Affirm: Buy now, pay over time
ASO Keyword Dashboard
Tracking 113 keywords for Affirm: Buy now, pay over time in Google Play
Affirm: Buy now, pay over time tracks 113 keywords (16 keywords rank; 97 need traction). Key metrics: 6% top-10 coverage, opportunity 69.6, difficulty 49.5, best rank 8.
Flexible payments, big savings
Tracked keywords
113
16 ranked • 97 not ranking yet
Top 10 coverage
6%
Best rank 8 • Latest leader 23
Avg opportunity
69.6
Top keyword: purchases
Avg difficulty
49.5
Lower scores indicate easier wins
Opportunity leaders
- 68.0
purchases
Opportunity: 73.0 • Difficulty: 62.6 • Rank 23
Competitors: 1,674
- 68.0
flexible
Opportunity: 73.0 • Difficulty: 47.9 • Rank 71
Competitors: 1,145
- 68.7
paid
Opportunity: 73.0 • Difficulty: 58.3 • Rank 135
Competitors: 1,246
- 70.6
payments
Opportunity: 72.0 • Difficulty: 49.3 • Rank 17
Competitors: 1,547
- 65.5
take control
Opportunity: 72.0 • Difficulty: 48.1 • Rank 108
Competitors: 868
Unranked opportunities
trust
Opportunity: 72.0 • Difficulty: 48.4 • Competitors: 814
minimum
Opportunity: 72.0 • Difficulty: 47.4 • Competitors: 809
located
Opportunity: 72.0 • Difficulty: 40.7 • Competitors: 324
applied
Opportunity: 72.0 • Difficulty: 45.7 • Competitors: 470
physical
Opportunity: 72.0 • Difficulty: 46.6 • Competitors: 1,139
High competition keywords
free
Total apps: 173,844 • Major competitors: 23,343
Latest rank: — • Difficulty: 64.4
time
Total apps: 170,577 • Major competitors: 19,592
Latest rank: — • Difficulty: 64.6
make
Total apps: 163,352 • Major competitors: 21,922
Latest rank: — • Difficulty: 65.0
every
Total apps: 125,665 • Major competitors: 16,037
Latest rank: — • Difficulty: 62.3
mobile
Total apps: 113,294 • Major competitors: 10,537
Latest rank: — • Difficulty: 60.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| financial | 71 | 100 | 49 | 73 18,632 competing apps Median installs: 30,680 Avg rating: 2.8 | 8 | 8 | 1,790 major competitor apps |
| payments | 72 | 100 | 49 | 71 13,518 competing apps Median installs: 29,563 Avg rating: 2.7 | 17 | 17 | 1,547 major competitor apps |
| payment | 69 | 100 | 53 | 76 29,462 competing apps Median installs: 30,186 Avg rating: 2.5 | 18 | 18 | 3,270 major competitor apps |
| purchases | 73 | 100 | 63 | 68 9,489 competing apps Median installs: 52,777 Avg rating: 3.1 | 23 | 23 | 1,674 major competitor apps |
| required | 70 | 100 | 61 | 75 23,390 competing apps Median installs: 41,967 Avg rating: 2.8 | 29 | 29 | 2,770 major competitor apps |
| purchase | 70 | 100 | 53 | 74 22,639 competing apps Median installs: 37,994 Avg rating: 3.0 | 37 | 37 | 2,741 major competitor apps |
| credit | 71 | 100 | 51 | 73 18,687 competing apps Median installs: 41,601 Avg rating: 3.0 | 40 | 40 | 2,452 major competitor apps |
| request | 71 | 100 | 48 | 72 16,722 competing apps Median installs: 24,376 Avg rating: 2.7 | 54 | 54 | 1,361 major competitor apps |
| pay | 69 | 100 | 54 | 77 30,292 competing apps Median installs: 37,182 Avg rating: 2.9 | 55 | 55 | 3,855 major competitor apps |
| customer | 70 | 100 | 54 | 76 26,928 competing apps Median installs: 29,460 Avg rating: 2.6 | 61 | 61 | 2,733 major competitor apps |
| flexible | 73 | 100 | 48 | 68 9,547 competing apps Median installs: 35,742 Avg rating: 2.8 | 71 | 71 | 1,145 major competitor apps |
| buy | 70 | 100 | 55 | 74 22,874 competing apps Median installs: 51,824 Avg rating: 2.9 | 78 | 78 | 3,553 major competitor apps |
| take control | 72 | 100 | 48 | 65 6,808 competing apps Median installs: 35,272 Avg rating: 2.9 | 108 | 108 | 868 major competitor apps |
| options | 70 | 100 | 56 | 76 26,770 competing apps Median installs: 42,964 Avg rating: 3.0 | 131 | 131 | 3,668 major competitor apps |
