Fitbit

214.8M installs
1.2M ratings
+953.6K weekly installs
trend steady
+9.2M monthly installs
trend steady
Fitbit icon

ASO Keyword Dashboard

Tracking 244 keywords for Fitbit in Google Play

Developer: Google LLC Category: health_and_fitness Rating: 4.14

Fitbit tracks 244 keywords (40 keywords rank; 204 need traction). Key metrics: 20% top-10 coverage, opportunity 70.7, difficulty 46.1, best rank 3.

Fitbit is dedicated to helping people lead healthier, more active lives.

Tracked keywords

244

40  ranked •  204  not ranking yet

Top 10 coverage

20%

Best rank 3 • Latest leader —

Avg opportunity

70.7

Top keyword: yoga

Avg difficulty

46.1

Lower scores indicate easier wins

Opportunity leaders

  • yoga

    Opportunity: 74.0 • Difficulty: 36.8 • Rank —

    Competitors: 173

    59.5
  • planner

    Opportunity: 74.0 • Difficulty: 38.9 • Rank —

    Competitors: 452

    61.2
  • diary

    Opportunity: 74.0 • Difficulty: 38.1 • Rank —

    Competitors: 301

    60.1
  • moves

    Opportunity: 74.0 • Difficulty: 45.7 • Rank —

    Competitors: 927

    65.9
  • gym

    Opportunity: 74.0 • Difficulty: 40.6 • Rank —

    Competitors: 328

    65.3

Unranked opportunities

  • yoga

    Opportunity: 74.0 • Difficulty: 36.8 • Competitors: 173

  • planner

    Opportunity: 74.0 • Difficulty: 38.9 • Competitors: 452

  • diary

    Opportunity: 74.0 • Difficulty: 38.1 • Competitors: 301

  • moves

    Opportunity: 74.0 • Difficulty: 45.7 • Competitors: 927

  • gym

    Opportunity: 74.0 • Difficulty: 40.6 • Competitors: 328

High competition keywords

  • time

    Total apps: 391,175 • Major competitors: 18,119

    Latest rank: — • Difficulty: 57.9

  • new

    Total apps: 375,249 • Major competitors: 23,968

    Latest rank: — • Difficulty: 58.7

  • access

    Total apps: 333,757 • Major competitors: 12,342

    Latest rank: — • Difficulty: 58.5

  • easy

    Total apps: 331,174 • Major competitors: 16,412

    Latest rank: — • Difficulty: 56.5

  • find

    Total apps: 302,834 • Major competitors: 17,561

    Latest rank: — • Difficulty: 58.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
require721005070

