Chipotle
ASO Keyword Dashboard
Tracking 82 keywords for Chipotle in Google Play
Chipotle tracks 82 keywords (7 keywords rank; 75 need traction). Key metrics: 14% top-10 coverage, opportunity 70.7, difficulty 47.4, best rank 1.
Mexican Food Pickup & Delivery
Tracked keywords
82
7 ranked • 75 not ranking yet
Top 10 coverage
14%
Best rank 1 • Latest leader 16
Avg opportunity
70.7
Top keyword: dining
Avg difficulty
47.4
Lower scores indicate easier wins
Opportunity leaders
- 65.0
dining
Opportunity: 74.0 • Difficulty: 40.0 • Rank 16
Competitors: 211
- 59.4
food delivery
Opportunity: 74.0 • Difficulty: 38.7 • Rank —
Competitors: 135
- 65.8
pickup
Opportunity: 74.0 • Difficulty: 41.7 • Rank —
Competitors: 471
- 64.4
goods
Opportunity: 74.0 • Difficulty: 42.7 • Rank —
Competitors: 581
- 65.7
redeem
Opportunity: 74.0 • Difficulty: 42.1 • Rank —
Competitors: 741
Unranked opportunities
food delivery
Opportunity: 74.0 • Difficulty: 38.7 • Competitors: 135
pickup
Opportunity: 74.0 • Difficulty: 41.7 • Competitors: 471
goods
Opportunity: 74.0 • Difficulty: 42.7 • Competitors: 581
redeem
Opportunity: 74.0 • Difficulty: 42.1 • Competitors: 741
split
Opportunity: 74.0 • Difficulty: 49.6 • Competitors: 576
High competition keywords
new
Total apps: 368,615 • Major competitors: 21,394
Latest rank: — • Difficulty: 59.8
access
Total apps: 339,099 • Major competitors: 11,565
Latest rank: — • Difficulty: 59.5
like
Total apps: 289,428 • Major competitors: 20,631
Latest rank: — • Difficulty: 62.7
mobile
Total apps: 280,815 • Major competitors: 10,262
Latest rank: — • Difficulty: 56.3
way
Total apps: 206,183 • Major competitors: 10,433
Latest rank: — • Difficulty: 56.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| chip | 72 | 100 | 34 | 52 1,958 competing apps Median installs: 3,165 Avg rating: 2.1 | 1 | 1 | 115 major competitor apps |
| dining | 74 | 100 | 40 | 65 12,139 competing apps Median installs: 275 Avg rating: 1.7 | 16 | 15 | 211 major competitor apps |
| quicker | 72 | 100 | 34 | 53 2,167 competing apps Median installs: 3,367 Avg rating: 2.2 | 16 | 16 | 155 major competitor apps |
| restaurant | 72 | 100 | 47 | 69 21,360 competing apps Median installs: 347 Avg rating: 1.8 | 21 | 21 | 715 major competitor apps |
| fast food | 73 | 100 | 35 | 56 3,240 competing apps Median installs: 147 Avg rating: 1.6 | 22 | 21 | 102 major competitor apps |
| cafeteria | 71 | 100 | 30 | 48 1,107 competing apps Median installs: 429 Avg rating: 1.7 | 21 | 21 | 30 major competitor apps |
| order directly | 73 | 100 | 34 | 57 3,744 competing apps Median installs: 211 Avg rating: 1.6 | 23 | 23 | 28 major competitor apps |
| new | 65 | 100 | 60 | 89 368,615 competing apps Median installs: 2,539 Avg rating: 2.1 | — | — | 21,394 major competitor apps |
| card | 69 | 100 | 51 | 77 69,489 competing apps Median installs: 3,544 Avg rating: 2.2 | — | — | 4,671 major competitor apps |
| food delivery | 74 | 100 | 39 | 59 5,352 competing apps Median installs: 678 Avg rating: 1.6 | — | — | 135 major competitor apps |
| order | 67 | 100 | 52 | 82 142,076 competing apps Median installs: 480 Avg rating: 1.8 | — | — | 4,027 major competitor apps |
| try | 69 | 100 | 58 | 78 79,784 competing apps Median installs: 5,731 Avg rating: 2.3 | — | — | 7,160 major competitor apps |
| pickup | 74 | 100 | 42 | 66 13,578 competing apps Median installs: 210 Avg rating: 1.8 | — | — | 471 major competitor apps |
| scan | 71 | 100 | 56 | 72 34,439 competing apps Median installs: 1,818 Avg rating: 2.0 | — | — | 2,196 major competitor apps |
| save | 67 | 100 | 59 | 83 156,940 competing apps Median installs: 2,699 Avg rating: 2.1 | — | — | 9,512 major competitor apps |
| payment | 69 | 100 | 50 | 78 78,804 competing apps Median installs: 1,038 Avg rating: 1.8 | — | — | 3,267 major competitor apps |
| way | 66 | 100 | 57 | 85 206,183 competing apps Median installs: 1,630 Avg rating: 2.1 | — | — | 10,433 major competitor apps |
| food | 69 | 100 | 49 | 78 73,629 competing apps Median installs: 344 Avg rating: 1.8 | — | — | 2,157 major competitor apps |
| menu | 71 | 100 | 54 | 73 40,587 competing apps Median installs: 612 Avg rating: 1.9 | — | — | 1,229 major competitor apps |
| delicious | 72 | 100 | 46 | 71 27,129 competing apps Median installs: 493 Avg rating: 1.8 | — | — | 1,184 major competitor apps |
| mobile | 65 | 100 | 56 | 87 280,815 competing apps Median installs: 1,234 Avg rating: 2.0 | — | — | 10,262 major competitor apps |
| pay | 69 | 100 | 50 | 77 71,273 competing apps Median installs: 1,470 Avg rating: 2.1 | — | — | 3,837 major competitor apps |
| giving | 71 | 100 | 49 | 72 33,013 competing apps Median installs: 1,562 Avg rating: 2.0 | — | — | 1,404 major competitor apps |
| reward | 73 | 100 | 43 | 67 16,395 competing apps Median installs: 2,489 Avg rating: 2.1 | — | — | 890 major competitor apps |
| group | 70 | 100 | 54 | 75 48,196 competing apps Median installs: 1,182 Avg rating: 1.9 | — | — | 1,768 major competitor apps |
App Description
Mexican Food Pickup & Delivery
And…
ABOUT CHIPOTLE REWARDS
• Members bank points automatically for in-app orders.
• In-person, scan the app to earn points and redeem rewards.
• Redeem points on Food, Goods and Giving in the Rewards Exchange.
• Set a favorite reward to track points as you go.
• Get rewarded faster with extra point offers and early access to new menu items.
• Oh, and let’s just say… we won’t forget you on your birthday.
FEATURES
• Pick up quicker with mobile pickup shelves and Chipotlane.
• Or, get your food delivery bought straight to your door.
• Try tasty menu items you can only get in-app or online.
• Get your faves faster with saved meals and recent orders.
• Go crazy with unlimited ‘extra’ ‘light’ and ‘on-the-side’ customizations.
• Low gift card balance? Split the payment with another card.
• Pay your way with Google Pay.
• See your sustainability impact with Real Foodprint metrics.
• Start a Group Order to invite your squad in on the fun.
• Save your go-to Chipotle locations and food delivery addresses.