gov.br
ASO Keyword Dashboard
Tracking 54 keywords for gov.br in Google Play
gov.br tracks 54 keywords (1 keyword ranks; 53 need traction). Key metrics: 0% top-10 coverage, opportunity 70.1, difficulty 48.4, best rank 106.
Gov.br is a means of user access to digital public services.
Tracked keywords
54
1 ranked • 53 not ranking yet
Top 10 coverage
0%
Best rank 106 • Latest leader —
Avg opportunity
70.1
Top keyword: transparency
Avg difficulty
48.4
Lower scores indicate easier wins
Opportunity leaders
- 63.0
transparency
Opportunity: 74.0 • Difficulty: 38.7 • Rank —
Competitors: 264
- 59.6
proof
Opportunity: 74.0 • Difficulty: 37.8 • Rank —
Competitors: 212
- 65.4
receiving
Opportunity: 74.0 • Difficulty: 43.7 • Rank —
Competitors: 543
- 65.5
recognition
Opportunity: 74.0 • Difficulty: 48.8 • Rank —
Competitors: 713
- 63.8
simplified
Opportunity: 74.0 • Difficulty: 44.8 • Rank —
Competitors: 406
Unranked opportunities
transparency
Opportunity: 74.0 • Difficulty: 38.7 • Competitors: 264
proof
Opportunity: 74.0 • Difficulty: 37.8 • Competitors: 212
receiving
Opportunity: 74.0 • Difficulty: 43.7 • Competitors: 543
recognition
Opportunity: 74.0 • Difficulty: 48.8 • Competitors: 713
simplified
Opportunity: 74.0 • Difficulty: 44.8 • Competitors: 406
High competition keywords
new
Total apps: 375,249 • Major competitors: 23,968
Latest rank: — • Difficulty: 58.7
access
Total apps: 333,757 • Major competitors: 12,342
Latest rank: — • Difficulty: 58.5
make
Total apps: 330,494 • Major competitors: 20,501
Latest rank: — • Difficulty: 57.9
using
Total apps: 224,577 • Major competitors: 12,356
Latest rank: — • Difficulty: 57.0
without
Total apps: 214,183 • Major competitors: 11,618
Latest rank: — • Difficulty: 56.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| login | 72 | 100 | 45 | 71 27,750 competing apps Median installs: 1,688 Avg rating: 2.4 | 106 | 106 | 1,219 major competitor apps |
| new | 64 | 100 | 59 | 89 375,249 competing apps Median installs: 2,984 Avg rating: 2.6 | — | — | 23,968 major competitor apps |
| level | 68 | 100 | 54 | 80 104,957 competing apps Median installs: 2,535 Avg rating: 2.5 | — | — | 6,880 major competitor apps |
| notifications | 68 | 100 | 53 | 80 100,171 competing apps Median installs: 760 Avg rating: 2.3 | — | — | 3,085 major competitor apps |
| share | 66 | 100 | 58 | 85 213,810 competing apps Median installs: 2,926 Avg rating: 2.5 | — | — | 11,813 major competitor apps |
| contacts | 73 | 100 | 60 | 67 15,315 competing apps Median installs: 995 Avg rating: 2.3 | — | — | 836 major competitor apps |
| make | 65 | 100 | 58 | 88 330,494 competing apps Median installs: 2,474 Avg rating: 2.5 | — | — | 20,501 major competitor apps |
| digital | 68 | 100 | 51 | 81 121,785 competing apps Median installs: 871 Avg rating: 2.2 | — | — | 4,516 major competitor apps |
| transparency | 74 | 100 | 39 | 63 8,934 competing apps Median installs: 569 Avg rating: 2.2 | — | — | 264 major competitor apps |
| using | 66 | 100 | 57 | 85 224,577 competing apps Median installs: 2,832 Avg rating: 2.5 | — | — | 12,356 major competitor apps |
| life | 68 | 100 | 54 | 81 112,515 competing apps Median installs: 2,543 Avg rating: 2.5 | — | — | 6,552 major competitor apps |
| service | 67 | 100 | 53 | 82 132,364 competing apps Median installs: 1,414 Avg rating: 2.3 | — | — | 5,686 major competitor apps |
| available | 66 | 100 | 58 | 84 194,534 competing apps Median installs: 2,770 Avg rating: 2.5 | — | — | 10,380 major competitor apps |
| account | 68 | 100 | 54 | 79 92,466 competing apps Median installs: 2,093 Avg rating: 2.6 | — | — | 4,917 major competitor apps |
| access | 65 | 100 | 59 | 88 333,757 competing apps Median installs: 1,158 Avg rating: 2.4 | — | — | 12,342 major competitor apps |
| government | 73 | 100 | 43 | 69 20,257 competing apps Median installs: 5,045 Avg rating: 2.1 | — | — | 820 major competitor apps |
| silver | 73 | 100 | 36 | 57 3,992 competing apps Median installs: 1,618 Avg rating: 2.6 | — | — | 174 major competitor apps |
| create | 66 | 100 | 60 | 84 197,699 competing apps Median installs: 3,072 Avg rating: 2.6 | — | — | 14,329 major competitor apps |
| without | 66 | 100 | 56 | 85 214,183 competing apps Median installs: 3,447 Avg rating: 2.4 | — | — | 11,618 major competitor apps |
| see | 67 | 100 | 58 | 83 166,657 competing apps Median installs: 1,963 Avg rating: 2.5 | — | — | 8,369 major competitor apps |
| much | 68 | 100 | 52 | 81 112,977 competing apps Median installs: 1,771 Avg rating: 2.5 | — | — | 5,867 major competitor apps |
| user | 67 | 100 | 54 | 82 140,240 competing apps Median installs: 1,997 Avg rating: 2.2 | — | — | 5,548 major competitor apps |
| enter | 70 | 100 | 48 | 75 52,435 competing apps Median installs: 2,661 Avg rating: 2.4 | — | — | 2,744 major competitor apps |
| documents | 72 | 100 | 53 | 71 26,546 competing apps Median installs: 1,012 Avg rating: 2.2 | — | — | 1,087 major competitor apps |
| understand | 70 | 100 | 48 | 76 58,193 competing apps Median installs: 1,716 Avg rating: 2.3 | — | — | 1,853 major competitor apps |
App Description
Gov.br is a means of user access to digital public services.
The "gov.br" app (formerly My gov.br) is renewed for you to have a more simplified experience:
- For starters, you can access the app without doing facial recognition and if you need to create your gov.br account, we'll do it through the app.
- You can access any government service that has the “Enter with gov.br” button without needing a password, using only your cell phone's biometrics. Will you forget the password?!
- And more, in addition to being able to consult your data and digital documents, you can share them with your contacts to make life easier. You can also see your login history on gov.br sites and have more transparency to understand how they are using your data.
- And to make your account more secure, you can level it up to silver or gold!
All of this available in the new app, keeping what was already useful: digital proof of life, receiving notifications to sign electronic documents and much more!