Microsoft Authenticator

194.4M installs
2.6M ratings
9.3M monthly active users
Revenue not available
Install Trends
Weekly +532.3K
Steady
Monthly +2.4M
Steady
Microsoft Authenticator icon

ASO Keyword Dashboard

Tracking 182 keywords for Microsoft Authenticator in Google Play

Developer: Microsoft Corporation Category: business Rating: 4.71

Microsoft Authenticator tracks 182 keywords (59 keywords rank; 123 need traction). Key metrics: 39% top-10 coverage, opportunity 70.7, difficulty 45.3, best rank 2.

No more passwords, easier sign-in, and greater protection for your accounts.

Tracked keywords

182

59  ranked •  123  not ranking yet

Top 10 coverage

39%

Best rank 2 • Latest leader 20

Avg opportunity

70.7

Top keyword: easiest way

Avg difficulty

45.3

Lower scores indicate easier wins

Opportunity leaders

  • easiest way

    Opportunity: 75.0 • Difficulty: 40.1 • Rank 20

    Competitors: 419

    63.6
  • logging

    Opportunity: 75.0 • Difficulty: 40.0 • Rank —

    Competitors: 470

    63.5
  • authentication

    Opportunity: 74.0 • Difficulty: 51.3 • Rank 2

    Competitors: 469

    62.5
  • verification

    Opportunity: 74.0 • Difficulty: 51.1 • Rank 3

    Competitors: 533

    62.8
  • authorized

    Opportunity: 74.0 • Difficulty: 39.8 • Rank 4

    Competitors: 334

    63.2

Unranked opportunities

  • logging

    Opportunity: 75.0 • Difficulty: 40.0 • Competitors: 470

  • accessing

    Opportunity: 74.0 • Difficulty: 39.8 • Competitors: 380

  • qr codes

    Opportunity: 74.0 • Difficulty: 55.9 • Competitors: 289

  • pin

    Opportunity: 74.0 • Difficulty: 48.6 • Competitors: 974

  • asked

    Opportunity: 74.0 • Difficulty: 39.5 • Competitors: 375

High competition keywords

  • time

    Total apps: 382,929 • Major competitors: 17,710

    Latest rank: — • Difficulty: 57.6

  • access

    Total apps: 341,442 • Major competitors: 12,594

    Latest rank: — • Difficulty: 58.5

  • like

    Total apps: 291,070 • Major competitors: 22,616

    Latest rank: — • Difficulty: 60.6

  • help

    Total apps: 284,047 • Major competitors: 15,704

    Latest rank: — • Difficulty: 58.5

  • information

    Total apps: 268,937 • Major competitors: 8,236

    Latest rank: — • Difficulty: 54.8

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
factor authentication721003351

