e.l.f. Cosmetics and Skincare
ASO Keyword Dashboard
Tracking 113 keywords for e.l.f. Cosmetics and Skincare in Google Play
e.l.f. Cosmetics and Skincare tracks 113 keywords (2 keywords rank; 111 need traction). Key metrics: 50% top-10 coverage, opportunity 69.6, difficulty 50.0, best rank 2.
Beauty for every eye, lip & face. Earn rewards, play games, connect with others.
Tracked keywords
113
2 ranked • 111 not ranking yet
Top 10 coverage
50%
Best rank 2 • Latest leader —
Avg opportunity
69.6
Top keyword: fellow
Avg difficulty
50.0
Lower scores indicate easier wins
Opportunity leaders
- 64.9
fellow
Opportunity: 74.0 • Difficulty: 42.2 • Rank —
Competitors: 480
- 63.1
new way
Opportunity: 74.0 • Difficulty: 50.4 • Rank —
Competitors: 397
- 65.1
happening
Opportunity: 74.0 • Difficulty: 44.0 • Rank —
Competitors: 281
- 59.4
viral
Opportunity: 74.0 • Difficulty: 48.6 • Rank —
Competitors: 386
- 64.1
barcode
Opportunity: 74.0 • Difficulty: 41.1 • Rank —
Competitors: 565
Unranked opportunities
fellow
Opportunity: 74.0 • Difficulty: 42.2 • Competitors: 480
new way
Opportunity: 74.0 • Difficulty: 50.4 • Competitors: 397
happening
Opportunity: 74.0 • Difficulty: 44.0 • Competitors: 281
viral
Opportunity: 74.0 • Difficulty: 48.6 • Competitors: 386
barcode
Opportunity: 74.0 • Difficulty: 41.1 • Competitors: 565
High competition keywords
access
Total apps: 339,043 • Major competitors: 11,559
Latest rank: — • Difficulty: 59.5
download
Total apps: 335,308 • Major competitors: 15,858
Latest rank: — • Difficulty: 56.8
free
Total apps: 322,124 • Major competitors: 22,301
Latest rank: — • Difficulty: 60.0
find
Total apps: 307,165 • Major competitors: 16,288
Latest rank: — • Difficulty: 59.7
like
Total apps: 289,444 • Major competitors: 20,631
Latest rank: — • Difficulty: 62.7
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| cosmetic | 72 | 100 | 36 | 53 2,276 competing apps Median installs: 1,089 Avg rating: 1.7 | 7 | 2 | 91 major competitor apps |
| varieties | 72 | 100 | 36 | 53 2,187 competing apps Median installs: 3,182 Avg rating: 2.2 | 23 | 23 | 105 major competitor apps |
| free | 65 | 100 | 60 | 88 322,124 competing apps Median installs: 4,278 Avg rating: 2.3 | — | — | 22,301 major competitor apps |
| download | 65 | 100 | 57 | 88 335,308 competing apps Median installs: 1,667 Avg rating: 2.0 | — | — | 15,858 major competitor apps |
| play | 66 | 100 | 62 | 85 206,958 competing apps Median installs: 6,219 Avg rating: 2.3 | — | — | 18,529 major competitor apps |
| fun | 67 | 100 | 59 | 83 169,012 competing apps Median installs: 5,276 Avg rating: 2.2 | — | — | 14,183 major competitor apps |
| best | 66 | 100 | 59 | 86 255,713 competing apps Median installs: 3,150 Avg rating: 2.1 | — | — | 16,877 major competitor apps |
| adventure | 70 | 100 | 52 | 75 51,852 competing apps Median installs: 7,894 Avg rating: 2.4 | — | — | 4,712 major competitor apps |
| tycoon | 73 | 100 | 43 | 57 3,539 competing apps Median installs: 48,292 Avg rating: 2.8 | — | — | 586 major competitor apps |
| level | 68 | 100 | 55 | 80 109,650 competing apps Median installs: 1,859 Avg rating: 2.1 | — | — | 6,423 major competitor apps |
| shopping | 70 | 100 | 49 | 74 44,905 competing apps Median installs: 1,110 Avg rating: 1.9 | — | — | 2,221 major competitor apps |
| notifications | 68 | 100 | 54 | 80 99,213 competing apps Median installs: 783 Avg rating: 1.8 | — | — | 2,943 major competitor apps |
| share | 66 | 100 | 60 | 85 216,684 competing apps Median installs: 2,229 Avg rating: 2.1 | — | — | 10,850 major competitor apps |
| fellow | 74 | 100 | 42 | 65 11,856 competing apps Median installs: 705 Avg rating: 1.9 | — | — | 480 major competitor apps |
| change | 68 | 100 | 53 | 79 90,509 competing apps Median installs: 3,508 Avg rating: 2.2 | — | — | 5,877 major competitor apps |
