Microsoft Authenticator

191.9M installs
2.5M ratings
+667.3K weekly installs
trend steady
+3.7M monthly installs
trend steady
Microsoft Authenticator icon

ASO Keyword Dashboard

Tracking 165 keywords for Microsoft Authenticator in Google Play

Developer: Microsoft Corporation Category: business Rating: 4.66

Microsoft Authenticator tracks 165 keywords (55 keywords rank; 110 need traction). Key metrics: 15% top-10 coverage, opportunity 70.6, difficulty 47.9, best rank 2.

No more passwords, easier sign-in, and greater protection for your accounts.

Tracked keywords

165

55  ranked •  110  not ranking yet

Top 10 coverage

15%

Best rank 2 • Latest leader 77

Avg opportunity

70.6

Top keyword: multi

Avg difficulty

47.9

Lower scores indicate easier wins

Opportunity leaders

  • multi

    Opportunity: 74.0 • Difficulty: 44.4 • Rank 77

    Competitors: 1,115

    65.2
  • accessing

    Opportunity: 74.0 • Difficulty: 39.9 • Rank —

    Competitors: 383

    63.6
  • qr codes

    Opportunity: 74.0 • Difficulty: 55.6 • Rank —

    Competitors: 292

    60.7
  • pin

    Opportunity: 74.0 • Difficulty: 48.8 • Rank —

    Competitors: 954

    64.0
  • asked

    Opportunity: 74.0 • Difficulty: 39.6 • Rank —

    Competitors: 382

    62.9

Unranked opportunities

  • accessing

    Opportunity: 74.0 • Difficulty: 39.9 • Competitors: 383

  • qr codes

    Opportunity: 74.0 • Difficulty: 55.6 • Competitors: 292

  • pin

    Opportunity: 74.0 • Difficulty: 48.8 • Competitors: 954

  • asked

    Opportunity: 74.0 • Difficulty: 39.6 • Competitors: 382

  • logging

    Opportunity: 74.0 • Difficulty: 40.0 • Competitors: 465

High competition keywords

  • time

    Total apps: 390,164 • Major competitors: 17,979

    Latest rank: — • Difficulty: 57.8

  • access

    Total apps: 334,940 • Major competitors: 12,402

    Latest rank: 112 • Difficulty: 58.6

  • easy

    Total apps: 330,326 • Major competitors: 16,334

    Latest rank: 35 • Difficulty: 56.5

  • like

    Total apps: 286,956 • Major competitors: 22,420

    Latest rank: — • Difficulty: 60.7

  • help

    Total apps: 278,529 • Major competitors: 15,513

    Latest rank: — • Difficulty: 58.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
require721005070

