Hearthstone
ASO Keyword Dashboard
Tracking 123 keywords for Hearthstone in Google Play
Hearthstone tracks 123 keywords (15 keywords rank; 108 need traction). Key metrics: 13% top-10 coverage, opportunity 70.0, difficulty 47.1, best rank 7.
Join a community of 100 million players in epic card battle action!
Tracked keywords
123
15 ranked • 108 not ranking yet
Top 10 coverage
13%
Best rank 7 • Latest leader —
Avg opportunity
70.0
Top keyword: iconic
Avg difficulty
47.1
Lower scores indicate easier wins
Opportunity leaders
- 63.7
iconic
Opportunity: 75.0 • Difficulty: 44.9 • Rank —
Competitors: 769
- 65.6
craft
Opportunity: 74.0 • Difficulty: 50.0 • Rank —
Competitors: 1,539
- 62.1
aid
Opportunity: 74.0 • Difficulty: 38.9 • Rank —
Competitors: 375
- 62.5
universe
Opportunity: 74.0 • Difficulty: 43.4 • Rank —
Competitors: 664
- 66.0
climb
Opportunity: 74.0 • Difficulty: 49.0 • Rank —
Competitors: 1,404
Unranked opportunities
iconic
Opportunity: 75.0 • Difficulty: 44.9 • Competitors: 769
craft
Opportunity: 74.0 • Difficulty: 50.0 • Competitors: 1,539
aid
Opportunity: 74.0 • Difficulty: 38.9 • Competitors: 375
universe
Opportunity: 74.0 • Difficulty: 43.4 • Competitors: 664
climb
Opportunity: 74.0 • Difficulty: 49.0 • Competitors: 1,404
High competition keywords
free
Total apps: 323,617 • Major competitors: 24,335
Latest rank: — • Difficulty: 58.7
experience
Total apps: 293,027 • Major competitors: 16,994
Latest rank: — • Difficulty: 57.0
enjoy
Total apps: 281,459 • Major competitors: 20,205
Latest rank: — • Difficulty: 57.4
play
Total apps: 208,243 • Major competitors: 20,375
Latest rank: — • Difficulty: 59.9
way
Total apps: 207,112 • Major competitors: 11,486
Latest rank: — • Difficulty: 55.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| genre | 73 | 100 | 41 | 59 4,824 competing apps Median installs: 6,652 Avg rating: 4.0 | 8 | 7 | 448 major competitor apps |
| expansion | 72 | 100 | 35 | 53 2,072 competing apps Median installs: 2,968 Avg rating: 4.1 | 7 | 7 | 106 major competitor apps |
| hone | 73 | 100 | 39 | 55 2,913 competing apps Median installs: 6,346 Avg rating: 4.0 | 12 | 12 | 257 major competitor apps |
| years | 71 | 100 | 45 | 71 30,653 competing apps Median installs: 2,715 Avg rating: 4.1 | 18 | 18 | 1,413 major competitor apps |
| awards | 73 | 100 | 38 | 56 3,198 competing apps Median installs: 4,192 Avg rating: 4.1 | 20 | 19 | 240 major competitor apps |
| turn | 69 | 100 | 56 | 77 67,855 competing apps Median installs: 4,846 Avg rating: 4.0 | 20 | 20 | 5,509 major competitor apps |
| world class | 71 | 100 | 39 | 50 1,460 competing apps Median installs: 1,477 Avg rating: 4.0 | 22 | 22 | 101 major competitor apps |
| stone | 73 | 100 | 37 | 56 3,376 competing apps Median installs: 3,486 Avg rating: 4.0 | 26 | 26 | 221 major competitor apps |
| award | 73 | 100 | 48 | 57 4,022 competing apps Median installs: 8,962 Avg rating: 4.0 | 27 | 26 | 495 major competitor apps |
| experienced | 72 | 100 | 43 | 70 24,043 competing apps Median installs: 986 Avg rating: 4.1 | 28 | 28 | 826 major competitor apps |
| th | 73 | 100 | 45 | 67 15,860 competing apps Median installs: 3,354 Avg rating: 4.1 | 29 | 28 | 810 major competitor apps |
| em | 72 | 100 | 41 | 54 2,388 competing apps Median installs: 5,400 Avg rating: 4.1 | 30 | 28 | 290 major competitor apps |
| ke | 72 | 100 | 38 | 51 1,618 competing apps Median installs: 14,894 Avg rating: 4.3 | 29 | 29 | 110 major competitor apps |
| registered trademark | 72 | 100 | 38 | 51 1,518 competing apps Median installs: 10,179 Avg rating: 4.0 | 29 | 29 | 148 major competitor apps |
| het | 68 | 100 | 22 | 35 167 competing apps Median installs: 2,872 Avg rating: 3.9 | 48 | 48 | 13 major competitor apps |
| free | 65 | 100 | 59 | 88 323,617 competing apps Median installs: 5,450 Avg rating: 4.1 | — | — | 24,335 major competitor apps |
| play | 66 | 100 | 60 | 85 208,243 competing apps Median installs: 7,199 Avg rating: 4.0 | — | — | 20,375 major competitor apps |
| fun | 67 | 100 | 57 | 83 169,979 competing apps Median installs: 5,590 Avg rating: 4.0 | — | — | 15,617 major competitor apps |
| strategy | 71 | 100 | 48 | 71 29,925 competing apps Median installs: 4,546 Avg rating: 4.0 | — | — | 2,497 major competitor apps |
