Facebook

Facebook
Facebook
Developer: Meta Platforms, Inc.
Category: Social Networking
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11.2B installs
178.9M ratings
512.2M monthly active users
$>10M monthly revenue est.
IAP 32% · Ad 68%
Install Trends
Weekly +14.4M
Steady
Monthly +59.5M
Steady
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ASO Keyword Dashboard

Tracking 442 keywords for Facebook in Google Play

Developer: Meta Platforms, Inc. Category: social networking Rating: 4.57

Facebook tracks 442 keywords (357 keywords rank; 85 need traction). Key metrics: 53% top-10 coverage, opportunity 71.3, difficulty 45.1, best rank 1.

A little connection can go a long way

Tracked keywords

442

357  ranked •  85  not ranking yet

Top 10 coverage

53%

Best rank 1 • Latest leader 1

Avg opportunity

71.3

Top keyword: would like

Avg difficulty

45.1

Lower scores indicate easier wins

Opportunity leaders

  • would like

    Opportunity: 74.0 • Difficulty: 43.0 • Rank 1

    Competitors: 516

    64.1

  • social networks

    Opportunity: 74.0 • Difficulty: 40.0 • Rank 1

    Competitors: 282

    59.6

  • entry

    Opportunity: 74.0 • Difficulty: 43.5 • Rank 2

    Competitors: 328

    65.5

  • expanding

    Opportunity: 74.0 • Difficulty: 39.2 • Rank 2

    Competitors: 364

    61.1

  • online platform

    Opportunity: 74.0 • Difficulty: 39.1 • Rank 3

    Competitors: 21

    65.1

Unranked opportunities

  • trending

    Opportunity: 74.0 • Difficulty: 75.9 • Competitors: 1,273

  • stickers

    Opportunity: 74.0 • Difficulty: 58.8 • Competitors: 1,408

  • topic

    Opportunity: 74.0 • Difficulty: 45.9 • Competitors: 270

  • gems

    Opportunity: 74.0 • Difficulty: 51.8 • Competitors: 381

  • fly

    Opportunity: 74.0 • Difficulty: 57.4 • Competitors: 942

High competition keywords

  • new

    Total apps: 368,615 • Major competitors: 21,394

    Latest rank: — • Difficulty: 59.8

  • make

    Total apps: 327,111 • Major competitors: 18,180

    Latest rank: — • Difficulty: 58.8

  • free

    Total apps: 322,103 • Major competitors: 22,308

    Latest rank: 6 • Difficulty: 60.0

  • experience

    Total apps: 291,062 • Major competitors: 15,372

    Latest rank: 22 • Difficulty: 58.0

  • like

    Total apps: 289,428 • Major competitors: 20,631

    Latest rank: 8 • Difficulty: 62.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
would like741004364

10,583 competing apps

Median installs: 2,889

Avg rating: 2.1

11

516

major competitor apps

face691005176

63,407 competing apps

Median installs: 1,072

Avg rating: 1.9

11

3,418

major competitor apps

engaging way721003351

1,523 competing apps

Median installs: 240

Avg rating: 1.7

11

43

major competitor apps

friendly platform721003252

1,947 competing apps

Median installs: 242

Avg rating: 1.7

11

28

major competitor apps

long691005277

64,874 competing apps

Median installs: 2,088

Avg rating: 2.0

11

3,524

major competitor apps

social networks741004060

5,536 competing apps

Median installs: 2,772

Avg rating: 2.1

11

282

major competitor apps

ultimately721003453

2,225 competing apps

Median installs: 1,252

Avg rating: 2.0

11

82

major competitor apps

official website721003553

2,120 competing apps

Median installs: 5,638

Avg rating: 1.9

22

110

major competitor apps

comprehensive platform721003253

2,240 competing apps

Median installs: 300

Avg rating: 1.5

22

15

major competitor apps

social platform711003250

1,296 competing apps

Median installs: 1,575

Avg rating: 1.9

22

64

major competitor apps

provided701004774

46,253 competing apps

Median installs: 2,009

Avg rating: 1.9

22

1,447

major competitor apps

perfect way731004357

3,753 competing apps

Median installs: 5,276

Avg rating: 2.4

32

254

major competitor apps

top right721003453

2,233 competing apps

Median installs: 1,690

Avg rating: 2.0

22

72

major competitor apps

social network731004058

4,170 competing apps

Median installs: 3,084

Avg rating: 2.2

22

208

major competitor apps

site731004468

19,720 competing apps

Median installs: 1,377

Avg rating: 1.9

22

670

major competitor apps

entry741004465

12,901 competing apps

Median installs: 966

Avg rating: 1.9

22

328

major competitor apps

comprehensive study711003049

1,263 competing apps

Median installs: 662

Avg rating: 1.7

22

10

major competitor apps

expanding741003961

6,876 competing apps

Median installs: 2,232

Avg rating: 2.1

22

364

major competitor apps

term731004469

20,289 competing apps

Median installs: 1,948

Avg rating: 2.0

33

854

major competitor apps

district right731003456

3,392 competing apps

Median installs: 285

Avg rating: 1.6

33

0

major competitor apps

ke721004151

1,610 competing apps

Median installs: 9,370

Avg rating: 2.1

33

108

major competitor apps

valuable tool711003050

1,328 competing apps

Median installs: 890

Avg rating: 1.7

33

14

major competitor apps

official681005480

110,656 competing apps

Median installs: 767

Avg rating: 1.9

33

3,477

major competitor apps

social media711004973

38,330 competing apps

Median installs: 2,350

Avg rating: 2.0

33

2,054

major competitor apps

united states731004157

3,801 competing apps

Median installs: 2,775

Avg rating: 2.5

43

214

major competitor apps

442 keywords
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App Description

A little connection can go a long way

Where real people propel your curiosity. Whether you’re thrifting gear, showing reels to that group who gets it, or sharing laughs over fun images reimagined by AI, Facebook helps you make things happen like no other social network.

Explore and expand your interests:
* Shop Marketplace for hidden gems and take your hobbies to the next level
* Personalize your Feed to see more of what you like, less of what you don’t
* Ask Meta AI for information and get answers instantly
* Drive into reels that reflect the things you're interested in
* Search Facebook on any topic and get more interactive results

Connect with people and communities:
* Join groups to learn tips from real people who’ve been there, done that
* Get inspired by creators, or catch up with Friends
* Add new Friends to your world, but also decide how closely to keep up with them
* Privately message relatable posts that only your BFF will get or that reels trend everyone’s talking about
* Catch up with your friends through video and voice calls

Share your world:
* Use generative AI to create custom stickers and images to delight friends
* Customize your profile to choose how you show up and who sees your posts
* Effortlessly create reels from trending templates, or showcase your creativity with a full suite of editing tools
* Capture moments on the fly with stories

Some features may not be available in your country or region.

Terms & Policies: https://www.facebook.com/policies_center
Privacy Policy: https://www.facebook.com/privacy

Learn how we're working to help keep our communities safe across Meta technologies at the Meta Safety Center: https://about.meta.com/actions/safety