E*TRADE: Invest. Trade. Save.

4.7M installs
86.1K ratings
+5.4K weekly installs
trend steady
+32.5K monthly installs
trend steady
E*TRADE: Invest. Trade. Save. icon

ASO Keyword Dashboard

Tracking 123 keywords for E*TRADE: Invest. Trade. Save. in Google Play

Developer: E*TRADE from Morgan Stanley Category: finance Rating: 4.68

E*TRADE: Invest. Trade. Save. tracks 123 keywords (12 keywords rank; 111 need traction). Key metrics: 0% top-10 coverage, opportunity 69.7, difficulty 48.4, best rank 23.

Connect to the markets from anywhere with our award-winning app.

Tracked keywords

123

12  ranked •  111  not ranking yet

Top 10 coverage

0%

Best rank 23 • Latest leader —

Avg opportunity

69.7

Top keyword: choosing

Avg difficulty

48.4

Lower scores indicate easier wins

Opportunity leaders

  • choosing

    Opportunity: 73.0 • Difficulty: 47.1 • Rank —

    Competitors: 1,133

    67.9
  • interested

    Opportunity: 73.0 • Difficulty: 49.9 • Rank —

    Competitors: 909

    68.2
  • banking

    Opportunity: 73.0 • Difficulty: 46.8 • Rank —

    Competitors: 1,071

    68.1
  • intended

    Opportunity: 73.0 • Difficulty: 56.3 • Rank —

    Competitors: 786

    67.7
  • transactions

    Opportunity: 72.0 • Difficulty: 47.7 • Rank 137

    Competitors: 1,136

    69.0

Unranked opportunities

  • choosing

    Opportunity: 73.0 • Difficulty: 47.1 • Competitors: 1,133

  • interested

    Opportunity: 73.0 • Difficulty: 49.9 • Competitors: 909

  • banking

    Opportunity: 73.0 • Difficulty: 46.8 • Competitors: 1,071

  • intended

    Opportunity: 73.0 • Difficulty: 56.3 • Competitors: 786

  • member

    Opportunity: 72.0 • Difficulty: 45.3 • Competitors: 997

High competition keywords

  • free

    Total apps: 173,844 • Major competitors: 23,343

    Latest rank: — • Difficulty: 64.4

  • download

    Total apps: 139,812 • Major competitors: 15,046

    Latest rank: — • Difficulty: 59.8

  • enjoy

    Total apps: 131,386 • Major competitors: 18,531

    Latest rank: — • Difficulty: 63.0

  • access

    Total apps: 126,428 • Major competitors: 11,667

    Latest rank: — • Difficulty: 66.6

  • help

    Total apps: 123,065 • Major competitors: 14,840

    Latest rank: — • Difficulty: 66.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
market711004971

