Brown Thomas
ASO Keyword Dashboard
Tracking 116 keywords for Brown Thomas in Google Play
Brown Thomas tracks 116 keywords (no keywords rank yet; 116 need traction). Key metrics: opportunity 70.1, difficulty 46.2.
Luxury fashion and beauty
Tracked keywords
116
0 ranked • 116 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
70.1
Top keyword: online shopping
Avg difficulty
46.2
Lower scores indicate easier wins
Opportunity leaders
- 60.2
online shopping
Opportunity: 74.0 • Difficulty: 44.1 • Rank —
Competitors: 408
- 64.4
sale
Opportunity: 74.0 • Difficulty: 41.9 • Rank —
Competitors: 517
- 64.0
luxury
Opportunity: 74.0 • Difficulty: 42.6 • Rank —
Competitors: 785
- 62.6
bit
Opportunity: 74.0 • Difficulty: 43.2 • Rank —
Competitors: 750
- 64.0
barcode
Opportunity: 74.0 • Difficulty: 40.8 • Rank —
Competitors: 607
Unranked opportunities
online shopping
Opportunity: 74.0 • Difficulty: 44.1 • Competitors: 408
sale
Opportunity: 74.0 • Difficulty: 41.9 • Competitors: 517
luxury
Opportunity: 74.0 • Difficulty: 42.6 • Competitors: 785
bit
Opportunity: 74.0 • Difficulty: 43.2 • Competitors: 750
barcode
Opportunity: 74.0 • Difficulty: 40.8 • Competitors: 607
High competition keywords
access
Total apps: 332,984 • Major competitors: 12,299
Latest rank: — • Difficulty: 58.5
make
Total apps: 330,777 • Major competitors: 20,543
Latest rank: — • Difficulty: 57.9
find
Total apps: 302,153 • Major competitors: 17,522
Latest rank: — • Difficulty: 58.5
experience
Total apps: 281,814 • Major competitors: 16,614
Latest rank: — • Difficulty: 57.0
mobile
Total apps: 279,765 • Major competitors: 11,015
Latest rank: — • Difficulty: 55.7
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| online | 66 | 100 | 55 | 84 193,623 competing apps Median installs: 1,521 Avg rating: 2.4 | — | — | 10,122 major competitor apps |
| card | 69 | 100 | 50 | 77 68,431 competing apps Median installs: 4,446 Avg rating: 2.7 | — | — | 4,921 major competitor apps |
| shopping | 70 | 100 | 48 | 74 44,017 competing apps Median installs: 1,237 Avg rating: 2.3 | — | — | 2,311 major competitor apps |
| online shopping | 74 | 100 | 44 | 60 5,942 competing apps Median installs: 1,081 Avg rating: 2.2 | — | — | 408 major competitor apps |
| notifications | 68 | 100 | 53 | 80 99,941 competing apps Median installs: 756 Avg rating: 2.3 | — | — | 3,074 major competitor apps |
| right | 67 | 100 | 57 | 83 156,521 competing apps Median installs: 1,935 Avg rating: 2.5 | — | — | 8,715 major competitor apps |
| order | 67 | 100 | 52 | 82 139,883 competing apps Median installs: 559 Avg rating: 2.3 | — | — | 4,295 major competitor apps |
| make | 65 | 100 | 58 | 88 330,777 competing apps Median installs: 2,478 Avg rating: 2.5 | — | — | 20,543 major competitor apps |
| collect | 69 | 100 | 53 | 78 75,902 competing apps Median installs: 3,924 Avg rating: 2.8 | — | — | 6,228 major competitor apps |
| exclusive | 69 | 100 | 54 | 78 81,919 competing apps Median installs: 1,631 Avg rating: 2.6 | — | — | 4,771 major competitor apps |
| loyalty rewards | 71 | 100 | 30 | 49 1,145 competing apps Median installs: 362 Avg rating: 2.3 | — | — | 20 major competitor apps |
| experience | 65 | 100 | 57 | 87 281,814 competing apps Median installs: 1,760 Avg rating: 2.5 | — | — | 16,614 major competitor apps |
| events | 69 | 100 | 51 | 78 79,951 competing apps Median installs: 665 Avg rating: 2.1 | — | — | 2,209 major competitor apps |
