Microsoft Authenticator
ASO Keyword Dashboard
Tracking 165 keywords for Microsoft Authenticator in Google Play
Microsoft Authenticator tracks 165 keywords (55 keywords rank; 110 need traction). Key metrics: 15% top-10 coverage, opportunity 70.6, difficulty 47.9, best rank 2.
No more passwords, easier sign-in, and greater protection for your accounts.
Tracked keywords
165
55 ranked • 110 not ranking yet
Top 10 coverage
15%
Best rank 2 • Latest leader 77
Avg opportunity
70.6
Top keyword: multi
Avg difficulty
47.9
Lower scores indicate easier wins
Opportunity leaders
- 65.2
multi
Opportunity: 74.0 • Difficulty: 44.4 • Rank 77
Competitors: 1,115
- 63.6
accessing
Opportunity: 74.0 • Difficulty: 39.9 • Rank —
Competitors: 383
- 60.7
qr codes
Opportunity: 74.0 • Difficulty: 55.6 • Rank —
Competitors: 292
- 64.0
pin
Opportunity: 74.0 • Difficulty: 48.8 • Rank —
Competitors: 954
- 62.9
asked
Opportunity: 74.0 • Difficulty: 39.6 • Rank —
Competitors: 382
Unranked opportunities
accessing
Opportunity: 74.0 • Difficulty: 39.9 • Competitors: 383
qr codes
Opportunity: 74.0 • Difficulty: 55.6 • Competitors: 292
pin
Opportunity: 74.0 • Difficulty: 48.8 • Competitors: 954
asked
Opportunity: 74.0 • Difficulty: 39.6 • Competitors: 382
logging
Opportunity: 74.0 • Difficulty: 40.0 • Competitors: 465
High competition keywords
time
Total apps: 390,164 • Major competitors: 17,979
Latest rank: — • Difficulty: 57.8
access
Total apps: 334,940 • Major competitors: 12,402
Latest rank: 112 • Difficulty: 58.6
easy
Total apps: 330,326 • Major competitors: 16,334
Latest rank: 35 • Difficulty: 56.5
like
Total apps: 286,956 • Major competitors: 22,420
Latest rank: — • Difficulty: 60.7
help
Total apps: 278,529 • Major competitors: 15,513
Latest rank: — • Difficulty: 58.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| require | 72 | 100 | 50 | 70 25,323 competing apps Median installs: 3,498 Avg rating: 2.5 | 2 | 2 | 1,428 major competitor apps |
| two | 70 | 100 | 49 | 76 58,344 competing apps Median installs: 3,436 Avg rating: 2.5 | 4 | 4 | 3,293 major competitor apps |
| requires | 71 | 100 | 48 | 72 30,897 competing apps Median installs: 2,475 Avg rating: 2.5 | 4 | 4 | 1,545 major competitor apps |
| required | 71 | 100 | 53 | 74 42,091 competing apps Median installs: 3,986 Avg rating: 2.4 | 7 | 7 | 2,448 major competitor apps |
| certain | 73 | 100 | 51 | 68 18,363 competing apps Median installs: 4,840 Avg rating: 2.8 | 7 | 7 | 1,261 major competitor apps |
| password | 73 | 100 | 52 | 68 17,310 competing apps Median installs: 3,690 Avg rating: 2.6 | 84 | 8 | 1,349 major competitor apps |
| password | 73 | 100 | 52 | 68 17,310 competing apps Median installs: 3,690 Avg rating: 2.6 | 8 | 8 | 1,349 major competitor apps |
| include | 71 | 100 | 47 | 72 32,211 competing apps Median installs: 2,556 Avg rating: 2.5 | 10 | 8 | 1,421 major competitor apps |
| additional | 70 | 100 | 52 | 74 46,583 competing apps Median installs: 3,765 Avg rating: 2.5 | 10 | 9 | 2,827 major competitor apps |
| step | 69 | 100 | 51 | 78 82,235 competing apps Median installs: 1,396 Avg rating: 2.4 | 11 | 10 | 4,078 major competitor apps |
| includes | 69 | 100 | 49 | 77 66,951 competing apps Median installs: 2,469 Avg rating: 2.5 | 13 | 13 | 2,826 major competitor apps |
| never miss | 72 | 100 | 46 | 71 27,581 competing apps Median installs: 664 Avg rating: 2.2 | 17 | 17 | 1,021 major competitor apps |
| easier | 70 | 100 | 53 | 76 55,322 competing apps Median installs: 1,595 Avg rating: 2.4 | 24 | 17 | 2,347 major competitor apps |
| based | 67 | 100 | 55 | 83 153,734 competing apps Median installs: 1,398 Avg rating: 2.4 | 25 | 21 | 5,937 major competitor apps |
| direct | 71 | 100 | 48 | 73 38,097 competing apps Median installs: 1,244 Avg rating: 2.2 | 21 | 21 | 1,454 major competitor apps |
| tools | 69 | 100 | 52 | 77 69,019 competing apps Median installs: 1,338 Avg rating: 2.6 | 30 | 27 | 3,522 major competitor apps |
| easy | 65 | 100 | 56 | 88 330,326 competing apps Median installs: 2,419 Avg rating: 2.4 | 35 | 30 | 16,334 major competitor apps |
| request | 70 | 100 | 46 | 74 44,263 competing apps Median installs: 1,131 Avg rating: 2.2 | 30 | 30 | 1,463 major competitor apps |
