MackPlay

MackPlay is Mackenzie's original audiovisual content platform

MackPlay is Mackenzie's audiovisual content platform, which is distributed multimedialy, primarily via YouTube, Streaming and Social Networks. Its content is divided into sections, which help to amplify the understanding of the message and the brand, being an institutional showcase that brings together all the voices that speak of/for Mackenzie, generating effective engagement and communication, for the dissemination of concepts, values ​​and DNA from Mackenzie.