Microsoft Authenticator
ASO Keyword Dashboard
Tracking 165 keywords for Microsoft Authenticator in Google Play
Microsoft Authenticator tracks 165 keywords (55 keywords rank; 110 need traction). Key metrics: 15% top-10 coverage, opportunity 69.5, difficulty 53.8, best rank 2.
No more passwords, easier sign-in, and greater protection for your accounts.
Tracked keywords
165
55 ranked • 110 not ranking yet
Top 10 coverage
15%
Best rank 2 • Latest leader 7
Avg opportunity
69.5
Top keyword: certain
Avg difficulty
53.8
Lower scores indicate easier wins
Opportunity leaders
- 68.3
certain
Opportunity: 73.0 • Difficulty: 59.6 • Rank 7
Competitors: 1,225
- 68.1
never miss
Opportunity: 73.0 • Difficulty: 51.3 • Rank 17
Competitors: 1,121
- 68.1
office
Opportunity: 73.0 • Difficulty: 54.5 • Rank 35
Competitors: 999
- 67.6
id
Opportunity: 73.0 • Difficulty: 52.9 • Rank 47
Competitors: 1,271
- 68.1
collected
Opportunity: 73.0 • Difficulty: 46.7 • Rank —
Competitors: 688
Unranked opportunities
collected
Opportunity: 73.0 • Difficulty: 46.7 • Competitors: 688
problem
Opportunity: 73.0 • Difficulty: 46.5 • Competitors: 879
started
Opportunity: 73.0 • Difficulty: 49.8 • Competitors: 1,064
remember
Opportunity: 73.0 • Difficulty: 56.2 • Competitors: 1,228
protection
Opportunity: 73.0 • Difficulty: 63.7 • Competitors: 1,237
High competition keywords
time
Total apps: 170,577 • Major competitors: 19,592
Latest rank: — • Difficulty: 64.6
easy
Total apps: 161,730 • Major competitors: 17,537
Latest rank: 35 • Difficulty: 61.7
like
Total apps: 150,415 • Major competitors: 21,531
Latest rank: — • Difficulty: 68.5
access
Total apps: 126,428 • Major competitors: 11,667
Latest rank: 112 • Difficulty: 66.6
help
Total apps: 123,065 • Major competitors: 14,840
Latest rank: — • Difficulty: 66.0
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| require | 72 | 100 | 58 | 71 13,548 competing apps Median installs: 36,082 Avg rating: 2.9 | 2 | 2 | 1,571 major competitor apps |
| two | 69 | 100 | 53 | 77 30,958 competing apps Median installs: 35,508 Avg rating: 2.9 | 4 | 4 | 3,566 major competitor apps |
| requires | 71 | 100 | 54 | 72 15,340 competing apps Median installs: 33,836 Avg rating: 2.9 | 4 | 4 | 1,687 major competitor apps |
| required | 70 | 100 | 61 | 75 23,390 competing apps Median installs: 41,967 Avg rating: 2.8 | 7 | 7 | 2,770 major competitor apps |
| certain | 73 | 100 | 60 | 68 9,942 competing apps Median installs: 39,066 Avg rating: 3.1 | 7 | 7 | 1,225 major competitor apps |
| password | 72 | 100 | 58 | 67 8,805 competing apps Median installs: 48,528 Avg rating: 2.9 | 84 | 8 | 1,291 major competitor apps |
| password | 72 | 100 | 58 | 67 8,805 competing apps Median installs: 48,528 Avg rating: 2.9 | 8 | 8 | 1,291 major competitor apps |
| include | 71 | 100 | 52 | 72 16,253 competing apps Median installs: 32,717 Avg rating: 2.9 | 10 | 8 | 1,542 major competitor apps |
| additional | 70 | 100 | 58 | 75 23,511 competing apps Median installs: 35,684 Avg rating: 3.0 | 10 | 9 | 2,698 major competitor apps |
| step | 69 | 100 | 55 | 77 31,345 competing apps Median installs: 35,708 Avg rating: 2.9 | 11 | 10 | 3,571 major competitor apps |
| includes | 69 | 100 | 54 | 77 33,489 competing apps Median installs: 30,818 Avg rating: 2.9 | 13 | 13 | 3,100 major competitor apps |
| never miss | 73 | 100 | 51 | 68 9,680 competing apps Median installs: 30,040 Avg rating: 2.9 | 17 | 17 | 1,121 major competitor apps |
| easier | 70 | 100 | 62 | 75 25,194 competing apps Median installs: 31,651 Avg rating: 2.8 | 24 | 17 | 2,581 major competitor apps |
| based | 67 | 100 | 63 | 82 67,175 competing apps Median installs: 30,073 Avg rating: 2.9 | 25 | 21 | 6,592 major competitor apps |
| direct | 72 | 100 | 54 | 71 14,628 competing apps Median installs: 25,592 Avg rating: 2.7 | 21 | 21 | 1,355 major competitor apps |
| tools | 69 | 100 | 62 | 76 29,774 competing apps Median installs: 35,852 Avg rating: 3.1 | 30 | 27 | 3,872 major competitor apps |
| easy | 64 | 100 | 62 | 89 161,730 competing apps Median installs: 33,636 Avg rating: 2.8 | 35 | 30 | 17,537 major competitor apps |
