Experian

Experian
Experian
Developer: Experian
Category: Finance
18.6M installs
685.1K ratings
+33.4K weekly installs
trend steady
+118.9K monthly installs
trend steady
Experian icon

ASO Keyword Dashboard

Tracking 165 keywords for Experian in Google Play

Developer: Experian Category: finance Rating: 4.72

Experian tracks 165 keywords (23 keywords rank; 142 need traction). Key metrics: 9% top-10 coverage, opportunity 69.2, difficulty 50.2, best rank 1.

Your Big Financial Friend

Tracked keywords

165

23  ranked •  142  not ranking yet

Top 10 coverage

9%

Best rank 1 • Latest leader 110

Avg opportunity

69.2

Top keyword: compare

Avg difficulty

50.2

Lower scores indicate easier wins

Opportunity leaders

  • compare

    Opportunity: 73.0 • Difficulty: 49.7 • Rank 110

    Competitors: 1,171

    67.6
  • started

    Opportunity: 73.0 • Difficulty: 49.8 • Rank —

    Competitors: 1,064

    68.4
  • property

    Opportunity: 73.0 • Difficulty: 44.9 • Rank —

    Competitors: 963

    67.8
  • friend

    Opportunity: 73.0 • Difficulty: 49.9 • Rank —

    Competitors: 1,417

    68.3
  • paid

    Opportunity: 73.0 • Difficulty: 58.3 • Rank —

    Competitors: 1,246

    68.7

Unranked opportunities

  • started

    Opportunity: 73.0 • Difficulty: 49.8 • Competitors: 1,064

  • property

    Opportunity: 73.0 • Difficulty: 44.9 • Competitors: 963

  • friend

    Opportunity: 73.0 • Difficulty: 49.9 • Competitors: 1,417

  • paid

    Opportunity: 73.0 • Difficulty: 58.3 • Competitors: 1,246

  • names

    Opportunity: 73.0 • Difficulty: 56.0 • Competitors: 879

High competition keywords

  • new

    Total apps: 193,474 • Major competitors: 25,823

    Latest rank: — • Difficulty: 65.7

  • free

    Total apps: 173,844 • Major competitors: 23,343

    Latest rank: — • Difficulty: 64.4

  • time

    Total apps: 170,577 • Major competitors: 19,592

    Latest rank: — • Difficulty: 64.6

  • like

    Total apps: 150,415 • Major competitors: 21,531

    Latest rank: — • Difficulty: 68.5

  • every

    Total apps: 125,665 • Major competitors: 16,037

    Latest rank: — • Difficulty: 62.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
experience651006387

