Hearthstone
ASO Keyword Dashboard
Tracking 113 keywords for Hearthstone in Google Play
Hearthstone tracks 113 keywords (5 keywords rank; 108 need traction). Key metrics: 40% top-10 coverage, opportunity 69.8, difficulty 47.9, best rank 7.
Join a community of 100 million players in epic card battle action!
Tracked keywords
113
5 ranked • 108 not ranking yet
Top 10 coverage
40%
Best rank 7 • Latest leader —
Avg opportunity
69.8
Top keyword: craft
Avg difficulty
47.9
Lower scores indicate easier wins
Opportunity leaders
- 65.6
craft
Opportunity: 74.0 • Difficulty: 49.7 • Rank —
Competitors: 1,521
- 62.1
aid
Opportunity: 74.0 • Difficulty: 38.9 • Rank —
Competitors: 373
- 62.5
universe
Opportunity: 74.0 • Difficulty: 43.5 • Rank —
Competitors: 656
- 65.8
climb
Opportunity: 74.0 • Difficulty: 49.0 • Rank —
Competitors: 1,375
- 63.6
iconic
Opportunity: 74.0 • Difficulty: 46.0 • Rank —
Competitors: 757
Unranked opportunities
craft
Opportunity: 74.0 • Difficulty: 49.7 • Competitors: 1,521
aid
Opportunity: 74.0 • Difficulty: 38.9 • Competitors: 373
universe
Opportunity: 74.0 • Difficulty: 43.5 • Competitors: 656
climb
Opportunity: 74.0 • Difficulty: 49.0 • Competitors: 1,375
iconic
Opportunity: 74.0 • Difficulty: 46.0 • Competitors: 757
High competition keywords
free
Total apps: 315,912 • Major competitors: 24,149
Latest rank: — • Difficulty: 58.8
experience
Total apps: 283,776 • Major competitors: 16,755
Latest rank: — • Difficulty: 57.0
enjoy
Total apps: 275,510 • Major competitors: 19,947
Latest rank: — • Difficulty: 57.4
play
Total apps: 204,109 • Major competitors: 20,218
Latest rank: — • Difficulty: 60.0
way
Total apps: 203,886 • Major competitors: 11,357
Latest rank: — • Difficulty: 55.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| cards | 71 | 100 | 48 | 72 34,463 competing apps Median installs: 4,055 Avg rating: 2.7 | 7 | 7 | 2,217 major competitor apps |
| card | 69 | 100 | 50 | 77 68,751 competing apps Median installs: 4,483 Avg rating: 2.7 | 9 | 9 | 4,946 major competitor apps |
| hear | 72 | 100 | 52 | 69 22,394 competing apps Median installs: 4,674 Avg rating: 2.7 | 37 | 37 | 1,331 major competitor apps |
| powerful | 68 | 100 | 55 | 80 100,844 competing apps Median installs: 2,914 Avg rating: 2.7 | 54 | 49 | 7,765 major competitor apps |
| right | 67 | 100 | 57 | 83 157,404 competing apps Median installs: 1,909 Avg rating: 2.5 | 105 | 100 | 8,779 major competitor apps |
| free | 65 | 100 | 59 | 88 315,912 competing apps Median installs: 5,818 Avg rating: 2.7 | — | — | 24,149 major competitor apps |
| play | 66 | 100 | 60 | 85 204,109 competing apps Median installs: 7,416 Avg rating: 2.8 | — | — | 20,218 major competitor apps |
| fun | 67 | 100 | 57 | 83 166,899 competing apps Median installs: 5,662 Avg rating: 2.7 | — | — | 15,474 major competitor apps |
| strategy | 72 | 100 | 48 | 71 29,016 competing apps Median installs: 4,620 Avg rating: 2.7 | — | — | 2,449 major competitor apps |
| battle | 72 | 100 | 52 | 70 24,479 competing apps Median installs: 20,135 Avg rating: 2.9 | — | — | 3,627 major competitor apps |
| challenge | 69 | 100 | 52 | 77 71,736 competing apps Median installs: 3,432 Avg rating: 2.7 | — | — | 5,868 major competitor apps |
| mode | 69 | 100 | 56 | 77 67,882 competing apps Median installs: 5,418 Avg rating: 2.7 | — | — | 5,731 major competitor apps |
| enjoy | 65 | 100 | 57 | 87 275,510 competing apps Median installs: 3,480 Avg rating: 2.6 | — | — | 19,947 major competitor apps |
| collect | 69 | 100 | 53 | 78 76,422 competing apps Median installs: 3,942 Avg rating: 2.8 | — | — | 6,266 major competitor apps |
| experience | 65 | 100 | 57 | 87 283,776 competing apps Median installs: 1,741 Avg rating: 2.5 | — | — | 16,755 major competitor apps |
| learn | 67 | 100 | 55 | 82 141,858 competing apps Median installs: 2,282 Avg rating: 2.5 | — | — | 7,090 major competitor apps |
| control | 67 | 100 | 54 | 82 133,774 competing apps Median installs: 1,813 Avg rating: 2.4 | — | — | 7,433 major competitor apps |
| limited | 72 | 100 | 49 | 71 28,819 competing apps Median installs: 4,832 Avg rating: 2.8 | — | — | 1,981 major competitor apps |
| list | 69 | 100 | 52 | 78 81,947 competing apps Median installs: 2,554 Avg rating: 2.4 | — | — | 3,559 major competitor apps |
