide a second layer of security in this two-step verification process. After you’ve signed in with two factor authentication (2FA), you’ll have access to all your Microsoft products and services, such as Outlook, OneDrive, Office, and more.
Getting started with autofill
Microsoft Authenticator app can also autofill passwords for you. Sign-in on the Passwords tab inside the Authenticator app with your personal Microsoft account to start syncing passwords, including the passwords saved in Microsoft Edge. Make Microsoft Authenticator the default autofill provider and start autofilling passwords on apps and sites you visit on your mobile. Your passwords are protected with multi-factor authentication in the app. You will need to prove yourself with your fingerprint, face ID, or PIN to access and autofill passwords on your mobile. You can also import passwords from Google Chrome and other password managers.
Microsoft personal, work or school accounts
Sometimes your work or school might ask you to install the Microsoft Authenticator when accessing certain organization resources. You will need to