Experian®

18.9M installs
693.4K ratings
+12.8K weekly installs
trend steady
+135.1K monthly installs
trend steady
Experian® icon

ASO Keyword Dashboard

Tracking 99 keywords for Experian® in Google Play

Developer: Experian Category: finance Rating: 4.72

Experian® tracks 99 keywords (23 keywords rank; 76 need traction). Key metrics: 9% top-10 coverage, opportunity 70.8, difficulty 47.1, best rank 1.

Control Your Credit & Finances

Tracked keywords

99

23  ranked •  76  not ranking yet

Top 10 coverage

9%

Best rank 1 • Latest leader 11

Avg opportunity

70.8

Top keyword: least

Avg difficulty

47.1

Lower scores indicate easier wins

Opportunity leaders

  • least

    Opportunity: 74.0 • Difficulty: 44.9 • Rank 11

    Competitors: 977

    66.0
  • cancel

    Opportunity: 74.0 • Difficulty: 44.6 • Rank 30

    Competitors: 711

    65.9
  • subscriptions

    Opportunity: 74.0 • Difficulty: 63.8 • Rank 83

    Competitors: 460

    62.8
  • alert

    Opportunity: 74.0 • Difficulty: 42.6 • Rank —

    Competitors: 720

    66.1
  • trade

    Opportunity: 74.0 • Difficulty: 42.7 • Rank —

    Competitors: 867

    65.8

Unranked opportunities

  • alert

    Opportunity: 74.0 • Difficulty: 42.6 • Competitors: 720

  • trade

    Opportunity: 74.0 • Difficulty: 42.7 • Competitors: 867

  • credit card

    Opportunity: 74.0 • Difficulty: 44.2 • Competitors: 896

  • bill

    Opportunity: 74.0 • Difficulty: 43.9 • Competitors: 783

  • improved

    Opportunity: 74.0 • Difficulty: 44.8 • Competitors: 798

High competition keywords

  • free

    Total apps: 313,414 • Major competitors: 24,042

    Latest rank: — • Difficulty: 58.7

  • like

    Total apps: 284,934 • Major competitors: 22,302

    Latest rank: — • Difficulty: 60.7

  • experience

    Total apps: 280,402 • Major competitors: 16,575

    Latest rank: 1 • Difficulty: 57.0

  • help

    Total apps: 275,855 • Major competitors: 15,402

    Latest rank: 168 • Difficulty: 58.5

  • available

    Total apps: 193,514 • Major competitors: 10,343

    Latest rank: — • Difficulty: 58.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
experience651005787

