Epiphany Boutiques

Hand curated clothing for the on-the-go lady!

Hi, there! We are Dawne and Jess, a mother-daughter team who have loved shopping together ever since Jessica was born - especially since she was the only girl after 4 big brothers! We took our first shopping trip together when Jess was only 7 days old. What started out as fun bonding time evolved into a search for cute, trendy, and unique women's clothing that was comfortable and still cute. Then we had a brainstorm - why didn't we share our finds in our college town with chic students on a budget? We began Epiphany Boutique in 2011 inside the Off Campus Bookstore in Huntsville, Alabama and then expanded into the Off Campus Store in Tuscaloosa, Alabama later that year. We opened our first stand-alone Epiphany Boutique in Madison, Alabama in 2013. In 2014 we opened our second location on the square in Athens, Alabama. Then we had another brainstorm - why not share our finds online? So in 2015 we ventured online with the website. All our items are hand-picked by us at various markets. We touch each piece and search literally thousands of items to choose the things we hope you will love as much as we do. We also search out creators of accessory pieces that are unique and interesting. Our goal is to make women of all walks of life (whether they're a stylish grandma like Dawne or a mom of littles like Jess) to feel beautiful.