BCBSM
ASO Keyword Dashboard
Tracking 116 keywords for BCBSM in Google Play
BCBSM tracks 116 keywords (no keywords rank yet; 116 need traction). Key metrics: opportunity 70.6, difficulty 45.2.
Michigan Blue Cross members can log in, find a doctor and see account info.
Tracked keywords
116
0 ranked • 116 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
70.6
Top keyword: customer support
Avg difficulty
45.2
Lower scores indicate easier wins
Opportunity leaders
- 61.4
customer support
Opportunity: 74.0 • Difficulty: 40.6 • Rank —
Competitors: 335
- 65.8
wellness
Opportunity: 74.0 • Difficulty: 41.0 • Rank —
Competitors: 274
- 65.5
commercial
Opportunity: 74.0 • Difficulty: 41.6 • Rank —
Competitors: 437
- 61.1
assessment
Opportunity: 74.0 • Difficulty: 37.3 • Rank —
Competitors: 123
- 65.6
bill
Opportunity: 74.0 • Difficulty: 43.9 • Rank —
Competitors: 791
Unranked opportunities
customer support
Opportunity: 74.0 • Difficulty: 40.6 • Competitors: 335
wellness
Opportunity: 74.0 • Difficulty: 41.0 • Competitors: 274
commercial
Opportunity: 74.0 • Difficulty: 41.6 • Competitors: 437
assessment
Opportunity: 74.0 • Difficulty: 37.3 • Competitors: 123
bill
Opportunity: 74.0 • Difficulty: 43.9 • Competitors: 791
High competition keywords
access
Total apps: 333,996 • Major competitors: 12,343
Latest rank: — • Difficulty: 58.6
find
Total apps: 303,078 • Major competitors: 17,570
Latest rank: — • Difficulty: 58.5
take
Total apps: 190,862 • Major competitors: 11,786
Latest rank: — • Difficulty: 55.8
view
Total apps: 180,212 • Major competitors: 6,138
Latest rank: — • Difficulty: 54.9
allows
Total apps: 178,939 • Major competitors: 6,566
Latest rank: — • Difficulty: 53.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| card | 69 | 100 | 50 | 77 68,610 competing apps Median installs: 4,426 Avg rating: 2.7 | — | — | 4,931 major competitor apps |
| health | 69 | 100 | 49 | 77 68,555 competing apps Median installs: 768 Avg rating: 2.1 | — | — | 1,950 major competitor apps |
| customer | 69 | 100 | 50 | 78 73,248 competing apps Median installs: 944 Avg rating: 2.2 | — | — | 2,945 major competitor apps |
| member | 72 | 100 | 44 | 71 27,413 competing apps Median installs: 1,310 Avg rating: 2.4 | — | — | 1,085 major competitor apps |
| order | 67 | 100 | 52 | 82 140,161 competing apps Median installs: 557 Avg rating: 2.3 | — | — | 4,295 major competitor apps |
| care | 70 | 100 | 49 | 76 55,414 competing apps Median installs: 1,414 Avg rating: 2.4 | — | — | 2,716 major competitor apps |
| support | 67 | 100 | 55 | 83 164,902 competing apps Median installs: 1,611 Avg rating: 2.6 | — | — | 7,897 major competitor apps |
| users | 67 | 100 | 53 | 82 137,468 competing apps Median installs: 1,366 Avg rating: 2.3 | — | — | 5,503 major competitor apps |
| learn | 67 | 100 | 55 | 82 141,474 competing apps Median installs: 2,297 Avg rating: 2.5 | — | — | 7,071 major competitor apps |
| contact | 67 | 100 | 54 | 82 136,587 competing apps Median installs: 1,817 Avg rating: 2.4 | — | — | 6,237 major competitor apps |
| active | 71 | 100 | 48 | 72 31,830 competing apps Median installs: 1,814 Avg rating: 2.5 | — | — | 1,475 major competitor apps |
| digital | 68 | 100 | 51 | 81 121,942 competing apps Median installs: 871 Avg rating: 2.2 | — | — | 4,529 major competitor apps |
| pdfs | 73 | 100 | 44 | 57 3,745 competing apps Median installs: 2,368 Avg rating: 2.6 | — | — | 256 major competitor apps |
