Affirm: Buy now, pay over time
ASO Keyword Dashboard
Tracking 124 keywords for Affirm: Buy now, pay over time in Google Play
Affirm: Buy now, pay over time tracks 124 keywords (27 keywords rank; 97 need traction). Key metrics: 33% top-10 coverage, opportunity 71.1, difficulty 43.6, best rank 1.
Flexible payments, big savings
Tracked keywords
124
27 ranked • 97 not ranking yet
Top 10 coverage
33%
Best rank 1 • Latest leader 7
Avg opportunity
71.1
Top keyword: minimum
Avg difficulty
43.6
Lower scores indicate easier wins
Opportunity leaders
- 64.8
minimum
Opportunity: 74.0 • Difficulty: 43.8 • Rank 7
Competitors: 865
- 65.1
loan
Opportunity: 74.0 • Difficulty: 44.1 • Rank 17
Competitors: 1,073
- 64.8
secure payment
Opportunity: 74.0 • Difficulty: 40.0 • Rank 19
Competitors: 152
- 62.9
applied
Opportunity: 74.0 • Difficulty: 41.9 • Rank 23
Competitors: 420
- 63.2
law
Opportunity: 74.0 • Difficulty: 39.5 • Rank —
Competitors: 350
Unranked opportunities
law
Opportunity: 74.0 • Difficulty: 39.5 • Competitors: 350
split
Opportunity: 74.0 • Difficulty: 47.5 • Competitors: 626
license
Opportunity: 74.0 • Difficulty: 46.0 • Competitors: 840
estimate
Opportunity: 74.0 • Difficulty: 36.9 • Competitors: 208
evolve
Opportunity: 74.0 • Difficulty: 41.9 • Competitors: 600
High competition keywords
time
Total apps: 382,929 • Major competitors: 17,710
Latest rank: — • Difficulty: 57.6
make
Total apps: 326,182 • Major competitors: 20,145
Latest rank: — • Difficulty: 57.5
free
Total apps: 324,398 • Major competitors: 24,376
Latest rank: — • Difficulty: 58.7
mobile
Total apps: 282,229 • Major competitors: 11,184
Latest rank: — • Difficulty: 55.7
every
Total apps: 258,169 • Major competitors: 14,416
Latest rank: — • Difficulty: 55.6
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| firm | 73 | 100 | 34 | 55 2,820 competing apps Median installs: 270 Avg rating: 4.0 | 1 | 1 | 76 major competitor apps |
| amounts | 73 | 100 | 37 | 56 3,498 competing apps Median installs: 3,665 Avg rating: 4.0 | 5 | 5 | 201 major competitor apps |
| installment | 72 | 100 | 39 | 54 2,647 competing apps Median installs: 8,526 Avg rating: 4.1 | 6 | 6 | 318 major competitor apps |
| central | 73 | 100 | 41 | 66 14,714 competing apps Median installs: 1,260 Avg rating: 4.0 | 6 | 6 | 411 major competitor apps |
| lending | 72 | 100 | 40 | 54 2,461 competing apps Median installs: 13,415 Avg rating: 4.0 | 6 | 6 | 239 major competitor apps |
| minimum | 74 | 100 | 44 | 65 11,693 competing apps Median installs: 6,069 Avg rating: 4.0 | 7 | 7 | 865 major competitor apps |
| fee payment | 73 | 100 | 35 | 58 4,366 competing apps Median installs: 1,092 Avg rating: 4.2 | 8 | 8 | 13 major competitor apps |
| repayment | 73 | 100 | 41 | 57 3,668 competing apps Median installs: 37,262 Avg rating: 4.1 | 8 | 8 | 468 major competitor apps |
| financing | 72 | 100 | 37 | 52 1,904 competing apps Median installs: 5,214 Avg rating: 3.9 | 9 | 9 | 144 major competitor apps |
| payment methods | 73 | 100 | 36 | 57 3,868 competing apps Median installs: 555 Avg rating: 3.9 | 12 | 11 | 134 major competitor apps |
| payment option | 73 | 100 | 35 | 58 4,404 competing apps Median installs: 1,012 Avg rating: 4.1 | 14 | 11 | 16 major competitor apps |
| online payment | 72 | 100 | 36 | 53 2,266 competing apps Median installs: 1,127 Avg rating: 3.9 | 11 | 11 | 86 major competitor apps |
| eligible | 73 | 100 | 56 | 57 3,985 competing apps Median installs: 7,546 Avg rating: 4.0 | 15 | 13 | 401 major competitor apps |
| loans | 73 | 100 | 40 | 59 5,013 competing apps Median installs: 16,125 Avg rating: 4.0 | 17 | 14 | 450 major competitor apps |
