Firefox: Private Web Browser
ASO Keyword Dashboard
Tracking 96 keywords for Firefox: Private Web Browser in Apple App Store
Firefox: Private Web Browser tracks 96 keywords (25 keywords rank; 71 need traction). Key metrics: 28% top-10 coverage, opportunity 70.4, difficulty 44.3, best rank 1.
Tracked keywords
96
25 ranked • 71 not ranking yet
Top 10 coverage
28%
Best rank 1 • Latest leader 194
Avg opportunity
70.4
Top keyword: require
Avg difficulty
44.3
Lower scores indicate easier wins
Opportunity leaders
- 67.6
require
Opportunity: 73.0 • Difficulty: 42.1 • Rank 194
Competitors: 168
- 68.5
flexible
Opportunity: 73.0 • Difficulty: 42.6 • Rank —
Competitors: 170
- 66.2
password
Opportunity: 73.0 • Difficulty: 41.0 • Rank —
Competitors: 128
- 67.0
preferred
Opportunity: 73.0 • Difficulty: 41.8 • Rank —
Competitors: 146
- 67.8
spend
Opportunity: 73.0 • Difficulty: 42.9 • Rank —
Competitors: 247
Unranked opportunities
flexible
Opportunity: 73.0 • Difficulty: 42.6 • Competitors: 170
password
Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 128
preferred
Opportunity: 73.0 • Difficulty: 41.8 • Competitors: 146
spend
Opportunity: 73.0 • Difficulty: 42.9 • Competitors: 247
manager
Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 96
High competition keywords
help
Total apps: 150,247 • Major competitors: 2,104
Latest rank: — • Difficulty: 53.8
download
Total apps: 123,045 • Major competitors: 1,779
Latest rank: 97 • Difficulty: 52.7
manage
Total apps: 95,341 • Major competitors: 1,368
Latest rank: — • Difficulty: 51.5
start
Total apps: 93,882 • Major competitors: 1,585
Latest rank: — • Difficulty: 51.9
stay
Total apps: 89,294 • Major competitors: 1,192
Latest rank: 61 • Difficulty: 51.9
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| web | 71 | 100 | 44 | 72 19,929 competing apps Median installs: 150 Avg rating: 4.0 | 1 | 1 | 212 major competitor apps |
| internet | 69 | 100 | 47 | 76 36,680 competing apps Median installs: 200 Avg rating: 4.1 | 1 | 1 | 475 major competitor apps |
| website | 72 | 100 | 43 | 70 14,998 competing apps Median installs: 150 Avg rating: 4.1 | 2 | 2 | 123 major competitor apps |
| browse | 70 | 100 | 48 | 75 31,030 competing apps Median installs: 200 Avg rating: 4.4 | 2 | 2 | 451 major competitor apps |
| search | 68 | 100 | 50 | 80 56,935 competing apps Median installs: 200 Avg rating: 4.2 | 4 | 4 | 826 major competitor apps |
| private | 71 | 100 | 45 | 73 23,630 competing apps Median installs: 200 Avg rating: 4.3 | 7 | 6 | 311 major competitor apps |
| edge | 72 | 100 | 43 | 70 15,961 competing apps Median installs: 150 Avg rating: 4.2 | 6 | 6 | 174 major competitor apps |
| safe | 71 | 100 | 47 | 74 25,184 competing apps Median installs: 200 Avg rating: 4.2 | 40 | 36 | 449 major competitor apps |
| via | 68 | 100 | 49 | 80 56,913 competing apps Median installs: 150 Avg rating: 4.1 | 75 | 48 | 636 major competitor apps |
| stay | 67 | 100 | 52 | 83 89,294 competing apps Median installs: 150 Avg rating: 4.4 | 61 | 61 | 1,192 major competitor apps |
| open | 69 | 100 | 48 | 77 38,249 competing apps Median installs: 200 Avg rating: 4.1 | 85 | 65 | 594 major competitor apps |
| privacy | 69 | 100 | 50 | 78 46,396 competing apps Median installs: 300 Avg rating: 4.3 | 69 | 69 | 1,021 major competitor apps |
| update | 71 | 100 | 45 | 72 20,578 competing apps Median installs: 150 Avg rating: 4.1 | 78 | 78 | 288 major competitor apps |
| fast | 69 | 100 | 49 | 78 47,587 competing apps Median installs: 250 Avg rating: 4.2 | 78 | 78 | 817 major competitor apps |
| download | 66 | 100 | 53 | 85 123,045 competing apps Median installs: 150 Avg rating: 4.3 | 97 | 97 | 1,779 major competitor apps |
