Experian®

19M installs
696.6K ratings
+25.4K weekly installs
trend steady
+123.1K monthly installs
trend steady
Experian® icon

ASO Keyword Dashboard

Tracking 99 keywords for Experian® in Google Play

Developer: Experian Category: finance Rating: 4.72

Experian® tracks 99 keywords (23 keywords rank; 76 need traction). Key metrics: 9% top-10 coverage, opportunity 70.2, difficulty 47.2, best rank 1.

Control Your Credit & Finances

Tracked keywords

99

23  ranked •  76  not ranking yet

Top 10 coverage

9%

Best rank 1 • Latest leader 11

Avg opportunity

70.2

Top keyword: least

Avg difficulty

47.2

Lower scores indicate easier wins

Opportunity leaders

  • least

    Opportunity: 74.0 • Difficulty: 44.9 • Rank 11

    Competitors: 943

    65.7
  • cancel

    Opportunity: 74.0 • Difficulty: 44.7 • Rank 30

    Competitors: 723

    65.9
  • subscriptions

    Opportunity: 74.0 • Difficulty: 65.2 • Rank 83

    Competitors: 447

    62.4
  • alert

    Opportunity: 74.0 • Difficulty: 42.6 • Rank —

    Competitors: 736

    66.2
  • trade

    Opportunity: 74.0 • Difficulty: 42.7 • Rank —

    Competitors: 873

    65.8

Unranked opportunities

  • alert

    Opportunity: 74.0 • Difficulty: 42.6 • Competitors: 736

  • trade

    Opportunity: 74.0 • Difficulty: 42.7 • Competitors: 873

  • credit card

    Opportunity: 74.0 • Difficulty: 44.1 • Competitors: 904

  • trademark

    Opportunity: 74.0 • Difficulty: 40.0 • Competitors: 457

  • bill

    Opportunity: 74.0 • Difficulty: 44.0 • Competitors: 800

High competition keywords

  • free

    Total apps: 319,883 • Major competitors: 24,180

    Latest rank: — • Difficulty: 58.8

  • experience

    Total apps: 288,183 • Major competitors: 16,794

    Latest rank: 1 • Difficulty: 57.1

  • like

    Total apps: 288,172 • Major competitors: 22,444

    Latest rank: — • Difficulty: 60.7

  • help

    Total apps: 280,408 • Major competitors: 15,534

    Latest rank: 168 • Difficulty: 58.5

  • available

    Total apps: 198,259 • Major competitors: 10,404

    Latest rank: — • Difficulty: 58.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
experience651005787