| people | 68 | 100 | 54 | 80 102,405 competing apps Median installs: 2,937 Avg rating: 2.5 | — | — | 5,742 major competitor apps |
| way | 66 | 100 | 56 | 85 203,886 competing apps Median installs: 1,950 Avg rating: 2.5 | — | — | 11,357 major competitor apps |
| welcome | 68 | 100 | 51 | 81 124,834 competing apps Median installs: 797 Avg rating: 2.4 | — | — | 5,470 major competitor apps |
| special | 68 | 100 | 53 | 80 109,901 competing apps Median installs: 2,179 Avg rating: 2.6 | — | — | 7,062 major competitor apps |
| watch | 68 | 100 | 57 | 80 102,641 competing apps Median installs: 1,178 Avg rating: 2.3 | — | — | 5,694 major competitor apps |
| arena | 73 | 100 | 47 | 59 5,005 competing apps Median installs: 17,332 Avg rating: 2.9 | — | — | 782 major competitor apps |
App Description
Join a community of 100 million players in epic card battle action!
From the studio that brought you World of Warcraft®, Overwatch® and Diablo Immortal®, comes HEARTHSTONE®, Blizzard Entertainment’s award-winning CCG - play on your phone, tablet or PC!
Collect powerful battle cards and create a mighty deck! Summon minions and sling aoe spells to seize control of ever-shifting battle arenas. Wield a masterful strategy and outwit all players who dare challenge you. Each playable Hearthstone class has a unique hero power and their own set of special class cards.
What’s your deck builder strategy? Do you play aggressive and rush your enemy with minions or do you take your time and build powerful cards? What class will you choose?
Channel powerful magic spells as a Mage or cut through enemy minions as a Rogue.
Play cards your way - Hearthstone has a game mode for everyone!
Hearthstone - choose between Standard, Wild, and Casual
● Standard mode PvP fun and PvE challenges!
● Craft decks and test your skills to climb to the top of the ranks
● Ranked matches or friendly challenges
Battlegrounds mode to play with friends - Enter a battle arena , 8 people enter 1 person leaves victorious
● Easy to learn; difficult to master
● Major game changer to the auto battler genre
● Auto Battler with tons of different heroes to choose from
● Recruit minions and watch them fight
Tavern Brawl
● Jump in for a low stake, wacky rumble in these rule-bending limited-time events!
● Every week, there’s a new set of rules and another prize to collect.
More fun ways to play
● PVE - Solo adventures to practice and hone your skills or just play for weekly quests!
● Returning player? Wild mode lets you play all of your cards!
Descend into the WARCRAFT UNIVERSE Explore iconic locations from the beloved Warcraft universe as you master your deck, collect cards, and assemble powerful combos.
Battle with your favorite Warcraft heroes! There’s no shortage of Heroes in the world of Azeroth:
● Lich King
● Illidan Stormrage
● Thrall
● Jaina Proudmore
● Garrosh Hellscream and more
Each class has a unique Hero Power that captures their identity and fuels their strategy
● Death Knight: Fallen champions of the Scourge who harness three powerful Runes
● Warlock: Call on nightmarish Demons for aid and get power at any cost
● Rogue: Subtle and evasive assassins
● Mage: Masters of arcane, fire and frost
● Demon Hunter: Agile fighters who call upon demonic allies and fel magic
● Paladin: Stalwart champions of the Light
● Play as a Druid, Hunter, Priest, Shaman or Warrior too!
Battle with Your Own Deck Build a deck from scratch, copy a friend’s list, or jump right in with a prebuilt deck. You can customize your decks to get your list just right.
What is your deck building strategy?
● Enjoy premade decks to quickly join the Ranked ladder
● Build a deck from scratch or copy a friend’s list
● Customize your decks to get your list just right
Trade cards for dust in game to craft new legendary cards!
Experience the magic, mischief and mayhem in this epic CCG! Battle with friends and join the millions of players around the hearth to enjoy Hearthstone, and PLAY TODAY!
*In-game purchases are optional.
©2026 Blizzard Entertainment, Inc. Hearthstone, World of Warcraft, Overwatch, Diablo Immortal, and Blizzard Entertainment are trademarks or registered trademarks of Blizzard Entertainment, Inc.