15,034 competing apps

Median installs: 24,689

Avg rating: 2.6

2323

1,338

major competitor apps

option701005375

23,307 competing apps

Median installs: 32,883

Avg rating: 2.9

5151

2,446

major competitor apps

options701005676

26,770 competing apps

Median installs: 42,964

Avg rating: 3.0

5959

3,668

major competitor apps

offering711005173

17,968 competing apps

Median installs: 28,278

Avg rating: 2.9

109109

1,931

major competitor apps

transactions721004869

10,944 competing apps

Median installs: 28,314

Avg rating: 2.8

137137

1,136

major competitor apps

offer691005777

34,258 competing apps

Median installs: 30,128

Avg rating: 2.8

153147

3,586

major competitor apps

future701005074

21,807 competing apps

Median installs: 31,554

Avg rating: 2.9

159159

2,133

major competitor apps

users671006082

59,104 competing apps

Median installs: 30,976

Avg rating: 2.8

161161

6,026

major competitor apps

including671006482

66,643 competing apps

Median installs: 40,188

Avg rating: 3.0

183175

8,693

major competitor apps

right671006683

68,533 competing apps

Median installs: 35,866

Avg rating: 3.0

178178

8,317

major competitor apps

account681006079

41,533 competing apps

Median installs: 33,567

Avg rating: 3.0

180180

4,686

major competitor apps

saving721005270

13,263 competing apps

Median installs: 38,092

Avg rating: 2.9

181181

1,633

major competitor apps

free641006490

173,844 competing apps

Median installs: 46,597

Avg rating: 3.1

23,343

major competitor apps

download651006088

139,812 competing apps

Median installs: 34,022

Avg rating: 2.9

15,046

major competitor apps

online661006184

80,029 competing apps

Median installs: 33,297

Avg rating: 2.8

9,770

major competitor apps

level681006080

47,860 competing apps

Median installs: 42,032

Avg rating: 3.1

6,533

major competitor apps

chat701006275

24,682 competing apps

Median installs: 47,105

Avg rating: 2.9

3,579

major competitor apps

investing711004157

2,164 competing apps

Median installs: 49,462

Avg rating: 2.9

285

major competitor apps

customer701005476

26,928 competing apps

Median installs: 29,460

Avg rating: 2.6

2,733

major competitor apps

enjoy651006387

131,386 competing apps

Median installs: 45,784

Avg rating: 3.0

18,531

major competitor apps

member721004569

11,075 competing apps

Median installs: 27,810

Avg rating: 2.8

997

major competitor apps

choosing731004768

9,425 competing apps

Median installs: 35,705

Avg rating: 2.9

1,133

major competitor apps

live671006381

57,913 competing apps

Median installs: 32,026

Avg rating: 3.0

6,601

major competitor apps

information661005986

101,893 competing apps

Median installs: 23,675

Avg rating: 2.6

7,805

major competitor apps

everything681005979

40,940 competing apps

Median installs: 34,911

Avg rating: 2.9

5,090

major competitor apps

123 keywords
1 of 5

App Description

Connect to the markets from anywhere with our award-winning app.

Welcome to E*TRADE from Morgan Stanley, where we simplify investing and trading no matter your experience level. Our award-winning app offers everything you need, including investing, banking, trading, research, and more—right at your fingertips. Download now to start investing.

Invest on your terms
• Enjoy commission-free online US-listed stock, ETF, and options trades
• Trade mutual funds
• Choose from professionally built portfolios

Invest with confidence
• Get streaming quotes, charts, and portfolio information
• Access education, research, tools, and screeners to spot investment opportunities
• Set alerts and create watchlists for the investments you're interested in
• Stream live Bloomberg video
• Chat with customer service in-app

Bank and save
• Earn more on your cash with high-yield savings, checking accounts, and certificates of deposit from Morgan Stanley Private Bank, National Association, Member FDIC
• Deposit checks, pay bills, transfer money, and send & receive money with Zelle® on select devices

Disclosures
Securities products offered by Morgan Stanley Smith Barney LLC, Member SIPC. Commodity futures and options on futures products and services offered by E*TRADE Futures LLC, Member NFA. Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC. All are separate but affiliated subsidiaries of Morgan Stanley. E*TRADE is a business of Morgan Stanley. Securities, investment advisory, commodity futures, options on futures and other non-deposit investment products and services are not insured by the FDIC, are not deposits or obligations of, or guaranteed by Morgan Stanley Private Bank and are subject to investment risk, including possible loss of the principal amount invested

Futures and options transactions are intended for sophisticated investors and are complex, carry a high degree of risk, and are not suitable for all investors. For more information, please read the Characteristics and Risks of Standardized Options and the Risk Disclosure Statement for Futures and Options prior to applying for an account by visiting etrade.com/options. You can also view the E*TRADE Futures LLC Financial Information and Disclosure Documents at etrade.com/futuresdisclosure

View the mobile app awards E*TRADE has received at etrade.com/awards

E*TRADE from Morgan Stanley (“E*TRADE”) charges $0 commission for online US-listed stock, ETF, and options trades. Exclusions may apply and E*TRADE reserves the right to charge variable commission rates. Additional regulatory and exchange fees may apply. For more information about pricing and rates, visit etrade.com/pricing

Zelle® is available for Morgan Stanley Private Bank National Association (MSPBNA) accounts on the E*TRADE Mobile App and on etrade.com. Enrollment is required and dollar and frequency limits may apply. Learn more at us.etrade.com/l/zelle. Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are used herein under license. Morgan Stanley, MSPBNA, and E*TRADE from Morgan Stanley are not affiliated with Zelle

The material provided by Morgan Stanley Smith Barney LLC or any of its affiliates (collectively, “Morgan Stanley”) is for educational purposes only and is not an individualized recommendation. This information neither is, nor should be construed as, an offer or a solicitation of an offer, or a recommendation, to buy, sell, or hold any security, financial product, or instrument discussed herein, or to open a particular account or to engage in any specific investment strategy

Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions

System response and account access times may vary due to a variety of factors, including trading volumes, market conditions, system performance, and other factors.

View End-User License Agreement: https://mobile.etrade.com/etmobile/EULA_2.0.html

© 2025 E*TRADE from Morgan Stanley. All rights reserved.