Microsoft Authenticator
ASO Keyword Dashboard
Tracking 100 keywords for Microsoft Authenticator in Apple App Store
Microsoft Authenticator tracks 100 keywords (12 keywords rank; 88 need traction). Key metrics: 8% top-10 coverage, opportunity 49.1, difficulty 46.7, best rank 2.
Tracked keywords
100
12 ranked • 88 not ranking yet
Top 10 coverage
8%
Best rank 2 • Latest leader 164
Avg opportunity
49.1
Top keyword: unique
Avg difficulty
46.7
Lower scores indicate easier wins
Opportunity leaders
- 83.2
unique
Opportunity: 59.0 • Difficulty: 57.5 • Rank 164
Competitors: 1,009
- 89.9
free
Opportunity: 59.0 • Difficulty: 63.5 • Rank 177
Competitors: 2,147
- 88.4
make
Opportunity: 59.0 • Difficulty: 62.7 • Rank —
Competitors: 1,773
- 83.0
way
Opportunity: 59.0 • Difficulty: 60.3 • Rank —
Competitors: 1,067
- 88.7
time
Opportunity: 59.0 • Difficulty: 62.9 • Rank —
Competitors: 1,805
Unranked opportunities
make
Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773
way
Opportunity: 59.0 • Difficulty: 60.3 • Competitors: 1,067
time
Opportunity: 59.0 • Difficulty: 62.9 • Competitors: 1,805
account
Opportunity: 59.0 • Difficulty: 60.5 • Competitors: 1,073
access
Opportunity: 59.0 • Difficulty: 63.2 • Competitors: 1,388
High competition keywords
free
Total apps: 9,480 • Major competitors: 2,147
Latest rank: 177 • Difficulty: 63.5
time
Total apps: 8,391 • Major competitors: 1,805
Latest rank: — • Difficulty: 62.9
make
Total apps: 8,094 • Major competitors: 1,773
Latest rank: — • Difficulty: 62.7
like
Total apps: 7,508 • Major competitors: 1,767
Latest rank: — • Difficulty: 63.2
access
Total apps: 6,181 • Major competitors: 1,388
Latest rank: — • Difficulty: 63.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| login | 58 | 100 | 43 | 61 519 competing apps Median installs: 234,950 Avg rating: 4.7 | 2 | 2 | 102 major competitor apps |
| company | 58 | 100 | 41 | 61 480 competing apps Median installs: 216,775 Avg rating: 4.6 | 30 | 30 | 68 major competitor apps |
| id | 58 | 100 | 51 | 67 892 competing apps Median installs: 269,325 Avg rating: 4.6 | 31 | 31 | 205 major competitor apps |
| edge | 58 | 100 | 41 | 62 539 competing apps Median installs: 227,150 Avg rating: 4.6 | 57 | 57 | 97 major competitor apps |
| recent | 58 | 100 | 59 | 60 456 competing apps Median installs: 244,988 Avg rating: 4.7 | 90 | 90 | 98 major competitor apps |
| apps | 58 | 100 | 52 | 72 1,476 competing apps Median installs: 239,550 Avg rating: 4.6 | 95 | 95 | 292 major competitor apps |
| cool | 58 | 100 | 47 | 68 1,040 competing apps Median installs: 275,238 Avg rating: 4.6 | 133 | 133 | 231 major competitor apps |
| multiple | 58 | 100 | 54 | 78 2,846 competing apps Median installs: 239,425 Avg rating: 4.6 | 135 | 135 | 550 major competitor apps |
| unique | 59 | 100 | 57 | 83 4,782 competing apps Median installs: 253,275 Avg rating: 4.6 | 164 | 164 | 1,009 major competitor apps |
| using | 58 | 100 | 61 | 83 4,473 competing apps Median installs: 247,200 Avg rating: 4.6 | 177 | 177 | 924 major competitor apps |
| free | 59 | 100 | 63 | 90 9,480 competing apps Median installs: 264,750 Avg rating: 4.6 | 177 | 177 | 2,147 major competitor apps |
| update | 58 | 100 | 47 | 65 767 competing apps Median installs: 272,550 Avg rating: 4.6 | 209 | 209 | 168 major competitor apps |
| online | 58 | 100 | 59 | 79 2,997 competing apps Median installs: 268,100 Avg rating: 4.6 | — | — | 689 major competitor apps |
| security | 58 | 100 | 54 | 67 934 competing apps Median installs: 267,025 Avg rating: 4.6 | — | — | 213 major competitor apps |
