Hearthstone

57.1M installs
2M ratings
+13.8K weekly installs
trend steady
+69.4K monthly installs
trend steady
Hearthstone icon

ASO Keyword Dashboard

Tracking 113 keywords for Hearthstone in Google Play

Developer: Blizzard Entertainment, Inc. Category: game_card Rating: 4.15

Hearthstone tracks 113 keywords (5 keywords rank; 108 need traction). Key metrics: 40% top-10 coverage, opportunity 69.8, difficulty 47.9, best rank 7.

Join a community of 100 million players in epic card battle action!

Tracked keywords

113

5  ranked •  108  not ranking yet

Top 10 coverage

40%

Best rank 7 • Latest leader —

Avg opportunity

69.8

Top keyword: craft

Avg difficulty

47.9

Lower scores indicate easier wins

Opportunity leaders

  • craft

    Opportunity: 74.0 • Difficulty: 49.7 • Rank —

    Competitors: 1,521

    65.6
  • aid

    Opportunity: 74.0 • Difficulty: 38.9 • Rank —

    Competitors: 373

    62.1
  • universe

    Opportunity: 74.0 • Difficulty: 43.5 • Rank —

    Competitors: 656

    62.5
  • climb

    Opportunity: 74.0 • Difficulty: 49.0 • Rank —

    Competitors: 1,375

    65.8
  • iconic

    Opportunity: 74.0 • Difficulty: 46.0 • Rank —

    Competitors: 757

    63.6

Unranked opportunities

  • craft

    Opportunity: 74.0 • Difficulty: 49.7 • Competitors: 1,521

  • aid

    Opportunity: 74.0 • Difficulty: 38.9 • Competitors: 373

  • universe

    Opportunity: 74.0 • Difficulty: 43.5 • Competitors: 656

  • climb

    Opportunity: 74.0 • Difficulty: 49.0 • Competitors: 1,375

  • iconic

    Opportunity: 74.0 • Difficulty: 46.0 • Competitors: 757

High competition keywords

  • free

    Total apps: 315,912 • Major competitors: 24,149

    Latest rank: — • Difficulty: 58.8

  • experience

    Total apps: 283,776 • Major competitors: 16,755

    Latest rank: — • Difficulty: 57.0

  • enjoy

    Total apps: 275,510 • Major competitors: 19,947

    Latest rank: — • Difficulty: 57.4

  • play

    Total apps: 204,109 • Major competitors: 20,218

    Latest rank: — • Difficulty: 60.0

  • way

    Total apps: 203,886 • Major competitors: 11,357

    Latest rank: — • Difficulty: 55.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
cards711004872