118,077 competing apps

Median installs: 39,819

Avg rating: 2.9

11

15,561

major competitor apps

credit711005173

18,687 competing apps

Median installs: 41,601

Avg rating: 3.0

22

2,452

major competitor apps

least721005067

8,831 competing apps

Median installs: 39,389

Avg rating: 3.1

119

1,088

major competitor apps

unless auto0591615

7 competing apps

Median installs: 108,011

Avg rating: 4.2

1818

2

major competitor apps

could721005070

13,131 competing apps

Median installs: 43,442

Avg rating: 3.1

2727

1,847

major competitor apps

subscriptions may681004045

423 competing apps

Median installs: 49,578

Avg rating: 3.6

3030

79

major competitor apps

cancel721005064

5,860 competing apps

Median installs: 26,880

Avg rating: 2.9

3030

684

major competitor apps

dont691003347

591 competing apps

Median installs: 58,509

Avg rating: 2.9

4435

90

major competitor apps

financial711004973

18,632 competing apps

Median installs: 30,680

Avg rating: 2.8

4646

1,790

major competitor apps

subscriptions721007863

4,684 competing apps

Median installs: 29,315

Avg rating: 3.2

8380

546

major competitor apps

boost721006071

14,255 competing apps

Median installs: 41,487

Avg rating: 3.1

8282

2,141

major competitor apps

subscription721006070

13,189 competing apps

Median installs: 37,326

Avg rating: 3.0

9389

1,608

major competitor apps

even661006685

88,180 competing apps

Median installs: 47,246

Avg rating: 3.0

9090

12,732

major competitor apps

company711004872

17,480 competing apps

Median installs: 21,812

Avg rating: 2.5

9595

1,330

major competitor apps

subscription automatically691003751

905 competing apps

Median installs: 37,403

Avg rating: 3.3

100100

118

major competitor apps

report721004770

13,310 competing apps

Median installs: 24,168

Avg rating: 2.7

108108

1,068

major competitor apps

compare731005068

9,065 competing apps

Median installs: 41,806

Avg rating: 3.0

110110

1,171

major competitor apps

account settings701004256

1,896 competing apps

Median installs: 30,694

Avg rating: 3.4

121121

212

major competitor apps

reach701005375

23,918 competing apps

Median installs: 38,116

Avg rating: 2.9

128128

3,121

major competitor apps

payments721004971

13,518 competing apps

Median installs: 29,563

Avg rating: 2.7

149149

1,547

major competitor apps

account681006079

41,533 competing apps

Median installs: 33,567

Avg rating: 3.0

164163

4,686

major competitor apps

help651006687

123,065 competing apps

Median installs: 36,787

Avg rating: 3.0

168165

14,840

major competitor apps

saving721005270

13,263 competing apps

Median installs: 38,092

Avg rating: 2.9

175175

1,633

major competitor apps

free641006490

173,844 competing apps

Median installs: 46,597

Avg rating: 3.1

23,343

major competitor apps

new641006690

193,474 competing apps

Median installs: 42,470

Avg rating: 3.0

25,823

major competitor apps

165 keywords
1 of 7

App Description

Your Big Financial Friend

Financial Power to All™. Get your Experian credit report and FICO® Score* with a free Experian® membership—no credit card needed! Apply with confidence for credit cards labeled “No Ding Decline™” that won’t ding your FICO® Score if you’re not initially approved^^. You could save big on car insurance and even get notified about changes to your credit profile. With a paid membership, you could save an average of $631/year on bills and subscriptions with Bill Negotiation & Subscription Cancellation**, get started today.

GET STARTED FOR FREE

■Experian credit report and FICO® Score*
Check your FICO® Score and credit report anytime, anywhere—it won't hurt your credit. Get every 30 days. See what factors help or hurt your FICO® Score, and actions to take for better credit.

■Experian Boost®ø
Raise your FICO® Score* using bills you already pay, like your cell phone, utilities, video streaming services and eligible rent payments.

■Credit monitoring
Stay informed with push notifications if your FICO® Score* changes, accounts are opened in your name or new inquiries appear on your credit report.

■Marketplace^
Compare credit card, personal loan or car insurance options matched to your unique credit profile. Apply with confidence for cards labeled “No Ding Decline™” that won’t ding your FICO® Score if you aren’t approved^^. You could save money with a personal loan or save over $1,007+/year on car insurance^^^.

PREMIUM BENEFITS

■Bill Negotiation & Subscription Cancellation**

You could save up to $631/year and time when we negotiate your bills!! We'll even cancel subscriptions you no longer want.

■Experian CreditLock***

Protect against identity theft by locking your Experian credit file. We’ll alert you real-time if someone applies for credit in your name while your file is locked.


TERMS

See experian.com/legal for Terms of Use Agreement & Privacy Policy.

øResults will vary. Not all payments are boost-eligible. Some users may not receive an improved score or approval odds. Not all lenders use Experian credit files, and not all lenders use scores impacted by Experian Boost®.

*Credit score calculated based on FICO® Score 8 model. Your lender or insurer may use a different FICO® Score than FICO® Score 8 or another type of credit score altogether.

**Results will vary. Not all bills or subs are eligible for negotiation/cancellation. Savings are not guaranteed, and some may not see any savings. Experian members for whom Experian completed at least one negotiation and canceled at least one subscription averaged $631/year of anticipated savings.

***Experian CreditLock is a separate service from Security Freeze: experian.com/freeze/center.html. Learn about the differences between them: experian.com/blogs/ask-experian/whats-the-difference-between-freezing-or-locking-my-credit/

^Based on FICO® Score 8 model. Approval is not guaranteed. Some may not see savings from improved interest rates. Offers are not available in all states.

^^Applying for ‘No Ding Decline™’ credit cards won’t hurt your credit scores if you aren’t initially approved. Initial approval will result in hard inquiry, which may impact your credit scores.

^^^Results will vary and some may not see savings. Average savings of $1,007 per year for customers who switched and saved.

©2025 Experian. All rights reserved. Experian. Experian and the Experian trademarks used herein are trademarks or registered trademarks of Experian and its affiliates. The use of any other trade name, copyright, or trademark is for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. Other product and company names mentioned herein are the property of their respective owners. Licenses & Disclosures: experian.com/help/cm-licenses-and-disclosures.html