Microsoft Authenticator
ASO Keyword Dashboard
Tracking 182 keywords for Microsoft Authenticator in Google Play
Microsoft Authenticator tracks 182 keywords (59 keywords rank; 123 need traction). Key metrics: 39% top-10 coverage, opportunity 70.7, difficulty 45.3, best rank 2.
No more passwords, easier sign-in, and greater protection for your accounts.
Tracked keywords
182
59 ranked • 123 not ranking yet
Top 10 coverage
39%
Best rank 2 • Latest leader 20
Avg opportunity
70.7
Top keyword: easiest way
Avg difficulty
45.3
Lower scores indicate easier wins
Opportunity leaders
- 63.6
easiest way
Opportunity: 75.0 • Difficulty: 40.1 • Rank 20
Competitors: 419
- 63.5
logging
Opportunity: 75.0 • Difficulty: 40.0 • Rank —
Competitors: 470
- 62.5
authentication
Opportunity: 74.0 • Difficulty: 51.3 • Rank 2
Competitors: 469
- 62.8
verification
Opportunity: 74.0 • Difficulty: 51.1 • Rank 3
Competitors: 533
- 63.2
authorized
Opportunity: 74.0 • Difficulty: 39.8 • Rank 4
Competitors: 334
Unranked opportunities
logging
Opportunity: 75.0 • Difficulty: 40.0 • Competitors: 470
accessing
Opportunity: 74.0 • Difficulty: 39.8 • Competitors: 380
qr codes
Opportunity: 74.0 • Difficulty: 55.9 • Competitors: 289
pin
Opportunity: 74.0 • Difficulty: 48.6 • Competitors: 974
asked
Opportunity: 74.0 • Difficulty: 39.5 • Competitors: 375
High competition keywords
time
Total apps: 382,929 • Major competitors: 17,710
Latest rank: — • Difficulty: 57.6
access
Total apps: 341,442 • Major competitors: 12,594
Latest rank: — • Difficulty: 58.5
like
Total apps: 291,070 • Major competitors: 22,616
Latest rank: — • Difficulty: 60.6
help
Total apps: 284,047 • Major competitors: 15,704
Latest rank: — • Difficulty: 58.5
information
Total apps: 268,937 • Major competitors: 8,236
Latest rank: — • Difficulty: 54.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| factor authentication | 72 | 100 | 33 | 51 1,508 competing apps Median installs: 4,256 Avg rating: 3.8 | 2 | 2 | 88 major competitor apps |
| authentication | 74 | 100 | 51 | 63 8,447 competing apps Median installs: 2,572 Avg rating: 3.7 | 2 | 2 | 469 major competitor apps |
| authorization | 73 | 100 | 35 | 55 2,776 competing apps Median installs: 3,428 Avg rating: 3.9 | 2 | 2 | 148 major competitor apps |
| authentic | 72 | 100 | 46 | 70 24,863 competing apps Median installs: 1,636 Avg rating: 4.1 | 2 | 2 | 1,354 major competitor apps |
| verification | 74 | 100 | 51 | 63 8,781 competing apps Median installs: 2,512 Avg rating: 3.8 | 3 | 3 | 533 major competitor apps |
| authority | 73 | 100 | 38 | 58 4,667 competing apps Median installs: 6,264 Avg rating: 4.0 | 3 | 3 | 298 major competitor apps |
| corporation | 72 | 100 | 36 | 54 2,462 competing apps Median installs: 5,463 Avg rating: 3.9 | 4 | 4 | 184 major competitor apps |
| authorized | 74 | 100 | 40 | 63 9,335 competing apps Median installs: 1,184 Avg rating: 3.9 | 4 | 4 | 334 major competitor apps |
| authenticity | 73 | 100 | 41 | 56 3,492 competing apps Median installs: 881 Avg rating: 3.9 | 4 | 4 | 151 major competitor apps |
| requiring | 74 | 100 | 43 | 60 5,903 competing apps Median installs: 1,800 Avg rating: 3.9 | 4 | 4 | 259 major competitor apps |
| convenient access | 72 | 100 | 33 | 55 2,737 competing apps Median installs: 1,990 Avg rating: 4.0 | 4 | 4 | 79 major competitor apps |
| extra layer | 72 | 100 | 36 | 54 2,340 competing apps Median installs: 3,984 Avg rating: 4.0 | 4 | 4 | 184 major competitor apps |
| administrator | 73 | 100 | 37 | 56 3,420 competing apps Median installs: 2,032 Avg rating: 3.7 | 5 | 5 | 148 major competitor apps |
| otp | 72 | 100 | 36 | 53 2,049 competing apps Median installs: 3,964 Avg rating: 3.8 | 7 | 6 | 147 major competitor apps |
| microsoft | 73 | 100 | 73 | 55 2,823 competing apps Median installs: 3,532 Avg rating: 4.0 | 7 | 7 | 239 major competitor apps |
| additional | 70 | 100 | 53 | 74 47,357 competing apps Median installs: 3,731 Avg rating: 4.0 | 9 | 7 | 2,859 major competitor apps |
| time notifications | 73 | 100 | 36 | 59 4,798 competing apps Median installs: 546 Avg rating: 4.0 | 7 | 7 | 87 major competitor apps |
