Hearthstone

57.2M installs
2M ratings
99.9K monthly active users
$<10K monthly revenue est.
IAP 100% · Ad 0%
Install Trends
Weekly +9.2K
Steady
Monthly +52K
Steady
Hearthstone icon

ASO Keyword Dashboard

Tracking 123 keywords for Hearthstone in Google Play

Developer: Blizzard Entertainment, Inc. Category: game_card Rating: 4.18

Hearthstone tracks 123 keywords (15 keywords rank; 108 need traction). Key metrics: 13% top-10 coverage, opportunity 70.0, difficulty 47.1, best rank 7.

Join a community of 100 million players in epic card battle action!

Tracked keywords

123

15  ranked •  108  not ranking yet

Top 10 coverage

13%

Best rank 7 • Latest leader —

Avg opportunity

70.0

Top keyword: iconic

Avg difficulty

47.1

Lower scores indicate easier wins

Opportunity leaders

  • iconic

    Opportunity: 75.0 • Difficulty: 44.9 • Rank —

    Competitors: 769

    63.7
  • craft

    Opportunity: 74.0 • Difficulty: 50.0 • Rank —

    Competitors: 1,539

    65.6
  • aid

    Opportunity: 74.0 • Difficulty: 38.9 • Rank —

    Competitors: 375

    62.1
  • universe

    Opportunity: 74.0 • Difficulty: 43.4 • Rank —

    Competitors: 664

    62.5
  • climb

    Opportunity: 74.0 • Difficulty: 49.0 • Rank —

    Competitors: 1,404

    66.0

Unranked opportunities

  • iconic

    Opportunity: 75.0 • Difficulty: 44.9 • Competitors: 769

  • craft

    Opportunity: 74.0 • Difficulty: 50.0 • Competitors: 1,539

  • aid

    Opportunity: 74.0 • Difficulty: 38.9 • Competitors: 375

  • universe

    Opportunity: 74.0 • Difficulty: 43.4 • Competitors: 664

  • climb

    Opportunity: 74.0 • Difficulty: 49.0 • Competitors: 1,404

High competition keywords

  • free

    Total apps: 323,617 • Major competitors: 24,335

    Latest rank: — • Difficulty: 58.7

  • experience

    Total apps: 293,027 • Major competitors: 16,994

    Latest rank: — • Difficulty: 57.0

  • enjoy

    Total apps: 281,459 • Major competitors: 20,205

    Latest rank: — • Difficulty: 57.4

  • play

    Total apps: 208,243 • Major competitors: 20,375

    Latest rank: — • Difficulty: 59.9

  • way

    Total apps: 207,112 • Major competitors: 11,486

    Latest rank: — • Difficulty: 55.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
genre731004159

