Barclays UK
ASO Keyword Dashboard
Tracking 130 keywords for Barclays UK in Google Play
Barclays UK tracks 130 keywords (1 keyword ranks; 129 need traction). Key metrics: 0% top-10 coverage, opportunity 70.6, difficulty 46.3, best rank 58.
Barclays - make your everyday life that little bit less complex
Tracked keywords
130
1 ranked • 129 not ranking yet
Top 10 coverage
0%
Best rank 58 • Latest leader —
Avg opportunity
70.6
Top keyword: refer
Avg difficulty
46.3
Lower scores indicate easier wins
Opportunity leaders
- 63.7
refer
Opportunity: 75.0 • Difficulty: 39.6 • Rank —
Competitors: 329
- 59.9
uk
Opportunity: 74.0 • Difficulty: 38.7 • Rank 58
Competitors: 250
- 61.1
conduct
Opportunity: 74.0 • Difficulty: 39.0 • Rank —
Competitors: 222
- 62.6
bit
Opportunity: 74.0 • Difficulty: 44.5 • Rank —
Competitors: 695
- 65.8
nearest
Opportunity: 74.0 • Difficulty: 43.0 • Rank —
Competitors: 826
Unranked opportunities
refer
Opportunity: 75.0 • Difficulty: 39.6 • Competitors: 329
conduct
Opportunity: 74.0 • Difficulty: 39.0 • Competitors: 222
bit
Opportunity: 74.0 • Difficulty: 44.5 • Competitors: 695
nearest
Opportunity: 74.0 • Difficulty: 43.0 • Competitors: 826
trade
Opportunity: 74.0 • Difficulty: 43.6 • Competitors: 825
High competition keywords
access
Total apps: 339,043 • Major competitors: 11,559
Latest rank: — • Difficulty: 59.5
make
Total apps: 327,341 • Major competitors: 18,223
Latest rank: — • Difficulty: 58.8
find
Total apps: 307,165 • Major competitors: 16,288
Latest rank: — • Difficulty: 59.7
mobile
Total apps: 280,792 • Major competitors: 10,253
Latest rank: — • Difficulty: 56.3
using
Total apps: 221,966 • Major competitors: 10,965
Latest rank: — • Difficulty: 57.9
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| uk | 74 | 100 | 39 | 60 5,793 competing apps Median installs: 1,952 Avg rating: 2.1 | 58 | 58 | 250 major competitor apps |
| online | 66 | 100 | 56 | 84 196,125 competing apps Median installs: 1,362 Avg rating: 1.9 | — | — | 9,435 major competitor apps |
| card | 69 | 100 | 51 | 77 69,472 competing apps Median installs: 3,540 Avg rating: 2.2 | — | — | 4,664 major competitor apps |
| online banking | 73 | 100 | 35 | 57 3,538 competing apps Median installs: 2,480 Avg rating: 3.1 | — | — | 106 major competitor apps |
| security | 70 | 100 | 56 | 75 52,577 competing apps Median installs: 1,699 Avg rating: 2.0 | — | — | 2,747 major competitor apps |
| follow | 69 | 100 | 53 | 78 82,713 competing apps Median installs: 1,487 Avg rating: 2.0 | — | — | 4,128 major competitor apps |
| customer | 69 | 100 | 51 | 78 74,166 competing apps Median installs: 852 Avg rating: 1.8 | — | — | 2,791 major competitor apps |
| make | 65 | 100 | 59 | 88 327,341 competing apps Median installs: 2,047 Avg rating: 2.1 | — | — | 18,223 major competitor apps |
| team | 69 | 100 | 53 | 79 85,638 competing apps Median installs: 1,274 Avg rating: 2.0 | — | — | 3,959 major competitor apps |
| used | 68 | 100 | 55 | 81 116,194 competing apps Median installs: 2,383 Avg rating: 2.0 | — | — | 4,649 major competitor apps |
| manage | 66 | 100 | 56 | 84 186,292 competing apps Median installs: 650 Avg rating: 1.9 | — | — | 6,752 major competitor apps |
| secure | 68 | 100 | 56 | 80 106,277 competing apps Median installs: 754 Avg rating: 1.9 | — | — | 4,226 major competitor apps |
| people | 68 | 100 | 55 | 80 103,569 competing apps Median installs: 2,224 Avg rating: 2.1 | — | — | 5,286 major competitor apps |
| using | 66 | 100 | 58 | 85 221,966 competing apps Median installs: 2,289 Avg rating: 2.0 | — | — | 10,965 major competitor apps |
| find | 65 | 100 | 60 | 87 307,165 competing apps Median installs: 2,265 Avg rating: 2.1 | — | — | 16,288 major competitor apps |
| life | 68 | 100 | 55 | 81 114,267 competing apps Median installs: 2,067 Avg rating: 2.1 | — | — | 6,060 major competitor apps |