| needs | 70 | 100 | 48 | 76 57,889 competing apps Median installs: 1,245 Avg rating: 2.3 | — | — | 2,542 major competitor apps |
| secure | 68 | 100 | 55 | 80 100,908 competing apps Median installs: 1,003 Avg rating: 2.5 | — | — | 4,487 major competitor apps |
| find | 65 | 100 | 58 | 87 303,078 competing apps Median installs: 2,783 Avg rating: 2.6 | — | — | 17,570 major competitor apps |
| convenient | 69 | 100 | 49 | 78 74,561 competing apps Median installs: 1,493 Avg rating: 2.3 | — | — | 3,335 major competitor apps |
| provide | 67 | 100 | 52 | 82 137,841 competing apps Median installs: 1,603 Avg rating: 2.2 | — | — | 5,012 major competitor apps |
| pay | 69 | 100 | 50 | 77 70,410 competing apps Median installs: 1,703 Avg rating: 2.6 | — | — | 4,034 major competitor apps |
| account | 68 | 100 | 54 | 79 92,541 competing apps Median installs: 2,091 Avg rating: 2.6 | — | — | 4,929 major competitor apps |
| including | 67 | 100 | 56 | 82 130,965 competing apps Median installs: 2,520 Avg rating: 2.6 | — | — | 7,704 major competitor apps |
| michigan | 70 | 100 | 28 | 44 597 competing apps Median installs: 758 Avg rating: 2.6 | — | — | 11 major competitor apps |
| push | 70 | 100 | 48 | 76 58,788 competing apps Median installs: 668 Avg rating: 2.3 | — | — | 2,063 major competitor apps |
| virtual | 71 | 100 | 50 | 74 41,880 competing apps Median installs: 3,355 Avg rating: 2.6 | — | — | 3,341 major competitor apps |
| services | 68 | 100 | 55 | 80 102,493 competing apps Median installs: 1,033 Avg rating: 2.1 | — | — | 4,241 major competitor apps |
App Description
Michigan Blue Cross members can log in, find a doctor and see account info.
With convenient access to your health plan details, you’re more informed when you need care. If you’re a Blue Cross Blue Shield of Michigan member, you can:
-- View your deductible and other plan balances
-- See what services your plan covers
-- Check claims and EOBs
-- Check your HSA and FSA account for users that use our Health Equity partner
-- Pay your plan bill for users with non-employer coverage
-- Find doctors and hospitals in your network
-- Select and view your Primary Care Physician
-- Get access to care including our 24-hour nurse line and telehealth
-- Have your virtual ID card handy
-- Compare quality ratings for doctors and procedure costs
-- Research drug prices and coverage requirements
-- Contact customer support
-- Take your health assessment and other wellness services
-- Use our Virtual Assistant to answer questions 24/7
-- Keep your secure account info updated.
-- Use biometric login for faster login
The app supports most of our plans, but not all.
If you're one of these members, the app won’t work for you:
-- FEP members with a PPO plan
-- MESSA members
-- Blue Cross Complete (Medicaid) members
Here’s an overview of the permissions associated with our app and why they are needed:
Identity
Google Play™ services needs this in order to send you push notifications. BCBSM won’t use anything related to your identity that isn’t associated with your account with us.
Wi-Fi connection
This access allows the BCBSM app to check for an active internet connection, which allows the app to function correctly.
Photos and other media
We use this access to deliver PDFs to you and to display your virtual ID card. BCBSM will not access or use your pictures or saved files for any other reason.
Questions about the app? Please visit bcbsm.com/app
© 1996-2025 Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. We provide health insurance in Michigan.