Blue Apron: Meal Kit Delivery

Blue Apron: Meal Kit Delivery
Blue Apron: Meal Kit Delivery
Developer: Blue Apron
Category: Food & Drink
607.7K installs
7.7K ratings
+639 weekly installs
trend steady
+2.8K monthly installs
trend steady
Blue Apron: Meal Kit Delivery icon

ASO Keyword Dashboard

Tracking 113 keywords for Blue Apron: Meal Kit Delivery in Google Play

Developer: Blue Apron Category: food_and_drink Rating: 3.83

Blue Apron: Meal Kit Delivery tracks 113 keywords (5 keywords rank; 108 need traction). Key metrics: 0% top-10 coverage, opportunity 68.3, difficulty 49.7, best rank 116.

Now with no subscription, more ways to save, and faster, easier meals.

Tracked keywords

113

5  ranked •  108  not ranking yet

Top 10 coverage

0%

Best rank 116 • Latest leader —

Avg opportunity

68.3

Top keyword: star

Avg difficulty

49.7

Lower scores indicate easier wins

Opportunity leaders

  • star

    Opportunity: 73.0 • Difficulty: 52.1 • Rank —

    Competitors: 1,552

    68.4
  • weekly

    Opportunity: 73.0 • Difficulty: 51.8 • Rank —

    Competitors: 1,419

    68.5
  • least

    Opportunity: 72.0 • Difficulty: 50.1 • Rank 126

    Competitors: 1,088

    67.4
  • menu

    Opportunity: 72.0 • Difficulty: 64.5 • Rank 119

    Competitors: 1,278

    70.7
  • minutes

    Opportunity: 72.0 • Difficulty: 51.7 • Rank 179

    Competitors: 1,521

    69.8

Unranked opportunities

  • star

    Opportunity: 73.0 • Difficulty: 52.1 • Competitors: 1,552

  • weekly

    Opportunity: 73.0 • Difficulty: 51.8 • Competitors: 1,419

  • subscription

    Opportunity: 72.0 • Difficulty: 60.0 • Competitors: 1,608

  • active

    Opportunity: 72.0 • Difficulty: 51.6 • Competitors: 1,388

  • delicious

    Opportunity: 72.0 • Difficulty: 50.2 • Competitors: 1,226

High competition keywords

  • new

    Total apps: 193,474 • Major competitors: 25,823

    Latest rank: — • Difficulty: 65.7

  • free

    Total apps: 173,844 • Major competitors: 23,343

    Latest rank: — • Difficulty: 64.4

  • time

    Total apps: 170,577 • Major competitors: 19,592

    Latest rank: — • Difficulty: 64.6

  • make

    Total apps: 163,352 • Major competitors: 21,922

    Latest rank: — • Difficulty: 65.0

  • access

    Total apps: 126,428 • Major competitors: 11,667

    Latest rank: — • Difficulty: 66.6

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
least721005067

8,831 competing apps

Median installs: 39,389

Avg rating: 3.1

126116

1,088

major competitor apps

menu721006571

13,685 competing apps

Median installs: 28,103

Avg rating: 3.0

119119

1,278

major competitor apps

meal711004362

4,201 competing apps

Median installs: 23,733

Avg rating: 2.9

159159

421

major competitor apps

made681005779

42,597 competing apps

Median installs: 32,589

Avg rating: 2.8

174174

4,321

major competitor apps

minutes721005270

12,126 competing apps

Median installs: 43,194

Avg rating: 3.1

179179

1,521

major competitor apps

free641006490

173,844 competing apps

Median installs: 46,597

Avg rating: 3.1

23,343

major competitor apps

fun661006484

87,777 competing apps

Median installs: 58,861

Avg rating: 3.1

14,777

major competitor apps

new641006690

193,474 competing apps

Median installs: 42,470

Avg rating: 3.0

25,823

major competitor apps

level681006080

47,860 competing apps

Median installs: 42,032

Avg rating: 3.1

6,533

major competitor apps

follow691005877

33,026 competing apps

Median installs: 35,928

Avg rating: 2.9

3,898

major competitor apps

subscription721006070

13,189 competing apps

Median installs: 37,326

Avg rating: 3.0

1,608

major competitor apps

ready681006080

