BCBSM
ASO Keyword Dashboard
Tracking 116 keywords for BCBSM in Google Play
BCBSM tracks 116 keywords (no keywords rank yet; 116 need traction). Key metrics: opportunity 70.6, difficulty 46.1.
Michigan Blue Cross members can log in, find a doctor and see account info.
Tracked keywords
116
0 ranked • 116 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
70.6
Top keyword: doctor
Avg difficulty
46.1
Lower scores indicate easier wins
Opportunity leaders
- 63.6
doctor
Opportunity: 75.0 • Difficulty: 41.1 • Rank —
Competitors: 520
- 61.4
customer support
Opportunity: 74.0 • Difficulty: 41.1 • Rank —
Competitors: 325
- 65.9
wellness
Opportunity: 74.0 • Difficulty: 41.2 • Rank —
Competitors: 258
- 65.5
commercial
Opportunity: 74.0 • Difficulty: 41.8 • Rank —
Competitors: 393
- 61.2
assessment
Opportunity: 74.0 • Difficulty: 37.4 • Rank —
Competitors: 118
Unranked opportunities
doctor
Opportunity: 75.0 • Difficulty: 41.1 • Competitors: 520
customer support
Opportunity: 74.0 • Difficulty: 41.1 • Competitors: 325
wellness
Opportunity: 74.0 • Difficulty: 41.2 • Competitors: 258
commercial
Opportunity: 74.0 • Difficulty: 41.8 • Competitors: 393
assessment
Opportunity: 74.0 • Difficulty: 37.4 • Competitors: 118
High competition keywords
access
Total apps: 339,099 • Major competitors: 11,565
Latest rank: — • Difficulty: 59.5
find
Total apps: 307,196 • Major competitors: 16,297
Latest rank: — • Difficulty: 59.7
take
Total apps: 189,150 • Major competitors: 10,607
Latest rank: — • Difficulty: 56.5
view
Total apps: 183,848 • Major competitors: 5,710
Latest rank: — • Difficulty: 55.6
allows
Total apps: 177,622 • Major competitors: 5,761
Latest rank: — • Difficulty: 53.4
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| card | 69 | 100 | 51 | 77 69,489 competing apps Median installs: 3,544 Avg rating: 2.2 | — | — | 4,671 major competitor apps |
| health | 69 | 100 | 50 | 77 69,687 competing apps Median installs: 649 Avg rating: 1.9 | — | — | 1,827 major competitor apps |
| customer | 69 | 100 | 51 | 78 74,163 competing apps Median installs: 852 Avg rating: 1.8 | — | — | 2,789 major competitor apps |
| member | 72 | 100 | 44 | 71 27,700 competing apps Median installs: 1,034 Avg rating: 2.0 | — | — | 1,043 major competitor apps |
| order | 67 | 100 | 52 | 82 142,076 competing apps Median installs: 480 Avg rating: 1.8 | — | — | 4,027 major competitor apps |
| care | 70 | 100 | 50 | 76 56,132 competing apps Median installs: 1,253 Avg rating: 2.0 | — | — | 2,568 major competitor apps |
| support | 67 | 100 | 55 | 83 171,021 competing apps Median installs: 1,243 Avg rating: 2.0 | — | — | 7,328 major competitor apps |
| users | 67 | 100 | 54 | 82 135,996 competing apps Median installs: 1,201 Avg rating: 1.9 | — | — | 4,812 major competitor apps |
| learn | 67 | 100 | 56 | 82 143,743 competing apps Median installs: 1,914 Avg rating: 2.0 | — | — | 6,602 major competitor apps |
| contact | 67 | 100 | 54 | 82 138,449 competing apps Median installs: 1,502 Avg rating: 2.0 | — | — | 5,793 major competitor apps |
| active | 71 | 100 | 49 | 72 32,592 competing apps Median installs: 1,485 Avg rating: 2.0 | — | — | 1,392 major competitor apps |
| digital | 68 | 100 | 52 | 81 124,568 competing apps Median installs: 779 Avg rating: 1.8 | — | — | 4,267 major competitor apps |
| pdfs | 73 | 100 | 46 | 57 3,870 competing apps Median installs: 1,945 Avg rating: 1.9 | — | — | 234 major competitor apps |
