Plants vs. Zombies™

Plants vs. Zombies™
Plants vs. Zombies™
Developer: ELECTRONIC ARTS
Category: Games: Strategy
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610.4M installs
5.8M ratings
2.3M monthly active users
$200K+ monthly revenue est.
IAP 60% · Ad 40%
Install Trends
Weekly +393K
Steady
Monthly +2.4M
Steady
Plants vs. Zombies™ icon

ASO Keyword Dashboard

Tracking 120 keywords for Plants vs. Zombies™ in Google Play

Developer: ELECTRONIC ARTS Category: game_strategy Rating: 4.23

Plants vs. Zombies™ tracks 120 keywords (21 keywords rank; 99 need traction). Key metrics: 29% top-10 coverage, opportunity 70.8, difficulty 46.9, best rank 1.

Stem a zombie attack on your yard with the help of powerful plants!

Tracked keywords

120

21  ranked •  99  not ranking yet

Top 10 coverage

29%

Best rank 1 • Latest leader —

Avg opportunity

70.8

Top keyword: attack

Avg difficulty

46.9

Lower scores indicate easier wins

Opportunity leaders

  • attack

    Opportunity: 75.0 • Difficulty: 46.0 • Rank —

    Competitors: 1,335

    63.6

  • vs

    Opportunity: 74.0 • Difficulty: 44.0 • Rank 6

    Competitors: 561

    59.4

  • first time

    Opportunity: 74.0 • Difficulty: 38.2 • Rank 13

    Competitors: 280

    59.8

  • plant

    Opportunity: 74.0 • Difficulty: 41.7 • Rank 19

    Competitors: 320

    60.4

  • chapter

    Opportunity: 74.0 • Difficulty: 40.9 • Rank 20

    Competitors: 381

    63.8

Unranked opportunities

  • attack

    Opportunity: 75.0 • Difficulty: 46.0 • Competitors: 1,335

  • survival

    Opportunity: 74.0 • Difficulty: 47.3 • Competitors: 1,716

  • pet

    Opportunity: 74.0 • Difficulty: 47.9 • Competitors: 1,046

  • supply

    Opportunity: 74.0 • Difficulty: 38.7 • Competitors: 253

  • assistance

    Opportunity: 74.0 • Difficulty: 43.9 • Competitors: 554

High competition keywords

  • new

    Total apps: 367,256 • Major competitors: 23,494

    Latest rank: — • Difficulty: 58.6

  • help

    Total apps: 284,168 • Major competitors: 15,707

    Latest rank: — • Difficulty: 58.5

  • features

    Total apps: 256,014 • Major competitors: 15,263

    Latest rank: — • Difficulty: 58.0

  • using

    Total apps: 220,948 • Major competitors: 12,056

    Latest rank: — • Difficulty: 56.7

  • online

    Total apps: 197,211 • Major competitors: 10,302

    Latest rank: — • Difficulty: 55.1

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
zombie731004657

3,992 competing apps

Median installs: 15,217

Avg rating: 3.9

11

562

major competitor apps

plants731006057

4,043 competing apps

Median installs: 2,498

Avg rating: 4.0

11

221

major competitor apps

games681005679

95,192 competing apps

Median installs: 19,060

Avg rating: 4.0

52

13,478

major competitor apps

downloadable721003754

2,327 competing apps

Median installs: 2,259

Avg rating: 4.1

33

107

major competitor apps

vs741004459

5,389 competing apps

Median installs: 5,529

Avg rating: 3.9

66

561

major competitor apps

prowess721003754

2,414 competing apps

Median installs: 6,335

Avg rating: 4.0

99

225

major competitor apps

first time741003860

5,719 competing apps

Median installs: 2,997

Avg rating: 4.0

1313

280

major competitor apps

plant741004260

6,234 competing apps

Median installs: 2,164

Avg rating: 4.0

1919

320

major competitor apps

chapter741004164

10,252 competing apps

Median installs: 5,678

Avg rating: 4.2

2020

381

major competitor apps

free offline721003953

2,266 competing apps

Median installs: 22,244

Avg rating: 4.1

2121

287

major competitor apps

offline681005480

113,285 competing apps

Median installs: 4,228

Avg rating: 4.1

2121

7,089

major competitor apps

th731004567

15,893 competing apps

Median installs: 3,355

Avg rating: 4.1

3924

811

major competitor apps

agreement731004157

3,833 competing apps

Median installs: 4,576

Avg rating: 4.0

3025

275

major competitor apps

tower defense721003754

2,420 competing apps

Median installs: 5,238

Avg rating: 3.9

2626

203

major competitor apps

wide variety731004568

18,132 competing apps

Median installs: 2,374

Avg rating: 4.1

2727

1,250

major competitor apps

offline mode731003958

4,247 competing apps

Median installs: 3,537

Avg rating: 4.1

2727

272

major competitor apps

ideal choice721003251

1,547 competing apps

Median installs: 2,072

Avg rating: 4.2

2929

65

major competitor apps

award731004857

4,038 competing apps

Median installs: 8,971

Avg rating: 4.0

3030

500

major competitor apps

da731003655

3,028 competing apps

Median installs: 1,675

Avg rating: 4.3

9392

141

major competitor apps

pc741004762

8,142 competing apps

Median installs: 1,715

Avg rating: 3.9

9999

560

major competitor apps

ad741004765

11,993 competing apps

Median installs: 2,905

Avg rating: 4.1

106106

855

major competitor apps

new651005989

367,256 competing apps

Median installs: 3,172

Avg rating: 4.0

——

23,494

major competitor apps

online661005584

197,211 competing apps

Median installs: 1,542

Avg rating: 4.0

——

10,302

major competitor apps

adventure701005175

52,373 competing apps

Median installs: 7,874

Avg rating: 4.0

——

5,205

major competitor apps

survival741004765

12,955 competing apps

Median installs: 21,192

Avg rating: 3.8

——

1,716

major competitor apps

120 keywords
1 of 5

App Description

Stem a zombie attack on your yard with the help of powerful plants!

Get ready to soil your plants as a mob of fun-loving zombies is about to invade your home. Use your arsenal of 49 zombie-zapping plants — peashooters, wall-nuts, cherry bombs and more — to mulchify 26 types of zombies before they break down your door.

This app offers in-app purchases. You may disable in-app purchasing using your device settings

WINNER OF OVER 30 GAME OF THE YEAR AWARDS*

50 FUN-DEAD LEVELS
Conquer all 50 levels of Adventure mode — through day, night, fog, in a swimming pool, on the rooftop and more. Plus fend off a continual wave of zombies as long as you can with Survival mode!

NOT GARDEN-VARIETY GHOULS
Battle zombie pole-vaulters, snorkelers, bucketheads and 26 more fun-dead zombies. Each has its own special skills, so you'll need to think fast and plant faster to combat them all.
Requires acceptance of EA’s Privacy & Cookie Policy and User Agreement.

SMARTER THAN YOUR AVERAGE ZOMBIE
Be careful how you use your limited supply of greens and seeds. Zombies love brains so much they'll jump, run, dance, swim and even eat plants to get into your house. Open the Almanac to learn more about all the zombies and plants to help plan your strategy.

FIGHT LONGER, GET STRONGER
Earn 49 powerful perennials as you progress and collect coins to buy a pet snail, power-ups and more.

GROW WITH YOUR GAME
Show off your zombie-zapping prowess by earning 46 awesome achievements and show off your zombie-zapping prowess.

COIN PACKS
Need coins for great new stuff? Buy up to 600,000 coins right from the Main Menu.

*Original Mac/PC downloadable game.

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