Equal Representation
ASO Keyword Dashboard
Tracking 59 keywords for Equal Representation in Google Play
Equal Representation tracks 59 keywords (1 keyword ranks; 58 need traction). Key metrics: 100% top-10 coverage, opportunity 71.4, difficulty 44.0, best rank 4.
Helping political parties find out how they can benefit from greater diversity.
Tracked keywords
59
1 ranked • 58 not ranking yet
Top 10 coverage
100%
Best rank 4 • Latest leader —
Avg opportunity
71.4
Top keyword: women
Avg difficulty
44.0
Lower scores indicate easier wins
Opportunity leaders
- 65.3
women
Opportunity: 74.0 • Difficulty: 41.8 • Rank —
Competitors: 573
- 61.2
assessment
Opportunity: 74.0 • Difficulty: 37.4 • Rank —
Competitors: 119
- 62.9
engagement
Opportunity: 74.0 • Difficulty: 38.6 • Rank —
Competitors: 192
- 61.8
communities
Opportunity: 74.0 • Difficulty: 53.8 • Rank —
Competitors: 164
- 59.4
political
Opportunity: 74.0 • Difficulty: 38.3 • Rank —
Competitors: 178
Unranked opportunities
women
Opportunity: 74.0 • Difficulty: 41.8 • Competitors: 573
assessment
Opportunity: 74.0 • Difficulty: 37.4 • Competitors: 119
engagement
Opportunity: 74.0 • Difficulty: 38.6 • Competitors: 192
communities
Opportunity: 74.0 • Difficulty: 53.8 • Competitors: 164
political
Opportunity: 74.0 • Difficulty: 38.3 • Competitors: 178
High competition keywords
find
Total apps: 305,963 • Major competitors: 16,284
Latest rank: — • Difficulty: 59.8
want
Total apps: 192,216 • Major competitors: 10,455
Latest rank: — • Difficulty: 54.7
take
Total apps: 189,812 • Major competitors: 10,730
Latest rank: — • Difficulty: 56.9
provides
Total apps: 166,176 • Major competitors: 5,004
Latest rank: — • Difficulty: 55.1
tool
Total apps: 101,043 • Major competitors: 3,601
Latest rank: — • Difficulty: 50.6
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| representation | 72 | 100 | 35 | 55 2,728 competing apps Median installs: 1,499 Avg rating: 1.8 | 4 | 4 | 107 major competitor apps |
| action | 71 | 100 | 58 | 73 38,468 competing apps Median installs: 5,314 Avg rating: 2.2 | — | — | 3,544 major competitor apps |
| party | 72 | 100 | 55 | 70 24,956 competing apps Median installs: 4,877 Avg rating: 2.2 | — | — | 2,150 major competitor apps |
| range | 68 | 100 | 51 | 79 90,167 competing apps Median installs: 1,297 Avg rating: 1.8 | — | — | 4,151 major competitor apps |
| tailored | 70 | 100 | 48 | 75 48,397 competing apps Median installs: 602 Avg rating: 1.8 | — | — | 1,604 major competitor apps |
| beneficial | 73 | 100 | 35 | 56 3,297 competing apps Median installs: 1,481 Avg rating: 1.8 | — | — | 110 major competitor apps |
| find | 65 | 100 | 60 | 87 305,963 competing apps Median installs: 2,299 Avg rating: 2.0 | — | — | 16,284 major competitor apps |
| women | 74 | 100 | 42 | 65 12,649 competing apps Median installs: 2,737 Avg rating: 1.9 | — | — | 573 major competitor apps |
| take | 66 | 100 | 57 | 84 189,812 competing apps Median installs: 1,936 Avg rating: 2.0 | — | — | 10,730 major competitor apps |
| helping | 71 | 100 | 45 | 73 36,186 competing apps Median installs: 881 Avg rating: 1.8 | — | — | 1,132 major competitor apps |
| success | 72 | 100 | 44 | 70 24,262 competing apps Median installs: 1,341 Avg rating: 1.9 | — | — | 903 major competitor apps |
| provides | 67 | 100 | 55 | 83 166,176 competing apps Median installs: 1,227 Avg rating: 1.8 | — | — | 5,004 major competitor apps |
| tool | 68 | 100 | 51 | 80 101,043 competing apps Median installs: 1,136 Avg rating: 1.9 | — | — | 3,601 major competitor apps |
| plan | 69 | 100 | 53 | 77 66,494 competing apps Median installs: 1,306 Avg rating: 1.9 | — | — | 3,066 major competitor apps |
| current | 68 | 100 | 51 | 79 88,973 competing apps Median installs: 1,487 Avg rating: 1.9 | — | — | 3,413 major competitor apps |
| benefit | 72 | 100 | 44 | 70 24,031 competing apps Median installs: 1,655 Avg rating: 1.8 | — | — | 749 major competitor apps |
| want | 66 | 100 | 55 | 84 192,216 competing apps Median installs: 2,835 Avg rating: 2.0 | — | — | 10,455 major competitor apps |
| members | 71 | 100 | 49 | 74 42,463 competing apps Median installs: 529 Avg rating: 1.8 | — | — | 917 major competitor apps |
| across | 69 | 100 | 65 | 78 83,951 competing apps Median installs: 1,636 Avg rating: 1.9 | — | — | 4,254 major competitor apps |
| assessment | 74 | 100 | 37 | 61 6,946 competing apps Median installs: 995 Avg rating: 1.7 | — | — | 119 major competitor apps |
| advance | 73 | 100 | 45 | 68 19,540 competing apps Median installs: 2,208 Avg rating: 2.0 | — | — | 1,116 major competitor apps |
| engagement | 74 | 100 | 39 | 63 8,932 competing apps Median installs: 522 Avg rating: 1.7 | — | — | 192 major competitor apps |
| positive | 73 | 100 | 43 | 68 19,348 competing apps Median installs: 1,242 Avg rating: 1.9 | — | — | 576 major competitor apps |
| levels | 69 | 100 | 52 | 77 66,698 competing apps Median installs: 3,773 Avg rating: 2.2 | — | — | 5,019 major competitor apps |
| communities | 74 | 100 | 54 | 62 7,545 competing apps Median installs: 566 Avg rating: 1.7 | — | — | 164 major competitor apps |
App Description
Helping political parties find out how they can benefit from greater diversity.
This self-assessment tool is for members of political parties who want to find out how their local, regional, or national party can benefit from increasing the diversity of its members. Focusing on the experiences of women, disabled people, ethnic minorities and the LGBTI community, the tool enables you to assess your current practice across a range of themes. The tool then provides tailored guidance and an action plan of the steps you can take to advance equality and diversity in your activities.
The Equal Representation in Politics Tool has been developed by the Equal Representation Project, a partnership between Engender, The Equality Network, Stonewall Scotland, CEMVO, BEMIS, Women 50:50, and Inclusion Scotland.
