gov.br
ASO Keyword Dashboard
Tracking 55 keywords for gov.br in Google Play
gov.br tracks 55 keywords (1 keyword ranks; 54 need traction). Key metrics: 0% top-10 coverage, opportunity 70.2, difficulty 47.9, best rank 40.
Gov.br is a means of user access to digital public services.
Tracked keywords
55
1 ranked • 54 not ranking yet
Top 10 coverage
0%
Best rank 40 • Latest leader —
Avg opportunity
70.2
Top keyword: transparency
Avg difficulty
47.9
Lower scores indicate easier wins
Opportunity leaders
- 63.2
transparency
Opportunity: 74.0 • Difficulty: 38.8 • Rank —
Competitors: 278
- 59.7
proof
Opportunity: 74.0 • Difficulty: 37.9 • Rank —
Competitors: 223
- 65.2
receiving
Opportunity: 74.0 • Difficulty: 43.6 • Rank —
Competitors: 530
- 59.5
facial
Opportunity: 74.0 • Difficulty: 43.7 • Rank —
Competitors: 534
- 65.5
recognition
Opportunity: 74.0 • Difficulty: 48.7 • Rank —
Competitors: 721
Unranked opportunities
transparency
Opportunity: 74.0 • Difficulty: 38.8 • Competitors: 278
proof
Opportunity: 74.0 • Difficulty: 37.9 • Competitors: 223
receiving
Opportunity: 74.0 • Difficulty: 43.6 • Competitors: 530
facial
Opportunity: 74.0 • Difficulty: 43.7 • Competitors: 534
recognition
Opportunity: 74.0 • Difficulty: 48.7 • Competitors: 721
High competition keywords
new
Total apps: 367,866 • Major competitors: 23,577
Latest rank: — • Difficulty: 58.6
access
Total apps: 340,622 • Major competitors: 12,539
Latest rank: — • Difficulty: 58.5
make
Total apps: 326,506 • Major competitors: 20,179
Latest rank: — • Difficulty: 57.7
using
Total apps: 221,317 • Major competitors: 12,105
Latest rank: — • Difficulty: 56.7
share
Total apps: 217,582 • Major competitors: 11,948
Latest rank: — • Difficulty: 58.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| em | 72 | 100 | 41 | 54 2,388 competing apps Median installs: 5,400 Avg rating: 4.1 | 54 | 40 | 289 major competitor apps |
| new | 65 | 100 | 59 | 89 367,866 competing apps Median installs: 3,163 Avg rating: 4.0 | — | — | 23,577 major competitor apps |
| level | 68 | 100 | 54 | 80 110,410 competing apps Median installs: 2,215 Avg rating: 4.0 | — | — | 6,992 major competitor apps |
| notifications | 68 | 100 | 54 | 80 99,579 competing apps Median installs: 839 Avg rating: 4.0 | — | — | 3,122 major competitor apps |
| share | 66 | 100 | 58 | 85 217,582 competing apps Median installs: 2,915 Avg rating: 4.1 | — | — | 11,948 major competitor apps |
| contacts | 73 | 100 | 57 | 67 15,088 competing apps Median installs: 1,006 Avg rating: 4.0 | — | — | 810 major competitor apps |
| make | 65 | 100 | 58 | 88 326,506 competing apps Median installs: 2,532 Avg rating: 4.0 | — | — | 20,179 major competitor apps |
| digital | 68 | 100 | 51 | 81 125,323 competing apps Median installs: 877 Avg rating: 4.0 | — | — | 4,613 major competitor apps |
| transparency | 74 | 100 | 39 | 63 9,275 competing apps Median installs: 596 Avg rating: 4.0 | — | — | 278 major competitor apps |
| using | 66 | 100 | 57 | 85 221,317 competing apps Median installs: 2,899 Avg rating: 3.9 | — | — | 12,105 major competitor apps |
| life | 68 | 100 | 54 | 81 114,781 competing apps Median installs: 2,550 Avg rating: 4.0 | — | — | 6,660 major competitor apps |
| service | 67 | 100 | 54 | 82 134,568 competing apps Median installs: 1,410 Avg rating: 3.9 | — | — | 5,772 major competitor apps |
| available | 66 | 100 | 58 | 84 200,864 competing apps Median installs: 2,596 Avg rating: 4.0 | — | — | 10,487 major competitor apps |
| account | 68 | 100 | 54 | 79 94,434 competing apps Median installs: 2,057 Avg rating: 3.9 | — | — | 4,986 major competitor apps |
| access | 65 | 100 | 59 | 88 340,622 competing apps Median installs: 1,166 Avg rating: 4.0 | — | — | 12,539 major competitor apps |
| government | 72 | 100 | 43 | 69 20,866 competing apps Median installs: 4,985 Avg rating: 4.1 | — | — | 839 major competitor apps |
| silver | 73 | 100 | 36 | 57 4,076 competing apps Median installs: 1,620 Avg rating: 4.1 | — | — | 176 major competitor apps |
| create | 66 | 100 | 60 | 85 202,992 competing apps Median installs: 3,021 Avg rating: 4.0 | — | — | 14,536 major competitor apps |
| without | 66 | 100 | 56 | 85 210,953 competing apps Median installs: 3,583 Avg rating: 4.0 | — | — | 11,411 major competitor apps |
| see | 67 | 100 | 58 | 83 164,355 competing apps Median installs: 2,010 Avg rating: 4.0 | — | — | 8,214 major competitor apps |
| much | 68 | 100 | 52 | 80 111,429 competing apps Median installs: 1,796 Avg rating: 4.1 | — | — | 5,759 major competitor apps |
| user | 67 | 100 | 54 | 82 145,861 competing apps Median installs: 1,950 Avg rating: 3.9 | — | — | 5,702 major competitor apps |
| enter | 70 | 100 | 48 | 75 51,786 competing apps Median installs: 2,738 Avg rating: 3.9 | — | — | 2,688 major competitor apps |
| documents | 72 | 100 | 51 | 70 26,164 competing apps Median installs: 1,042 Avg rating: 3.9 | — | — | 1,068 major competitor apps |
| understand | 70 | 100 | 48 | 76 57,190 competing apps Median installs: 1,803 Avg rating: 4.1 | — | — | 1,822 major competitor apps |
App Description
Gov.br is a means of user access to digital public services.
The "gov.br" app (formerly My gov.br) is renewed for you to have a more simplified experience:
- For starters, you can access the app without doing facial recognition and if you need to create your gov.br account, we'll do it through the app.
- You can access any government service that has the “Enter with gov.br” button without needing a password, using only your cell phone's biometrics. Will you forget the password?!
- And more, in addition to being able to consult your data and digital documents, you can share them with your contacts to make life easier. You can also see your login history on gov.br sites and have more transparency to understand how they are using your data.
- And to make your account more secure, you can level it up to silver or gold!
All of this available in the new app, keeping what was already useful: digital proof of life, receiving notifications to sign electronic documents and much more!