| paid | 73 | 100 | 58 | 69 10,550 competing apps Median installs: 44,030 Avg rating: 3.1 | 135 | 135 | 1,246 major competitor apps |
| plans | 72 | 100 | 55 | 67 8,608 competing apps Median installs: 34,132 Avg rating: 3.0 | 152 | 152 | 1,047 major competitor apps |
| free | 64 | 100 | 64 | 90 173,844 competing apps Median installs: 46,597 Avg rating: 3.1 | — | — | 23,343 major competitor apps |
| top | 68 | 100 | 65 | 80 46,866 competing apps Median installs: 46,978 Avg rating: 3.0 | — | — | 7,127 major competitor apps |
| online | 66 | 100 | 61 | 84 80,029 competing apps Median installs: 33,297 Avg rating: 2.8 | — | — | 9,770 major competitor apps |
| card | 69 | 100 | 54 | 78 35,515 competing apps Median installs: 50,336 Avg rating: 3.0 | — | — | 4,766 major competitor apps |
| make | 64 | 100 | 65 | 89 163,352 competing apps Median installs: 42,108 Avg rating: 3.0 | — | — | 21,922 major competitor apps |
| whether | 67 | 100 | 58 | 83 76,585 competing apps Median installs: 31,919 Avg rating: 2.9 | — | — | 8,596 major competitor apps |
| learn | 67 | 100 | 61 | 82 64,313 competing apps Median installs: 33,093 Avg rating: 2.8 | — | — | 6,746 major competitor apps |
| within | 68 | 100 | 56 | 80 45,953 competing apps Median installs: 29,549 Avg rating: 2.8 | — | — | 4,617 major competitor apps |
| include | 71 | 100 | 52 | 72 16,253 competing apps Median installs: 32,717 Avg rating: 2.9 | — | — | 1,542 major competitor apps |
App Description
Flexible payments, big savings
Why you’ll love the Affirm app:
• See your purchasing power front and center
• Shop brands with clear, flexible payment options
• Discover deals, 0% APR options, and plans over 12 months
• Set up AutoPay or easily make early or one-time payments
• Request to pay over time with the Affirm Card online or in-store
Take your Affirm Card with you everywhere:
• Get a physical card and use it anywhere Visa is accepted in the U.S.
• No credit impact to apply, and no card or annual fees
• Discover 0% APR options or flexible plans at top brands, in-store and online
• Request a payment plan in the app before or after checkout. Minimum purchase may be required for payment plans. See footer for details.
Purchasing power is an estimate and may include a down payment at checkout. Approval and terms aren’t guaranteed.
The Affirm Card is a Visa® debit card issued by Evolve Bank & Trust (Evolve) or Stride Bank, N.A. (Stride), Members FDIC, pursuant to licenses from Visa U.S.A. Inc. Affirm is not a bank. FDIC insurance will only cover the failure of Evolve and/or Stride. Learn more at https://www.fdic.gov/resources/deposit-insurance/. Pay-over-time plans must be applied for each purchase in the mobile app, are subject to eligibility checks and are provided by affirm.com/lenders. Minimum purchases are required for pay over time plans; the amount is located in the Card tab of the app. For purchases that are not approved for and matched to a payment plan, you authorize Affirm to initiate an ACH debit from your linked bank account within 1-3 days of the purchase. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license 60DBO-111681. For licenses and disclosures, see affirm.com/licenses.
Rates from 0 - 36% APR. For example, an $800 purchase could be split into 12 monthly payments of $77.99 at 30% APR, or 4 interest-free payments of $200 every 2 weeks. Loan options vary, are subject to eligibility, and may depend on whether your loan is applied for before or after your card purchase. There are minimum purchase amounts for loans, a down payment may be required, and may not be available in all states.