1,508 competing apps

Median installs: 4,256

Avg rating: 3.8

22

88

major competitor apps

authentication741005163

8,447 competing apps

Median installs: 2,572

Avg rating: 3.7

22

469

major competitor apps

authorization731003555

2,776 competing apps

Median installs: 3,428

Avg rating: 3.9

22

148

major competitor apps

authentic721004670

24,863 competing apps

Median installs: 1,636

Avg rating: 4.1

22

1,354

major competitor apps

verification741005163

8,781 competing apps

Median installs: 2,512

Avg rating: 3.8

33

533

major competitor apps

authority731003858

4,667 competing apps

Median installs: 6,264

Avg rating: 4.0

33

298

major competitor apps

corporation721003654

2,462 competing apps

Median installs: 5,463

Avg rating: 3.9

44

184

major competitor apps

authorized741004063

9,335 competing apps

Median installs: 1,184

Avg rating: 3.9

44

334

major competitor apps

authenticity731004156

3,492 competing apps

Median installs: 881

Avg rating: 3.9

44

151

major competitor apps

requiring741004360

5,903 competing apps

Median installs: 1,800

Avg rating: 3.9

44

259

major competitor apps

convenient access721003355

2,737 competing apps

Median installs: 1,990

Avg rating: 4.0

44

79

major competitor apps

extra layer721003654

2,340 competing apps

Median installs: 3,984

Avg rating: 4.0

44

184

major competitor apps

administrator731003756

3,420 competing apps

Median installs: 2,032

Avg rating: 3.7

55

148

major competitor apps

otp721003653

2,049 competing apps

Median installs: 3,964

Avg rating: 3.8

76

147

major competitor apps

microsoft731007355

2,823 competing apps

Median installs: 3,532

Avg rating: 4.0

77

239

major competitor apps

additional701005374

47,357 competing apps

Median installs: 3,731

Avg rating: 4.0

97

2,859

major competitor apps

time notifications731003659

4,798 competing apps

Median installs: 546

Avg rating: 4.0

77

87

major competitor apps

secure login721003151

1,508 competing apps

Median installs: 336

Avg rating: 3.9

77

38

major competitor apps

administrators731003558

4,142 competing apps

Median installs: 345

Avg rating: 3.7

88

28

major competitor apps

methods securely711002949

1,122 competing apps

Median installs: 154

Avg rating: 3.9

88

0

major competitor apps

log711004773

41,027 competing apps

Median installs: 1,253

Avg rating: 3.9

88

1,933

major competitor apps

june721003853

2,073 competing apps

Median installs: 2,178

Avg rating: 4.1

99

81

major competitor apps

step691005178

84,995 competing apps

Median installs: 1,486

Avg rating: 4.0

1010

4,186

major competitor apps

allowing users731003658

4,427 competing apps

Median installs: 831

Avg rating: 3.9

1111

109

major competitor apps

non741004259

5,445 competing apps

Median installs: 3,937

Avg rating: 4.1

1111

456

major competitor apps

182 keywords
1 of 8

App Description

No more passwords, easier sign-in, and greater protection for your accounts.

Use Microsoft Authenticator for easy, secure sign-ins for all your online accounts using multi-factor authentication, passwordless, or password. You also have additional account management options for your Microsoft personal, work or school accounts.

Getting started with multi-factor authentication
Multi factor authentication (MFA) or two factor authentication (2FA) provides a second layer of security. When logging in with multi-factor authentication, you’ll enter your password, and then you’ll be asked for an additional way to prove it’s really you. Either approve the notification sent to the Microsoft Authenticator, or enter the one-time password (OTP) generated by the app. The one-time passwords (OTP codes) have a 30 second timer counting down. This timer is so you never have to use the same time-based one-time password (TOTP) twice and you don’t have to remember the number. The one-time password (OTP) doesn’t require you to be connected to a network, and it won’t drain your battery. You can add multiple accounts to your app, including non-Microsoft accounts like Facebook, Amazon, Dropbox, Google, LinkedIn, GitHub, and more.

Getting started with passwordless
Use your phone, not your password, to log into your Microsoft account. Just enter your username, then approve the notification sent to your phone. Your fingerprint, face ID, or PIN will provide a second layer of security in this two-step verification process. After you’ve signed in with two factor authentication (2FA), you’ll have access to all your Microsoft products and services, such as Outlook, OneDrive, Office, and more.

Microsoft personal, work or school accounts
Sometimes your work or school might ask you to install the Microsoft Authenticator when accessing certain files, emails, or apps. You will need to register your device to your organization through the app and add your work or school account. Microsoft Authenticator also supports cert-based authentication by issuing a certificate on your device. This will let your organization know that the sign-in request is coming from a trusted device and help you seamlessly and securely access additional Microsoft apps and services without needing to log into each. Because Microsoft Authenticator supports single sign-on, once you have proven your identity once, you will not need to log in again to other Microsoft apps on your device.

Optional Access permissions:
Microsoft Authenticator includes the following optional access permissions. All these require user consent. If you choose to not grant these optional access permissions, you can still use Microsoft Authenticator for other services that do not require such permission. For more information see https://aka.ms/authappfaq
Accessibility Service: Used to optionally support features on more apps and sites.
Location: Sometimes your organization wants to know your location before allowing you to access certain resources. The app will request this permission only if your organization has a policy requiring location.
Camera: Used to scan QR codes when you add a work, school, or non-Microsoft account.
Read the contents of your storage: This permission is only used when you report a technical problem through the app settings. Some information from your storage is collected to diagnose the issue.