25,388 competing apps

Median installs: 3,499

Avg rating: 2.5

33

1,441

major competitor apps

health691004977

68,509 competing apps

Median installs: 768

Avg rating: 2.1

44

1,946

major competitor apps

healthy721004470

24,124 competing apps

Median installs: 1,185

Avg rating: 2.4

55

955

major competitor apps

step691005178

81,769 competing apps

Median installs: 1,407

Avg rating: 2.4

66

4,042

major competitor apps

active711004872

31,784 competing apps

Median installs: 1,818

Avg rating: 2.5

66

1,473

major competitor apps

understand701004876

58,193 competing apps

Median installs: 1,716

Avg rating: 2.3

76

1,853

major competitor apps

required711005374

42,216 competing apps

Median installs: 3,964

Avg rating: 2.4

99

2,470

major competitor apps

tracking691004877

66,599 competing apps

Median installs: 412

Avg rating: 2.2

1010

1,655

major competitor apps

section711004672

32,290 competing apps

Median installs: 1,214

Avg rating: 2.2

1414

1,115

major competitor apps

workout731004467

16,918 competing apps

Median installs: 411

Avg rating: 2.5

1414

595

major competitor apps

fitness711004673

39,294 competing apps

Median installs: 230

Avg rating: 2.0

1515

795

major competitor apps

steps721004470

24,366 competing apps

Median installs: 1,208

Avg rating: 2.3

1515

987

major competitor apps

better691005278

83,210 competing apps

Median installs: 2,107

Avg rating: 2.5

2017

4,458

major competitor apps

physical711004572

31,774 competing apps

Median installs: 1,395

Avg rating: 2.2

2222

1,223

major competitor apps

activities701004874

44,724 competing apps

Median installs: 1,046

Avg rating: 2.2

2222

1,604

major competitor apps

even671005883

159,218 competing apps

Median installs: 4,101

Avg rating: 2.6

2424

11,701

major competitor apps

helps681005581

123,264 competing apps

Median installs: 1,362

Avg rating: 2.3

2824

5,117

major competitor apps

itunes account711003347

873 competing apps

Median installs: 7,750

Avg rating: 2.8

2828

72

major competitor apps

rate701004775

49,611 competing apps

Median installs: 3,222

Avg rating: 2.2

2929

2,253

major competitor apps

supported711005272

30,719 competing apps

Median installs: 3,668

Avg rating: 2.8

5252

1,779

major competitor apps

log711004773

39,613 competing apps

Median installs: 1,267

Avg rating: 2.4

6054

1,885

major competitor apps

try691005578

78,976 competing apps

Median installs: 7,141

Avg rating: 2.8

5656

7,849

major competitor apps

details691005077

67,388 competing apps

Median installs: 1,208

Avg rating: 2.2

5757

2,498

major competitor apps

week731004467

15,299 competing apps

Median installs: 2,234

Avg rating: 2.6

6666

760

major competitor apps

reach701004976

58,339 competing apps

Median installs: 1,470

Avg rating: 2.4

6969

3,299

major competitor apps

244 keywords
1 of 10

App Description

Fitbit is dedicated to helping people lead healthier, more active lives.

See the big picture on your health and fitness journey with the Fitbit app. Find easy ways to get active, sleep better, stress less and eat healthier.

Track the stats you care about across health, fitness and sleep, and change your goals as your routines evolve. Stay motivated with energizing workout content for your body and mind. See how far you’ve come with a glance at your personal goal progress and how you stack up to friends and family. Unlock even more possibilities when you sync up with a wearable device like Fitbit tracker or smartwatch and see how your activity, sleep, nutrition and stress all fit together.

GET MORE ACTIVE: See how small moves add up by using your smartphone to track steps and distance—or pair with a Fitbit tracker or Wear OS by Google smartwatch to record your heart rate, Active Zone Minutes, calories burned and more. Leverage tiles and complications to easily access your stats.It’s a fitness planner in your pocket: Use the app as a diary to set goals and track your progress. Plus, that motivation you’ve been looking for is right in the app. Bring the gym home with a curated list of audio and video workouts that you can do at your own pace, right from your living room.* You’ll find sessions for HIIT, cardio, strength, running, biking, yoga and more.

TRACK YOUR HEART HEALTH: Understand your overall health by using your watch or tracker to keep tabs on your heart rate 24/7. Monitor your heart rhythm and see your resting heart rate trends, plus time spent in heart rate zones during workouts.

SLEEP BETTER: Find sleep tools to help you learn about your sleep quality and improve it—from measuring your sleep duration and sleep stages to understanding your restless time. Set reminders for bedtime and wake-up time to keep your sleeping schedule managed.

STRESS LESS: Listen to audio sessions to lessen stress and improve your mood. Use mindfulness to start your day a better way, find moments of calm and set intentions with meditation or get help falling asleep with breathing exercises and relaxing sounds.*

EAT SMARTER: Keep your diet in check with easy-to-use tools for setting goals. Tracking meals and logging food & water intake lets you see if you’re getting enough protein, fat, fiber and carbs on your way to managing your weight and overall health.

EVEN MORE WITH FITBIT PREMIUM: Upgrade to Fitbit Premium and get all the guidance, insights and inspiration you need to take your workout routine to the next level.

• Your Daily Readiness Score helps you understand when it’s time to go all out and when it’s time for rest & recovery—plus, you’ll get recommended workouts based on your body’s needs.
• Get the support you need across a whole library of workouts to keep your mind and body fit—from strength training, HIIT and cycling to dance cardio, yoga, meditation and more—led by Fitbit’s expert trainers who are ready to coach.
• Perfect your mindfulness practice with a full library of sessions that calm anxiety, prep for sleep and even help you meditate while walking.
• Find new ways to rest & recover with your Sleep Score. Plus, check out your sleep patterns and monthly trends in your Sleep Profile.
• Feed your appetite with access to easy, healthy recipes to help you reach your nutrition goals and bring your wellness full circle.


*A Fitbit Premium subscription is required to access the full content library.

Some Fitbit devices let you handle calls and texts right from your wrist so permissions might be required during setup.