Affirm: Buy now, pay over time

15.3M installs
554.9K ratings
+52.9K weekly installs
trend steady
+266K monthly installs
trend steady
Affirm: Buy now, pay over time icon

ASO Keyword Dashboard

Tracking 113 keywords for Affirm: Buy now, pay over time in Google Play

Developer: Affirm, Inc Category: shopping Rating: 4.83

Affirm: Buy now, pay over time tracks 113 keywords (16 keywords rank; 97 need traction). Key metrics: 6% top-10 coverage, opportunity 70.9, difficulty 44.3, best rank 8.

Flexible payments, big savings

Tracked keywords

113

16  ranked •  97  not ranking yet

Top 10 coverage

6%

Best rank 8 • Latest leader —

Avg opportunity

70.9

Top keyword: minimum

Avg difficulty

44.3

Lower scores indicate easier wins

Opportunity leaders

  • minimum

    Opportunity: 74.0 • Difficulty: 43.8 • Rank —

    Competitors: 856

    64.7
  • applied

    Opportunity: 74.0 • Difficulty: 41.9 • Rank —

    Competitors: 426

    63.0
  • law

    Opportunity: 74.0 • Difficulty: 39.4 • Rank —

    Competitors: 345

    63.1
  • split

    Opportunity: 74.0 • Difficulty: 47.7 • Rank —

    Competitors: 613

    60.7
  • license

    Opportunity: 74.0 • Difficulty: 46.0 • Rank —

    Competitors: 828

    65.7

Unranked opportunities

  • minimum

    Opportunity: 74.0 • Difficulty: 43.8 • Competitors: 856

  • applied

    Opportunity: 74.0 • Difficulty: 41.9 • Competitors: 426

  • law

    Opportunity: 74.0 • Difficulty: 39.4 • Competitors: 345

  • split

    Opportunity: 74.0 • Difficulty: 47.7 • Competitors: 613

  • license

    Opportunity: 74.0 • Difficulty: 46.0 • Competitors: 828

High competition keywords

  • time

    Total apps: 390,164 • Major competitors: 17,979

    Latest rank: — • Difficulty: 57.8

  • make

    Total apps: 329,712 • Major competitors: 20,383

    Latest rank: — • Difficulty: 57.9

  • free

    Total apps: 315,912 • Major competitors: 24,149

    Latest rank: — • Difficulty: 58.8

  • mobile

    Total apps: 280,903 • Major competitors: 11,070

    Latest rank: — • Difficulty: 55.7

  • every

    Total apps: 261,911 • Major competitors: 14,604

    Latest rank: — • Difficulty: 56.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
financial701004775

48,677 competing apps

Median installs: 1,231

Avg rating: 2.4

88

1,942

major competitor apps

payments711004572

32,501 competing apps

Median installs: 1,274

Avg rating: 2.4

1717

1,301

major competitor apps

payment691005078

80,471 competing apps

Median installs: 982

Avg rating: 2.2

1818

3,440

major competitor apps

purchases731005068

17,190 competing apps

Median installs: 3,698

Avg rating: 2.7

2323

1,454

major competitor apps

required711005374

42,091 competing apps

Median installs: 3,986

Avg rating: 2.4

2929

2,448

major competitor apps

purchase701004976

55,122 competing apps

Median installs: 1,301

Avg rating: 2.5

3737

2,846

major competitor apps

credit711004873

39,803 competing apps

Median installs: 2,542

Avg rating: 2.7

4040

2,556

major competitor apps

request701004674

44,263 competing apps

Median installs: 1,131

Avg rating: 2.2

5454

1,463

major competitor apps

pay691005077

70,528 competing apps

Median installs: 1,695

Avg rating: 2.6

5555

4,051

major competitor apps

customer691005078

73,376 competing apps

Median installs: 937

Avg rating: 2.2

6161

2,949

major competitor apps

flexible721004570

25,891 competing apps

Median installs: 1,255

Avg rating: 2.4

7171

1,326

major competitor apps

buy701005074

45,729 competing apps

Median installs: 3,550

Avg rating: 2.5

7878

3,680

major competitor apps

take control731004467

17,047 competing apps

Median installs: 932

Avg rating: 2.3

108108

817

major competitor apps

options701005075

54,292 competing apps

Median installs: 2,381

Avg rating: 2.5

131131

3,303

major competitor apps

paid731005068

18,868 competing apps

Median installs: 3,612

Avg rating: 2.6

135135

1,057

major competitor apps

plans721004769

22,674 competing apps

Median installs: 686

Avg rating: 2.3

152152

878

major competitor apps

free651005988

315,912 competing apps

Median installs: 5,818

Avg rating: 2.7

24,149

major competitor apps

top681005679

88,780 competing apps

Median installs: 3,156

Avg rating: 2.6

6,378

major competitor apps

online661005584

194,407 competing apps

Median installs: 1,509

Avg rating: 2.4

10,176

major competitor apps

card691005077

68,751 competing apps

Median installs: 4,483

Avg rating: 2.7

4,946

major competitor apps

make651005888

329,712 competing apps

Median installs: 2,448

Avg rating: 2.5

20,383

major competitor apps

whether661005384

194,565 competing apps

Median installs: 940

Avg rating: 2.3

7,785

major competitor apps

learn671005582

141,858 competing apps

Median installs: 2,282

Avg rating: 2.5

7,090

major competitor apps

within681005180

103,642 competing apps

Median installs: 1,490

Avg rating: 2.3

4,120

major competitor apps

include711004772

32,211 competing apps

Median installs: 2,556

Avg rating: 2.5

1,421

major competitor apps

113 keywords
1 of 5

App Description

Flexible payments, big savings

Pay over time with Affirm online, in-store, and in the app. Plus, eligible customers can get the Affirm Card™ to use anywhere Visa is accepted in the U.S.

Why you’ll love the Affirm app:
• See your purchasing power front and center
• Shop brands with clear, flexible payment options
• Discover deals, 0% APR options, and plans over 12 months
• Set up AutoPay or easily make early or one-time payments
• Request to pay over time with the Affirm Card online or in-store

Take your Affirm Card with you everywhere:
• Get a physical card and use it anywhere Visa is accepted in the U.S.
• No credit impact to apply, and no card or annual fees
• Discover 0% APR options or flexible plans at top brands, in-store and online
• Request a payment plan in the app before or after checkout. Minimum purchase may be required for payment plans. See footer for details.

Purchasing power is an estimate and may include a down payment at checkout. Approval and terms aren’t guaranteed.

The Affirm Card is a Visa® debit card issued by Evolve Bank & Trust (Evolve) or Stride Bank, N.A. (Stride), Members FDIC, pursuant to licenses from Visa U.S.A. Inc. Affirm is not a bank. FDIC insurance will only cover the failure of Evolve and/or Stride. Learn more at https://www.fdic.gov/resources/deposit-insurance/. Pay-over-time plans must be applied for each purchase in the mobile app, are subject to eligibility checks and are provided by affirm.com/lenders. Minimum purchases are required for pay over time plans; the amount is located in the Card tab of the app. For purchases that are not approved for and matched to a payment plan, you authorize Affirm to initiate an ACH debit from your linked bank account within 1-3 days of the purchase. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license 60DBO-111681. For licenses and disclosures, see affirm.com/licenses.

Rates from 0 - 36% APR. For example, an $800 purchase could be split into 12 monthly payments of $77.99 at 30% APR, or 4 interest-free payments of $200 every 2 weeks. Loan options vary, are subject to eligibility, and may depend on whether your loan is applied for before or after your card purchase. There are minimum purchase amounts for loans, a down payment may be required, and may not be available in all states.