Brown Thomas
ASO Keyword Dashboard
Tracking 116 keywords for Brown Thomas in Google Play
Brown Thomas tracks 116 keywords (no keywords rank yet; 116 need traction). Key metrics: opportunity 70.1, difficulty 47.0.
Luxury fashion and beauty
Tracked keywords
116
0 ranked • 116 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
70.1
Top keyword: online shopping
Avg difficulty
47.0
Lower scores indicate easier wins
Opportunity leaders
- 60.3
online shopping
Opportunity: 74.0 • Difficulty: 45.6 • Rank —
Competitors: 393
- 64.4
sale
Opportunity: 74.0 • Difficulty: 42.7 • Rank —
Competitors: 483
- 64.1
luxury
Opportunity: 74.0 • Difficulty: 43.7 • Rank —
Competitors: 721
- 62.6
bit
Opportunity: 74.0 • Difficulty: 44.5 • Rank —
Competitors: 695
- 64.1
barcode
Opportunity: 74.0 • Difficulty: 41.1 • Rank —
Competitors: 566
Unranked opportunities
online shopping
Opportunity: 74.0 • Difficulty: 45.6 • Competitors: 393
sale
Opportunity: 74.0 • Difficulty: 42.7 • Competitors: 483
luxury
Opportunity: 74.0 • Difficulty: 43.7 • Competitors: 721
bit
Opportunity: 74.0 • Difficulty: 44.5 • Competitors: 695
barcode
Opportunity: 74.0 • Difficulty: 41.1 • Competitors: 566
High competition keywords
access
Total apps: 339,034 • Major competitors: 11,566
Latest rank: — • Difficulty: 59.5
make
Total apps: 327,400 • Major competitors: 18,245
Latest rank: — • Difficulty: 58.8
find
Total apps: 307,160 • Major competitors: 16,289
Latest rank: — • Difficulty: 59.7
experience
Total apps: 291,017 • Major competitors: 15,378
Latest rank: — • Difficulty: 58.0
mobile
Total apps: 280,780 • Major competitors: 10,258
Latest rank: — • Difficulty: 56.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| online | 66 | 100 | 56 | 84 196,118 competing apps Median installs: 1,363 Avg rating: 1.9 | — | — | 9,437 major competitor apps |
| card | 69 | 100 | 51 | 77 69,476 competing apps Median installs: 3,539 Avg rating: 2.2 | — | — | 4,668 major competitor apps |
| shopping | 70 | 100 | 49 | 74 44,903 competing apps Median installs: 1,111 Avg rating: 1.9 | — | — | 2,222 major competitor apps |
| online shopping | 74 | 100 | 46 | 60 6,075 competing apps Median installs: 1,170 Avg rating: 1.8 | — | — | 393 major competitor apps |
| notifications | 68 | 100 | 54 | 80 99,210 competing apps Median installs: 783 Avg rating: 1.8 | — | — | 2,943 major competitor apps |
| right | 67 | 100 | 58 | 83 159,329 competing apps Median installs: 1,587 Avg rating: 2.0 | — | — | 8,094 major competitor apps |
| order | 67 | 100 | 52 | 82 142,086 competing apps Median installs: 481 Avg rating: 1.8 | — | — | 4,034 major competitor apps |
| make | 65 | 100 | 59 | 88 327,400 competing apps Median installs: 2,052 Avg rating: 2.1 | — | — | 18,245 major competitor apps |
| collect | 69 | 100 | 54 | 78 77,593 competing apps Median installs: 3,433 Avg rating: 2.2 | — | — | 5,813 major competitor apps |
| exclusive | 69 | 100 | 55 | 78 83,383 competing apps Median installs: 1,475 Avg rating: 2.0 | — | — | 4,586 major competitor apps |
| loyalty rewards | 71 | 100 | 30 | 49 1,138 competing apps Median installs: 357 Avg rating: 1.8 | — | — | 21 major competitor apps |
| experience | 65 | 100 | 58 | 87 291,017 competing apps Median installs: 1,459 Avg rating: 2.0 | — | — | 15,378 major competitor apps |
| events | 69 | 100 | 51 | 78 79,189 competing apps Median installs: 626 Avg rating: 1.8 | — | — | 1,992 major competitor apps |
