AT&T ActiveArmor®

49.5M installs
85.4K ratings
2.1M monthly active users
$>200K monthly revenue est.
IAP 32% · Ad 68%
Install Trends
Weekly +56.8K
Steady
Monthly +208.9K
Steady
AT&T ActiveArmor® icon

ASO Keyword Dashboard

Tracking 103 keywords for AT&T ActiveArmor® in Google Play

Developer: AT&T Services, Inc. Category: tools Rating: 4.37

AT&T ActiveArmor® tracks 103 keywords (14 keywords rank; 89 need traction). Key metrics: 21% top-10 coverage, opportunity 70.7, difficulty 51.7, best rank 2.

Get the most comprehensive mobile security app to help stop spam and scam.

Tracked keywords

103

14  ranked •  89  not ranking yet

Top 10 coverage

21%

Best rank 2 • Latest leader 8

Avg opportunity

70.7

Top keyword: entirely

Avg difficulty

51.7

Lower scores indicate easier wins

Opportunity leaders

  • entirely

    Opportunity: 74.0 • Difficulty: 38.9 • Rank 8

    Competitors: 277

    60.4
  • unwanted

    Opportunity: 74.0 • Difficulty: 74.0 • Rank 13

    Competitors: 810

    62.0
  • unless

    Opportunity: 74.0 • Difficulty: 44.2 • Rank 22

    Competitors: 482

    62.1
  • protected

    Opportunity: 74.0 • Difficulty: 65.6 • Rank 29

    Competitors: 693

    65.1
  • vpn

    Opportunity: 74.0 • Difficulty: 47.6 • Rank —

    Competitors: 731

    60.5

Unranked opportunities

  • vpn

    Opportunity: 74.0 • Difficulty: 47.6 • Competitors: 731

  • wallet

    Opportunity: 74.0 • Difficulty: 46.0 • Competitors: 756

  • wireless

    Opportunity: 74.0 • Difficulty: 48.3 • Competitors: 465

  • loan

    Opportunity: 74.0 • Difficulty: 45.5 • Competitors: 963

  • detect

    Opportunity: 74.0 • Difficulty: 49.0 • Competitors: 898

High competition keywords

  • access

    Total apps: 339,034 • Major competitors: 11,566

    Latest rank: — • Difficulty: 59.5

  • download

    Total apps: 335,284 • Major competitors: 15,864

    Latest rank: — • Difficulty: 56.8

  • free

    Total apps: 322,124 • Major competitors: 22,311

    Latest rank: — • Difficulty: 60.0

  • help

    Total apps: 282,184 • Major competitors: 14,390

    Latest rank: — • Difficulty: 59.7

  • mobile

    Total apps: 280,780 • Major competitors: 10,258

    Latest rank: — • Difficulty: 56.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
armor721004452

