E*TRADE: Invest. Trade. Save.

4.7M installs
86.1K ratings
+2.5K weekly installs
trend steady
+19K monthly installs
trend steady
E*TRADE: Invest. Trade. Save. icon

ASO Keyword Dashboard

Tracking 127 keywords for E*TRADE: Invest. Trade. Save. in Google Play

Developer: E*TRADE from Morgan Stanley Category: finance Rating: 4.67

E*TRADE: Invest. Trade. Save. tracks 127 keywords (12 keywords rank; 115 need traction). Key metrics: 0% top-10 coverage, opportunity 70.5, difficulty 46.5, best rank 23.

Connect to the markets from anywhere with our award-winning app.

Tracked keywords

127

12  ranked •  115  not ranking yet

Top 10 coverage

0%

Best rank 23 • Latest leader —

Avg opportunity

70.5

Top keyword: prior

Avg difficulty

46.5

Lower scores indicate easier wins

Opportunity leaders

  • prior

    Opportunity: 74.0 • Difficulty: 45.5 • Rank —

    Competitors: 429

    61.6
  • loss

    Opportunity: 74.0 • Difficulty: 40.7 • Rank —

    Competitors: 639

    64.5
  • trade

    Opportunity: 74.0 • Difficulty: 42.7 • Rank —

    Competitors: 874

    65.8
  • trading

    Opportunity: 74.0 • Difficulty: 41.5 • Rank —

    Competitors: 645

    65.4
  • portfolio

    Opportunity: 74.0 • Difficulty: 40.0 • Rank —

    Competitors: 363

    63.8

Unranked opportunities

  • prior

    Opportunity: 74.0 • Difficulty: 45.5 • Competitors: 429

  • loss

    Opportunity: 74.0 • Difficulty: 40.7 • Competitors: 639

  • trade

    Opportunity: 74.0 • Difficulty: 42.7 • Competitors: 874

  • trading

    Opportunity: 74.0 • Difficulty: 41.5 • Competitors: 645

  • portfolio

    Opportunity: 74.0 • Difficulty: 40.0 • Competitors: 363

High competition keywords

  • access

    Total apps: 337,261 • Major competitors: 12,468

    Latest rank: — • Difficulty: 58.5

  • download

    Total apps: 332,374 • Major competitors: 17,268

    Latest rank: — • Difficulty: 56.2

  • free

    Total apps: 320,529 • Major competitors: 24,244

    Latest rank: — • Difficulty: 58.7

  • experience

    Total apps: 289,012 • Major competitors: 16,864

    Latest rank: — • Difficulty: 57.0

  • mobile

    Total apps: 280,137 • Major competitors: 11,113

    Latest rank: — • Difficulty: 55.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
market711004673

