Citi Mobile®

18.1M installs
1.3M ratings
+38.1K weekly installs
trend steady
+153.3K monthly installs
trend steady
Citi Mobile® icon

ASO Keyword Dashboard

Tracking 153 keywords for Citi Mobile® in Google Play

Developer: Citibank N.A. Category: finance Rating: 4.8

Citi Mobile® tracks 153 keywords (17 keywords rank; 136 need traction). Key metrics: 0% top-10 coverage, opportunity 70.4, difficulty 45.5, best rank 13.

The Citi Mobile® App lets you manage your accounts virtually anytime, anywhere

Tracked keywords

153

17  ranked •  136  not ranking yet

Top 10 coverage

0%

Best rank 13 • Latest leader —

Avg opportunity

70.4

Top keyword: spending

Avg difficulty

45.5

Lower scores indicate easier wins

Opportunity leaders

  • spending

    Opportunity: 74.0 • Difficulty: 41.3 • Rank —

    Competitors: 730

    64.6
  • pin

    Opportunity: 74.0 • Difficulty: 48.8 • Rank —

    Competitors: 954

    64.0
  • split

    Opportunity: 74.0 • Difficulty: 47.7 • Rank —

    Competitors: 609

    60.7
  • completion

    Opportunity: 74.0 • Difficulty: 37.4 • Rank —

    Competitors: 162

    60.9
  • credit card

    Opportunity: 74.0 • Difficulty: 44.0 • Rank —

    Competitors: 899

    65.2

Unranked opportunities

  • spending

    Opportunity: 74.0 • Difficulty: 41.3 • Competitors: 730

  • pin

    Opportunity: 74.0 • Difficulty: 48.8 • Competitors: 954

  • split

    Opportunity: 74.0 • Difficulty: 47.7 • Competitors: 609

  • completion

    Opportunity: 74.0 • Difficulty: 37.4 • Competitors: 162

  • credit card

    Opportunity: 74.0 • Difficulty: 44.0 • Competitors: 899

High competition keywords

  • new

    Total apps: 375,249 • Major competitors: 23,968

    Latest rank: — • Difficulty: 58.7

  • access

    Total apps: 333,757 • Major competitors: 12,342

    Latest rank: — • Difficulty: 58.5

  • free

    Total apps: 315,041 • Major competitors: 24,095

    Latest rank: — • Difficulty: 58.7

  • experience

    Total apps: 282,658 • Major competitors: 16,683

    Latest rank: — • Difficulty: 57.0

  • mobile

    Total apps: 280,245 • Major competitors: 11,030

    Latest rank: — • Difficulty: 55.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
bank711004772

33,580 competing apps

Median installs: 5,146

Avg rating: 2.7

1313

2,449

major competitor apps

banking731004468

18,312 competing apps

Median installs: 3,884

Avg rating: 3.1

2424

1,141

major competitor apps

mobile651005687

280,245 competing apps

Median installs: 1,393

Avg rating: 2.4

29

11,030

major competitor apps

recent721005469

20,731 competing apps

Median installs: 1,240

Avg rating: 2.8

3131

853

major competitor apps

financial701004775

48,448 competing apps

Median installs: 1,249

Avg rating: 2.4

4747

1,934

major competitor apps

quickly681005781

120,089 competing apps

Median installs: 1,278

Avg rating: 2.4

5552

5,241

major competitor apps

request701004674

44,094 competing apps

Median installs: 1,134

Avg rating: 2.2

5656

1,451

major competitor apps

transaction731004469

20,156 competing apps

Median installs: 1,702

Avg rating: 2.6

7070

900

major competitor apps

continue721004971

27,922 competing apps

Median installs: 4,770

Avg rating: 2.5

7474

1,535

major competitor apps

credit711004873

39,722 competing apps

Median installs: 2,552

Avg rating: 2.7

8079

2,548

major competitor apps

easily661005785

218,573 competing apps

Median installs: 1,490

Avg rating: 2.4

8484

9,422

major competitor apps

accounts731005468

19,613 competing apps

Median installs: 3,228

Avg rating: 2.9

8888

1,120

major competitor apps

transactions721004470

24,378 competing apps

Median installs: 1,673

Avg rating: 2.5

9393

990

major competitor apps

account681005479

92,466 competing apps

Median installs: 2,093

Avg rating: 2.6

102102

4,917

major competitor apps

account settings721003854

2,475 competing apps

Median installs: 7,978

Avg rating: 3.0

110110

189

major competitor apps

million731006467

15,339 competing apps

Median installs: 47,048

Avg rating: 3.3

121121

3,221

major competitor apps

used681005581

117,205 competing apps

Median installs: 3,092

Avg rating: 2.4

147144

5,232

major competitor apps

free651005988

315,041 competing apps

Median installs: 5,777

Avg rating: 2.7

24,095

major competitor apps

new641005989

375,249 competing apps

Median installs: 2,984

Avg rating: 2.6

23,968

major competitor apps

card691005077

68,557 competing apps

Median installs: 4,435

Avg rating: 2.7

4,927

major competitor apps

navigation711005071

30,354 competing apps

Median installs: 1,812

Avg rating: 2.3

1,238

major competitor apps

share661005885

213,810 competing apps

Median installs: 2,926

Avg rating: 2.5

11,813

major competitor apps

right671005783

156,915 competing apps

Median installs: 1,928

Avg rating: 2.5

8,731

major competitor apps

customer691005078

73,229 competing apps

Median installs: 947

Avg rating: 2.2

2,943

major competitor apps

experience651005787

282,658 competing apps

Median installs: 1,757

Avg rating: 2.5

16,683

major competitor apps

153 keywords
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App Description

The Citi Mobile® App lets you manage your accounts virtually anytime, anywhere

Simpler
All Mobile Account*: Open a checking or savings account right from the app without setting foot in a bank branch
Fast Navigation: Quickly get to your favorite features with an intuitive navigation menu and smart shortcuts
Card Replacement: Request a new card if your original is lost, stolen or damaged
Citi Mobile® Snapshot: Quickly review key account info – without having to sign in every time
Zelle®: A fast, fee-free way within the Citi Mobile App to pay and easily split payments with people you trust.**
Mobile Check Deposit: Quickly and easily deposit checks from your mobile device
Find an ATM: Easily locate one of more than 60,000 fee-free ATMs in the U.S near you
Account Information: View your statements, check balances and recent activity
Make same-day or scheduled payments easily

Smarter
Aggregation*: Link virtually all your bank accounts, credit cards and investment accounts for a more holistic financial view to managing your finances
Spending insights*: Track your spending habits and trends across your accounts
Bill management*: View and manage your bills, and recurring payments in one place
FICO® Score : Citi credit card customers can view their FICO® Score for free
Make payments including automatic payments, and transfers and manage payees
Dispute credit card transactions if ever needed and track the status
Stay informed with Account Alerts: Choose the alerts you want and even when you want them
Change your credit card due date: Choose the beginning, middle, or end of a month
Secure
Citi® Quick Lock: Lock or unlock your lost or misplaced card
PIN Reset: Reset your debit card PIN from your mobile device
Enable Fingerprint Authentication for a fast way to access your account
* Features are available today on a limited basis.

**Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are used herein under license.

Citi’s Mobile App has been certified by J.D. Power for providing “An Outstanding Mobile Credit Card Experience” for customers.”
J.D. Power 2019 Mobile App Certification Program recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit jdpower.com/awards.

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