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ASO Keyword Dashboard

Tracking 44 keywords for IoT Toolbox in Google Play

Developer: NXP Semiconductors, Inc. Category: tools

IoT Toolbox tracks 44 keywords (no keywords rank yet; 44 need traction). Key metrics: opportunity 70.8, difficulty 45.9.

Test NXP Bluetooth® LE demo applications for NXP Conectivity chipsets .

Tracked keywords

44

0  ranked •  44  not ranking yet

Top 10 coverage

Best rank — • Latest leader —

Avg opportunity

70.8

Top keyword: pressure

Avg difficulty

45.9

Lower scores indicate easier wins

Opportunity leaders

  • pressure

    Opportunity: 75.0 • Difficulty: 42.9 • Rank —

    Competitors: 530

    63.7
  • box

    Opportunity: 74.0 • Difficulty: 44.2 • Rank —

    Competitors: 817

    65.8
  • wireless

    Opportunity: 74.0 • Difficulty: 48.3 • Rank —

    Competitors: 465

    62.7
  • blood

    Opportunity: 74.0 • Difficulty: 41.7 • Rank —

    Competitors: 421

    62.5
  • interaction

    Opportunity: 74.0 • Difficulty: 41.0 • Rank —

    Competitors: 400

    64.8

Unranked opportunities

  • pressure

    Opportunity: 75.0 • Difficulty: 42.9 • Competitors: 530

  • box

    Opportunity: 74.0 • Difficulty: 44.2 • Competitors: 817

  • wireless

    Opportunity: 74.0 • Difficulty: 48.3 • Competitors: 465

  • blood

    Opportunity: 74.0 • Difficulty: 41.7 • Competitors: 421

  • interaction

    Opportunity: 74.0 • Difficulty: 41.0 • Competitors: 400

High competition keywords

  • way

    Total apps: 206,164 • Major competitors: 10,421

    Latest rank: — • Difficulty: 56.5

  • different

    Total apps: 187,624 • Major competitors: 13,693

    Latest rank: — • Difficulty: 57.9

  • allows

    Total apps: 177,711 • Major competitors: 5,773

    Latest rank: — • Difficulty: 53.4

  • friendly

    Total apps: 148,889 • Major competitors: 4,755

    Latest rank: — • Difficulty: 52.0

  • add

    Total apps: 146,304 • Major competitors: 8,446

    Latest rank: — • Difficulty: 58.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
health691005077

69,675 competing apps

Median installs: 648

Avg rating: 1.9

1,824

major competitor apps

heart711004774

42,620 competing apps

Median installs: 795

Avg rating: 1.8

1,458

major competitor apps

way661005785

206,164 competing apps

Median installs: 1,630

Avg rating: 2.1

10,421

major competitor apps

exciting681005479

89,059 competing apps

Median installs: 3,685

Avg rating: 2.1

6,994

major competitor apps

speed701005576

57,510 competing apps

Median installs: 3,897

Avg rating: 2.1

4,369

major competitor apps

test681005279

96,985 competing apps

Median installs: 1,974

Avg rating: 2.0

4,882

major competitor apps

le721004055

2,670 competing apps

Median installs: 1,952

Avg rating: 2.1

132

major competitor apps

improve681005280

99,541 competing apps

Median installs: 1,635

Avg rating: 2.0

4,467

major competitor apps

allows671005384

177,711 competing apps

Median installs: 1,248

Avg rating: 1.9

5,773

major competitor apps

following691005477

65,165 competing apps

Median installs: 2,826

Avg rating: 2.1

3,083

major competitor apps

user671005682

144,500 competing apps

Median installs: 1,565

Avg rating: 1.9

5,149

major competitor apps

pressure751004364

9,955 competing apps

Median installs: 1,760

Avg rating: 2.0

530

major competitor apps

different661005884

187,624 competing apps

Median installs: 4,008

Avg rating: 2.2

13,693

major competitor apps

allowing701005076

56,132 competing apps

Median installs: 1,008

Avg rating: 1.9

1,857

major competitor apps

air731004768

19,081 competing apps

Median installs: 2,522

Avg rating: 2.1

1,284

major competitor apps

box741004466

13,594 competing apps

Median installs: 2,728

Avg rating: 2.1

817

major competitor apps

providing691004877

70,183 competing apps

Median installs: 803

Avg rating: 1.8

1,712

major competitor apps

development711004572

33,545 competing apps

Median installs: 1,139

Avg rating: 1.9

993

major competitor apps

custom691005876

62,315 competing apps

Median installs: 1,564

Avg rating: 2.1

3,513

major competitor apps

developed701004675

51,614 competing apps

Median installs: 1,099

Avg rating: 1.9

1,245

major competitor apps

iot721003355

2,699 competing apps

Median installs: 384

Avg rating: 1.6

31

major competitor apps

wireless741004863

8,605 competing apps

Median installs: 3,505

Avg rating: 2.2

465

major competitor apps

add671005882

146,304 competing apps

Median installs: 2,267

Avg rating: 2.1

8,446

major competitor apps

applications721005170

24,700 competing apps

Median installs: 3,196

Avg rating: 2.0

1,034

major competitor apps

blood741004262

8,359 competing apps

Median installs: 2,980

Avg rating: 2.1

421

major competitor apps

44 keywords
1 of 2

App Description

Test NXP Bluetooth® LE demo applications for NXP Conectivity chipsets .

IoT Toolbox allows the end-user to improve their Out of the Box Experience, providing a user-friendly way to test the Bluetooth® LE zigbee and Thread demo applications developed for NXP Conectivity chipsets.

IoT Toolbox is an all-in-one application capable of demonstrating NXP’s Bluetooth® LE zigbee and Thread capabilities through the implementation of Bluetooth® LE and custom proprietary profiles, allowing the interaction with different smartphones.

The application interacts with the following Bluetooth® LE profiles:
-Blood Pressure
-Cycling Speed and Cadence
-Glucose
-Health Thermometer
-Heart Rate
-Proximity
-Running Speed and Cadence

The custom proprietary profiles included are:
-NXP Beacon
-Over the Air Programming (OTAP)
-Thread Shell
-Wireless Console/UART

Future development will add more exciting capabilities.