Barclays UK
ASO Keyword Dashboard
Tracking 130 keywords for Barclays UK in Google Play
Barclays UK tracks 130 keywords (1 keyword ranks; 129 need traction). Key metrics: 0% top-10 coverage, opportunity 70.6, difficulty 46.3, best rank 58.
Barclays - make your everyday life that little bit less complex
Tracked keywords
130
1 ranked • 129 not ranking yet
Top 10 coverage
0%
Best rank 58 • Latest leader —
Avg opportunity
70.6
Top keyword: refer
Avg difficulty
46.3
Lower scores indicate easier wins
Opportunity leaders
- 63.7
refer
Opportunity: 75.0 • Difficulty: 39.6 • Rank —
Competitors: 329
- 59.9
uk
Opportunity: 74.0 • Difficulty: 38.7 • Rank 58
Competitors: 250
- 61.1
conduct
Opportunity: 74.0 • Difficulty: 39.0 • Rank —
Competitors: 222
- 62.6
bit
Opportunity: 74.0 • Difficulty: 44.5 • Rank —
Competitors: 695
- 65.8
nearest
Opportunity: 74.0 • Difficulty: 43.0 • Rank —
Competitors: 825
Unranked opportunities
refer
Opportunity: 75.0 • Difficulty: 39.6 • Competitors: 329
conduct
Opportunity: 74.0 • Difficulty: 39.0 • Competitors: 222
bit
Opportunity: 74.0 • Difficulty: 44.5 • Competitors: 695
nearest
Opportunity: 74.0 • Difficulty: 43.0 • Competitors: 825
trade
Opportunity: 74.0 • Difficulty: 43.6 • Competitors: 825
High competition keywords
access
Total apps: 339,170 • Major competitors: 11,568
Latest rank: — • Difficulty: 59.5
make
Total apps: 326,938 • Major competitors: 18,173
Latest rank: — • Difficulty: 58.8
find
Total apps: 307,226 • Major competitors: 16,297
Latest rank: — • Difficulty: 59.7
mobile
Total apps: 280,840 • Major competitors: 10,263
Latest rank: — • Difficulty: 56.3
using
Total apps: 221,622 • Major competitors: 10,931
Latest rank: — • Difficulty: 57.9
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| uk | 74 | 100 | 39 | 60 5,793 competing apps Median installs: 1,938 Avg rating: 2.1 | 58 | 58 | 250 major competitor apps |
| online | 66 | 100 | 56 | 84 196,134 competing apps Median installs: 1,361 Avg rating: 1.9 | — | — | 9,441 major competitor apps |
| card | 69 | 100 | 51 | 77 69,491 competing apps Median installs: 3,543 Avg rating: 2.2 | — | — | 4,670 major competitor apps |
| online banking | 73 | 100 | 35 | 57 3,538 competing apps Median installs: 2,480 Avg rating: 3.1 | — | — | 106 major competitor apps |
| security | 70 | 100 | 56 | 75 52,588 competing apps Median installs: 1,700 Avg rating: 2.0 | — | — | 2,747 major competitor apps |
| follow | 69 | 100 | 53 | 78 82,763 competing apps Median installs: 1,487 Avg rating: 2.0 | — | — | 4,132 major competitor apps |
| customer | 69 | 100 | 51 | 78 74,177 competing apps Median installs: 852 Avg rating: 1.8 | — | — | 2,789 major competitor apps |
| make | 65 | 100 | 59 | 88 326,938 competing apps Median installs: 2,042 Avg rating: 2.1 | — | — | 18,173 major competitor apps |
| team | 69 | 100 | 53 | 79 85,624 competing apps Median installs: 1,274 Avg rating: 2.0 | — | — | 3,957 major competitor apps |
| used | 68 | 100 | 55 | 81 116,056 competing apps Median installs: 2,382 Avg rating: 2.0 | — | — | 4,638 major competitor apps |
| manage | 66 | 100 | 56 | 84 186,393 competing apps Median installs: 652 Avg rating: 1.9 | — | — | 6,769 major competitor apps |
| secure | 68 | 100 | 56 | 80 106,344 competing apps Median installs: 756 Avg rating: 1.9 | — | — | 4,233 major competitor apps |
| people | 68 | 100 | 55 | 80 103,597 competing apps Median installs: 2,223 Avg rating: 2.1 | — | — | 5,284 major competitor apps |
| using | 66 | 100 | 58 | 85 221,622 competing apps Median installs: 2,286 Avg rating: 2.0 | — | — | 10,931 major competitor apps |
| find | 65 | 100 | 60 | 87 307,226 competing apps Median installs: 2,265 Avg rating: 2.1 | — | — | 16,297 major competitor apps |
| life | 68 | 100 | 55 | 81 114,306 competing apps Median installs: 2,068 Avg rating: 2.1 | — | — | 6,060 major competitor apps |
