MackPlay

Developer: Instituto Presbiteriano Mackenzie

Category: Education

4.5K installs

ratings

ASO Keyword Dashboard

Tracking 27 keywords for MackPlay in Google Play

Developer: Instituto Presbiteriano Mackenzie Category: education

MackPlay tracks 27 keywords (no keywords rank yet; 27 need traction). Key metrics: opportunity 70.0, difficulty 47.2.

MackPlay is Mackenzie's original audiovisual content platform

Tracked keywords

0 ranked • 27 not ranking yet

Top 10 coverage

—

Best rank — • Latest leader —

Avg opportunity

70.0

Top keyword: understanding

Avg difficulty

47.2

Lower scores indicate easier wins

Opportunity leaders

understanding

Opportunity: 72.0 • Difficulty: 44.0 • Rank —

Competitors: 678
70.0
effective

Opportunity: 72.0 • Difficulty: 46.0 • Rank —

Competitors: 1,180
71.0
streaming

Opportunity: 72.0 • Difficulty: 65.0 • Rank —

Competitors: 1,494
69.0
showcase

Opportunity: 72.0 • Difficulty: 57.7 • Rank —

Competitors: 806
64.3
values

Opportunity: 72.0 • Difficulty: 40.9 • Rank —

Competitors: 428
64.8

Unranked opportunities

understanding

Opportunity: 72.0 • Difficulty: 44.0 • Competitors: 678
effective

Opportunity: 72.0 • Difficulty: 46.0 • Competitors: 1,180
streaming

Opportunity: 72.0 • Difficulty: 65.0 • Competitors: 1,494
showcase

Opportunity: 72.0 • Difficulty: 57.7 • Competitors: 806
values

Opportunity: 72.0 • Difficulty: 40.9 • Competitors: 428

High competition keywords

help

Total apps: 123,065 • Major competitors: 14,840

Latest rank: — • Difficulty: 66.0
content

Total apps: 56,908 • Major competitors: 5,627

Latest rank: — • Difficulty: 64.3
social

Total apps: 56,380 • Major competitors: 6,322

Latest rank: — • Difficulty: 57.4
via

Total apps: 54,601 • Major competitors: 5,243

Latest rank: — • Difficulty: 58.5
platform

Total apps: 38,205 • Major competitors: 2,769

Latest rank: — • Difficulty: 52.9

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
via	68	100	58	81 54,601 competing apps Median installs: 29,805 Avg rating: 2.7	—	—	5,243 major competitor apps
content	68	100	64	81 56,908 competing apps Median installs: 30,274 Avg rating: 2.8	—	—	5,627 major competitor apps
help	65	100	66	87 123,065 competing apps Median installs: 36,787 Avg rating: 3.0	—	—	14,840 major competitor apps
amplify	69	100	36	49 696 competing apps Median installs: 38,828 Avg rating: 3.4	—	—	105 major competitor apps
understanding	72	100	44	70 12,473 competing apps Median installs: 19,042 Avg rating: 2.6	—	—	678 major competitor apps
effective	72	100	46	71 14,246 competing apps Median installs: 26,024 Avg rating: 2.7	—	—	1,180 major competitor apps
brings	70	100	56	76 27,356 competing apps Median installs: 33,047 Avg rating: 2.9	—	—	3,190 major competitor apps
social	68	100	57	81 56,380 competing apps Median installs: 35,671 Avg rating: 2.9	—	—	6,322 major competitor apps
streaming	72	100	65	69 10,960 competing apps Median installs: 41,686 Avg rating: 3.0	—	—	1,494 major competitor apps
together	71	100	55	74 20,460 competing apps Median installs: 38,864 Avg rating: 2.9	—	—	2,694 major competitor apps
original	71	100	58	73 18,382 competing apps Median installs: 49,188 Avg rating: 3.1	—	—	2,593 major competitor apps
generating	71	100	37	57 2,112 competing apps Median installs: 28,142 Avg rating: 2.8	—	—	201 major competitor apps
message	71	100	63	72 16,436 competing apps Median installs: 33,873 Avg rating: 3.0	—	—	1,775 major competitor apps
engagement	71	100	37	58 2,536 competing apps Median installs: 19,916 Avg rating: 2.6	—	—	184 major competitor apps
platform	69	100	53	78 38,205 competing apps Median installs: 18,669 Avg rating: 2.3	—	—	2,769 major competitor apps
showcase	72	100	58	64 5,807 competing apps Median installs: 39,261 Avg rating: 3.0	—	—	806 major competitor apps
values	72	100	41	65 6,209 competing apps Median installs: 23,707 Avg rating: 2.7	—	—	428 major competitor apps
speak	72	100	58	67 7,904 competing apps Median installs: 39,290 Avg rating: 2.9	—	—	863 major competitor apps
brings together	71	100	39	58 2,518 competing apps Median installs: 25,334 Avg rating: 2.5	—	—	216 major competitor apps
primarily	70	100	33	53 1,248 competing apps Median installs: 18,647 Avg rating: 2.5	—	—	45 major competitor apps
divided	72	100	40	64 5,601 competing apps Median installs: 31,237 Avg rating: 2.6	—	—	381 major competitor apps
audiovisual	68	100	33	44 359 competing apps Median installs: 28,932 Avg rating: 2.7	—	—	35 major competitor apps
institutional	69	100	30	48 642 competing apps Median installs: 13,268 Avg rating: 2.0	—	—	11 major competitor apps
voices	71	100	44	58 2,599 competing apps Median installs: 43,460 Avg rating: 2.9	—	—	325 major competitor apps
distributed	70	100	41	56 1,991 competing apps Median installs: 33,509 Avg rating: 2.7	—	—	171 major competitor apps

App Description

MackPlay is Mackenzie's original audiovisual content platform

MackPlay is Mackenzie's audiovisual content platform, which is distributed multimedialy, primarily via YouTube, Streaming and Social Networks. Its content is divided into sections, which help to amplify the understanding of the message and the brand, being an institutional showcase that brings together all the voices that speak of/for Mackenzie, generating effective engagement and communication, for the dissemination of concepts, values and DNA from Mackenzie.