38,243 competing apps

Median installs: 1,376

Avg rating: 2.2

2323

1,431

major competitor apps

option701004974

47,347 competing apps

Median installs: 3,018

Avg rating: 2.5

5151

2,530

major competitor apps

options701005075

54,014 competing apps

Median installs: 2,435

Avg rating: 2.5

5959

3,294

major competitor apps

offering701004775

50,474 competing apps

Median installs: 906

Avg rating: 2.4

109109

2,057

major competitor apps

transactions721004470

24,241 competing apps

Median installs: 1,700

Avg rating: 2.5

137137

979

major competitor apps

offer691005179

87,472 competing apps

Median installs: 1,271

Avg rating: 2.4

153147

3,826

major competitor apps

future701004876

55,675 competing apps

Median installs: 1,318

Avg rating: 2.4

159159

2,283

major competitor apps

users671005382

136,480 competing apps

Median installs: 1,397

Avg rating: 2.3

161161

5,492

major competitor apps

including671005581

130,050 competing apps

Median installs: 2,559

Avg rating: 2.6

183175

7,682

major competitor apps

right671005783

158,583 competing apps

Median installs: 1,930

Avg rating: 2.5

178178

8,817

major competitor apps

account681005479

93,517 competing apps

Median installs: 2,064

Avg rating: 2.6

180180

4,970

major competitor apps

saving711004772

31,475 competing apps

Median installs: 1,775

Avg rating: 2.5

181181

1,741

major competitor apps

free651005988

320,529 competing apps

Median installs: 5,537

Avg rating: 2.7

24,244

major competitor apps

download651005688

332,374 competing apps

Median installs: 2,109

Avg rating: 2.5

17,268

major competitor apps

online661005584

195,451 competing apps

Median installs: 1,517

Avg rating: 2.4

10,230

major competitor apps

chat701005475

53,341 competing apps

Median installs: 2,832

Avg rating: 2.6

3,833

major competitor apps

investing731003958

4,660 competing apps

Median installs: 2,683

Avg rating: 2.6

311

major competitor apps

customer691005078

73,820 competing apps

Median installs: 944

Avg rating: 2.2

2,969

major competitor apps

enjoy651005787

278,251 competing apps

Median installs: 3,480

Avg rating: 2.6

20,076

major competitor apps

member721004471

27,608 competing apps

Median installs: 1,298

Avg rating: 2.4

1,090

major competitor apps

experience651005787

289,012 competing apps

Median installs: 1,705

Avg rating: 2.5

16,864

major competitor apps

learn671005582

143,051 competing apps

Median installs: 2,271

Avg rating: 2.5

7,125

major competitor apps

live671005582

142,528 competing apps

Median installs: 1,559

Avg rating: 2.5

6,958

major competitor apps

information651005586

266,570 competing apps

Median installs: 1,188

Avg rating: 2.2

8,201

major competitor apps

educational701004776

60,426 competing apps

Median installs: 1,094

Avg rating: 2.1

2,148

major competitor apps

127 keywords
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App Description

Connect to the markets from anywhere with our award-winning app.

Welcome to E*TRADE from Morgan Stanley, where we simplify investing and trading no matter your experience level. Our award-winning app offers everything you need, including investing, banking, trading, research, and more—right at your fingertips. Download now to start investing.

Invest on your terms
• Enjoy commission-free online US-listed stock, ETF, and options trades
• Trade mutual funds
• Choose from professionally built portfolios

Invest with confidence
• Get streaming quotes, charts, and portfolio information
• Access education, research, tools, and screeners to spot investment opportunities
• Set alerts and create watchlists for the investments you're interested in
• Stream live Bloomberg video
• Chat with customer service in-app

Bank and save
• Earn more on your cash with high-yield savings, checking accounts, and certificates of deposit from Morgan Stanley Private Bank, National Association, Member FDIC
• Deposit checks, pay bills, transfer money, and send & receive money with Zelle® on select devices

Disclosures
Securities products offered by Morgan Stanley Smith Barney LLC, Member SIPC. Commodity futures and options on futures products and services offered by E*TRADE Futures LLC, Member NFA. Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC. All are separate but affiliated subsidiaries of Morgan Stanley. E*TRADE is a business of Morgan Stanley. Securities, investment advisory, commodity futures, options on futures and other non-deposit investment products and services are not insured by the FDIC, are not deposits or obligations of, or guaranteed by Morgan Stanley Private Bank and are subject to investment risk, including possible loss of the principal amount invested

Futures and options transactions are intended for sophisticated investors and are complex, carry a high degree of risk, and are not suitable for all investors. For more information, please read the Characteristics and Risks of Standardized Options and the Risk Disclosure Statement for Futures and Options prior to applying for an account by visiting etrade.com/options. You can also view the E*TRADE Futures LLC Financial Information and Disclosure Documents at etrade.com/futuresdisclosure

View the mobile app awards E*TRADE has received at etrade.com/awards

E*TRADE from Morgan Stanley (“E*TRADE”) charges $0 commission for online US-listed stock, ETF, and options trades. Exclusions may apply and E*TRADE reserves the right to charge variable commission rates. Additional regulatory and exchange fees may apply. For more information about pricing and rates, visit etrade.com/pricing

Zelle® is available for Morgan Stanley Private Bank National Association (MSPBNA) accounts on the E*TRADE Mobile App and on etrade.com. Enrollment is required and dollar and frequency limits may apply. Learn more at us.etrade.com/l/zelle. Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are used herein under license. Morgan Stanley, MSPBNA, and E*TRADE from Morgan Stanley are not affiliated with Zelle

The material provided by Morgan Stanley Smith Barney LLC or any of its affiliates (collectively, “Morgan Stanley”) is for educational purposes only and is not an individualized recommendation. This information neither is, nor should be construed as, an offer or a solicitation of an offer, or a recommendation, to buy, sell, or hold any security, financial product, or instrument discussed herein, or to open a particular account or to engage in any specific investment strategy

Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions

System response and account access times may vary due to a variety of factors, including trading volumes, market conditions, system performance, and other factors.

View End-User License Agreement: https://mobile.etrade.com/etmobile/EULA_2.0.html

© 2025 E*TRADE from Morgan Stanley. All rights reserved.