Microsoft Authenticator

186M installs
2.4M ratings
+364.4K weekly installs
trend steady
+3M monthly installs
trend steady
Microsoft Authenticator icon

ASO Keyword Dashboard

Tracking 165 keywords for Microsoft Authenticator in Google Play

Developer: Microsoft Corporation Category: business Rating: 4.65

Microsoft Authenticator tracks 165 keywords (55 keywords rank; 110 need traction). Key metrics: 15% top-10 coverage, opportunity 69.5, difficulty 53.8, best rank 2.

No more passwords, easier sign-in, and greater protection for your accounts.

Tracked keywords

165

55  ranked •  110  not ranking yet

Top 10 coverage

15%

Best rank 2 • Latest leader 7

Avg opportunity

69.5

Top keyword: certain

Avg difficulty

53.8

Lower scores indicate easier wins

Opportunity leaders

  • certain

    Opportunity: 73.0 • Difficulty: 59.6 • Rank 7

    Competitors: 1,225

    68.3
  • never miss

    Opportunity: 73.0 • Difficulty: 51.3 • Rank 17

    Competitors: 1,121

    68.1
  • office

    Opportunity: 73.0 • Difficulty: 54.5 • Rank 35

    Competitors: 999

    68.1
  • id

    Opportunity: 73.0 • Difficulty: 52.9 • Rank 47

    Competitors: 1,271

    67.6
  • collected

    Opportunity: 73.0 • Difficulty: 46.7 • Rank —

    Competitors: 688

    68.1

Unranked opportunities

  • collected

    Opportunity: 73.0 • Difficulty: 46.7 • Competitors: 688

  • problem

    Opportunity: 73.0 • Difficulty: 46.5 • Competitors: 879

  • started

    Opportunity: 73.0 • Difficulty: 49.8 • Competitors: 1,064

  • remember

    Opportunity: 73.0 • Difficulty: 56.2 • Competitors: 1,228

  • protection

    Opportunity: 73.0 • Difficulty: 63.7 • Competitors: 1,237

High competition keywords

  • time

    Total apps: 170,577 • Major competitors: 19,592

    Latest rank: — • Difficulty: 64.6

  • easy

    Total apps: 161,730 • Major competitors: 17,537

    Latest rank: 35 • Difficulty: 61.7

  • like

    Total apps: 150,415 • Major competitors: 21,531

    Latest rank: — • Difficulty: 68.5

  • access

    Total apps: 126,428 • Major competitors: 11,667

    Latest rank: 112 • Difficulty: 66.6

  • help

    Total apps: 123,065 • Major competitors: 14,840

    Latest rank: — • Difficulty: 66.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
require721005871

