Fitbit

218.7M installs
1.2M ratings
13M monthly active users
$>1M monthly revenue est.
IAP 100% · Ad 0%
Install Trends
Weekly +1.7M
Steady
Monthly +7.7M
Steady
Fitbit icon

ASO Keyword Dashboard

Tracking 284 keywords for Fitbit in Google Play

Developer: Google LLC Category: health_and_fitness Rating: 4.15

Fitbit tracks 284 keywords (72 keywords rank; 212 need traction). Key metrics: 38% top-10 coverage, opportunity 71.0, difficulty 46.3, best rank 2.

Fitbit is dedicated to helping people lead healthier, more active lives.

Tracked keywords

284

72  ranked •  212  not ranking yet

Top 10 coverage

38%

Best rank 2 • Latest leader 2

Avg opportunity

71.0

Top keyword: condition

Avg difficulty

46.3

Lower scores indicate easier wins

Opportunity leaders

  • condition

    Opportunity: 74.0 • Difficulty: 43.2 • Rank 2

    Competitors: 239

    61.1
  • smartwatch

    Opportunity: 74.0 • Difficulty: 38.2 • Rank 10

    Competitors: 115

    60.7
  • sections

    Opportunity: 74.0 • Difficulty: 39.6 • Rank 6

    Competitors: 280

    63.6
  • supporting

    Opportunity: 74.0 • Difficulty: 42.1 • Rank 6

    Competitors: 410

    65.6
  • easy way

    Opportunity: 74.0 • Difficulty: 40.3 • Rank 7

    Competitors: 444

    63.1

Unranked opportunities

  • yoga

    Opportunity: 74.0 • Difficulty: 37.0 • Competitors: 165

  • planner

    Opportunity: 74.0 • Difficulty: 39.3 • Competitors: 433

  • diary

    Opportunity: 74.0 • Difficulty: 38.3 • Competitors: 276

  • moves

    Opportunity: 74.0 • Difficulty: 46.5 • Competitors: 840

  • gym

    Opportunity: 74.0 • Difficulty: 40.7 • Competitors: 309

High competition keywords

  • time

    Total apps: 384,388 • Major competitors: 16,211

    Latest rank: — • Difficulty: 58.5

  • new

    Total apps: 368,975 • Major competitors: 21,471

    Latest rank: — • Difficulty: 59.8

  • access

    Total apps: 339,034 • Major competitors: 11,566

    Latest rank: — • Difficulty: 59.5

  • easy

    Total apps: 327,746 • Major competitors: 14,534

    Latest rank: — • Difficulty: 57.3

  • find

    Total apps: 307,160 • Major competitors: 16,289

    Latest rank: — • Difficulty: 59.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
condition741004361