| card | 69 | 100 | 50 | 77 69,823 competing apps Median installs: 4,391 Avg rating: 4.0 | — | — | 4,978 major competitor apps |
| battle | 72 | 100 | 52 | 70 24,920 competing apps Median installs: 19,754 Avg rating: 3.9 | — | — | 3,656 major competitor apps |
| challenge | 69 | 100 | 52 | 77 73,547 competing apps Median installs: 3,376 Avg rating: 4.1 | — | — | 5,919 major competitor apps |
| mode | 69 | 100 | 56 | 77 69,542 competing apps Median installs: 5,244 Avg rating: 4.0 | — | — | 5,795 major competitor apps |
| right | 67 | 100 | 57 | 83 160,086 competing apps Median installs: 1,939 Avg rating: 4.0 | — | — | 8,858 major competitor apps |
| enjoy | 65 | 100 | 57 | 87 281,459 competing apps Median installs: 3,461 Avg rating: 4.0 | — | — | 20,205 major competitor apps |
App Description
Join a community of 100 million players in epic card battle action!
From the studio that brought you World of Warcraft®, Overwatch® and Diablo Immortal®, comes HEARTHSTONE®, Blizzard Entertainment’s award-winning CCG - play on your phone, tablet or PC!
Collect powerful battle cards and create a mighty deck! Summon minions and sling aoe spells to seize control of ever-shifting battle arenas. Wield a masterful strategy and outwit all players who dare challenge you. Each playable Hearthstone class has a unique hero power and their own set of special class cards.
What’s your deck builder strategy? Do you play aggressive and rush your enemy with minions or do you take your time and build powerful cards? What class will you choose?
Channel powerful magic spells as a Mage or cut through enemy minions as a Rogue.
Play cards your way - Hearthstone has a game mode for everyone!
Hearthstone - choose between Standard, Wild, and Casual
● Standard mode PvP fun and PvE challenges!
● Craft decks and test your skills to climb to the top of the ranks
● Ranked matches or friendly challenges
Battlegrounds mode to play with friends - Enter a battle arena , 8 people enter 1 person leaves victorious
● Easy to learn; difficult to master
● Major game changer to the auto battler genre
● Auto Battler with tons of different heroes to choose from
● Recruit minions and watch them fight
Tavern Brawl
● Jump in for a low stake, wacky rumble in these rule-bending limited-time events!
● Every week, there’s a new set of rules and another prize to collect.
More fun ways to play
● PVE - Solo adventures to practice and hone your skills or just play for weekly quests!
● Returning player? Wild mode lets you play all of your cards!
Descend into the WARCRAFT UNIVERSE Explore iconic locations from the beloved Warcraft universe as you master your deck, collect cards, and assemble powerful combos.
Battle with your favorite Warcraft heroes! There’s no shortage of Heroes in the world of Azeroth:
● Lich King
● Illidan Stormrage
● Thrall
● Jaina Proudmore
● Garrosh Hellscream and more
Each class has a unique Hero Power that captures their identity and fuels their strategy
● Death Knight: Fallen champions of the Scourge who harness three powerful Runes
● Warlock: Call on nightmarish Demons for aid and get power at any cost
● Rogue: Subtle and evasive assassins
● Mage: Masters of arcane, fire and frost
● Demon Hunter: Agile fighters who call upon demonic allies and fel magic
● Paladin: Stalwart champions of the Light
● Play as a Druid, Hunter, Priest, Shaman or Warrior too!
Battle with Your Own Deck Build a deck from scratch, copy a friend’s list, or jump right in with a prebuilt deck. You can customize your decks to get your list just right.
What is your deck building strategy?
● Enjoy premade decks to quickly join the Ranked ladder
● Build a deck from scratch or copy a friend’s list
● Customize your decks to get your list just right
Trade cards for dust in game to craft new legendary cards!
Experience the magic, mischief and mayhem in this epic CCG! Battle with friends and join the millions of players around the hearth to enjoy Hearthstone, and PLAY TODAY!
*In-game purchases are optional.
©2026 Blizzard Entertainment, Inc. Hearthstone, World of Warcraft, Overwatch, Diablo Immortal, and Blizzard Entertainment are trademarks or registered trademarks of Blizzard Entertainment, Inc.
