Dashlane Password Manager

6.7M installs
238.2K ratings
276.1K monthly active users
$>200K monthly revenue est.
IAP 100% · Ad 0%
Install Trends
Weekly +2.8K
Steady
Monthly +12K
Steady
Dashlane Password Manager icon

ASO Keyword Dashboard

Tracking 107 keywords for Dashlane Password Manager in Google Play

Developer: Dashlane Category: productivity Rating: 4.48

Dashlane Password Manager tracks 107 keywords (9 keywords rank; 98 need traction). Key metrics: 22% top-10 coverage, opportunity 69.7, difficulty 49.4, best rank 7.

Securely store and sync passwords, passkeys, and personal info on every device.

Tracked keywords

107

9  ranked •  98  not ranking yet

Top 10 coverage

22%

Best rank 7 • Latest leader —

Avg opportunity

69.7

Top keyword: automated

Avg difficulty

49.4

Lower scores indicate easier wins

Opportunity leaders

  • automated

    Opportunity: 75.0 • Difficulty: 41.7 • Rank —

    Competitors: 261

    63.7
  • sensitive

    Opportunity: 75.0 • Difficulty: 57.4 • Rank —

    Competitors: 585

    63.7
  • authentication

    Opportunity: 74.0 • Difficulty: 53.7 • Rank 19

    Competitors: 436

    62.4
  • encrypted

    Opportunity: 74.0 • Difficulty: 54.8 • Rank 126

    Competitors: 407

    62.8
  • alert

    Opportunity: 74.0 • Difficulty: 42.2 • Rank —

    Competitors: 650

    66.2

Unranked opportunities

  • automated

    Opportunity: 75.0 • Difficulty: 41.7 • Competitors: 261

  • sensitive

    Opportunity: 75.0 • Difficulty: 57.4 • Competitors: 585

  • alert

    Opportunity: 74.0 • Difficulty: 42.2 • Competitors: 650

  • pc

    Opportunity: 74.0 • Difficulty: 47.9 • Competitors: 511

  • skip

    Opportunity: 74.0 • Difficulty: 45.0 • Competitors: 552

High competition keywords

  • access

    Total apps: 337,289 • Major competitors: 11,556

    Latest rank: — • Difficulty: 59.5

  • free

    Total apps: 320,602 • Major competitors: 22,308

    Latest rank: — • Difficulty: 60.0

  • find

    Total apps: 305,963 • Major competitors: 16,284

    Latest rank: — • Difficulty: 59.8

  • mobile

    Total apps: 280,152 • Major competitors: 10,258

    Latest rank: — • Difficulty: 56.4

  • information

    Total apps: 266,609 • Major competitors: 7,571

    Latest rank: — • Difficulty: 55.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
actionable731003659