| needs | 70 | 100 | 49 | 76 57,379 competing apps Median installs: 1,107 Avg rating: 1.9 | — | — | 2,311 major competitor apps |
| secure | 68 | 100 | 56 | 80 106,304 competing apps Median installs: 755 Avg rating: 1.9 | — | — | 4,230 major competitor apps |
| find | 65 | 100 | 60 | 87 307,196 competing apps Median installs: 2,266 Avg rating: 2.1 | — | — | 16,297 major competitor apps |
| convenient | 69 | 100 | 50 | 78 75,584 competing apps Median installs: 1,291 Avg rating: 1.9 | — | — | 3,069 major competitor apps |
| provide | 67 | 100 | 52 | 82 136,773 competing apps Median installs: 1,362 Avg rating: 1.9 | — | — | 4,393 major competitor apps |
| pay | 69 | 100 | 50 | 77 71,273 competing apps Median installs: 1,470 Avg rating: 2.1 | — | — | 3,837 major competitor apps |
| account | 68 | 100 | 55 | 79 93,978 competing apps Median installs: 1,722 Avg rating: 2.1 | — | — | 4,674 major competitor apps |
| including | 67 | 100 | 57 | 81 129,457 competing apps Median installs: 2,101 Avg rating: 2.1 | — | — | 6,934 major competitor apps |
| michigan | 70 | 100 | 28 | 44 613 competing apps Median installs: 733 Avg rating: 2.2 | — | — | 11 major competitor apps |
| push | 70 | 100 | 48 | 76 57,213 competing apps Median installs: 723 Avg rating: 1.9 | — | — | 1,956 major competitor apps |
| virtual | 71 | 100 | 51 | 74 42,552 competing apps Median installs: 2,843 Avg rating: 2.1 | — | — | 3,096 major competitor apps |
| services | 68 | 100 | 56 | 80 103,682 competing apps Median installs: 918 Avg rating: 1.8 | — | — | 4,004 major competitor apps |
App Description
Michigan Blue Cross members can log in, find a doctor and see account info.
With convenient access to your health plan details, you’re more informed when you need care. If you’re a Blue Cross Blue Shield of Michigan member, you can:
-- View your deductible and other plan balances
-- See what services your plan covers
-- Check claims and EOBs
-- Check your HSA and FSA account for users that use our Health Equity partner
-- Pay your plan bill for users with non-employer coverage
-- Find doctors and hospitals in your network
-- Select and view your Primary Care Physician
-- Get access to care including our 24-hour nurse line and telehealth
-- Have your virtual ID card handy
-- Compare quality ratings for doctors and procedure costs
-- Research drug prices and coverage requirements
-- Contact customer support
-- Take your health assessment and other wellness services
-- Use our Virtual Assistant to answer questions 24/7
-- Keep your secure account info updated.
-- Use biometric login for faster login
The app supports most of our plans, but not all.
If you're one of these members, the app won’t work for you:
-- FEP members with a PPO plan
-- MESSA members
-- Blue Cross Complete (Medicaid) members
Here’s an overview of the permissions associated with our app and why they are needed:
Identity
Google Play™ services needs this in order to send you push notifications. BCBSM won’t use anything related to your identity that isn’t associated with your account with us.
Wi-Fi connection
This access allows the BCBSM app to check for an active internet connection, which allows the app to function correctly.
Photos and other media
We use this access to deliver PDFs to you and to display your virtual ID card. BCBSM will not access or use your pictures or saved files for any other reason.
Questions about the app? Please visit bcbsm.com/app
© 1996-2025 Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. We provide health insurance in Michigan.