Fitbit

Fitbit
Fitbit
Developer: Google LLC
Category: Health & Fitness
197.6M installs
1.2M ratings
+1M weekly installs
trend steady
+9.3M monthly installs
trend steady
Fitbit icon

ASO Keyword Dashboard

Tracking 244 keywords for Fitbit in Google Play

Developer: Google LLC Category: health_and_fitness Rating: 4.11

Fitbit tracks 244 keywords (40 keywords rank; 204 need traction). Key metrics: 20% top-10 coverage, opportunity 69.4, difficulty 51.8, best rank 3.

Fitbit is dedicated to helping people lead healthier, more active lives.

Tracked keywords

244

40  ranked •  204  not ranking yet

Top 10 coverage

20%

Best rank 3 • Latest leader 5

Avg opportunity

69.4

Top keyword: healthy

Avg difficulty

51.8

Lower scores indicate easier wins

Opportunity leaders

  • healthy

    Opportunity: 73.0 • Difficulty: 45.9 • Rank 5

    Competitors: 912

    67.9
  • steps

    Opportunity: 73.0 • Difficulty: 46.7 • Rank 15

    Competitors: 1,066

    68.5
  • goals

    Opportunity: 73.0 • Difficulty: 48.5 • Rank 95

    Competitors: 948

    67.6
  • keep track

    Opportunity: 73.0 • Difficulty: 54.7 • Rank 102

    Competitors: 972

    68.6
  • calls

    Opportunity: 73.0 • Difficulty: 67.3 • Rank —

    Competitors: 1,546

    68.7

Unranked opportunities

  • calls

    Opportunity: 73.0 • Difficulty: 67.3 • Competitors: 1,546

  • reminders

    Opportunity: 73.0 • Difficulty: 44.8 • Competitors: 757

  • water

    Opportunity: 73.0 • Difficulty: 47.1 • Competitors: 1,262

  • lead

    Opportunity: 73.0 • Difficulty: 52.3 • Competitors: 1,303

  • might

    Opportunity: 73.0 • Difficulty: 58.7 • Competitors: 1,378

High competition keywords

  • new

    Total apps: 193,474 • Major competitors: 25,823

    Latest rank: — • Difficulty: 65.7

  • time

    Total apps: 170,577 • Major competitors: 19,592

    Latest rank: — • Difficulty: 64.6

  • easy

    Total apps: 161,730 • Major competitors: 17,537

    Latest rank: — • Difficulty: 61.7

  • like

    Total apps: 150,415 • Major competitors: 21,531

    Latest rank: — • Difficulty: 68.5

  • find

    Total apps: 143,808 • Major competitors: 16,874

    Latest rank: — • Difficulty: 65.1

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
require721005871

13,548 competing apps

Median installs: 36,082

Avg rating: 2.9

33

1,571

major competitor apps

health701005275

23,713 competing apps

Median installs: 25,526

Avg rating: 2.7

44

1,845

major competitor apps

healthy731004668

9,398 competing apps

Median installs: 29,979

Avg rating: 2.8

55

912

major competitor apps

step691005577

31,345 competing apps

Median installs: 35,708

Avg rating: 2.9

66

3,571

major competitor apps

active721005270

13,334 competing apps

Median installs: 30,112

Avg rating: 2.9

66

1,388

major competitor apps

understand701005175

26,174 competing apps

Median installs: 27,627

Avg rating: 2.7

76

2,036

major competitor apps

required701006175

23,390 competing apps

Median installs: 41,967

Avg rating: 2.8

99

2,770

major competitor apps

tracking711004973

17,753 competing apps

Median installs: 21,637

Avg rating: 2.8

1010

1,519

major competitor apps

section721005070

12,915 competing apps

Median installs: 29,599

Avg rating: 2.8

1414

1,080

major competitor apps

workout721005063

4,902 competing apps

Median installs: 30,678

Avg rating: 3.2

1414

566

major competitor apps

fitness721004967

8,436 competing apps

Median installs: 22,153

Avg rating: 2.9

1515

751

major competitor apps

steps731004768

10,193 competing apps

Median installs: 33,364

Avg rating: 2.9

1515

1,066

major competitor apps

better691005779

39,640 competing apps

Median installs: 36,260

Avg rating: 3.0

2017

4,807

major competitor apps

physical721004770

12,418 competing apps

Median installs: 24,232

Avg rating: 2.6

2222

1,139

major competitor apps

activities711005473

17,540 competing apps

Median installs: 25,812

Avg rating: 2.6

2222

1,731

major competitor apps

even661006685

88,180 competing apps

Median installs: 47,246

Avg rating: 3.0

2424

12,732

major competitor apps

helps681006481

52,541 competing apps

Median installs: 32,306

Avg rating: 2.8

2824

5,480

major competitor apps

itunes account691003847

566 competing apps

Median installs: 44,730

Avg rating: 3.1

2828

78

major competitor apps

rate701005075

24,148 competing apps