| make | 59 | 100 | 63 | 88 8,094 competing apps Median installs: 266,850 Avg rating: 4.6 | — | — | 1,773 major competitor apps |
| connected | 58 | 100 | 52 | 69 1,069 competing apps Median installs: 269,250 Avg rating: 4.6 | — | — | 232 major competitor apps |
| step | 58 | 100 | 49 | 72 1,454 competing apps Median installs: 257,975 Avg rating: 4.6 | — | — | 298 major competitor apps |
| organization | 57 | 100 | 40 | 49 152 competing apps Median installs: 255,750 Avg rating: 4.7 | — | — | 31 major competitor apps |
| management | 58 | 100 | 46 | 66 856 competing apps Median installs: 221,550 Avg rating: 4.6 | — | — | 138 major competitor apps |
| secure | 58 | 100 | 56 | 73 1,691 competing apps Median installs: 245,175 Avg rating: 4.7 | — | — | 351 major competitor apps |
| way | 59 | 100 | 60 | 83 4,665 competing apps Median installs: 271,100 Avg rating: 4.6 | — | — | 1,067 major competitor apps |
| time | 59 | 100 | 63 | 89 8,391 competing apps Median installs: 259,600 Avg rating: 4.6 | — | — | 1,805 major competitor apps |
| provide | 58 | 100 | 49 | 73 1,667 competing apps Median installs: 243,400 Avg rating: 4.6 | — | — | 293 major competitor apps |
| account | 59 | 100 | 61 | 84 5,212 competing apps Median installs: 257,662 Avg rating: 4.6 | — | — | 1,073 major competitor apps |
| including | 58 | 100 | 62 | 81 3,880 competing apps Median installs: 285,400 Avg rating: 4.6 | — | — | 926 major competitor apps |
App Description
Getting started with multi-factor authentication
Multi factor authentication (MFA)provides a second layer of security. When enabled, during login after entering your password, you’ll be asked for an additional way to prove it’s really you. Either approve the notification sent to the Microsoft Authenticator, or enter the one-time password (OTP) generated by the app. The OTP codes have a 30 second timer counting down. This timer is so you never have to use the same time-based one-time password (TOTP) twice and you don’t have to remember the number. The OTP doesn’t require you to be connected to a network, and it won’t drain your battery. You can add multiple accounts to your app, including non-Microsoft accounts like Facebook, Amazon, Dropbox, Google, LinkedIn, GitHub, and more.
Getting started with passwordless
Use your phone, not your password, to log into your Microsoft account. Just enter your username, then approve the notification sent to your phone. Your fingerprint, face ID, or PIN will provide a second layer of security in this two-step verification process. After you’ve signed in with two factor authentication (2FA), you’ll have access to all your Microsoft products and services, such as Outlook, OneDrive, Office, and more.
Getting started with autofill
Microsoft Authenticator app can also autofill passwords for you. Sign-in on the Passwords tab inside the Authenticator app with your personal Microsoft account to start syncing passwords, including the passwords saved in Microsoft Edge. Make Microsoft Authenticator the default autofill provider and start autofilling passwords on apps and sites you visit on your mobile. Your passwords are protected with multi-factor authentication in the app. You will need to prove yourself with your fingerprint, face ID, or PIN to access and autofill passwords on your mobile. You can also import passwords from Google Chrome and other password managers.
Microsoft personal, work or school accounts
Sometimes your work or school might ask you to install the Microsoft Authenticator when accessing certain organization resources. You will need to