| details | 69 | 100 | 50 | 77 67,145 competing apps Median installs: 1,188 Avg rating: 2.2 | 39 | 30 | 2,479 major competitor apps |
| using | 66 | 100 | 57 | 85 223,871 competing apps Median installs: 2,829 Avg rating: 2.4 | 38 | 32 | 12,270 major competitor apps |
| login | 72 | 100 | 45 | 71 27,883 competing apps Median installs: 1,669 Avg rating: 2.4 | 34 | 34 | 1,226 major competitor apps |
| ones | 72 | 100 | 45 | 69 20,859 competing apps Median installs: 4,070 Avg rating: 2.5 | 35 | 35 | 1,332 major competitor apps |
| office | 72 | 100 | 48 | 70 23,834 competing apps Median installs: 1,468 Avg rating: 2.3 | 35 | 35 | 1,069 major competitor apps |
| policy | 73 | 100 | 50 | 69 20,443 competing apps Median installs: 5,507 Avg rating: 2.7 | 38 | 38 | 1,553 major competitor apps |
| account settings | 72 | 100 | 38 | 54 2,360 competing apps Median installs: 8,008 Avg rating: 3.0 | 40 | 39 | 186 major competitor apps |
App Description
No more passwords, easier sign-in, and greater protection for your accounts.
Getting started with multi-factor authentication
Multi factor authentication (MFA) or two factor authentication (2FA) provides a second layer of security. When logging in with multi-factor authentication, you’ll enter your password, and then you’ll be asked for an additional way to prove it’s really you. Either approve the notification sent to the Microsoft Authenticator, or enter the one-time password (OTP) generated by the app. The one-time passwords (OTP codes) have a 30 second timer counting down. This timer is so you never have to use the same time-based one-time password (TOTP) twice and you don’t have to remember the number. The one-time password (OTP) doesn’t require you to be connected to a network, and it won’t drain your battery. You can add multiple accounts to your app, including non-Microsoft accounts like Facebook, Amazon, Dropbox, Google, LinkedIn, GitHub, and more.
Getting started with passwordless
Use your phone, not your password, to log into your Microsoft account. Just enter your username, then approve the notification sent to your phone. Your fingerprint, face ID, or PIN will provide a second layer of security in this two-step verification process. After you’ve signed in with two factor authentication (2FA), you’ll have access to all your Microsoft products and services, such as Outlook, OneDrive, Office, and more.
Microsoft personal, work or school accounts
Sometimes your work or school might ask you to install the Microsoft Authenticator when accessing certain files, emails, or apps. You will need to register your device to your organization through the app and add your work or school account. Microsoft Authenticator also supports cert-based authentication by issuing a certificate on your device. This will let your organization know that the sign-in request is coming from a trusted device and help you seamlessly and securely access additional Microsoft apps and services without needing to log into each. Because Microsoft Authenticator supports single sign-on, once you have proven your identity once, you will not need to log in again to other Microsoft apps on your device.
Optional Access permissions:
Microsoft Authenticator includes the following optional access permissions. All these require user consent. If you choose to not grant these optional access permissions, you can still use Microsoft Authenticator for other services that do not require such permission. For more information see https://aka.ms/authappfaq
Accessibility Service: Used to optionally support features on more apps and sites.
Location: Sometimes your organization wants to know your location before allowing you to access certain resources. The app will request this permission only if your organization has a policy requiring location.
Camera: Used to scan QR codes when you add a work, school, or non-Microsoft account.
Read the contents of your storage: This permission is only used when you report a technical problem through the app settings. Some information from your storage is collected to diagnose the issue.