| right | 67 | 100 | 58 | 83 159,331 competing apps Median installs: 1,585 Avg rating: 2.0 | — | — | 8,091 major competitor apps |
| enjoy | 65 | 100 | 59 | 87 279,708 competing apps Median installs: 2,956 Avg rating: 2.1 | — | — | 18,165 major competitor apps |
| order | 67 | 100 | 52 | 82 142,080 competing apps Median installs: 480 Avg rating: 1.8 | — | — | 4,028 major competitor apps |
| try | 69 | 100 | 58 | 78 79,784 competing apps Median installs: 5,732 Avg rating: 2.3 | — | — | 7,164 major competitor apps |
| exclusive | 69 | 100 | 55 | 78 83,379 competing apps Median installs: 1,472 Avg rating: 2.0 | — | — | 4,579 major competitor apps |
| learn | 67 | 100 | 56 | 82 143,720 competing apps Median installs: 1,912 Avg rating: 2.0 | — | — | 6,600 major competitor apps |
| clean | 70 | 100 | 49 | 74 47,405 competing apps Median installs: 978 Avg rating: 1.8 | — | — | 2,030 major competitor apps |
| date | 68 | 100 | 53 | 79 93,268 competing apps Median installs: 699 Avg rating: 1.8 | — | — | 2,736 major competitor apps |
| product | 70 | 100 | 49 | 75 52,620 competing apps Median installs: 1,062 Avg rating: 1.8 | — | — | 2,087 major competitor apps |
| new way | 74 | 100 | 50 | 63 9,161 competing apps Median installs: 1,088 Avg rating: 1.9 | — | — | 397 major competitor apps |
App Description
Beauty for every eye, lip & face. Earn rewards, play games, connect with others.
Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Plus you can discover your new favorite makeup and skincare items with features like Concealer and Foundation Shade Match, and Shoppable Stories.
JOIN OUR BEAUTY SQUAD REWARDS PROGRAM.
Our FREE loyalty program gives you multiple ways to earn points: you can redeem for free products and other OMG rewards. Other perks of being in Beauty Squad:
• Earn points ANYWHERE you shop when you upload your receipt on the app.
• Turn your points into free products, dollars off your next purchase or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more.
• Shop the latest drops and sales before anyone else with early access.
• Enjoy a free gift and double points during your birthday month.
• Level up your tier for more exclusive perks like free shipping for Icon members.
BE EXTRA WITHOUT PAYING EXTRA.
Get instant access to gifts with purchase and special offers on makeup and skin care.
TRY OUR UPGRADED SHADE FINDER.
Meet your e.l.f.ing match with the NEW virtual try on tool—only in the app.
E.L.F. SHOPPABLE STORIES.
Stay up to date with the latest drops and discover new holy grails.
FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON.
Virtually try on all your fave products and find your perfect shade matches.
PLAY GAMES TO EARN POINTS.
We are now offering games as a new way to earn Beauty Squad points! Play our beauty squad-exclusive games in the app and earn points the fun way!
SWIPE TO LIKE.
Swipe right on makeup you love with our beauty app . Discover and explore your favourite clean beauty products with our “Swipe to Like” feature, and build your wishlist.
JOIN BEAUTY SQUAD COMMUNITY.
Connect with fellow Beauty Squad members. Share your looks, explore new trends, and discover tips and tricks from others.
GET INSTANT HELP WHILE SHOPPING IN STORE.
Use the barcode scanner at your favorite retailers to view tutorials and learn all about ingredients.
ALWAYS STAY IN THE KNOW.
Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales.
KEEP TABS ON YOUR E.L.F. ORDER.
Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e.l.f. clean makeup and skincare products.
SHARE THE E.L.F. LOVE.
Find makeup and skincare products & look straight from the product page.
elf. UP! Stay up to date on what’s happening on Roblox’s dynamic tycoon adventure - where you can unleash your creativity as a change maker and become a force for good in the world!
e.l.f. makes the best of beauty accessible to every eye, lip and face. Download the app and we’ll meet you there.