| call | 70 | 100 | 56 | 74 47,483 competing apps Median installs: 2,859 Avg rating: 2.1 | — | — | 2,687 major competitor apps |
| london | 72 | 100 | 40 | 53 2,174 competing apps Median installs: 1,414 Avg rating: 2.0 | — | — | 114 major competitor apps |
| mobile | 65 | 100 | 56 | 87 280,840 competing apps Median installs: 1,234 Avg rating: 2.0 | — | — | 10,263 major competitor apps |
| account | 68 | 100 | 55 | 79 93,998 competing apps Median installs: 1,719 Avg rating: 2.1 | — | — | 4,674 major competitor apps |
| store | 69 | 100 | 55 | 78 81,469 competing apps Median installs: 1,306 Avg rating: 2.0 | — | — | 3,958 major competitor apps |
| photos | 69 | 100 | 59 | 76 61,596 competing apps Median installs: 2,968 Avg rating: 2.2 | — | — | 3,984 major competitor apps |
| services | 68 | 100 | 56 | 80 103,695 competing apps Median installs: 918 Avg rating: 1.8 | — | — | 4,006 major competitor apps |
| take | 66 | 100 | 56 | 84 189,040 competing apps Median installs: 1,926 Avg rating: 2.1 | — | — | 10,600 major competitor apps |
| mark | 73 | 100 | 43 | 69 20,627 competing apps Median installs: 1,326 Avg rating: 2.0 | — | — | 801 major competitor apps |
App Description
Barclays - make your everyday life that little bit less complex
HOW TO REGISTER
If you’re 16 or over and you have a UK-registered mobile number and a UK Barclays current account or Barclaycard, you can register for the app. You’ll need the 16 digit number off your card, then follow the onscreen instructions. Some customers may be required to verify their identity with a PINsentry card reader.
If you’ve got an activation code, follow the onscreen steps to register (you won’t need PINsentry for this).
After you’re set up, you’ll only need your 5-digit passcode to log in. Then you can set up Android Fingerprint to log in faster in future.
This app doesn’t work on rooted devices.
THE BENEFITS
•Log in quickly and securely when you set up access through Android Fingerprint
•Manage your personal and business accounts, and view your Barclays mortgage account, as well as managing your personal Barclaycard accounts
•See recent transactions and check your balances
•Transfer funds between accounts
•Make payments to people you’ve paid before and people in your payee list
•Upload, sort and store your important documents securely with Barclays Cloud It. Just use your camera to take photos of documents you want to store
•Find your nearest branch or cash machine
•Log into Online Banking more easily using Mobile PINsentry. So we can complete some security checks, it can take up to 4 days for Mobile PINsentry to be activated in the app
•Call our customer services team direct from the app to speak to an advisor
•Manage your Barclays personal and business accounts with 1 secure log-in
Terms and conditions apply. You must be aged 16 or over to use the Barclays app.
FOR BUSINESS ACCOUNTS
You can only use the app if you’re a sole-signatory Barclays Business current account holder. You can’t register your Barclaycard business or corporate credit cards.
This app is provided by either Barclays Bank UK PLC or Barclays Bank PLC depending on the entity you may have contracted with for banking services. Please refer to your bank documents (terms and conditions, statements, etc.) to confirm the legal entity that provides banking services to you.
Copyright © Barclays 2025. Barclays is a registered trade mark of Barclays plc, used under licence.
Barclays Bank UK PLC. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (Financial Services Register No. 759676).
Registered in England. Registered No. 9740322 Registered Office: 1 Churchill Place, London E14 5HP.
Barclays Bank PLC. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (Financial Services Register No. 122702).
Registered in England. Registered no. 1026167 Registered Office: 1 Churchill Place, London E14 5HP.