34,463 competing apps

Median installs: 4,055

Avg rating: 2.7

77

2,217

major competitor apps

card691005077

68,751 competing apps

Median installs: 4,483

Avg rating: 2.7

99

4,946

major competitor apps

hear721005269

22,394 competing apps

Median installs: 4,674

Avg rating: 2.7

3737

1,331

major competitor apps

powerful681005580

100,844 competing apps

Median installs: 2,914

Avg rating: 2.7

5449

7,765

major competitor apps

right671005783

157,404 competing apps

Median installs: 1,909

Avg rating: 2.5

105100

8,779

major competitor apps

free651005988

315,912 competing apps

Median installs: 5,818

Avg rating: 2.7

24,149

major competitor apps

play661006085

204,109 competing apps

Median installs: 7,416

Avg rating: 2.8

20,218

major competitor apps

fun671005783

166,899 competing apps

Median installs: 5,662

Avg rating: 2.7

15,474

major competitor apps

strategy721004871

29,016 competing apps

Median installs: 4,620

Avg rating: 2.7

2,449

major competitor apps

battle721005270

24,479 competing apps

Median installs: 20,135

Avg rating: 2.9

3,627

major competitor apps

challenge691005277

71,736 competing apps

Median installs: 3,432

Avg rating: 2.7

5,868

major competitor apps

mode691005677

67,882 competing apps

Median installs: 5,418

Avg rating: 2.7

5,731

major competitor apps

enjoy651005787

275,510 competing apps

Median installs: 3,480

Avg rating: 2.6

19,947

major competitor apps

collect691005378

76,422 competing apps

Median installs: 3,942

Avg rating: 2.8

6,266

major competitor apps

experience651005787

283,776 competing apps

Median installs: 1,741

Avg rating: 2.5

16,755

major competitor apps

learn671005582

141,858 competing apps

Median installs: 2,282

Avg rating: 2.5

7,090

major competitor apps

control671005482

133,774 competing apps

Median installs: 1,813

Avg rating: 2.4

7,433

major competitor apps

limited721004971

28,819 competing apps

Median installs: 4,832

Avg rating: 2.8

1,981

major competitor apps

list691005278

81,947 competing apps

Median installs: 2,554

Avg rating: 2.4

3,559

major competitor apps

people681005480

102,405 competing apps

Median installs: 2,937

Avg rating: 2.5

5,742

major competitor apps

way661005685

203,886 competing apps

Median installs: 1,950

Avg rating: 2.5

11,357

major competitor apps

welcome681005181

124,834 competing apps

Median installs: 797

Avg rating: 2.4

5,470

major competitor apps

special681005380

109,901 competing apps

Median installs: 2,179

Avg rating: 2.6

7,062

major competitor apps

watch681005780

102,641 competing apps

Median installs: 1,178

Avg rating: 2.3

5,694

major competitor apps

arena731004759

5,005 competing apps

Median installs: 17,332

Avg rating: 2.9

782

major competitor apps

113 keywords
1 of 5

App Description

Join a community of 100 million players in epic card battle action!

Welcome to Hearthstone, the strategy card game that’s easy to learn but impossible to put down! Play for FREE and complete quests to earn free rewards!*

From the studio that brought you World of Warcraft®, Overwatch® and Diablo Immortal®, comes HEARTHSTONE®, Blizzard Entertainment’s award-winning CCG - play on your phone, tablet or PC!

Collect powerful battle cards and create a mighty deck! Summon minions and sling aoe spells to seize control of ever-shifting battle arenas. Wield a masterful strategy and outwit all players who dare challenge you. Each playable Hearthstone class has a unique hero power and their own set of special class cards.

What’s your deck builder strategy? Do you play aggressive and rush your enemy with minions or do you take your time and build powerful cards? What class will you choose?
Channel powerful magic spells as a Mage or cut through enemy minions as a Rogue.

Play cards your way - Hearthstone has a game mode for everyone!

Hearthstone - choose between Standard, Wild, and Casual
● Standard mode PvP fun and PvE challenges!
● Craft decks and test your skills to climb to the top of the ranks
● Ranked matches or friendly challenges

Battlegrounds mode to play with friends - Enter a battle arena , 8 people enter 1 person leaves victorious
● Easy to learn; difficult to master
● Major game changer to the auto battler genre
● Auto Battler with tons of different heroes to choose from
● Recruit minions and watch them fight

Tavern Brawl
● Jump in for a low stake, wacky rumble in these rule-bending limited-time events!
● Every week, there’s a new set of rules and another prize to collect.

More fun ways to play
● PVE - Solo adventures to practice and hone your skills or just play for weekly quests!
● Returning player? Wild mode lets you play all of your cards!

Descend into the WARCRAFT UNIVERSE Explore iconic locations from the beloved Warcraft universe as you master your deck, collect cards, and assemble powerful combos.

Battle with your favorite Warcraft heroes! There’s no shortage of Heroes in the world of Azeroth:
● Lich King
● Illidan Stormrage
● Thrall
● Jaina Proudmore
● Garrosh Hellscream and more

Each class has a unique Hero Power that captures their identity and fuels their strategy
● Death Knight: Fallen champions of the Scourge who harness three powerful Runes
● Warlock: Call on nightmarish Demons for aid and get power at any cost
● Rogue: Subtle and evasive assassins
● Mage: Masters of arcane, fire and frost
● Demon Hunter: Agile fighters who call upon demonic allies and fel magic
● Paladin: Stalwart champions of the Light
● Play as a Druid, Hunter, Priest, Shaman or Warrior too!

Battle with Your Own Deck Build a deck from scratch, copy a friend’s list, or jump right in with a prebuilt deck. You can customize your decks to get your list just right.

What is your deck building strategy?
● Enjoy premade decks to quickly join the Ranked ladder
● Build a deck from scratch or copy a friend’s list
● Customize your decks to get your list just right

Trade cards for dust in game to craft new legendary cards!

Experience the magic, mischief and mayhem in this epic CCG! Battle with friends and join the millions of players around the hearth to enjoy Hearthstone, and PLAY TODAY!

*In-game purchases are optional.

©2026 Blizzard Entertainment, Inc. Hearthstone, World of Warcraft, Overwatch, Diablo Immortal, and Blizzard Entertainment are trademarks or registered trademarks of Blizzard Entertainment, Inc.