gov.br
ASO Keyword Dashboard
Tracking 55 keywords for gov.br in Google Play
gov.br tracks 55 keywords (1 keyword ranks; 54 need traction). Key metrics: 0% top-10 coverage, opportunity 70.2, difficulty 47.9, best rank 40.
Gov.br is a means of user access to digital public services.
Tracked keywords
55
1 ranked • 54 not ranking yet
Top 10 coverage
0%
Best rank 40 • Latest leader —
Avg opportunity
70.2
Top keyword: transparency
Avg difficulty
47.9
Lower scores indicate easier wins
Opportunity leaders
- 63.2
transparency
Opportunity: 74.0 • Difficulty: 38.9 • Rank —
Competitors: 279
- 59.7
proof
Opportunity: 74.0 • Difficulty: 37.9 • Rank —
Competitors: 223
- 65.2
receiving
Opportunity: 74.0 • Difficulty: 43.6 • Rank —
Competitors: 530
- 59.5
facial
Opportunity: 74.0 • Difficulty: 43.7 • Rank —
Competitors: 534
- 65.5
recognition
Opportunity: 74.0 • Difficulty: 48.7 • Rank —
Competitors: 723
Unranked opportunities
transparency
Opportunity: 74.0 • Difficulty: 38.9 • Competitors: 279
proof
Opportunity: 74.0 • Difficulty: 37.9 • Competitors: 223
receiving
Opportunity: 74.0 • Difficulty: 43.6 • Competitors: 530
facial
Opportunity: 74.0 • Difficulty: 43.7 • Competitors: 534
recognition
Opportunity: 74.0 • Difficulty: 48.7 • Competitors: 723
High competition keywords
new
Total apps: 367,776 • Major competitors: 23,553
Latest rank: — • Difficulty: 58.6
access
Total apps: 340,665 • Major competitors: 12,547
Latest rank: — • Difficulty: 58.5
make
Total apps: 326,434 • Major competitors: 20,160
Latest rank: — • Difficulty: 57.7
using
Total apps: 221,253 • Major competitors: 12,091
Latest rank: — • Difficulty: 56.7
share
Total apps: 217,604 • Major competitors: 11,957
Latest rank: — • Difficulty: 58.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| em | 72 | 100 | 41 | 54 2,388 competing apps Median installs: 5,400 Avg rating: 4.1 | 54 | 40 | 290 major competitor apps |
| new | 65 | 100 | 59 | 89 367,776 competing apps Median installs: 3,159 Avg rating: 4.0 | — | — | 23,553 major competitor apps |
| level | 68 | 100 | 54 | 80 110,421 competing apps Median installs: 2,216 Avg rating: 4.0 | — | — | 6,990 major competitor apps |
| notifications | 68 | 100 | 54 | 80 99,585 competing apps Median installs: 840 Avg rating: 4.0 | — | — | 3,125 major competitor apps |
| share | 66 | 100 | 58 | 85 217,604 competing apps Median installs: 2,916 Avg rating: 4.1 | — | — | 11,957 major competitor apps |
| contacts | 73 | 100 | 57 | 67 15,085 competing apps Median installs: 1,005 Avg rating: 4.0 | — | — | 809 major competitor apps |
| make | 65 | 100 | 58 | 88 326,434 competing apps Median installs: 2,530 Avg rating: 4.0 | — | — | 20,160 major competitor apps |
| digital | 68 | 100 | 51 | 81 125,343 competing apps Median installs: 877 Avg rating: 4.0 | — | — | 4,618 major competitor apps |
| transparency | 74 | 100 | 39 | 63 9,275 competing apps Median installs: 596 Avg rating: 4.0 | — | — | 279 major competitor apps |
| using | 66 | 100 | 57 | 85 221,253 competing apps Median installs: 2,895 Avg rating: 3.9 | — | — | 12,091 major competitor apps |
| life | 68 | 100 | 54 | 81 114,783 competing apps Median installs: 2,551 Avg rating: 4.0 | — | — | 6,658 major competitor apps |
| service | 67 | 100 | 54 | 82 134,583 competing apps Median installs: 1,411 Avg rating: 3.9 | — | — | 5,770 major competitor apps |
| available | 66 | 100 | 58 | 84 200,888 competing apps Median installs: 2,598 Avg rating: 4.0 | — | — | 10,487 major competitor apps |
| account | 68 | 100 | 54 | 79 94,440 competing apps Median installs: 2,058 Avg rating: 3.9 | — | — | 4,985 major competitor apps |
| access | 65 | 100 | 59 | 88 340,665 competing apps Median installs: 1,167 Avg rating: 4.0 | — | — | 12,547 major competitor apps |
| government | 72 | 100 | 43 | 69 20,870 competing apps Median installs: 4,988 Avg rating: 4.1 | — | — | 841 major competitor apps |
| silver | 73 | 100 | 36 | 57 4,076 competing apps Median installs: 1,620 Avg rating: 4.1 | — | — | 176 major competitor apps |
| create | 66 | 100 | 60 | 85 203,004 competing apps Median installs: 3,022 Avg rating: 4.0 | — | — | 14,535 major competitor apps |
| without | 66 | 100 | 56 | 85 210,878 competing apps Median installs: 3,576 Avg rating: 4.0 | — | — | 11,400 major competitor apps |
| see | 67 | 100 | 58 | 83 164,314 competing apps Median installs: 2,008 Avg rating: 4.0 | — | — | 8,202 major competitor apps |
| much | 68 | 100 | 52 | 80 111,393 competing apps Median installs: 1,793 Avg rating: 4.1 | — | — | 5,747 major competitor apps |
| user | 67 | 100 | 54 | 82 145,905 competing apps Median installs: 1,953 Avg rating: 3.9 | — | — | 5,708 major competitor apps |
| enter | 70 | 100 | 48 | 75 51,764 competing apps Median installs: 2,732 Avg rating: 3.9 | — | — | 2,686 major competitor apps |
| documents | 72 | 100 | 51 | 70 26,156 competing apps Median installs: 1,040 Avg rating: 3.9 | — | — | 1,066 major competitor apps |
| understand | 70 | 100 | 48 | 76 57,178 competing apps Median installs: 1,802 Avg rating: 4.1 | — | — | 1,821 major competitor apps |
App Description
Gov.br is a means of user access to digital public services.
The "gov.br" app (formerly My gov.br) is renewed for you to have a more simplified experience:
- For starters, you can access the app without doing facial recognition and if you need to create your gov.br account, we'll do it through the app.
- You can access any government service that has the “Enter with gov.br” button without needing a password, using only your cell phone's biometrics. Will you forget the password?!
- And more, in addition to being able to consult your data and digital documents, you can share them with your contacts to make life easier. You can also see your login history on gov.br sites and have more transparency to understand how they are using your data.
- And to make your account more secure, you can level it up to silver or gold!
All of this available in the new app, keeping what was already useful: digital proof of life, receiving notifications to sign electronic documents and much more!