| request | 71 | 100 | 48 | 72 16,722 competing apps Median installs: 24,376 Avg rating: 2.7 | 30 | 30 | 1,361 major competitor apps |
| details | 70 | 100 | 55 | 76 28,179 competing apps Median installs: 29,141 Avg rating: 2.7 | 39 | 30 | 2,785 major competitor apps |
| using | 65 | 100 | 64 | 86 114,758 competing apps Median installs: 37,480 Avg rating: 2.8 | 38 | 32 | 13,323 major competitor apps |
| login | 72 | 100 | 47 | 69 11,591 competing apps Median installs: 26,620 Avg rating: 2.8 | 34 | 34 | 1,172 major competitor apps |
| ones | 72 | 100 | 49 | 69 11,531 competing apps Median installs: 40,128 Avg rating: 2.9 | 35 | 35 | 1,447 major competitor apps |
| office | 73 | 100 | 54 | 68 9,664 competing apps Median installs: 26,342 Avg rating: 2.7 | 35 | 35 | 999 major competitor apps |
| policy | 72 | 100 | 56 | 69 10,620 competing apps Median installs: 46,834 Avg rating: 3.0 | 38 | 38 | 1,384 major competitor apps |
| account settings | 70 | 100 | 42 | 56 1,896 competing apps Median installs: 30,694 Avg rating: 3.4 | 40 | 39 | 212 major competitor apps |
App Description
No more passwords, easier sign-in, and greater protection for your accounts.
Getting started with multi-factor authentication
Multi factor authentication (MFA) or two factor authentication (2FA) provides a second layer of security. When logging in with multi-factor authentication, you’ll enter your password, and then you’ll be asked for an additional way to prove it’s really you. Either approve the notification sent to the Microsoft Authenticator, or enter the one-time password (OTP) generated by the app. The one-time passwords (OTP codes) have a 30 second timer counting down. This timer is so you never have to use the same time-based one-time password (TOTP) twice and you don’t have to remember the number. The one-time password (OTP) doesn’t require you to be connected to a network, and it won’t drain your battery. You can add multiple accounts to your app, including non-Microsoft accounts like Facebook, Amazon, Dropbox, Google, LinkedIn, GitHub, and more.
Getting started with passwordless
Use your phone, not your password, to log into your Microsoft account. Just enter your username, then approve the notification sent to your phone. Your fingerprint, face ID, or PIN will provide a second layer of security in this two-step verification process. After you’ve signed in with two factor authentication (2FA), you’ll have access to all your Microsoft products and services, such as Outlook, OneDrive, Office, and more.
Microsoft personal, work or school accounts
Sometimes your work or school might ask you to install the Microsoft Authenticator when accessing certain files, emails, or apps. You will need to register your device to your organization through the app and add your work or school account. Microsoft Authenticator also supports cert-based authentication by issuing a certificate on your device. This will let your organization know that the sign-in request is coming from a trusted device and help you seamlessly and securely access additional Microsoft apps and services without needing to log into each. Because Microsoft Authenticator supports single sign-on, once you have proven your identity once, you will not need to log in again to other Microsoft apps on your device.
Optional Access permissions:
Microsoft Authenticator includes the following optional access permissions. All these require user consent. If you choose to not grant these optional access permissions, you can still use Microsoft Authenticator for other services that do not require such permission. For more information see https://aka.ms/authappfaq
Accessibility Service: Used to optionally support features on more apps and sites.
Location: Sometimes your organization wants to know your location before allowing you to access certain resources. The app will request this permission only if your organization has a policy requiring location.
Camera: Used to scan QR codes when you add a work, school, or non-Microsoft account.
Read the contents of your storage: This permission is only used when you report a technical problem through the app settings. Some information from your storage is collected to diagnose the issue.
