E*TRADE: Invest. Trade. Save.

4.7M installs
86.1K ratings
+4.2K weekly installs
trend steady
+28.1K monthly installs
trend steady
E*TRADE: Invest. Trade. Save. icon

ASO Keyword Dashboard

Tracking 127 keywords for E*TRADE: Invest. Trade. Save. in Google Play

Developer: E*TRADE from Morgan Stanley Category: finance Rating: 4.68

E*TRADE: Invest. Trade. Save. tracks 127 keywords (12 keywords rank; 115 need traction). Key metrics: 0% top-10 coverage, opportunity 70.5, difficulty 46.4, best rank 23.

Connect to the markets from anywhere with our award-winning app.

Tracked keywords

127

12  ranked •  115  not ranking yet

Top 10 coverage

0%

Best rank 23 • Latest leader —

Avg opportunity

70.5

Top keyword: prior

Avg difficulty

46.4

Lower scores indicate easier wins

Opportunity leaders

  • prior

    Opportunity: 74.0 • Difficulty: 45.5 • Rank —

    Competitors: 423

    61.6
  • loss

    Opportunity: 74.0 • Difficulty: 40.8 • Rank —

    Competitors: 635

    64.4
  • trade

    Opportunity: 74.0 • Difficulty: 42.7 • Rank —

    Competitors: 868

    65.8
  • trading

    Opportunity: 74.0 • Difficulty: 41.5 • Rank —

    Competitors: 636

    65.3
  • portfolio

    Opportunity: 74.0 • Difficulty: 40.0 • Rank —

    Competitors: 351

    63.7

Unranked opportunities

  • prior

    Opportunity: 74.0 • Difficulty: 45.5 • Competitors: 423

  • loss

    Opportunity: 74.0 • Difficulty: 40.8 • Competitors: 635

  • trade

    Opportunity: 74.0 • Difficulty: 42.7 • Competitors: 868

  • trading

    Opportunity: 74.0 • Difficulty: 41.5 • Competitors: 636

  • portfolio

    Opportunity: 74.0 • Difficulty: 40.0 • Competitors: 351

High competition keywords

  • access

    Total apps: 331,814 • Major competitors: 12,275

    Latest rank: — • Difficulty: 58.6

  • download

    Total apps: 321,963 • Major competitors: 16,784

    Latest rank: — • Difficulty: 56.1

  • free

    Total apps: 313,429 • Major competitors: 24,044

    Latest rank: — • Difficulty: 58.7

  • experience

    Total apps: 280,410 • Major competitors: 16,577

    Latest rank: — • Difficulty: 57.0

  • mobile

    Total apps: 279,033 • Major competitors: 10,999

    Latest rank: — • Difficulty: 55.8

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
market711004673

37,654 competing apps

Median installs: 1,396

Avg rating: 2.2

2323

1,423

major competitor apps

option701004974

46,940 competing apps

Median installs: 3,059

Avg rating: 2.5

5151

2,511

major competitor apps

options701005076

54,554 competing apps

Median installs: 2,394

Avg rating: 2.5

5959

3,353

major competitor apps

offering701004775

49,658 competing apps

Median installs: 904

Avg rating: 2.4

109109

2,031

major competitor apps

transactions721004470

24,432 competing apps

Median installs: 1,652

Avg rating: 2.5

137137

996

major competitor apps

offer691005179

86,403 competing apps

Median installs: 1,276

Avg rating: 2.4

153147

3,769

major competitor apps

future701004876

54,612 competing apps

Median installs: 1,336

Avg rating: 2.5

159159

2,263

major competitor apps

users671005382

138,014 competing apps

Median installs: 1,359

Avg rating: 2.3

161161

5,541

major competitor apps

including671005682

131,577 competing apps

Median installs: 2,530

Avg rating: 2.6

183175

7,790

major competitor apps

right671005783

155,942 competing apps

Median installs: 1,936

Avg rating: 2.5

178178

8,688

major competitor apps

account681005479

91,927 competing apps

Median installs: 2,114

Avg rating: 2.6

180180

4,896

major competitor apps

saving711004772

30,908 competing apps

Median installs: 1,778

Avg rating: 2.5

181181

1,719

major competitor apps

free651005988

313,429 competing apps

Median installs: 5,868

Avg rating: 2.7

24,044

major competitor apps

download651005688

321,963 competing apps

Median installs: 2,163

Avg rating: 2.5

16,784

major competitor apps

online661005584

193,125 competing apps

Median installs: 1,522

Avg rating: 2.4

10,101

major competitor apps

chat701005475

52,277 competing apps

Median installs: 2,878

Avg rating: 2.6

3,757

major competitor apps

investing731003958

4,587 competing apps

Median installs: 2,703

Avg rating: 2.6

306

major competitor apps

customer691005078

72,801 competing apps

Median installs: 953

Avg rating: 2.2

2,923

major competitor apps

enjoy651005787

272,382 competing apps

Median installs: 3,488

Avg rating: 2.6

19,761

major competitor apps

member721004471

27,302 competing apps

Median installs: 1,303

Avg rating: 2.4

1,076

major competitor apps