13,548 competing apps

Median installs: 36,082

Avg rating: 2.9

22

1,571

major competitor apps

two691005377

30,958 competing apps

Median installs: 35,508

Avg rating: 2.9

44

3,566

major competitor apps

requires711005472

15,340 competing apps

Median installs: 33,836

Avg rating: 2.9

44

1,687

major competitor apps

required701006175

23,390 competing apps

Median installs: 41,967

Avg rating: 2.8

77

2,770

major competitor apps

certain731006068

9,942 competing apps

Median installs: 39,066

Avg rating: 3.1

77

1,225

major competitor apps

password721005867

8,805 competing apps

Median installs: 48,528

Avg rating: 2.9

848

1,291

major competitor apps

password721005867

8,805 competing apps

Median installs: 48,528

Avg rating: 2.9

88

1,291

major competitor apps

include711005272

16,253 competing apps

Median installs: 32,717

Avg rating: 2.9

108

1,542

major competitor apps

additional701005875

23,511 competing apps

Median installs: 35,684

Avg rating: 3.0

109

2,698

major competitor apps

step691005577

31,345 competing apps

Median installs: 35,708

Avg rating: 2.9

1110

3,571

major competitor apps

includes691005477

33,489 competing apps

Median installs: 30,818

Avg rating: 2.9

1313

3,100

major competitor apps

never miss731005168

9,680 competing apps

Median installs: 30,040

Avg rating: 2.9

1717

1,121

major competitor apps

easier701006275

25,194 competing apps

Median installs: 31,651

Avg rating: 2.8

2417

2,581

major competitor apps

based671006382

67,175 competing apps

Median installs: 30,073

Avg rating: 2.9

2521

6,592

major competitor apps

direct721005471

14,628 competing apps

Median installs: 25,592

Avg rating: 2.7

2121

1,355

major competitor apps

tools691006276

29,774 competing apps

Median installs: 35,852

Avg rating: 3.1

3027

3,872

major competitor apps

easy641006289

161,730 competing apps

Median installs: 33,636

Avg rating: 2.8

3530

17,537

major competitor apps

request711004872

16,722 competing apps

Median installs: 24,376

Avg rating: 2.7

3030

1,361

major competitor apps

details701005576

28,179 competing apps

Median installs: 29,141

Avg rating: 2.7

3930

2,785

major competitor apps

using651006486

114,758 competing apps

Median installs: 37,480

Avg rating: 2.8

3832

13,323

major competitor apps

login721004769

11,591 competing apps

Median installs: 26,620

Avg rating: 2.8

3434

1,172

major competitor apps

ones721004969

11,531 competing apps

Median installs: 40,128

Avg rating: 2.9

3535

1,447

major competitor apps

office731005468

9,664 competing apps

Median installs: 26,342

Avg rating: 2.7

3535

999

major competitor apps

policy721005669

10,620 competing apps

Median installs: 46,834

Avg rating: 3.0

3838

1,384

major competitor apps

account settings701004256

1,896 competing apps

Median installs: 30,694

Avg rating: 3.4

4039

212

major competitor apps

165 keywords
1 of 7

App Description

No more passwords, easier sign-in, and greater protection for your accounts.

Use Microsoft Authenticator for easy, secure sign-ins for all your online accounts using multi-factor authentication, passwordless, or password. You also have additional account management options for your Microsoft personal, work or school accounts.

Getting started with multi-factor authentication
Multi factor authentication (MFA) or two factor authentication (2FA) provides a second layer of security. When logging in with multi-factor authentication, you’ll enter your password, and then you’ll be asked for an additional way to prove it’s really you. Either approve the notification sent to the Microsoft Authenticator, or enter the one-time password (OTP) generated by the app. The one-time passwords (OTP codes) have a 30 second timer counting down. This timer is so you never have to use the same time-based one-time password (TOTP) twice and you don’t have to remember the number. The one-time password (OTP) doesn’t require you to be connected to a network, and it won’t drain your battery. You can add multiple accounts to your app, including non-Microsoft accounts like Facebook, Amazon, Dropbox, Google, LinkedIn, GitHub, and more.

Getting started with passwordless
Use your phone, not your password, to log into your Microsoft account. Just enter your username, then approve the notification sent to your phone. Your fingerprint, face ID, or PIN will provide a second layer of security in this two-step verification process. After you’ve signed in with two factor authentication (2FA), you’ll have access to all your Microsoft products and services, such as Outlook, OneDrive, Office, and more.

Microsoft personal, work or school accounts
Sometimes your work or school might ask you to install the Microsoft Authenticator when accessing certain files, emails, or apps. You will need to register your device to your organization through the app and add your work or school account. Microsoft Authenticator also supports cert-based authentication by issuing a certificate on your device. This will let your organization know that the sign-in request is coming from a trusted device and help you seamlessly and securely access additional Microsoft apps and services without needing to log into each. Because Microsoft Authenticator supports single sign-on, once you have proven your identity once, you will not need to log in again to other Microsoft apps on your device.

Optional Access permissions:
Microsoft Authenticator includes the following optional access permissions. All these require user consent. If you choose to not grant these optional access permissions, you can still use Microsoft Authenticator for other services that do not require such permission. For more information see https://aka.ms/authappfaq
Accessibility Service: Used to optionally support features on more apps and sites.
Location: Sometimes your organization wants to know your location before allowing you to access certain resources. The app will request this permission only if your organization has a policy requiring location.
Camera: Used to scan QR codes when you add a work, school, or non-Microsoft account.
Read the contents of your storage: This permission is only used when you report a technical problem through the app settings. Some information from your storage is collected to diagnose the issue.