Back-Up Care

Developer: Bright Horizons Family

Category: Lifestyle

90.6K installs

256 ratings

+214 weekly installs

+729 monthly installs

trend steady

ASO Keyword Dashboard

Tracking 82 keywords for Back-Up Care in Google Play

Developer: Bright Horizons Family Solutions, Inc. Category: lifestyle Rating: 3.14

Back-Up Care tracks 82 keywords (5 keywords rank; 77 need traction). Key metrics: 0% top-10 coverage, opportunity 69.8, difficulty 51.2, best rank 13.

Schedule care right from your mobile device with the Back-Up Care app.

Tracked keywords

5 ranked • 77 not ranking yet

Top 10 coverage

Best rank 13 • Latest leader —

Avg opportunity

69.8

Top keyword: calls

Avg difficulty

51.2

Lower scores indicate easier wins

Opportunity leaders

calls

Opportunity: 73.0 • Difficulty: 67.3 • Rank —

Competitors: 1,546
68.7
participate

Opportunity: 73.0 • Difficulty: 47.8 • Rank —

Competitors: 1,204
68.1
child

Opportunity: 73.0 • Difficulty: 47.1 • Rank —

Competitors: 1,218
68.1
human

Opportunity: 73.0 • Difficulty: 44.9 • Rank —

Competitors: 717
68.0
existing

Opportunity: 73.0 • Difficulty: 51.0 • Rank —

Competitors: 926
68.5

Unranked opportunities

calls

Opportunity: 73.0 • Difficulty: 67.3 • Competitors: 1,546
participate

Opportunity: 73.0 • Difficulty: 47.8 • Competitors: 1,204
child

Opportunity: 73.0 • Difficulty: 47.1 • Competitors: 1,218
human

Opportunity: 73.0 • Difficulty: 44.9 • Competitors: 717
existing

Opportunity: 73.0 • Difficulty: 51.0 • Competitors: 926

High competition keywords

new

Total apps: 193,474 • Major competitors: 25,823

Latest rank: — • Difficulty: 65.7
find

Total apps: 143,808 • Major competitors: 16,874

Latest rank: — • Difficulty: 65.1
mobile

Total apps: 113,294 • Major competitors: 10,537

Latest rank: — • Difficulty: 60.5
information

Total apps: 101,893 • Major competitors: 7,805

Latest rank: — • Difficulty: 58.6
create

Total apps: 93,845 • Major competitors: 13,574

Latest rank: — • Difficulty: 69.1

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
back	70	100	62	76 28,322 competing apps Median installs: 45,422 Avg rating: 3.2	13	13	4,042 major competitor apps
care	70	100	54	74 22,840 competing apps Median installs: 33,782 Avg rating: 2.8	25	24	2,611 major competitor apps
regular	71	100	49	72 17,029 competing apps Median installs: 30,934 Avg rating: 2.8	53	53	1,789 major competitor apps
request	71	100	48	72 16,722 competing apps Median installs: 24,376 Avg rating: 2.7	168	168	1,361 major competitor apps
benefits	71	100	54	72 16,585 competing apps Median installs: 33,903 Avg rating: 2.6	175	175	1,787 major competitor apps
new	64	100	66	90 193,474 competing apps Median installs: 42,470 Avg rating: 3.0	—	—	25,823 major competitor apps
notifications	69	100	63	77 33,158 competing apps Median installs: 22,800 Avg rating: 2.8	—	—	2,906 major competitor apps
right	67	100	66	83 68,533 competing apps Median installs: 35,866 Avg rating: 3.0	—	—	8,317 major competitor apps
order	68	100	55	79 44,242 competing apps Median installs: 25,117 Avg rating: 2.7	—	—	4,188 major competitor apps
device	68	100	72	81 52,389 competing apps Median installs: 37,519 Avg rating: 3.0	—	—	6,390 major competitor apps
whether	67	100	58	83 76,585 competing apps Median installs: 31,919 Avg rating: 2.9	—	—	8,596 major competitor apps
contact	67	100	58	82 58,884 competing apps Median installs: 30,986 Avg rating: 2.8	—	—	5,729 major competitor apps
conveniently	72	100	45	67 8,759 competing apps Median installs: 27,618 Avg rating: 2.5	—	—	849 major competitor apps
information	66	100	59	86 101,893 competing apps Median installs: 23,675 Avg rating: 2.6	—	—	7,805 major competitor apps
used	67	100	61	82 61,233 competing apps Median installs: 32,225 Avg rating: 2.8	—	—	5,711 major competitor apps
calls	73	100	67	69 10,414 competing apps Median installs: 50,344 Avg rating: 2.8	—	—	1,546 major competitor apps
find	65	100	65	88 143,808 competing apps Median installs: 36,002 Avg rating: 3.0	—	—	16,874 major competitor apps
available	66	100	66	85 92,463 competing apps Median installs: 34,120 Avg rating: 2.9	—	—	9,952 major competitor apps
mobile	65	100	60	86 113,294 competing apps Median installs: 25,796 Avg rating: 2.8	—	—	10,537 major competitor apps
program	71	100	47	73 19,009 competing apps Median installs: 26,294 Avg rating: 2.7	—	—	1,273 major competitor apps
username	71	100	38	58 2,522 competing apps Median installs: 22,999 Avg rating: 2.7	—	—	214 major competitor apps
schedule	71	100	53	72 16,410 competing apps Median installs: 21,513 Avg rating: 2.8	—	—	1,332 major competitor apps
quickly	68	100	69	80 51,305 competing apps Median installs: 33,814 Avg rating: 2.8	—	—	5,661 major competitor apps
create	66	100	69	85 93,845 competing apps Median installs: 45,191 Avg rating: 3.0	—	—	13,574 major competitor apps
view	67	100	62	82 63,400 competing apps Median installs: 25,686 Avg rating: 2.8	—	—	5,690 major competitor apps

App Description

Schedule care right from your mobile device with the Back-Up Care app.

Family care emergencies can disrupt your whole day. Bright Horizons Back-Up Care™, a benefit available to you if offered by your employer, can give you peace of mind, providing replacement care when regular arrangements fall through.

Now the program is in the palm of your hand! As a user of Bright Horizons Back-Up Care, you can conveniently schedule care right from your mobile device with the Back-Up Care app. Whether your regular caregiver calls in sick, your child has a school holiday, or you’re transitioning back to work from parental leave, the Back-Up Care app is your easy, time-saving solution to managing family care challenges while on the go.

You can use the Back-Up Care app to:
• Sign up for your benefit (to get started, you just need your employer’s username and password)
• Submit a new request for back-up care
• Request previously used caregivers
• View details of existing reservations
• Receive notifications when reservations are confirmed
• Quickly create new reservations by copying past reservations
• Find nearby centers and view each location on a map
• Add confirmed reservations to your device’s calendar
• Get details about your benefit offering

*Please note: Your employer must participate in Bright Horizons Back-Up Care in order to use this app. Not all employers who participate allow the use of this app. Please contact your human resources department for information on benefit availability.