Median installs: 33,875

Avg rating: 2.7

2929

2,128

major competitor apps

supported711006172

16,757 competing apps

Median installs: 35,750

Avg rating: 3.3

5252

1,926

major competitor apps

log711005072

15,536 competing apps

Median installs: 36,792

Avg rating: 2.9

6054

1,745

major competitor apps

try681006279

44,524 competing apps

Median installs: 62,670

Avg rating: 3.2

5656

7,600

major competitor apps

details701005576

28,179 competing apps

Median installs: 29,141

Avg rating: 2.7

5757

2,785

major competitor apps

week721004866

7,040 competing apps

Median installs: 36,176

Avg rating: 3.0

6666

741

major competitor apps

reach701005375

23,918 competing apps

Median installs: 38,116

Avg rating: 2.9

6969

3,121

major competitor apps

244 keywords
1 of 10

App Description

Fitbit is dedicated to helping people lead healthier, more active lives.

See the big picture on your health and fitness journey with the Fitbit app. Find easy ways to get active, sleep better, stress less and eat healthier.

Track the stats you care about across health, fitness and sleep, and change your goals as your routines evolve. Stay motivated with energizing workout content for your body and mind. See how far you’ve come with a glance at your personal goal progress and how you stack up to friends and family. Unlock even more possibilities when you sync up with a wearable device like Fitbit tracker or smartwatch and see how your activity, sleep, nutrition and stress all fit together.

GET MORE ACTIVE: See how small moves add up by using your smartphone to track steps and distance—or pair with a Fitbit tracker or Wear OS by Google smartwatch to record your heart rate, Active Zone Minutes, calories burned and more. Leverage tiles and complications to easily access your stats.It’s a fitness planner in your pocket: Use the app as a diary to set goals and track your progress. Plus, that motivation you’ve been looking for is right in the app. Bring the gym home with a curated list of audio and video workouts that you can do at your own pace, right from your living room.* You’ll find sessions for HIIT, cardio, strength, running, biking, yoga and more.

TRACK YOUR HEART HEALTH: Understand your overall health by using your watch or tracker to keep tabs on your heart rate 24/7. Monitor your heart rhythm and see your resting heart rate trends, plus time spent in heart rate zones during workouts.

SLEEP BETTER: Find sleep tools to help you learn about your sleep quality and improve it—from measuring your sleep duration and sleep stages to understanding your restless time. Set reminders for bedtime and wake-up time to keep your sleeping schedule managed.

STRESS LESS: Listen to audio sessions to lessen stress and improve your mood. Use mindfulness to start your day a better way, find moments of calm and set intentions with meditation or get help falling asleep with breathing exercises and relaxing sounds.*

EAT SMARTER: Keep your diet in check with easy-to-use tools for setting goals. Tracking meals and logging food & water intake lets you see if you’re getting enough protein, fat, fiber and carbs on your way to managing your weight and overall health.

EVEN MORE WITH FITBIT PREMIUM: Upgrade to Fitbit Premium and get all the guidance, insights and inspiration you need to take your workout routine to the next level.

• Your Daily Readiness Score helps you understand when it’s time to go all out and when it’s time for rest & recovery—plus, you’ll get recommended workouts based on your body’s needs.
• Get the support you need across a whole library of workouts to keep your mind and body fit—from strength training, HIIT and cycling to dance cardio, yoga, meditation and more—led by Fitbit’s expert trainers who are ready to coach.
• Perfect your mindfulness practice with a full library of sessions that calm anxiety, prep for sleep and even help you meditate while walking.
• Find new ways to rest & recover with your Sleep Score. Plus, check out your sleep patterns and monthly trends in your Sleep Profile.
• Feed your appetite with access to easy, healthy recipes to help you reach your nutrition goals and bring your wellness full circle.


*A Fitbit Premium subscription is required to access the full content library.

Some Fitbit devices let you handle calls and texts right from your wrist so permissions might be required during setup.