| navigate | 71 | 100 | 45 | 74 24,957 competing apps Median installs: 150 Avg rating: 4.2 | — | 100 | 246 major competitor apps |
| explore | 68 | 100 | 51 | 80 60,525 competing apps Median installs: 200 Avg rating: 4.3 | 102 | 102 | 1,196 major competitor apps |
| updates | 70 | 100 | 47 | 76 33,855 competing apps Median installs: 150 Avg rating: 4.2 | 112 | 112 | 491 major competitor apps |
| faster | 72 | 100 | 44 | 70 15,132 competing apps Median installs: 250 Avg rating: 4.2 | 120 | 120 | 300 major competitor apps |
| mode | 70 | 100 | 47 | 76 34,905 competing apps Median installs: 250 Avg rating: 4.2 | 135 | 135 | 556 major competitor apps |
| us | 67 | 100 | 50 | 82 80,655 competing apps Median installs: 250 Avg rating: 4.2 | 140 | 140 | 1,348 major competitor apps |
| touch | 69 | 100 | 48 | 77 38,405 competing apps Median installs: 200 Avg rating: 4.1 | 159 | 159 | 516 major competitor apps |
| require | 73 | 100 | 42 | 68 10,960 competing apps Median installs: 200 Avg rating: 4.1 | 194 | 194 | 168 major competitor apps |
| settings | 69 | 100 | 48 | 77 37,821 competing apps Median installs: 450 Avg rating: 4.1 | 210 | 210 | 886 major competitor apps |
| message | 71 | 100 | 47 | 72 19,394 competing apps Median installs: 200 Avg rating: 4.3 | 223 | 223 | 235 major competitor apps |
App Description
Firefox is a fast, private web browser designed to protect you by default. Privacy is built in from the start, so you can focus on what matters instead of worrying about who’s watching.
Why people choose Firefox:
- Enhanced Tracking Protection – Blocks trackers by default to help stop companies from following you across the web.
- Private browsing mode – Browse without saving your history, searches, or cookies.
- Page summaries – Get the key points from long pages and move on faster.
- Built-in password manager – Generate strong passwords, save them securely, and autofill logins when you need them.
- Flexible search options – Choose your default search engine or switch search engines right from the search bar.
- Reader Mode – Remove ads and clutter from articles so you can focus on what you’re reading.
- Sync across devices – Pick up where you left off with synced tabs, bookmarks, and passwords when you sign in to your Mozilla account.
Private by default
Firefox is designed with privacy built in from the moment you start browsing. Enhanced Tracking Protection automatically blocks common background trackers, including social media trackers, crypto miners, and fingerprinters. When you want extra privacy, private browsing mode doesn’t save your history, searches, or cookies.
Focus on what matters
The web can be distracting. Firefox is designed to help you stay focused without making you manage everything yourself. Reader Mode clears clutter from articles, and picture-in-picture keeps videos visible while you multitask—without pulling focus from what you’re doing.
Browse your way
Customize Firefox to fit how you browse. Personalize your home screen with wallpapers and layout options, and choose your preferred search engine instead of being pushed into a single ecosystem.
You can move the search bar to the top or bottom of the screen for easier one-handed browsing. Sign in to your Mozilla account to sync tabs, bookmarks, passwords, and browsing history across devices, so switching feels seamless.
Built for people, not profit
Firefox was created in 2004 by Mozilla as a faster, more private, and more customizable alternative to other browsers. Today, Mozilla remains a nonprofit and continues working to make the internet — and the time you spend on it — better.
Learn more about Mozilla: https:/