Boots: Beauty & Pharmacy

Boots: Beauty & Pharmacy icon

ASO Keyword Dashboard

Tracking 112 keywords for Boots: Beauty & Pharmacy in Google Play

Developer: Boots UK & ROI Category: shopping

Boots: Beauty & Pharmacy tracks 112 keywords (no keywords rank yet; 112 need traction). Key metrics: opportunity 69.4, difficulty 49.0.

Shop beauty & health, manage NHS prescriptions & save with your Advantage Card

Tracked keywords

112

0  ranked •  112  not ranking yet

Top 10 coverage

Best rank — • Latest leader —

Avg opportunity

69.4

Top keyword: hub

Avg difficulty

49.0

Lower scores indicate easier wins

Opportunity leaders

  • hub

    Opportunity: 74.0 • Difficulty: 41.7 • Rank —

    Competitors: 286

    64.0
  • wellness

    Opportunity: 74.0 • Difficulty: 41.2 • Rank —

    Competitors: 257

    65.9
  • redeem

    Opportunity: 74.0 • Difficulty: 42.1 • Rank —

    Competitors: 740

    65.7
  • wallet

    Opportunity: 74.0 • Difficulty: 46.0 • Rank —

    Competitors: 756

    65.1
  • skin

    Opportunity: 74.0 • Difficulty: 46.0 • Rank —

    Competitors: 889

    63.4

Unranked opportunities

  • hub

    Opportunity: 74.0 • Difficulty: 41.7 • Competitors: 286

  • wellness

    Opportunity: 74.0 • Difficulty: 41.2 • Competitors: 257

  • redeem

    Opportunity: 74.0 • Difficulty: 42.1 • Competitors: 740

  • wallet

    Opportunity: 74.0 • Difficulty: 46.0 • Competitors: 756

  • skin

    Opportunity: 74.0 • Difficulty: 46.0 • Competitors: 889

High competition keywords

  • access

    Total apps: 339,034 • Major competitors: 11,566

    Latest rank: — • Difficulty: 59.5

  • download

    Total apps: 335,284 • Major competitors: 15,864

    Latest rank: — • Difficulty: 56.8

  • free

    Total apps: 322,124 • Major competitors: 22,311

    Latest rank: — • Difficulty: 60.0

  • find

    Total apps: 307,160 • Major competitors: 16,289

    Latest rank: — • Difficulty: 59.7

  • like

    Total apps: 289,450 • Major competitors: 20,643

    Latest rank: — • Difficulty: 62.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
free651006088