280,402 competing apps

Median installs: 1,762

Avg rating: 2.5

11

16,575

major competitor apps

credit711004873

39,543 competing apps

Median installs: 2,558

Avg rating: 2.7

22

2,540

major competitor apps

least741004566

13,752 competing apps

Median installs: 6,882

Avg rating: 2.8

119

977

major competitor apps

unless auto64911417

11 competing apps

Median installs: 2,786

Avg rating: 3.8

1818

1

major competitor apps

could721004669

22,698 competing apps

Median installs: 5,361

Avg rating: 2.7

2727

1,750

major competitor apps

subscriptions may701003544

593 competing apps

Median installs: 10,852

Avg rating: 3.1

3030

70

major competitor apps

cancel741004566

13,523 competing apps

Median installs: 1,791

Avg rating: 2.6

3030

711

major competitor apps

dont711003248

970 competing apps

Median installs: 8,688

Avg rating: 2.6

4435

91

major competitor apps

financial701004775

48,036 competing apps

Median installs: 1,258

Avg rating: 2.4

4646

1,918

major competitor apps

subscriptions741006463

8,649 competing apps

Median installs: 2,787

Avg rating: 2.7

8380

460

major competitor apps

boost711005172

34,016 competing apps

Median installs: 1,773

Avg rating: 2.6

8282

2,284

major competitor apps

subscription721005270

24,256 competing apps

Median installs: 5,286

Avg rating: 2.7

9389

1,711

major competitor apps

even671005883

159,745 competing apps

Median installs: 4,096

Avg rating: 2.7

9090

11,746

major competitor apps

company701004674

45,291 competing apps

Median installs: 1,165

Avg rating: 2.2

9595

1,366

major competitor apps

subscription automatically711003450

1,449 competing apps

Median installs: 5,540

Avg rating: 2.9

100100

105

major competitor apps

report711004572

34,585 competing apps

Median installs: 1,259

Avg rating: 2.3

108108

1,120

major competitor apps

compare731004668

19,600 competing apps

Median installs: 2,926

Avg rating: 2.5

110110

1,239

major competitor apps

account settings721003854

2,550 competing apps

Median installs: 8,627

Avg rating: 3.0

121121

191

major competitor apps

reach701004976

57,970 competing apps

Median installs: 1,479

Avg rating: 2.4

128128

3,288

major competitor apps

payments711004572

32,672 competing apps

Median installs: 1,268

Avg rating: 2.4

149149

1,328

major competitor apps

account681005479

91,918 competing apps

Median installs: 2,115

Avg rating: 2.6

164163

4,897

major competitor apps

help651005887

275,855 competing apps

Median installs: 2,050

Avg rating: 2.5

168165

15,402

major competitor apps

saving711004772

30,915 competing apps

Median installs: 1,776

Avg rating: 2.5

175175

1,719

major competitor apps

free651005988

313,414 competing apps

Median installs: 5,870

Avg rating: 2.7

24,042

major competitor apps

card691005077

68,175 competing apps

Median installs: 4,495

Avg rating: 2.7

4,917

major competitor apps

99 keywords
1 of 4

App Description

Control Your Credit & Finances

Financial Power to All™. Get your Experian credit report and FICO® Score* with a free Experian® membership—no credit card needed! Apply with confidence for credit cards labeled “No Ding Decline™” that won’t ding your FICO® Score if you’re not initially approved^^. You could save big on car insurance and even get notified about changes to your credit profile. With a paid membership, you could save an average of $631/year on bills and subscriptions with Bill Negotiation & Subscription Cancellation**, get started today.

GET STARTED FOR FREE

■Experian credit report and FICO® Score*
Check your FICO® Score and credit report anytime, anywhere—it won't hurt your credit. Get every 30 days. See what factors help or hurt your FICO® Score, and actions to take for better credit.

■Experian Boost®ø
Raise your FICO® Score* using bills you already pay, like your cell phone, utilities, video streaming services and eligible rent payments.

■Credit monitoring
Stay informed with push notifications if your FICO® Score* changes, accounts are opened in your name or new inquiries appear on your credit report.

■Marketplace^
Compare credit card, personal loan or car insurance options matched to your unique credit profile. Apply with confidence for cards labeled “No Ding Decline™” that won’t ding your FICO® Score if you aren’t approved^^. You could save money with a personal loan or save over $1,007+/year on car insurance^^^.

PREMIUM BENEFITS

■Bill Negotiation & Subscription Cancellation**

You could save up to $631/year and time when we negotiate your bills!! We'll even cancel subscriptions you no longer want.

■Experian CreditLock***

Protect against identity theft by locking your Experian credit file. We’ll alert you real-time if someone applies for credit in your name while your file is locked.


TERMS

See experian.com/legal for Terms of Use Agreement & Privacy Policy.

øResults will vary. Not all payments are boost-eligible. Some users may not receive an improved score or approval odds. Not all lenders use Experian credit files, and not all lenders use scores impacted by Experian Boost®.

*Credit score calculated based on FICO® Score 8 model. Your lender or insurer may use a different FICO® Score than FICO® Score 8 or another type of credit score altogether.

**Results will vary. Not all bills or subs are eligible for negotiation/cancellation. Savings are not guaranteed, and some may not see any savings. Experian members for whom Experian completed at least one negotiation and canceled at least one subscription averaged $631/year of anticipated savings.

***Experian CreditLock is a separate service from Security Freeze: experian.com/freeze/center.html. Learn about the differences between them: experian.com/blogs/ask-experian/whats-the-difference-between-freezing-or-locking-my-credit/

^Based on FICO® Score 8 model. Approval is not guaranteed. Some may not see savings from improved interest rates. Offers are not available in all states.

^^Applying for ‘No Ding Decline™’ credit cards won’t hurt your credit scores if you aren’t initially approved. Initial approval will result in hard inquiry, which may impact your credit scores.

^^^Results will vary and some may not see savings. Average savings of $1,007 per year for customers who switched and saved.

©2025 Experian. All rights reserved. Experian. Experian and the Experian trademarks used herein are trademarks or registered trademarks of Experian and its affiliates. The use of any other trade name, copyright, or trademark is for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. Other product and company names mentioned herein are the property of their respective owners. Licenses & Disclosures: experian.com/help/cm-licenses-and-disclosures.html