AppChoices
AppChoices Summary
AppChoices is a mobile Android app in Tools by The Digital Advertising Alliance. Released in Feb 2015 (11 years ago). It has about 438.5K+ installs and 4.5K ratings with a 3.84★ (average) average. Based on AppGoblin estimates, it reaches roughly 3.9K monthly active users . Store metadata: updated Feb 5, 2026, version 97.
Recent activity: 224 installs this week (1K over 4 weeks) showing steady growth , and 3.00 new ratings this week View trends →
Data tracking: SDKs and third-party integrations were last analyzed on Aug 27, 2025. The app's network data flows (API traffic to/from the app and its SDKs) were last crawled on Dec 30, 2025.
Store info: Last updated on Google Play on Feb 5, 2026 (version 97).
AppChoices was last scanned for SDKs 2025-08-27. Below is the overview of third party companies detected in the app. The full list of raw SDKs, app permissions and unknown SDKs is available here.
Square
Kotlin
Google
Firebase
One Signal3.84★
Ratings: 4.5K
Screenshots
App Description
Control interest-based advertising on apps on your mobile device.
Control interest-based advertising on apps on your mobile device.
AppChoices gives you transparency with participating companies, and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click.
Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? This is called interest-based advertising (IBA). AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices.
To opt out your device ID out of IBA from a particular company, simply navigate to Device ID-Based Choice tool and set the switch next to the company’s logo from “”ON” to “OFF”. AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device.
Using the new Token ID-Based Choice (beta) tool, you can opt out or revoke having your data collected or used for IBA linked to the email address you provide.
When it comes to ads in your apps based on your interests, it’s your choice.
AppChoices también está disponible en español. Solo establece la configuración al idioma español.
You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting www.aboutads.info/enforcement.
v2.2.0