4,811 competing apps

Median installs: 377

Avg rating: 1.8

77

83

major competitor apps

passcode721003554

2,315 competing apps

Median installs: 5,560

Avg rating: 3.5

98

122

major competitor apps

receive personalized721003455

2,698 competing apps

Median installs: 650

Avg rating: 1.9

1111

70

major competitor apps

password731005468

17,406 competing apps

Median installs: 2,866

Avg rating: 2.1

1313

1,228

major competitor apps

effortlessly711004972

34,198 competing apps

Median installs: 770

Avg rating: 1.8

1313

1,310

major competitor apps

authentication741005462

8,310 competing apps

Median installs: 1,945

Avg rating: 1.8

1919

436

major competitor apps

digit passcode711002947

898 competing apps

Median installs: 2,729

Avg rating: 4.3

2525

10

major competitor apps

sempre661002425

36 competing apps

Median installs: 419

Avg rating: 1.9

8585

3

major competitor apps

encrypted741005563

8,759 competing apps

Median installs: 1,478

Avg rating: 1.9

126126

407

major competitor apps

free651006088

320,602 competing apps

Median installs: 4,377

Avg rating: 2.2

22,308

major competitor apps

best661005986

254,675 competing apps

Median installs: 3,217

Avg rating: 2.1

16,896

major competitor apps

health691005077

69,261 competing apps

Median installs: 666

Avg rating: 1.8

1,824

major competitor apps

security701005675

52,317 competing apps

Median installs: 1,733

Avg rating: 1.9

2,751

major competitor apps

share661006085

215,942 competing apps

Median installs: 2,262

Avg rating: 2.0

10,852

major competitor apps

private network701003844

572 competing apps

Median installs: 16,381

Avg rating: 2.5

51

major competitor apps

subscription721005370

24,741 competing apps

Median installs: 4,506

Avg rating: 2.2

1,668

major competitor apps

single691005278

74,510 competing apps

Median installs: 1,868

Avg rating: 1.9

3,971

major competitor apps

try691005878

79,562 competing apps

Median installs: 5,792

Avg rating: 2.3

7,172

major competitor apps

device681006380

107,472 competing apps

Median installs: 2,652

Avg rating: 2.0

6,156

major competitor apps

tailored701004875

48,397 competing apps

Median installs: 602

Avg rating: 1.8

1,604

major competitor apps

digital681005281

123,675 competing apps

Median installs: 795

Avg rating: 1.7

4,256

major competitor apps

scan711005672

34,190 competing apps

Median installs: 1,862

Avg rating: 2.0

2,188

major competitor apps

information651005586

266,609 competing apps

Median installs: 1,036

Avg rating: 1.8

7,571

major competitor apps

control671005582

135,108 competing apps

Median installs: 1,562

Avg rating: 1.9

6,819

major competitor apps

secure681005680

104,950 competing apps

Median installs: 797

Avg rating: 1.8

4,208

major competitor apps

107 keywords
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App Description

Securely store and sync passwords, passkeys, and personal info on every device.

Dashlane is more than just a password manager. It’s automated protection that stays on guard, so you don't have to. Dashlane actively monitors for password leaks and scams so you can browse with total confidence. Whether you’re at home or on the go, it provides worry-free access to your accounts anywhere you need it.

Get effortless and secure password management

• Avoid getting locked out: Sync your passwords, passkeys, and personal info across an unlimited number of devices and operating systems.

• Skip the typing: Dashlane identifies and instantly fills your saved logins, credit cards, and sensitive personal info—including driver’s licenses and government IDs.

• Stay organized: Group your logins and data into custom categories with Collections.

• Share safely: Effortlessly share passwords and Secure Notes with family or friends without exposing your credentials.

• Generate new passwords effortlessly: Create unique, random, and complex passwords for every account in a single tap with Dashlane’s built-in Password Generator.

• Keep your data private: Dashlane’s zero-knowledge security architecture means your information is encrypted on your device and never visible to us.

• Simplify your security: Generate and easily find your OTP (one-time password) codes directly within Dashlane for all your 2FA-protected accounts.

Stay protected, without staying on high alert

• Get personalized security recommendations: “For You” is a dedicated space for security advice and actionable steps tailored to your digital footprint.

• Stay ahead of phishing attempts: Vault phishing alerts appear when you try to autofill on a suspicious site, ensuring you only share info with sites you trust.

• Get alerted when your data is involved in a breach: We scan the dark web for your data and alert you if your information is found in a leak.

• Take control of your password health: Track your security status with a personalized Password Health score to strengthen weak or compromised passwords.

• Keep your most important files handy: Securely encrypt and store important documents, IDs, and receipts directly within your Secure Notes.

• Protect your personal data on public Wi-Fi: Browse privately with a virtual private network (provided in partnership with Hotspot Shield).

**Note** All features listed above require a Dashlane Premium or Friends & Family plan subscription (limitations may apply).

Recognized as 'Best of 2025'

• PCWorld 2025: "Best Password Manager"
• PC Mag: "Editors' Choice Award"
• Webby Award: "People's Voice Best Mobile Services & Utilities App"
• Kiplinger's: "Best Identity Theft Prevention Tools"
• Inc.com's: "Best for Passwords and Checkouts"
• Techlicious: "The Best Security Apps"

Join the millions who stay secure with our proactive password protection.