| secure login | 72 | 100 | 31 | 51 1,508 competing apps Median installs: 336 Avg rating: 3.9 | 7 | 7 | 38 major competitor apps |
| administrators | 73 | 100 | 35 | 58 4,142 competing apps Median installs: 345 Avg rating: 3.7 | 8 | 8 | 28 major competitor apps |
| methods securely | 71 | 100 | 29 | 49 1,122 competing apps Median installs: 154 Avg rating: 3.9 | 8 | 8 | 0 major competitor apps |
| log | 71 | 100 | 47 | 73 41,027 competing apps Median installs: 1,253 Avg rating: 3.9 | 8 | 8 | 1,933 major competitor apps |
| june | 72 | 100 | 38 | 53 2,073 competing apps Median installs: 2,178 Avg rating: 4.1 | 9 | 9 | 81 major competitor apps |
| step | 69 | 100 | 51 | 78 84,995 competing apps Median installs: 1,486 Avg rating: 4.0 | 10 | 10 | 4,186 major competitor apps |
| allowing users | 73 | 100 | 36 | 58 4,427 competing apps Median installs: 831 Avg rating: 3.9 | 11 | 11 | 109 major competitor apps |
| non | 74 | 100 | 42 | 59 5,445 competing apps Median installs: 3,937 Avg rating: 4.1 | 11 | 11 | 456 major competitor apps |
App Description
No more passwords, easier sign-in, and greater protection for your accounts.
Getting started with multi-factor authentication
Multi factor authentication (MFA) or two factor authentication (2FA) provides a second layer of security. When logging in with multi-factor authentication, you’ll enter your password, and then you’ll be asked for an additional way to prove it’s really you. Either approve the notification sent to the Microsoft Authenticator, or enter the one-time password (OTP) generated by the app. The one-time passwords (OTP codes) have a 30 second timer counting down. This timer is so you never have to use the same time-based one-time password (TOTP) twice and you don’t have to remember the number. The one-time password (OTP) doesn’t require you to be connected to a network, and it won’t drain your battery. You can add multiple accounts to your app, including non-Microsoft accounts like Facebook, Amazon, Dropbox, Google, LinkedIn, GitHub, and more.
Getting started with passwordless
Use your phone, not your password, to log into your Microsoft account. Just enter your username, then approve the notification sent to your phone. Your fingerprint, face ID, or PIN will provide a second layer of security in this two-step verification process. After you’ve signed in with two factor authentication (2FA), you’ll have access to all your Microsoft products and services, such as Outlook, OneDrive, Office, and more.
Microsoft personal, work or school accounts
Sometimes your work or school might ask you to install the Microsoft Authenticator when accessing certain files, emails, or apps. You will need to register your device to your organization through the app and add your work or school account. Microsoft Authenticator also supports cert-based authentication by issuing a certificate on your device. This will let your organization know that the sign-in request is coming from a trusted device and help you seamlessly and securely access additional Microsoft apps and services without needing to log into each. Because Microsoft Authenticator supports single sign-on, once you have proven your identity once, you will not need to log in again to other Microsoft apps on your device.
Optional Access permissions:
Microsoft Authenticator includes the following optional access permissions. All these require user consent. If you choose to not grant these optional access permissions, you can still use Microsoft Authenticator for other services that do not require such permission. For more information see https://aka.ms/authappfaq
Accessibility Service: Used to optionally support features on more apps and sites.
Location: Sometimes your organization wants to know your location before allowing you to access certain resources. The app will request this permission only if your organization has a policy requiring location.
Camera: Used to scan QR codes when you add a work, school, or non-Microsoft account.
Read the contents of your storage: This permission is only used when you report a technical problem through the app settings. Some information from your storage is collected to diagnose the issue.