| call | 70 | 100 | 56 | 74 47,550 competing apps Median installs: 2,865 Avg rating: 2.1 | — | — | 2,699 major competitor apps |
| london | 72 | 100 | 40 | 53 2,174 competing apps Median installs: 1,426 Avg rating: 2.0 | — | — | 114 major competitor apps |
| mobile | 65 | 100 | 56 | 87 280,792 competing apps Median installs: 1,234 Avg rating: 2.0 | — | — | 10,253 major competitor apps |
| account | 68 | 100 | 55 | 79 93,969 competing apps Median installs: 1,719 Avg rating: 2.1 | — | — | 4,674 major competitor apps |
| store | 69 | 100 | 55 | 78 81,488 competing apps Median installs: 1,307 Avg rating: 2.0 | — | — | 3,956 major competitor apps |
| photos | 69 | 100 | 59 | 76 61,712 competing apps Median installs: 2,980 Avg rating: 2.2 | — | — | 3,996 major competitor apps |
| services | 68 | 100 | 56 | 80 103,678 competing apps Median installs: 918 Avg rating: 1.8 | — | — | 4,001 major competitor apps |
| take | 66 | 100 | 56 | 84 189,267 competing apps Median installs: 1,928 Avg rating: 2.1 | — | — | 10,633 major competitor apps |
| mark | 73 | 100 | 43 | 69 20,627 competing apps Median installs: 1,326 Avg rating: 2.0 | — | — | 802 major competitor apps |
App Description
Barclays - make your everyday life that little bit less complex
HOW TO REGISTER
If you’re 16 or over and you have a UK-registered mobile number and a UK Barclays current account or Barclaycard, you can register for the app. You’ll need the 16 digit number off your card, then follow the onscreen instructions. Some customers may be required to verify their identity with a PINsentry card reader.
If you’ve got an activation code, follow the onscreen steps to register (you won’t need PINsentry for this).
After you’re set up, you’ll only need your 5-digit passcode to log in. Then you can set up Android Fingerprint to log in faster in future.
This app doesn’t work on rooted devices.
THE BENEFITS
•Log in quickly and securely when you set up access through Android Fingerprint
•Manage your personal and business accounts, and view your Barclays mortgage account, as well as managing your personal Barclaycard accounts
•See recent transactions and check your balances
•Transfer funds between accounts
•Make payments to people you’ve paid before and people in your payee list
•Upload, sort and store your important documents securely with Barclays Cloud It. Just use your camera to take photos of documents you want to store
•Find your nearest branch or cash machine
•Log into Online Banking more easily using Mobile PINsentry. So we can complete some security checks, it can take up to 4 days for Mobile PINsentry to be activated in the app
•Call our customer services team direct from the app to speak to an advisor
•Manage your Barclays personal and business accounts with 1 secure log-in
Terms and conditions apply. You must be aged 16 or over to use the Barclays app.
FOR BUSINESS ACCOUNTS
You can only use the app if you’re a sole-signatory Barclays Business current account holder. You can’t register your Barclaycard business or corporate credit cards.
This app is provided by either Barclays Bank UK PLC or Barclays Bank PLC depending on the entity you may have contracted with for banking services. Please refer to your bank documents (terms and conditions, statements, etc.) to confirm the legal entity that provides banking services to you.
Copyright © Barclays 2025. Barclays is a registered trade mark of Barclays plc, used under licence.
Barclays Bank UK PLC. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (Financial Services Register No. 759676).
Registered in England. Registered No. 9740322 Registered Office: 1 Churchill Place, London E14 5HP.
Barclays Bank PLC. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (Financial Services Register No. 122702).
Registered in England. Registered no. 1026167 Registered Office: 1 Churchill Place, London E14 5HP.