| payment | 69 | 100 | 50 | 78 79,235 competing apps Median installs: 1,154 Avg rating: 3.9 | 15 | 15 | 3,477 major competitor apps |
| loan | 74 | 100 | 44 | 65 12,297 competing apps Median installs: 8,661 Avg rating: 4.1 | 17 | 17 | 1,073 major competitor apps |
| assured | 73 | 100 | 40 | 58 4,259 competing apps Median installs: 1,803 Avg rating: 4.0 | 18 | 18 | 205 major competitor apps |
| secure payment | 74 | 100 | 40 | 65 11,816 competing apps Median installs: 474 Avg rating: 4.0 | 19 | 19 | 152 major competitor apps |
| annual interest | 71 | 100 | 33 | 50 1,290 competing apps Median installs: 69,402 Avg rating: 4.1 | 19 | 19 | 120 major competitor apps |
| eligibility | 72 | 100 | 36 | 52 1,955 competing apps Median installs: 9,416 Avg rating: 3.9 | 20 | 20 | 176 major competitor apps |
| payment options | 73 | 100 | 36 | 57 4,021 competing apps Median installs: 371 Avg rating: 3.9 | 20 | 20 | 122 major competitor apps |
| applied | 74 | 100 | 42 | 63 8,888 competing apps Median installs: 6,795 Avg rating: 4.4 | 23 | 23 | 420 major competitor apps |
| credit | 71 | 100 | 48 | 73 40,403 competing apps Median installs: 2,582 Avg rating: 4.1 | 23 | 23 | 2,574 major competitor apps |
| payment method | 72 | 100 | 38 | 54 2,309 competing apps Median installs: 3,121 Avg rating: 4.0 | 24 | 24 | 172 major competitor apps |
| financial | 70 | 100 | 47 | 75 49,991 competing apps Median installs: 1,277 Avg rating: 4.1 | 29 | 26 | 1,978 major competitor apps |
App Description
Flexible payments, big savings
Why you’ll love the Affirm app:
• See your purchasing power front and center
• Shop brands with clear, flexible payment options
• Discover deals, 0% APR options, and plans over 12 months
• Set up AutoPay or easily make early or one-time payments
• Request to pay over time with the Affirm Card online or in-store
Take your Affirm Card with you everywhere:
• Get a physical card and use it anywhere Visa is accepted in the U.S.
• No credit impact to apply, and no card or annual fees
• Discover 0% APR options or flexible plans at top brands, in-store and online
• Request a payment plan in the app before or after checkout. Minimum purchase may be required for payment plans. See footer for details.
Purchasing power is an estimate and may include a down payment at checkout. Approval and terms aren’t guaranteed.
The Affirm Card is a Visa® debit card issued by Evolve Bank & Trust (Evolve) or Stride Bank, N.A. (Stride), Members FDIC, pursuant to licenses from Visa U.S.A. Inc. Affirm is not a bank. FDIC insurance will only cover the failure of Evolve and/or Stride. Learn more at https://www.fdic.gov/resources/deposit-insurance/. Pay-over-time plans must be applied for each purchase in the mobile app, are subject to eligibility checks and are provided by affirm.com/lenders. Minimum purchases are required for pay over time plans; the amount is located in the Card tab of the app. For purchases that are not approved for and matched to a payment plan, you authorize Affirm to initiate an ACH debit from your linked bank account within 1-3 days of the purchase. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license 60DBO-111681. For licenses and disclosures, see affirm.com/licenses.
Rates from 0 - 36% APR. For example, an $800 purchase could be split into 12 monthly payments of $77.99 at 30% APR, or 4 interest-free payments of $200 every 2 weeks. Loan options vary, are subject to eligibility, and may depend on whether your loan is applied for before or after your card purchase. There are minimum purchase amounts for loans, a down payment may be required, and may not be available in all states.