experience651005787

280,410 competing apps

Median installs: 1,762

Avg rating: 2.5

16,577

major competitor apps

learn671005582

140,493 competing apps

Median installs: 2,321

Avg rating: 2.5

7,039

major competitor apps

live671005582

139,951 competing apps

Median installs: 1,573

Avg rating: 2.5

6,877

major competitor apps

information651005586

263,219 competing apps

Median installs: 1,198

Avg rating: 2.2

8,108

major competitor apps

educational701004776

59,254 competing apps

Median installs: 1,097

Avg rating: 2.1

2,125

major competitor apps

127 keywords
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App Description

Connect to the markets from anywhere with our award-winning app.

Welcome to E*TRADE from Morgan Stanley, where we simplify investing and trading no matter your experience level. Our award-winning app offers everything you need, including investing, banking, trading, research, and more—right at your fingertips. Download now to start investing.

Invest on your terms
• Enjoy commission-free online US-listed stock, ETF, and options trades
• Trade mutual funds
• Choose from professionally built portfolios

Invest with confidence
• Get streaming quotes, charts, and portfolio information
• Access education, research, tools, and screeners to spot investment opportunities
• Set alerts and create watchlists for the investments you're interested in
• Stream live Bloomberg video
• Chat with customer service in-app

Bank and save
• Earn more on your cash with high-yield savings, checking accounts, and certificates of deposit from Morgan Stanley Private Bank, National Association, Member FDIC
• Deposit checks, pay bills, transfer money, and send & receive money with Zelle® on select devices

Disclosures
Securities products offered by Morgan Stanley Smith Barney LLC, Member SIPC. Commodity futures and options on futures products and services offered by E*TRADE Futures LLC, Member NFA. Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC. All are separate but affiliated subsidiaries of Morgan Stanley. E*TRADE is a business of Morgan Stanley. Securities, investment advisory, commodity futures, options on futures and other non-deposit investment products and services are not insured by the FDIC, are not deposits or obligations of, or guaranteed by Morgan Stanley Private Bank and are subject to investment risk, including possible loss of the principal amount invested

Futures and options transactions are intended for sophisticated investors and are complex, carry a high degree of risk, and are not suitable for all investors. For more information, please read the Characteristics and Risks of Standardized Options and the Risk Disclosure Statement for Futures and Options prior to applying for an account by visiting etrade.com/options. You can also view the E*TRADE Futures LLC Financial Information and Disclosure Documents at etrade.com/futuresdisclosure

View the mobile app awards E*TRADE has received at etrade.com/awards

E*TRADE from Morgan Stanley (“E*TRADE”) charges $0 commission for online US-listed stock, ETF, and options trades. Exclusions may apply and E*TRADE reserves the right to charge variable commission rates. Additional regulatory and exchange fees may apply. For more information about pricing and rates, visit etrade.com/pricing

Zelle® is available for Morgan Stanley Private Bank National Association (MSPBNA) accounts on the E*TRADE Mobile App and on etrade.com. Enrollment is required and dollar and frequency limits may apply. Learn more at us.etrade.com/l/zelle. Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are used herein under license. Morgan Stanley, MSPBNA, and E*TRADE from Morgan Stanley are not affiliated with Zelle

The material provided by Morgan Stanley Smith Barney LLC or any of its affiliates (collectively, “Morgan Stanley”) is for educational purposes only and is not an individualized recommendation. This information neither is, nor should be construed as, an offer or a solicitation of an offer, or a recommendation, to buy, sell, or hold any security, financial product, or instrument discussed herein, or to open a particular account or to engage in any specific investment strategy

Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions

System response and account access times may vary due to a variety of factors, including trading volumes, market conditions, system performance, and other factors.

View End-User License Agreement: https://mobile.etrade.com/etmobile/EULA_2.0.html

© 2025 E*TRADE from Morgan Stanley. All rights reserved.