322,124 competing apps

Median installs: 4,281

Avg rating: 2.3

22,311

major competitor apps

download651005788

335,284 competing apps

Median installs: 1,668

Avg rating: 2.0

15,864

major competitor apps

online661005684

196,118 competing apps

Median installs: 1,363

Avg rating: 1.9

9,437

major competitor apps

card691005177

69,476 competing apps

Median installs: 3,539

Avg rating: 2.2

4,668

major competitor apps

health691005077

69,677 competing apps

Median installs: 649

Avg rating: 1.9

1,825

major competitor apps

shopping701004974

44,903 competing apps

Median installs: 1,111

Avg rating: 1.9

2,222

major competitor apps

communication701004876

57,433 competing apps

Median installs: 606

Avg rating: 1.7

1,191

major competitor apps

right671005883

159,329 competing apps

Median installs: 1,587

Avg rating: 2.0

8,094

major competitor apps

enjoy651005987

279,698 competing apps

Median installs: 2,957

Avg rating: 2.1

18,178

major competitor apps

order671005282

142,086 competing apps

Median installs: 481

Avg rating: 1.8

4,034

major competitor apps

care701005076

56,142 competing apps

Median installs: 1,255

Avg rating: 2.0

2,571

major competitor apps

collect691005478

77,593 competing apps

Median installs: 3,433

Avg rating: 2.2

5,813

major competitor apps

support671005583

170,973 competing apps

Median installs: 1,241

Avg rating: 2.0

7,331

major competitor apps

exclusive691005578

83,383 competing apps

Median installs: 1,475

Avg rating: 2.0

4,586

major competitor apps

tailored701004875

48,610 competing apps

Median installs: 588

Avg rating: 1.9

1,604

major competitor apps

learn671005682

143,718 competing apps

Median installs: 1,912

Avg rating: 2.0

6,606

major competitor apps

digital681005281

124,535 competing apps

Median installs: 778

Avg rating: 1.8

4,274

major competitor apps

pharmacy731003759

4,925 competing apps

Median installs: 669

Avg rating: 1.8

144

major competitor apps

product701004975

52,619 competing apps

Median installs: 1,062

Avg rating: 1.8

2,090

major competitor apps

scan711005672

34,425 competing apps

Median installs: 1,814

Avg rating: 2.0

2,194

major competitor apps

collection681005280

99,743 competing apps

Median installs: 3,150

Avg rating: 2.0

4,179

major competitor apps

information651005586

267,610 competing apps

Median installs: 1,024

Avg rating: 1.9

7,569

major competitor apps

save671005983

156,904 competing apps

Median installs: 2,697

Avg rating: 2.1

9,510

major competitor apps

manage661005684

186,283 competing apps

Median installs: 650

Avg rating: 1.9

6,752

major competitor apps

content671005881

130,773 competing apps

Median installs: 1,983

Avg rating: 2.0

5,605

major competitor apps

112 keywords
1 of 5

App Description

Shop beauty & health, manage NHS prescriptions & save with your Advantage Card

Shop beauty, health and wellness, manage NHS prescriptions, and use your Digital Boots Advantage Card – all in the official Boots app.
Use the Boots pharmacy app to shop thousands of products, order NHS prescriptions, book pharmacy services and collect rewards every time you shop. Whether you’re looking for beauty products, skincare, fragrance, healthcare or wellness essentials, the Boots app makes it easy to find what you need.

ADVANTAGE CARD, OFFERS & REWARDS

Make every shop more rewarding with your Boots Advantage Card:
• Access your Digital Advantage Card instantly in the app
• Scan from the Boots app or Google Wallet when shopping in-store
• Check your points balance and redeem rewards in just a few taps
• Get personalised offers and savings based on what you buy
• Enjoy early access to promotions and exclusive competitions
• Manage your Advantage Card details and communication preferences

With regular personalised deals, you’ll always find new ways to save on beauty, health and everyday essentials.

SHOP BEAUTY, SKINCARE & FRAGRANCE

Discover your favourite beauty brands and new finds all in one place:
• Shop top brands like The Ordinary, Fenty, M·A·C, CeraVe, e.l.f., No7 and more
• Explore makeup, skincare, haircare, fragrance and beauty tools
• Find routines for every skin type and concern, from hydration to anti-ageing
• Browse exclusive online deals, limited-edition collections and gift sets
• Save your favourite beauty products to your wishlist for quick reordering
• Get expert tips and beauty advice to help you choose the right products

From everyday essentials to premium beauty, the Boots app is your beauty shop on the go.

NHS PRESCRIPTIONS & BOOTS PHARMACY SERVICES

Manage your prescriptions with the Boots pharmacy app:
• Order NHS prescriptions anytime, wherever you are
• Choose in-store collection or convenient home delivery*
• Manage repeat prescriptions for yourself or family members
• Track the status of your prescription orders in the app
• Book pharmacy services including vaccinations and health checks
• Access the Boots Health Hub for trusted health advice and information

*Home delivery available for patients registered with a GP in England. NHS prescription charges may apply.

HEALTH, WELLNESS & FAMILY CARE

Find everything you need to support your health and wellbeing:
• Browse vitamins, supplements and wellness products
• Shop healthcare items for cold & flu, allergy, pain relief, digestive care and more
• Discover products for baby, children’s health and family care
• Explore pregnancy, fertility and family planning essentials
• Access guidance and support through Boots health content and services

BOOTS RECYCLE SCHEME & SUSTAINABILITY

Make more sustainable choices when you shop with Boots:
• Learn how to recycle at Boots with the in-store recycle scheme
• Get rewarded for recycling eligible beauty, skincare and wellness empties
• Find information on how the scheme works and participating stores

DELIVERY, COLLECTION & STORE FINDER

Choose the shopping option that suits you:
• Get home delivery or next-day delivery on eligible orders
• Use free Click & Collect at thousands of Boots stores across the UK
• Check product availability at your nearest Boots
• Find your local store with the built-in Store Finder, view opening times and get directions

A SIMPLER WAY TO SHOP BOOTS

• Search thousands of products quickly with intuitive filters
• View your order history and manage delivery and collection options
• Save favourites and build personalised shopping lists
• Get tailored recommendations based on what you love to buy

Download the Boots app today to shop beauty and health, manage NHS prescriptions, book pharmacy services and enjoy Boots Advantage Card rewards – all in one easy-to-use app.