| date | 68 | 100 | 53 | 79 91,664 competing apps Median installs: 795 Avg rating: 2.2 | — | — | 2,886 major competitor apps |
| product | 70 | 100 | 48 | 75 51,586 competing apps Median installs: 1,252 Avg rating: 2.2 | — | — | 2,198 major competitor apps |
| save | 67 | 100 | 58 | 83 153,335 competing apps Median installs: 3,548 Avg rating: 2.6 | — | — | 10,249 major competitor apps |
| manage | 66 | 100 | 55 | 84 181,549 competing apps Median installs: 742 Avg rating: 2.4 | — | — | 7,081 major competitor apps |
| choose | 66 | 100 | 56 | 84 198,292 competing apps Median installs: 2,819 Avg rating: 2.6 | — | — | 13,715 major competitor apps |
| find | 65 | 100 | 58 | 87 302,153 competing apps Median installs: 2,801 Avg rating: 2.6 | — | — | 17,522 major competitor apps |
| favourite | 72 | 100 | 47 | 69 20,805 competing apps Median installs: 3,977 Avg rating: 2.5 | — | — | 1,530 major competitor apps |
| available | 66 | 100 | 58 | 84 194,110 competing apps Median installs: 2,782 Avg rating: 2.5 | — | — | 10,361 major competitor apps |
| mobile | 65 | 100 | 56 | 87 279,765 competing apps Median installs: 1,394 Avg rating: 2.4 | — | — | 11,015 major competitor apps |
| never | 68 | 100 | 53 | 81 120,367 competing apps Median installs: 1,992 Avg rating: 2.6 | — | — | 7,303 major competitor apps |
| special | 68 | 100 | 53 | 80 109,367 competing apps Median installs: 2,203 Avg rating: 2.6 | — | — | 7,037 major competitor apps |
| store | 69 | 100 | 54 | 78 80,190 competing apps Median installs: 1,674 Avg rating: 2.4 | — | — | 4,200 major competitor apps |
App Description
Luxury fashion and beauty
The Brown Thomas shopping app brings you closer than ever to Ireland’s most-loved luxury department store. Our online shopping app allows you to browse and shop the latest fashion, bags, shoes, beauty, home and more.
CHECK STOCK: Quickly check if the product you love is available online or in any of our stores nationwide with one tap.
ENCORE LOYALTY: Encore loyalty rewards you for every online and in-store purchase you make. Collect, view and redeem your loyalty points all in our app. Making the trip to store? Access your loyalty card to collect points at the till – even without mobile network or Wi-Fi.
ORDER UPDATES: With the Brown Thomas Shopping App, you can get immediate updates on the status of your orders in your account. Enable push notifications to get an update whenever your order ships.
PUSH NOTIFICATIONS: Hear it here first! Stay up to date with the latest arrivals, exclusive launches and sale events when you turn on push notifications.
DELIVERY METHODS: Shop your favourite products online and take advantage of all our delivery methods right here in the app. In a hurry? Choose from Same Day, Nominated Day or Premium Express, or you can Click and Collect you order from any Brown Thomas or Arnotts store.
GIFTING DESTINATION: Make your order that bit more special with options for gift wrap on eligible items. Can’t decide what to buy? Purchase a Brown Thomas Gift Card in the app for redemption anywhere in-app, online or in-store.
STORE RECEIPTS: Never lose a receipt again; you can find all your store receipts and online orders easily in your account. Each one has a barcode that can be scanned at any of our tills.
WISHLIST: Save all of your favourite fashion, beauty and home products to your Wishlist and manage them from the Brown Thomas App or online.