25,323 competing apps

Median installs: 3,498

Avg rating: 2.5

22

1,428

major competitor apps

two701004976

58,344 competing apps

Median installs: 3,436

Avg rating: 2.5

44

3,293

major competitor apps

requires711004872

30,897 competing apps

Median installs: 2,475

Avg rating: 2.5

44

1,545

major competitor apps

required711005374

42,091 competing apps

Median installs: 3,986

Avg rating: 2.4

77

2,448

major competitor apps

certain731005168

18,363 competing apps

Median installs: 4,840

Avg rating: 2.8

77

1,261

major competitor apps

password731005268

17,310 competing apps

Median installs: 3,690

Avg rating: 2.6

848

1,349

major competitor apps

password731005268

17,310 competing apps

Median installs: 3,690

Avg rating: 2.6

88

1,349

major competitor apps

include711004772

32,211 competing apps

Median installs: 2,556

Avg rating: 2.5

108

1,421

major competitor apps

additional701005274

46,583 competing apps

Median installs: 3,765

Avg rating: 2.5

109

2,827

major competitor apps

step691005178

82,235 competing apps

Median installs: 1,396

Avg rating: 2.4

1110

4,078

major competitor apps

includes691004977

66,951 competing apps

Median installs: 2,469

Avg rating: 2.5

1313

2,826

major competitor apps

never miss721004671

27,581 competing apps

Median installs: 664

Avg rating: 2.2

1717

1,021

major competitor apps

easier701005376

55,322 competing apps

Median installs: 1,595

Avg rating: 2.4

2417

2,347

major competitor apps

based671005583

153,734 competing apps

Median installs: 1,398

Avg rating: 2.4

2521

5,937

major competitor apps

direct711004873

38,097 competing apps

Median installs: 1,244

Avg rating: 2.2

2121

1,454

major competitor apps

tools691005277

69,019 competing apps

Median installs: 1,338

Avg rating: 2.6

3027

3,522

major competitor apps

easy651005688

330,326 competing apps

Median installs: 2,419

Avg rating: 2.4

3530

16,334

major competitor apps

request701004674

44,263 competing apps

Median installs: 1,131

Avg rating: 2.2

3030

1,463

major competitor apps

details691005077

67,145 competing apps

Median installs: 1,188

Avg rating: 2.2

3930

2,479

major competitor apps

using661005785

223,871 competing apps

Median installs: 2,829

Avg rating: 2.4

3832

12,270

major competitor apps

login721004571

27,883 competing apps

Median installs: 1,669

Avg rating: 2.4

3434

1,226

major competitor apps

ones721004569

20,859 competing apps

Median installs: 4,070

Avg rating: 2.5

3535

1,332

major competitor apps

office721004870

23,834 competing apps

Median installs: 1,468

Avg rating: 2.3

3535

1,069

major competitor apps

policy731005069

20,443 competing apps

Median installs: 5,507

Avg rating: 2.7

3838

1,553

major competitor apps

account settings721003854

2,360 competing apps

Median installs: 8,008

Avg rating: 3.0

4039

186

major competitor apps

165 keywords
1 of 7

App Description

No more passwords, easier sign-in, and greater protection for your accounts.

Use Microsoft Authenticator for easy, secure sign-ins for all your online accounts using multi-factor authentication, passwordless, or password. You also have additional account management options for your Microsoft personal, work or school accounts.

Getting started with multi-factor authentication
Multi factor authentication (MFA) or two factor authentication (2FA) provides a second layer of security. When logging in with multi-factor authentication, you’ll enter your password, and then you’ll be asked for an additional way to prove it’s really you. Either approve the notification sent to the Microsoft Authenticator, or enter the one-time password (OTP) generated by the app. The one-time passwords (OTP codes) have a 30 second timer counting down. This timer is so you never have to use the same time-based one-time password (TOTP) twice and you don’t have to remember the number. The one-time password (OTP) doesn’t require you to be connected to a network, and it won’t drain your battery. You can add multiple accounts to your app, including non-Microsoft accounts like Facebook, Amazon, Dropbox, Google, LinkedIn, GitHub, and more.

Getting started with passwordless
Use your phone, not your password, to log into your Microsoft account. Just enter your username, then approve the notification sent to your phone. Your fingerprint, face ID, or PIN will provide a second layer of security in this two-step verification process. After you’ve signed in with two factor authentication (2FA), you’ll have access to all your Microsoft products and services, such as Outlook, OneDrive, Office, and more.

Microsoft personal, work or school accounts
Sometimes your work or school might ask you to install the Microsoft Authenticator when accessing certain files, emails, or apps. You will need to register your device to your organization through the app and add your work or school account. Microsoft Authenticator also supports cert-based authentication by issuing a certificate on your device. This will let your organization know that the sign-in request is coming from a trusted device and help you seamlessly and securely access additional Microsoft apps and services without needing to log into each. Because Microsoft Authenticator supports single sign-on, once you have proven your identity once, you will not need to log in again to other Microsoft apps on your device.

Optional Access permissions:
Microsoft Authenticator includes the following optional access permissions. All these require user consent. If you choose to not grant these optional access permissions, you can still use Microsoft Authenticator for other services that do not require such permission. For more information see https://aka.ms/authappfaq
Accessibility Service: Used to optionally support features on more apps and sites.
Location: Sometimes your organization wants to know your location before allowing you to access certain resources. The app will request this permission only if your organization has a policy requiring location.
Camera: Used to scan QR codes when you add a work, school, or non-Microsoft account.
Read the contents of your storage: This permission is only used when you report a technical problem through the app settings. Some information from your storage is collected to diagnose the issue.