Citi Mobile®

18.1M installs
1.3M ratings
1.5M monthly active users
Revenue not available
Install Trends
Weekly +27.1K
Steady
Monthly +119.8K
Steady
Citi Mobile® icon

ASO Keyword Dashboard

Tracking 158 keywords for Citi Mobile® in Google Play

Developer: Citibank N.A. Category: finance Rating: 4.8

Citi Mobile® tracks 158 keywords (14 keywords rank; 144 need traction). Key metrics: 14% top-10 coverage, opportunity 70.5, difficulty 45.8, best rank 6.

The Citi Mobile® App lets you manage your accounts virtually anytime, anywhere

Tracked keywords

158

14  ranked •  144  not ranking yet

Top 10 coverage

14%

Best rank 6 • Latest leader 16

Avg opportunity

70.5

Top keyword: enabled

Avg difficulty

45.8

Lower scores indicate easier wins

Opportunity leaders

  • enabled

    Opportunity: 74.0 • Difficulty: 52.0 • Rank 16

    Competitors: 396

    63.5
  • credit card

    Opportunity: 74.0 • Difficulty: 44.9 • Rank 19

    Competitors: 856

    65.2
  • basis

    Opportunity: 74.0 • Difficulty: 42.8 • Rank 30

    Competitors: 247

    62.1
  • spending

    Opportunity: 74.0 • Difficulty: 41.7 • Rank —

    Competitors: 701

    64.7
  • pin

    Opportunity: 74.0 • Difficulty: 50.7 • Rank —

    Competitors: 897

    64.1

Unranked opportunities

  • spending

    Opportunity: 74.0 • Difficulty: 41.7 • Competitors: 701

  • pin

    Opportunity: 74.0 • Difficulty: 50.7 • Competitors: 897

  • split

    Opportunity: 74.0 • Difficulty: 49.6 • Competitors: 576

  • completion

    Opportunity: 74.0 • Difficulty: 37.6 • Competitors: 155

  • owned

    Opportunity: 74.0 • Difficulty: 40.7 • Competitors: 271

High competition keywords

  • new

    Total apps: 368,391 • Major competitors: 21,386

    Latest rank: — • Difficulty: 59.8

  • access

    Total apps: 339,170 • Major competitors: 11,568

    Latest rank: — • Difficulty: 59.5

  • free

    Total apps: 322,155 • Major competitors: 22,311

    Latest rank: — • Difficulty: 60.0

  • experience

    Total apps: 291,079 • Major competitors: 15,370

    Latest rank: — • Difficulty: 58.0

  • mobile

    Total apps: 280,840 • Major competitors: 10,263

    Latest rank: 11 • Difficulty: 56.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
mobile651005687

280,840 competing apps

Median installs: 1,234

Avg rating: 2.0

116

10,263

major competitor apps

allocation711003150

1,436 competing apps

Median installs: 1,009

Avg rating: 1.8

66

39

major competitor apps

mobile version711003450

1,452 competing apps

Median installs: 3,060

Avg rating: 2.1

88

64

major competitor apps

new mobile721003455

2,663 competing apps

Median installs: 2,493

Avg rating: 2.2

1313

100

major competitor apps

bank711004773

36,796 competing apps

Median installs: 2,588

Avg rating: 2.2

1515

2,306

major competitor apps

enabled741005263

9,648 competing apps

Median installs: 1,356

Avg rating: 2.0

1616

396

major competitor apps

easily view731003556

3,503 competing apps

Median installs: 916

Avg rating: 1.8

1717

101

major competitor apps

credit card741004565

12,412 competing apps

Median installs: 1,051

Avg rating: 2.1

1917

856

major competitor apps

banks731004058

4,088 competing apps

Median installs: 5,764

Avg rating: 2.4

2020

288

major competitor apps

friendly mobile721003252

1,725 competing apps

Median installs: 265

Avg rating: 1.6

2323

33

major competitor apps

banking731004568

18,464 competing apps

Median installs: 3,453

Avg rating: 2.7

2727

1,104

major competitor apps

recent721005769

21,044 competing apps

Median installs: 1,122

Avg rating: 2.3

2828

789

major competitor apps

basis741004362

7,981 competing apps

Median installs: 2,026

Avg rating: 2.0

3028

247

major competitor apps

na721003651

1,622 competing apps

Median installs: 2,415

Avg rating: 2.0

149145

78

major competitor apps

free651006088

322,155 competing apps

Median installs: 4,273

Avg rating: 2.3

22,311

major competitor apps

new651006089

368,391 competing apps

Median installs: 2,544

Avg rating: 2.1

21,386

major competitor apps

card691005177

69,491 competing apps

Median installs: 3,543

Avg rating: 2.2

4,670

major competitor apps

navigation711005172

31,066 competing apps

Median installs: 1,579

Avg rating: 1.9

1,136

major competitor apps

share661006085

216,705 competing apps

Median installs: 2,230

Avg rating: 2.1

10,848

major competitor apps

right671005883

159,356 competing apps

Median installs: 1,586

Avg rating: 2.0

8,093

major competitor apps

customer691005178

74,177 competing apps

Median installs: 852

Avg rating: 1.8

2,789

major competitor apps

experience651005887

291,079 competing apps

Median installs: 1,458

Avg rating: 2.0

15,370

major competitor apps

within681005280

102,646 competing apps

Median installs: 1,276

Avg rating: 1.9

3,668

major competitor apps

information651005586

267,566 competing apps

Median installs: 1,023

Avg rating: 1.9

7,567

major competitor apps

setting721005170

23,369 competing apps

Median installs: 3,048

Avg rating: 2.1

1,231

major competitor apps

158 keywords
1 of 7

App Description

The Citi Mobile® App lets you manage your accounts virtually anytime, anywhere

Simpler
All Mobile Account*: Open a checking or savings account right from the app without setting foot in a bank branch
Fast Navigation: Quickly get to your favorite features with an intuitive navigation menu and smart shortcuts
Card Replacement: Request a new card if your original is lost, stolen or damaged
Citi Mobile® Snapshot: Quickly review key account info – without having to sign in every time
Zelle®: A fast, fee-free way within the Citi Mobile App to pay and easily split payments with people you trust.**
Mobile Check Deposit: Quickly and easily deposit checks from your mobile device
Find an ATM: Easily locate one of more than 60,000 fee-free ATMs in the U.S near you
Account Information: View your statements, check balances and recent activity
Make same-day or scheduled payments easily

Smarter
Aggregation*: Link virtually all your bank accounts, credit cards and investment accounts for a more holistic financial view to managing your finances
Spending insights*: Track your spending habits and trends across your accounts
Bill management*: View and manage your bills, and recurring payments in one place
FICO® Score : Citi credit card customers can view their FICO® Score for free
Make payments including automatic payments, and transfers and manage payees
Dispute credit card transactions if ever needed and track the status
Stay informed with Account Alerts: Choose the alerts you want and even when you want them
Change your credit card due date: Choose the beginning, middle, or end of a month
Secure
Citi® Quick Lock: Lock or unlock your lost or misplaced card
PIN Reset: Reset your debit card PIN from your mobile device
Enable Fingerprint Authentication for a fast way to access your account
* Features are available today on a limited basis.

**Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are used herein under license.

Citi’s Mobile App has been certified by J.D. Power for providing “An Outstanding Mobile Credit Card Experience” for customers.”
J.D. Power 2019 Mobile App Certification Program recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit jdpower.com/awards.

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