288,183 competing apps

Median installs: 1,786

Avg rating: 2.5

11

16,794

major competitor apps

credit711004873

39,973 competing apps

Median installs: 2,618

Avg rating: 2.7

22

2,561

major competitor apps

least741004566

13,314 competing apps

Median installs: 6,957

Avg rating: 2.8

119

943

major competitor apps

unless auto0761416

9 competing apps

Median installs: 29,972

Avg rating: 3.7

1818

1

major competitor apps

could721004669

22,527 competing apps

Median installs: 5,522

Avg rating: 2.7

2727

1,731

major competitor apps

subscriptions may701003544

585 competing apps

Median installs: 11,661

Avg rating: 3.2

3030

68

major competitor apps

cancel741004566

13,722 competing apps

Median installs: 1,887

Avg rating: 2.6

3030

723

major competitor apps

dont711003248

960 competing apps

Median installs: 9,152

Avg rating: 2.6

4435

91

major competitor apps

financial701004775

49,095 competing apps

Median installs: 1,319

Avg rating: 2.4

4646

1,943

major competitor apps

subscriptions741006562

8,271 competing apps

Median installs: 2,830

Avg rating: 2.7

8380

447

major competitor apps

boost711005172

34,737 competing apps

Median installs: 1,855

Avg rating: 2.6

8282

2,312

major competitor apps

subscription721005270

24,699 competing apps

Median installs: 5,207

Avg rating: 2.7

9389

1,731

major competitor apps

even671005783

158,004 competing apps

Median installs: 4,306

Avg rating: 2.7

9090

11,563

major competitor apps

company701004674

45,803 competing apps

Median installs: 1,195

Avg rating: 2.2

9595

1,390

major competitor apps

subscription automatically711003450

1,411 competing apps

Median installs: 5,658

Avg rating: 2.9

100100

101

major competitor apps

report711004572

34,984 competing apps

Median installs: 1,300

Avg rating: 2.3

108108

1,128

major competitor apps

compare731004669

20,252 competing apps

Median installs: 2,889

Avg rating: 2.5

110110

1,256

major competitor apps

account settings721003954

2,293 competing apps

Median installs: 8,862

Avg rating: 3.0

121121

184

major competitor apps

reach691004976

61,196 competing apps

Median installs: 1,248

Avg rating: 2.4

128128

3,312

major competitor apps

payments711004572

32,340 competing apps

Median installs: 1,350

Avg rating: 2.4

149149

1,285

major competitor apps

account681005479

93,394 competing apps

Median installs: 2,166

Avg rating: 2.6

164163

4,958

major competitor apps

help651005987

280,408 competing apps

Median installs: 2,099

Avg rating: 2.5

168165

15,534

major competitor apps

saving711004772

31,422 competing apps

Median installs: 1,869

Avg rating: 2.5

175175

1,734

major competitor apps

free651005988

319,883 competing apps

Median installs: 5,686

Avg rating: 2.7

24,180

major competitor apps

card691005077

69,122 competing apps

Median installs: 4,565

Avg rating: 2.7

4,950

major competitor apps

99 keywords
1 of 4

App Description

Control Your Credit & Finances

Financial Power to All™. Get your Experian credit report and FICO® Score* with a free Experian® membership—no credit card needed! Apply with confidence for credit cards labeled “No Ding Decline™” that won’t ding your FICO® Score if you’re not initially approved^^. You could save big on car insurance and even get notified about changes to your credit profile. With a paid membership, you could save an average of $631/year on bills and subscriptions with Bill Negotiation & Subscription Cancellation**, get started today.

GET STARTED FOR FREE

■Experian credit report and FICO® Score*
Check your FICO® Score and credit report anytime, anywhere—it won't hurt your credit. Get every 30 days. See what factors help or hurt your FICO® Score, and actions to take for better credit.

■Experian Boost®ø
Raise your FICO® Score* using bills you already pay, like your cell phone, utilities, video streaming services and eligible rent payments.

■Credit monitoring
Stay informed with push notifications if your FICO® Score* changes, accounts are opened in your name or new inquiries appear on your credit report.

■Marketplace^
Compare credit card, personal loan or car insurance options matched to your unique credit profile. Apply with confidence for cards labeled “No Ding Decline™” that won’t ding your FICO® Score if you aren’t approved^^. You could save money with a personal loan or save over $1,007+/year on car insurance^^^.

PREMIUM BENEFITS

■Bill Negotiation & Subscription Cancellation**

You could save up to $631/year and time when we negotiate your bills!! We'll even cancel subscriptions you no longer want.

■Experian CreditLock***

Protect against identity theft by locking your Experian credit file. We’ll alert you real-time if someone applies for credit in your name while your file is locked.


TERMS

See experian.com/legal for Terms of Use Agreement & Privacy Policy.

øResults will vary. Not all payments are boost-eligible. Some users may not receive an improved score or approval odds. Not all lenders use Experian credit files, and not all lenders use scores impacted by Experian Boost®.

*Credit score calculated based on FICO® Score 8 model. Your lender or insurer may use a different FICO® Score than FICO® Score 8 or another type of credit score altogether.

**Results will vary. Not all bills or subs are eligible for negotiation/cancellation. Savings are not guaranteed, and some may not see any savings. Experian members for whom Experian completed at least one negotiation and canceled at least one subscription averaged $631/year of anticipated savings.

***Experian CreditLock is a separate service from Security Freeze: experian.com/freeze/center.html. Learn about the differences between them: experian.com/blogs/ask-experian/whats-the-difference-between-freezing-or-locking-my-credit/

^Based on FICO® Score 8 model. Approval is not guaranteed. Some may not see savings from improved interest rates. Offers are not available in all states.

^^Applying for ‘No Ding Decline™’ credit cards won’t hurt your credit scores if you aren’t initially approved. Initial approval will result in hard inquiry, which may impact your credit scores.

^^^Results will vary and some may not see savings. Average savings of $1,007 per year for customers who switched and saved.

©2025 Experian. All rights reserved. Experian. Experian and the Experian trademarks used herein are trademarks or registered trademarks of Experian and its affiliates. The use of any other trade name, copyright, or trademark is for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. Other product and company names mentioned herein are the property of their respective owners. Licenses & Disclosures: experian.com/help/cm-licenses-and-disclosures.html