51,048 competing apps

Median installs: 57,786

Avg rating: 3.0

8,623

major competitor apps

customer701005476

26,928 competing apps

Median installs: 29,460

Avg rating: 2.6

2,733

major competitor apps

order681005579

44,242 competing apps

Median installs: 25,117

Avg rating: 2.7

4,188

major competitor apps

make641006589

163,352 competing apps

Median installs: 42,108

Avg rating: 3.0

21,922

major competitor apps

exclusive691006277

34,168 competing apps

Median installs: 36,550

Avg rating: 3.0

4,554

major competitor apps

learn671006182

64,313 competing apps

Median installs: 33,093

Avg rating: 2.8

6,746

major competitor apps

active721005270

13,334 competing apps

Median installs: 30,112

Avg rating: 2.9

1,388

major competitor apps

designed661005785

96,808 competing apps

Median installs: 27,484

Avg rating: 2.8

9,110

major competitor apps

save671006583

75,490 competing apps

Median installs: 41,387

Avg rating: 3.0

9,726

major competitor apps

choose661006285

100,655 competing apps

Median installs: 46,844

Avg rating: 3.0

14,766

major competitor apps

convenient691005277

30,608 competing apps

Median installs: 31,194

Avg rating: 2.7

3,175

major competitor apps

time641006589

170,577 competing apps

Median installs: 33,133

Avg rating: 2.9

19,592

major competitor apps

delicious721005067

8,437 competing apps

Median installs: 34,307

Avg rating: 3.0

1,226

major competitor apps

dish701003754

1,427 competing apps

Median installs: 32,134

Avg rating: 2.8

156

major competitor apps

113 keywords
1 of 5

App Description

Now with no subscription, more ways to save, and faster, easier meals.

Meet the new Blue Apron.

Over the years, we’ve shipped more than 530 million meal kits. Now, we’re making Blue Apron more convenient than ever.

Key features:
- No subscription needed: Order what you want without committing to weekly deliveries.
- Faster, easier meals: Save more time with new pre-made and minimal-prep meals.
- Same dedication to quality: From chef-designed recipes to the freshest ingredients.

100+ meals to choose from

NEW: Dish by Blue Apron
Pre-made meals with plenty of protein. Delicious, nutritious, and ready fast.
- At least 20 grams of protein
- No artificial colors or flavors
- Ready in as little as 5 minutes

NEW: Assemble & Bake
One-pan meals with minimal prep and cleanup. Just assemble, bake, and enjoy.
- Pre-prepped ingredients
- 5 minutes or less active time
- Perfect for cooking with kids

Meal Kits
Easy-to-follow recipes that help you get creative without spending hours in the kitchen.
- Ready in as little as 15 minutes
- Recipes for any cooking level
- Options for every occasion

Download the app and make mealtime magic with the new Blue Apron – no subscription needed.

Thousands of 5-Star Reviews
"I got home from work, changed, cooked this meal, we ate it and cleaned up all in under 45 minutes!" – James W.
"This was absolutely delicious and simple to make. Love it! 10/10!" – Lexi M.
"Tasted amazing and was quick and simple!" – Andrea T.
"We loved this recipe! It was really fun to learn how to make such a pretty and delicious dish – and it was easier than expected." – Taegan S.
Join the thousands who are loving the new Blue Apron.

Bestsellers & Customer Favorites
Browse 100+ rotating meals including:
- Roasted Red Pepper Pasta
- Guajillo Chicken & Veggie Bake
- Four-Cheese Enchiladas
- Chimichurri Salmon Grain Bowls
...and many more!

Unlock savings with Blue Apron+ Membership
- Free shipping on every order
- Exclusive members-only perks
- Unlimited access to Tastemade+
Start your 30-day free trial today.

Download the app and shop now.