4,824 competing apps

Median installs: 6,652

Avg rating: 4.0

87

448

major competitor apps

expansion721003553

2,072 competing apps

Median installs: 2,968

Avg rating: 4.1

77

106

major competitor apps

hone731003955

2,913 competing apps

Median installs: 6,346

Avg rating: 4.0

1212

257

major competitor apps

years711004571

30,653 competing apps

Median installs: 2,715

Avg rating: 4.1

1818

1,413

major competitor apps

awards731003856

3,198 competing apps

Median installs: 4,192

Avg rating: 4.1

2019

240

major competitor apps

turn691005677

67,855 competing apps

Median installs: 4,846

Avg rating: 4.0

2020

5,509

major competitor apps

world class711003950

1,460 competing apps

Median installs: 1,477

Avg rating: 4.0

2222

101

major competitor apps

stone731003756

3,376 competing apps

Median installs: 3,486

Avg rating: 4.0

2626

221

major competitor apps

award731004857

4,022 competing apps

Median installs: 8,962

Avg rating: 4.0

2726

495

major competitor apps

experienced721004370

24,043 competing apps

Median installs: 986

Avg rating: 4.1

2828

826

major competitor apps

th731004567

15,860 competing apps

Median installs: 3,354

Avg rating: 4.1

2928

810

major competitor apps

em721004154

2,388 competing apps

Median installs: 5,400

Avg rating: 4.1

3028

290

major competitor apps

ke721003851

1,618 competing apps

Median installs: 14,894

Avg rating: 4.3

2929

110

major competitor apps

registered trademark721003851

1,518 competing apps

Median installs: 10,179

Avg rating: 4.0

2929

148

major competitor apps

het681002235

167 competing apps

Median installs: 2,872

Avg rating: 3.9

4848

13

major competitor apps

free651005988

323,617 competing apps

Median installs: 5,450

Avg rating: 4.1

24,335

major competitor apps

play661006085

208,243 competing apps

Median installs: 7,199

Avg rating: 4.0

20,375

major competitor apps

fun671005783

169,979 competing apps

Median installs: 5,590

Avg rating: 4.0

15,617

major competitor apps

strategy711004871

29,925 competing apps

Median installs: 4,546

Avg rating: 4.0

2,497

major competitor apps

card691005077

69,823 competing apps

Median installs: 4,391

Avg rating: 4.0

4,978

major competitor apps

battle721005270

24,920 competing apps

Median installs: 19,754

Avg rating: 3.9

3,656

major competitor apps

challenge691005277

73,547 competing apps

Median installs: 3,376

Avg rating: 4.1

5,919

major competitor apps

mode691005677

69,542 competing apps

Median installs: 5,244

Avg rating: 4.0

5,795

major competitor apps

right671005783

160,086 competing apps

Median installs: 1,939

Avg rating: 4.0

8,858

major competitor apps

enjoy651005787

281,459 competing apps

Median installs: 3,461

Avg rating: 4.0

20,205

major competitor apps

123 keywords
1 of 5

App Description

Join a community of 100 million players in epic card battle action!

Welcome to Hearthstone, the strategy card game that’s easy to learn but impossible to put down! Play for FREE and complete quests to earn free rewards!*

From the studio that brought you World of Warcraft®, Overwatch® and Diablo Immortal®, comes HEARTHSTONE®, Blizzard Entertainment’s award-winning CCG - play on your phone, tablet or PC!

Collect powerful battle cards and create a mighty deck! Summon minions and sling aoe spells to seize control of ever-shifting battle arenas. Wield a masterful strategy and outwit all players who dare challenge you. Each playable Hearthstone class has a unique hero power and their own set of special class cards.

What’s your deck builder strategy? Do you play aggressive and rush your enemy with minions or do you take your time and build powerful cards? What class will you choose?
Channel powerful magic spells as a Mage or cut through enemy minions as a Rogue.

Play cards your way - Hearthstone has a game mode for everyone!

Hearthstone - choose between Standard, Wild, and Casual
● Standard mode PvP fun and PvE challenges!
● Craft decks and test your skills to climb to the top of the ranks
● Ranked matches or friendly challenges

Battlegrounds mode to play with friends - Enter a battle arena , 8 people enter 1 person leaves victorious
● Easy to learn; difficult to master
● Major game changer to the auto battler genre
● Auto Battler with tons of different heroes to choose from
● Recruit minions and watch them fight

Tavern Brawl
● Jump in for a low stake, wacky rumble in these rule-bending limited-time events!
● Every week, there’s a new set of rules and another prize to collect.

More fun ways to play
● PVE - Solo adventures to practice and hone your skills or just play for weekly quests!
● Returning player? Wild mode lets you play all of your cards!

Descend into the WARCRAFT UNIVERSE Explore iconic locations from the beloved Warcraft universe as you master your deck, collect cards, and assemble powerful combos.

Battle with your favorite Warcraft heroes! There’s no shortage of Heroes in the world of Azeroth:
● Lich King
● Illidan Stormrage
● Thrall
● Jaina Proudmore
● Garrosh Hellscream and more

Each class has a unique Hero Power that captures their identity and fuels their strategy
● Death Knight: Fallen champions of the Scourge who harness three powerful Runes
● Warlock: Call on nightmarish Demons for aid and get power at any cost
● Rogue: Subtle and evasive assassins
● Mage: Masters of arcane, fire and frost
● Demon Hunter: Agile fighters who call upon demonic allies and fel magic
● Paladin: Stalwart champions of the Light
● Play as a Druid, Hunter, Priest, Shaman or Warrior too!

Battle with Your Own Deck Build a deck from scratch, copy a friend’s list, or jump right in with a prebuilt deck. You can customize your decks to get your list just right.

What is your deck building strategy?
● Enjoy premade decks to quickly join the Ranked ladder
● Build a deck from scratch or copy a friend’s list
● Customize your decks to get your list just right

Trade cards for dust in game to craft new legendary cards!

Experience the magic, mischief and mayhem in this epic CCG! Battle with friends and join the millions of players around the hearth to enjoy Hearthstone, and PLAY TODAY!

*In-game purchases are optional.

©2026 Blizzard Entertainment, Inc. Hearthstone, World of Warcraft, Overwatch, Diablo Immortal, and Blizzard Entertainment are trademarks or registered trademarks of Blizzard Entertainment, Inc.