Lance Rural

The hub of entertainment and business of national livestock.

Lance Rural brings the main auctions, events, judgments, exhibitions and live evidence of national and international livestock to the palm of your hand. With more than 500 transmissions per year, Canal Rural's digital livestock platform brings modernity to ranchers and creates a new way to follow the best in the environment.

Be notified when the event you are waiting to attend starts and enjoy all the quality, expertise, know-how and reach of the largest national agribusiness communication vehicle. It is the strength of the field in the digital age.

What do you find in Lance Rural?

State-of-the-art technology: the shortest delay on the market, with less than 3 seconds. You can access catalogs and videos from the auctions and continue listening to the auction. Everything at your fingertips without losing a bid.
Cross Media: The reach of over 40 million homes that Canal Rural brings to your event.
Credibility: Lance Rural is a Canal Rural product. It has been in the market for more than 20 years, the largest communication vehicle for national agribusiness. All the know-how of the broadcaster that most broadcasts in the country now in the digital world.
Content: Specialized information relevant to the segment is also present in the application. Everything about the world of livestock and the auction universe is here.
Data: Use of data intelligence for activation on social networks and promotion for more specific leads. It is the right audience for the right event.