6,906 competing apps

Median installs: 1,410

Avg rating: 1.9

22

239

major competitor apps

health691005077

69,677 competing apps

Median installs: 649

Avg rating: 1.9

44

1,825

major competitor apps

apple health711002948

1,050 competing apps

Median installs: 184

Avg rating: 1.7

44

13

major competitor apps

active711004972

32,577 competing apps

Median installs: 1,482

Avg rating: 2.0

64

1,392

major competitor apps

smartwatch741003861

6,515 competing apps

Median installs: 408

Avg rating: 1.5

105

115

major competitor apps

little bit711003650

1,460 competing apps

Median installs: 4,794

Avg rating: 2.4

55

112

major competitor apps

better691005278

82,266 competing apps

Median installs: 1,768

Avg rating: 2.0

55

3,987

major competitor apps

healthy721004470

24,546 competing apps

Median installs: 1,105

Avg rating: 1.9

55

903

major competitor apps

tracking691004877

68,814 competing apps

Median installs: 363

Avg rating: 1.7

256

1,561

major competitor apps

sections741004064

9,805 competing apps

Median installs: 1,905

Avg rating: 1.9

66

280

major competitor apps

supporting741004266

13,167 competing apps

Median installs: 916

Avg rating: 1.9

66

410

major competitor apps

fitness711004673

40,289 competing apps

Median installs: 209

Avg rating: 1.7

156

750

major competitor apps

easy way741004063

9,161 competing apps

Median installs: 2,656

Avg rating: 2.1

77

444

major competitor apps

step691005178

83,941 competing apps

Median installs: 1,248

Avg rating: 1.9

77

3,811

major competitor apps

healthkit691002439

279 competing apps

Median installs: 904

Avg rating: 2.1

87

7

major competitor apps

ipod touch661001727

50 competing apps

Median installs: 4,024

Avg rating: 2.5

77

2

major competitor apps

rate us731003758

4,680 competing apps

Median installs: 5,062

Avg rating: 2.2

77

190

major competitor apps

log711004773

40,625 competing apps

Median installs: 1,030

Avg rating: 1.9

108

1,770

major competitor apps

available661006084

199,889 competing apps

Median installs: 2,016

Avg rating: 2.1

88

9,726

major competitor apps

personally721003354

2,426 competing apps

Median installs: 1,543

Avg rating: 1.9

88

78

major competitor apps

heart rate741004163

8,894 competing apps

Median installs: 410

Avg rating: 1.5

88

140

major competitor apps

every step741004063

9,692 competing apps

Median installs: 592

Avg rating: 1.9

88

269

major competitor apps

healthier741004162

7,619 competing apps

Median installs: 528

Avg rating: 1.9

109

176

major competitor apps

bit741004563

8,538 competing apps

Median installs: 5,165

Avg rating: 2.4

99

695

major competitor apps

fitness goals731003558

4,315 competing apps

Median installs: 184

Avg rating: 1.8

99

41

major competitor apps

284 keywords
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App Description

Fitbit is dedicated to helping people lead healthier, more active lives.

See the big picture on your health and fitness journey with the Fitbit app. Find easy ways to get active, sleep better, stress less and eat healthier.

Track the stats you care about across health, fitness and sleep, and change your goals as your routines evolve. Stay motivated with energizing workout content for your body and mind. See how far you’ve come with a glance at your personal goal progress and how you stack up to friends and family. Unlock even more possibilities when you sync up with a wearable device like Fitbit tracker or smartwatch and see how your activity, sleep, nutrition and stress all fit together.

GET MORE ACTIVE: See how small moves add up by using your smartphone to track steps and distance—or pair with a Fitbit tracker or Wear OS by Google smartwatch to record your heart rate, Active Zone Minutes, calories burned and more. Leverage tiles and complications to easily access your stats.It’s a fitness planner in your pocket: Use the app as a diary to set goals and track your progress. Plus, that motivation you’ve been looking for is right in the app. Bring the gym home with a curated list of audio and video workouts that you can do at your own pace, right from your living room.* You’ll find sessions for HIIT, cardio, strength, running, biking, yoga and more.

TRACK YOUR HEART HEALTH: Understand your overall health by using your watch or tracker to keep tabs on your heart rate 24/7. Monitor your heart rhythm and see your resting heart rate trends, plus time spent in heart rate zones during workouts.

SLEEP BETTER: Find sleep tools to help you learn about your sleep quality and improve it—from measuring your sleep duration and sleep stages to understanding your restless time. Set reminders for bedtime and wake-up time to keep your sleeping schedule managed.

STRESS LESS: Listen to audio sessions to lessen stress and improve your mood. Use mindfulness to start your day a better way, find moments of calm and set intentions with meditation or get help falling asleep with breathing exercises and relaxing sounds.*

EAT SMARTER: Keep your diet in check with easy-to-use tools for setting goals. Tracking meals and logging food & water intake lets you see if you’re getting enough protein, fat, fiber and carbs on your way to managing your weight and overall health.

EVEN MORE WITH FITBIT PREMIUM: Upgrade to Fitbit Premium and get all the guidance, insights and inspiration you need to take your workout routine to the next level.

• Your Daily Readiness Score helps you understand when it’s time to go all out and when it’s time for rest & recovery—plus, you’ll get recommended workouts based on your body’s needs.
• Get the support you need across a whole library of workouts to keep your mind and body fit—from strength training, HIIT and cycling to dance cardio, yoga, meditation and more—led by Fitbit’s expert trainers who are ready to coach.
• Perfect your mindfulness practice with a full library of sessions that calm anxiety, prep for sleep and even help you meditate while walking.
• Find new ways to rest & recover with your Sleep Score. Plus, check out your sleep patterns and monthly trends in your Sleep Profile.
• Feed your appetite with access to easy, healthy recipes to help you reach your nutrition goals and bring your wellness full circle.


*A Fitbit Premium subscription is required to access the full content library.

Some Fitbit devices let you handle calls and texts right from your wrist so permissions might be required during setup.