1,715 competing apps

Median installs: 37,162

Avg rating: 2.8

22

257

major competitor apps

attempt731003858

4,651 competing apps

Median installs: 825

Avg rating: 1.9

64

152

major competitor apps

entirely741003960

6,207 competing apps

Median installs: 2,885

Avg rating: 2.2

88

277

major competitor apps

unwanted741007462

7,803 competing apps

Median installs: 6,020

Avg rating: 2.3

1311

810

major competitor apps

active711004972

32,577 competing apps

Median installs: 1,482

Avg rating: 2.0

1511

1,392

major competitor apps

spam721007152

1,886 competing apps

Median installs: 17,998

Avg rating: 2.5

1313

284

major competitor apps

blocking731004356

3,512 competing apps

Median installs: 6,688

Avg rating: 2.3

1717

325

major competitor apps

unless741004462

7,887 competing apps

Median installs: 4,182

Avg rating: 2.4

2217

482

major competitor apps

term731004469

20,285 competing apps

Median installs: 1,946

Avg rating: 2.0

2626

855

major competitor apps

renews721003753

2,120 competing apps

Median installs: 4,856

Avg rating: 2.5

2727

143

major competitor apps

protected741006665

12,174 competing apps

Median installs: 2,237

Avg rating: 2.1

2929

693

major competitor apps

fraud721003853

2,020 competing apps

Median installs: 3,976

Avg rating: 2.2

3535

168

major competitor apps

fi721005169

21,301 competing apps

Median installs: 4,621

Avg rating: 2.2

8986

1,704

major competitor apps

mo711003647

888 competing apps

Median installs: 1,935

Avg rating: 2.2

133133

75

major competitor apps

free651006088

322,124 competing apps

Median installs: 4,281

Avg rating: 2.3

22,311

major competitor apps

download651005788

335,284 competing apps

Median installs: 1,668

Avg rating: 2.0

15,864

major competitor apps

play661006285

206,957 competing apps

Median installs: 6,219

Avg rating: 2.3

18,542

major competitor apps

social media711004973

38,334 competing apps

Median installs: 2,354

Avg rating: 2.0

2,054

major competitor apps

shopping701004974

44,903 competing apps

Median installs: 1,111

Avg rating: 1.9

2,222

major competitor apps

security701005675

52,579 competing apps

Median installs: 1,700

Avg rating: 2.0

2,747

major competitor apps

vpn741004861

6,313 competing apps

Median installs: 35,396

Avg rating: 2.6

731

major competitor apps

subscription721005370

24,861 competing apps

Median installs: 4,468

Avg rating: 2.3

1,673

major competitor apps

device681006380

107,977 competing apps

Median installs: 2,606

Avg rating: 2.1

6,166

major competitor apps

phone671006283

152,368 competing apps

Median installs: 2,627

Avg rating: 2.1

8,547

major competitor apps

scan711005672

34,425 competing apps

Median installs: 1,814

Avg rating: 2.0

2,194

major competitor apps

103 keywords
1 of 5

App Description

Get the most comprehensive mobile security app to help stop spam and scam.

AT&T ActiveArmor mobile security helps keep your phone and personal data safe from cyber threats. Whether it is a spam call, a suspicious text, a malicious link, or an attempt to access or steal your personal data when you are using public Wi-Fi®, AT&T ActiveArmor is 24/7 security you can count on.


AT&T ActiveArmor mobile security (FREE) service includes: * 

• Auto Fraud & Spam Call Blocking 
• Call Routing Settings 
• My Block List 
• My Contacts 
• Device Scan
• Device Security Alerts 
• Data Breach Alerts 

The following free AT&T ActiveArmor mobile security features are only available to AT&T wireless customers: Call Routing Settings, My Block List, Auto Fraud Risk Call Blocking, Spam Call Blocking, My Contacts, and Caller ID.

AT&T ActiveArmor Advanced mobile security service (In-app $7/mo. purchase) includes all features of the FREE AT&T ActiveArmor mobile security service, plus these additional benefits:**

• Caller ID 
• Reverse Number Lookup 
• Device Theft Alerts
• Privacy Advisor
• $1M Identity Theft Insurance 
• Financial Monitoring 
• Payday Loan Monitoring 
• Public Wi-Fi Protection (VPN & Wi-Fi Alerts) 
• Safe Browsing 
• Safe Shopping/Banking 
• Identity Monitoring 
• Social media ID Protection 
• Lost Wallet Recovery 
• ID Restoration 
• Password Manager 

 This app uses Accessibility services and respective permissions after active consent is given from the end user.   This optional functionality is only used for the Safe Shopping & Banking feature.

*Requires compatible device/service and download of ActiveArmor app. Other terms and restr’s apply. May not detect all threats and may inadvertently block wanted calls. Visit att.com/activearmorapp for details. Data charges may apply. Some features may not work while roaming internationally.

**Advanced Mobile Security
Subscribers pay $7/mo. Auto-billed every month through your Google Play account unless canceled.

Your subscription automatically renews and your account will be charged $7 unless auto-renew is turned off at least 1 day (24 hours) before the end of the current billing (subscription) period or next payment. 

To manage your AT&T Active Armor Mobile Security (“Active”) subscription, go to Google Account and Manage Subscriptions and Payments.

Once your Advanced subscription is canceled, you will be downgraded and continue to have access to the free ActiveArmor mobile security service/app.  

• To remove the service entirely after your Google subscription ends, you must cancel in Settings menu of the ActiveArmor App or via myATT using the Add-on menu.  

• Payments are non-refundable, except as required by law.  
• For details, visit  https://www.att.com/support/article/wireless/KM1252909/



Visit www.att.com/activearmor for details.

Visit https://www.att.com/legal/terms.activeArmorMobileSecurity.html for the full AT&T ActiveArmor mobile security Terms of Service.