| date | 68 | 100 | 53 | 79 93,263 competing apps Median installs: 699 Avg rating: 1.8 | — | — | 2,736 major competitor apps |
| product | 70 | 100 | 49 | 75 52,619 competing apps Median installs: 1,062 Avg rating: 1.8 | — | — | 2,090 major competitor apps |
| save | 67 | 100 | 59 | 83 156,904 competing apps Median installs: 2,697 Avg rating: 2.1 | — | — | 9,510 major competitor apps |
| manage | 66 | 100 | 56 | 84 186,283 competing apps Median installs: 650 Avg rating: 1.9 | — | — | 6,752 major competitor apps |
| choose | 66 | 100 | 56 | 84 195,600 competing apps Median installs: 2,307 Avg rating: 2.1 | — | — | 12,132 major competitor apps |
| find | 65 | 100 | 60 | 87 307,160 competing apps Median installs: 2,265 Avg rating: 2.1 | — | — | 16,289 major competitor apps |
| favourite | 72 | 100 | 48 | 69 21,017 competing apps Median installs: 3,040 Avg rating: 2.1 | — | — | 1,420 major competitor apps |
| available | 66 | 100 | 60 | 84 199,889 competing apps Median installs: 2,016 Avg rating: 2.1 | — | — | 9,726 major competitor apps |
| mobile | 65 | 100 | 56 | 87 280,780 competing apps Median installs: 1,235 Avg rating: 2.0 | — | — | 10,258 major competitor apps |
| never | 68 | 100 | 54 | 81 118,636 competing apps Median installs: 1,634 Avg rating: 2.1 | — | — | 6,509 major competitor apps |
| special | 68 | 100 | 54 | 80 108,683 competing apps Median installs: 2,056 Avg rating: 2.1 | — | — | 6,530 major competitor apps |
| store | 69 | 100 | 55 | 78 81,489 competing apps Median installs: 1,310 Avg rating: 2.0 | — | — | 3,956 major competitor apps |
App Description
Luxury fashion and beauty
The Brown Thomas shopping app brings you closer than ever to Ireland’s most-loved luxury department store. Our online shopping app allows you to browse and shop the latest fashion, bags, shoes, beauty, home and more.
CHECK STOCK: Quickly check if the product you love is available online or in any of our stores nationwide with one tap.
ENCORE LOYALTY: Encore loyalty rewards you for every online and in-store purchase you make. Collect, view and redeem your loyalty points all in our app. Making the trip to store? Access your loyalty card to collect points at the till – even without mobile network or Wi-Fi.
ORDER UPDATES: With the Brown Thomas Shopping App, you can get immediate updates on the status of your orders in your account. Enable push notifications to get an update whenever your order ships.
PUSH NOTIFICATIONS: Hear it here first! Stay up to date with the latest arrivals, exclusive launches and sale events when you turn on push notifications.
DELIVERY METHODS: Shop your favourite products online and take advantage of all our delivery methods right here in the app. In a hurry? Choose from Same Day, Nominated Day or Premium Express, or you can Click and Collect you order from any Brown Thomas or Arnotts store.
GIFTING DESTINATION: Make your order that bit more special with options for gift wrap on eligible items. Can’t decide what to buy? Purchase a Brown Thomas Gift Card in the app for redemption anywhere in-app, online or in-store.
STORE RECEIPTS: Never lose a receipt again; you can find all your store receipts and online orders easily in your account. Each one has a barcode that can be scanned at any of our tills.
WISHLIST: Save all of your favourite fashion, beauty and home products to your Wishlist and manage them from the Brown Thomas App or online.